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Asia-Pacific Management and Business Application
Published by Universitas Brawijaya
ISSN : 22528997     EISSN : 26152010     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Asia-Pacific Management and Business Application journal (APMBA) is a scholarly journal, publishing internationally leading research across all areas of management. APMBA continuously seeking articles that challenge the affect of globalization through business world through critically informed empirical and theoretical investigations, and present the latest thinking and innovative research on major management topics, while still being accessible and interesting to non-specialists.
Arjuna Subject : -
Articles 439 Documents
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The Importance of Understanding Civil Servant Voice Behavior in Preparing to Indonesia's New Capital Relocation Dodi Wirawan Irawanto; Khusnul Rofida Novianti; Misbahuddin Azzuhri
APMBA (Asia Pacific Management and Business Application) Vol 12, No 2 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.02.6

Abstract

The study attempts to reveal how civil servant employee voice conduct should be raised by their supervisor in order to make the relocation process of Indonesia's capital from Jakarta to Ibu Kota Nusantara (IKN)- the new name of Indonesia new capital successful. Using a qualitative approach, interpretative phenomenological analysis with an in-depth semi-structured interview is used in this study to explore in detail how participants are making sense of their personal perception regarding their movement to the IKN. The findings of this study found several important factors that are taken into consideration by civil servants in facing the relocation process to IKN, namely the support of family and partners, availability of infrastructure (accessibility to quality education, public services, transportation, and health facilities), accessibility of information, open socialization. and sustainable, as well as the role of leaders in bringing about change.
Customer Journey Mediates the Role Of 4C Marketing Mix 4.0 on Customer Loyalty with User İnterface Moderation Surya Bintarti; Adam Ariansyah Pirdaus
APMBA (Asia Pacific Management and Business Application) Vol 12, No 3 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.012.03.5

Abstract

Digitization in Indonesia has been on the rise since the Covid-19 pandemic, reshaping the lifestyle of the population with a shift from conventional to online shopping. E-commerce transactions, especially through smartphones, offer speed and convenience, making e-commerce the primary intermediary between businesses and consumers. For instance, Traveloka, despite the tourism industry's impact in 2021, remains a key developer, facing the staycation trend for continued transaction growth amid competition. Established in 2012, Traveloka Holding Ltd has successfully secured the top position in the Top Brand Awards. This study, conducted with 111 respondents in the Bekasi Regency, one of the largest metropolis city in the Indonesian capital region, aims to examine the impact of Traveloka's co-creation, currency, communal activation, and conversation on customer loyalty. Customer journey serves as a mediator, while the user interface does not significantly moderate the relationship. The results indicate that each element of the 4C Mix Marketing 4.0 directly contributes to enhancing user loyalty to Traveloka, although the mediating role of the customer journey tends to be low.
Linking Altruism and Self-Control to Life Satisfaction: The Mediating Effect of Organızational Citizenship Behavior Revias Bramadhian; Martinus Parnawa Putranta; Pramudianto Pramudianto
APMBA (Asia Pacific Management and Business Application) Vol 12, No 2 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.02.2

Abstract

Cooperatives members as well as its managers’ life satisfaction are important output for its management performance. Cooperative managers, who have personality traits such as altruism and self-control, tend to have more life satisfaction at their working environment. One of the essential principles of cooperative is organizational citizenship behavior, will help the managers to linking altruism and self-control to their life satisfaction. Cooperative managers who have altruism and good self-control tend to have organizational behavior, so they are more willing to help each other, improving their work performance, and solving problems at the workplace together, thus creating a positive working environment. A positive working environment will make people more satisfied with their life. A cross-sectional design was established and 130 cooperatives managers were selected with snowball sampling among 39 cooperatives in Yogyakarta. Quantitative data were collected by questionnaires and analyzed by using PLS-SEM. The results indicated that organizational citizenship behavior has positive effect on life satisfaction. Altruism and self-control both have positive effect on organizational citizenship behavior and organizational citizenship behavior partially mediates the effect of both altruism and self-control on life satisfaction.
Beyond Clicks: Enhancing Live Shopping Experiences with Visual Appeal, Social Support, and Purchase Intent Sparks Batara, Lisa Charisa; Suryandari, Retno Tanding; Suryanadi, Pram; Sugiarto, Catur
APMBA (Asia Pacific Management and Business Application) Vol 13, No 1 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.01.3

