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Onsardi Onsardi
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JBMP (Jurnal Bisnis, Manajemen dan Perbankan)
Published by Universitas Muhammadiyah Sidoarjo
ISSN : 23384409     EISSN : 25284649     DOI : https://doi.org/10.21070/jbmp.v7i2.1521
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Management Science, include: Marketing Management Finance Management Human Resources Management Management Science, include: Marketing Management Finance Management Human Resources Management Management Science, include: Marketing Management Finance Management Human Resources Management Management Science, include: Marketing Management Finance Management Human Resources Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 170 Documents
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Sugar-Free Herbal Beverage Preferences: Customer Clustering Insights: Preferensi Minuman Herbal Bebas Gula: Wawasan Pengelompokan Pelanggan Sudaryono, Hasna Nadiyah Banafsaj; Widyastuti, Hardiana; Sembiring, Indra Refipal; Andrianto, Mokhamad Syaefudin
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i1.1802

Abstract

Amidst the increased demand for public health products caused by the COVID-19 epidemic, Indonesia's herbal business has recognized opportunity for expansion, particularly in the area of sugar-free instant herbal beverages. The purpose of this study is to define customer profiles and identify the factors impacting customers' willingness to pay for such products using a dual technique of cluster analysis and Structural Equation Modeling - Partial Least Squares (SEM-PLS). The study identifies three unique client groups: teen students (Cluster 1), early adult workers (Cluster 2), and late adult workers (Cluster 3). Income, health consciousness, product quality, and price are factors that have a favorable and significant impact on willingness to pay across all clusters. Notably, in Cluster 3, willingness to pay is more influenced by product quality, health consciousness, and price. These findings are useful for the Indonesian herbal business, as they will guide targeted marketing tactics and product development efforts to efficiently serve to varied consumer demographics.
Capital Structure's Role in Shaping Stock Return Dynamics: Peran Struktur Modal dalam Membentuk Dinamika Return Saham Budi Satoto, Eko
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i1.1807

Abstract

This study examines the intricate relationships among capital structure, current ratio, return on assets (ROA), long-term debt-to-equity ratio, and stock returns within the property and real estate sector, utilizing a sample of 16 companies. Employing Structural Equation Modeling (SEM), capital structure is introduced as a mediating variable to elucidate its role in the association between the investigated financial metrics and stock returns. Results indicate that neither the current ratio nor ROA significantly influences stock returns, while the long-term debt-to-equity ratio negatively impacts capital structure. Surprisingly, the current ratio exhibits a positive effect on stock returns, while the long-term debt-to-equity ratio shows no significant impact. Notably, capital structure emerges as a positive determinant of stock returns. This study provides a novel perspective by introducing capital structure as a mediator, contributing to the existing body of knowledge. Practical implications suggest that property and real estate investors should consider financial ratios alongside external factors like exchange rates and economic conditions when making investment decisions. However, limitations associated with the study's focus on IDX-listed companies in this sector are acknowledged, necessitating careful interpretation of the findings.
Driving Global Apparel Consumption: The Impact of Cause Marketing on Indonesian Fashion Purchases: Mendorong Konsumsi Pakaian Global: Dampak Cause Marketing terhadap Pembelian Produk Fashion di Indonesia Haque, Marissa Grace; Rimadias, Santi
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i1.1815

Abstract

This study employs a quantitative approach to investigate the role of cause-related marketing (Cr-M) in enhancing purchase intention for Chikigo, a local fashion brand in Indonesia. Utilizing Partial Least Squares (PLS) analysis via Smartpls 3.0 software, data from 64 respondents gathered through online questionnaires were analyzed. The findings reveal a positive impact of attitudes toward cause-related marketing on brand attractiveness, brand image, and purchase intention. Moreover, brand credibility significantly influences attitudes toward cause-related marketing. While brand image positively affects purchase intention, brand attractiveness and credibility do not significantly influence purchase intention for Chikigo's local fashion brand. These results contribute to understanding consumer behavior in the context of cause-related marketing and have implications for marketers seeking to promote local fashion brands in Indonesia.
The “Blackpink's” Influence on Oreo Purchases in Indonesia: A Consumptive Behavior Study : Pengaruh "Blackpink" terhadap Pembelian Oreo di Indonesia: Sebuah Studi Perilaku Konsumtif Swastika, Karin Regita; Evelina, Tri Yulistyawati; Indrianti, Titien
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i1.1836

Abstract

This quantitative study investigates the influence of consumptive behavior and brand ambassadorship, specifically focusing on the case of Blackpink, on purchasing decisions for Oreo products among Indonesian consumers. Utilizing a deductive research approach, data was gathered through a survey employing a questionnaire administered to 100 Oreo consumers who are Blackpink fans, selected through purposive sampling. Statistical analysis, including t-tests and F-tests, was employed to test hypotheses concerning the impact of consumptive behavior and brand ambassadorship on purchasing decisions. Results indicate that both factors significantly affect consumer purchasing decisions, both individually and collectively. The findings suggest avenues for future research to explore additional variables, such as fanatical behavior influenced by idol brand ambassadors, and to compare the effects of various brand ambassadors over time, thereby offering valuable insights for marketing strategies.
Decoding MSME Entrepreneurship: A Study from Bogor, Indonesia: Menguraikan Kewirausahaan UMKM: Sebuah Studi dari Bogor, Indonesia Palahudin; ayu pramestidewi, Chandra; Awa; Yulianingsih
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i1.1892

Abstract

This research explores the entrepreneurial behavior characteristics of MSMEs in Nagrak Village, Bogor, aiming to provide empirical insights that guide MSME actors in enhancing their business success. Employing a survey method with a descriptive