Abstract

This research delves into the intricate dynamics of consumer behavior on social commerce platforms, emphasizing the connections between visual appeal, customer involvement, hedonic value, social support, and buy intention. A positive link between visual appeal and hedonic value (t = 3.980, p < 0.001) is revealed by our analysis of 249 respondents' data using SmartPLS 3, highlighting the critical role that visually appealing information plays in piquing consumers' interest and encouraging participation. Furthermore, we emphasize the role that social support plays in determining customer engagement (t = 5.067, p < 0.001) and hedonic value (t = 3.134, p = 0.002), demonstrating the necessity of establishing social ties in online shopping settings. Our study found that hedonic value had a substantial impact on purchase intention (t = 7.672, p < 0.001), indicating that emotional fulfillment is an important factor in consumer decision-making. We also find a strong association between customer engagement and purchase intention (t = 3.372, p = 0.001), indicating that actively engaging customers in brand experiences enhances their likelihood of making a purchase.
Unraveling the Profitability Puzzle: Exploring the Dynamics of Firm Value in Indonesian Real Estate Enterprises Sholikha Oktavi Khalifaturofi&#039;ah; Titis Puspitaningrum Dewi Kartika; Rohmad Fuad Armansyah
APMBA (Asia Pacific Management and Business Application) Vol 12, No 3 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.012.03.1

Abstract

The purpose of this study is to explore the intricate relationship between profitability and firm value in the context of Indonesian real estate enterprises. Utilizing a panel data methodology, this research draws from financial data spanning six years (2017-2022) of 21 Indonesian real estate firms. The analysis employs a robust random effect model for data exploration. The empirical findings unveil crucial connections between profitability and firm value in the Indonesian real estate realm. Notably, a significant negative correlation emerges between profitability and firm value, indicating that higher profitability does not guarantee higher firm value. Additionally, firm size exerts a dampening effect on firm value. Conversely, total asset growth and turnover prove to be influential drivers of firm value, underscoring the importance of robust asset growth and turnover. This study contributes by delving into the profitability-firm value relationship unique to Indonesia's real estate sector.
Antecedents of Customer Satisfaction Towards Chatbot on Used Car Buying and Selling Platforms in Indonesia Hapizin Yonani Panjaitan; Renny Risqiani
APMBA (Asia Pacific Management and Business Application) Vol 12, No 3 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.012.03.6

Abstract

This research aimed to examine the impact of chatbot service quality, perceived value, cognitive trust, and affective trust on customer satisfaction within the used car buying and selling platforms in the largest metropolis area in the Indonesian capital, namely Jabodetabek region. This research study using a quantitative approach, and involved 268 participants who met the specified criteria. The data analysis and hypothesis testing were conducted using SEM PLS. The findings revealed that the service quality of chatbot significantly influences perceived value, cognitive trust, and affective trust. However, it does not exert a direct impact on customer satisfaction. Notably, perceived value demonstrated a positive correlation with customer satisfaction and acted as a mediator in the positive relationship between chatbot service quality and customer satisfaction. Moreover, cognitive trust was identified as a factor positively affecting customer satisfaction and played a mediating role in the positive connection between chatbot service quality and customer satisfaction. On the other hand, affective trust was found to lack a direct positive impact on customer satisfaction and did not mediate the positive influence of chatbot service quality on customer satisfaction.
Green Cosmetıcs And Generatıon Z In Indonesıa: The Role Of The IMB Model In Predıctıng Purchase Intentıon Andika Andika; Nadia Nadia; Della Nanda Luthfiana; Fikri Budi Aulia
APMBA (Asia Pacific Management and Business Application) Vol 12, No 2 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.02.3

Abstract

The development of green cosmetics is considered a transformative step that supports sustainability issues and environmental protection. Furthermore, Generation Z, which is the largest population segment in Indonesia, shows a positive response and concern for sustainability issues. However, a deeper understanding is needed to identify Generation Z's interests in green cosmetics. This is important considering that Generation Z is often seen as a reactionary digital society and is susceptible to being influenced by viral trends in society or on social media, as revealed in several previous studies. This research uses a theoretical framework from the Information-Motivation-Behavioral Skills (IMB) model. Through questionnaires on online survye, data from 264 Generation Z respondents in Indonesia are collected. This data was then analyzed using Descriptive Statistics and Structural Equation Modeling (SEM). The results of the analysis show that product knowledge significantly influences Generation Z's purchase intention. Self-efficacy acts as a mediator between knowledge and purchase intention. In addition, attitudes towards green cosmetics do not directly influence purchase intentions; self-efficacy becomes the bridge connecting attitudes and purchase intentions. The relationship between subjective norms and purchase intention is proven significant, with self-efficacy as the mediator. Meanwhile, although environmental awareness influences purchase intentions, self-efficacy does not mediate this relationship. The IMB model provides a deep understanding of what motivates Generation Z in Indonesia to choose green cosmetics. These findings have significant implications for marketers in promoting green cosmetics to strengthen the self-efficacy of Generation Z consumers in understanding their products.
Cultural Sensitivity and Ambiance in Indonesian Restaurants: The Mediating Role of Customer Satisfaction on Retention in Taiwan Mujahida, Sitti; Fatmasari, Fatmasari; Azizurrohman, Muhammad
APMBA (Asia Pacific Management and Business Application) Vol 13, No 1 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.01.5

Abstract

This study explores the effects of food quality, service quality, pricing strategy, and ambiance on customer retention in Indonesian restaurants in Taiwan, with customer satisfaction as a mediating variable. This study also investigates the moderating role of cultural similarity in this relationship. A structured survey was conducted in a quantitative study design, collecting data from 400 international customers of Indonesian restaurants in Taiwan. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used to analyze the data. The results showed that food quality and pricing strategy significantly increased customer satisfaction. In addition, service quality and ambiance had no significant contribution to customer satisfaction. Furthermore, cultural similarity strengthened the relationship between food quality and customer satisfaction. Finally, customer satisfaction had a significant effect on customer retention. This study provides important insights for Indonesian restaurant owners in Taiwan, emphasizing the important role of service quality and restaurant ambiance in addition to food quality and price to support customer satisfaction and thus increase customer retention. 
How does the Theory of Planned Behavior Mediate The Relationship Between Financial Literacy And Impulse Buying on Live Selling Platforms? Putri Amalia; Sita Deliyana Firmialy
APMBA (Asia Pacific Management and Business Application) Vol 12, No 3 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.012.03.2

Abstract

Live-streaming platforms allow for direct communication between merchants and consumers, serving as a promotional platform. Using the Theory of Planned Behavior as a mediating variable, this study seeks to determine how financial literacy affects impulse buying among Indonesian consumers from the Millennial Generation and Generation Z. This study employed a quantitative research methodology and administered questionnaires to 100 individuals. The questionnaire responses were analyzed using the SEM-PLS analysis method with the Smart PLS 4.0 software. The findings of this study indicate that financial literacy has a notable and meaningful impact on Attitude and perceived behavioral control. Additionally, Attitude positively and significantly influences impulse buying behavior, while subjective norms shape this behavior. Moreover, perceived behavioral control positively and significantly influences impulse buying behavior. Furthermore, financial literacy indirectly affects impulse buying behavior through Attitude and perceived behavioral control as mediating variables.
Digital Capability and Literacy for MSME Transformation: Perspectives of Digital and Business Performance Wulandari, Astri; Marcelino, Dandy; Suryawardani, Bethani; Adithya, Donny
APMBA (Asia Pacific Management and Business Application) Vol 13, No 2 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.02.2

Abstract

The presence of MSMEs (Micro, Small, and Medium Enterprises) in Indonesia plays a crucial role in driving the Indonesian economy, particularly at the grassroots level. However, the adoption of information technology and digitalization within MSMEs often lacks strategic methods, such as financial analysis or forecasting. MSMEs tend to approach emerging technology solutions with caution. To help MSMEs better understand the advantages of adopting digital transformation, it is essential to evaluate the performance of their digitalization efforts. This study aims to explore how MSMEs in Indonesia can sustain and grow in the digital era by implementing digital business strategies, focusing on digital capabilities and literacy, and examining their influence on perceived business performance. Data collection was conducted through an online survey over six months, from July 2022 to January 2023, targeting 400 MSME respondents across Indonesia. Hypothesis testing was performed using Structural Equation Modeling (SEM) using SmartPLS The findings indicate that digitalization capabilities, on their own, do not have a direct, significant positive impact on perceived business performance. However, when mediated by digitalization performance, these capabilities show a significant and positive effect on perceived business outcomes. Results indicate that the influence of digitalization capabilities and literacy on digitalization performance and perceived business performance ranges from moderate to strong. Additionally, the findings reveal that MSME actors do not yet prioritize perceived business performance in digitalization, as digitalization is still viewed as an additional expense. Therefore, stronger digital literacy is needed regarding the more measurable results of digitalization implementation.

Page 21 of 44 | Total Record : 439

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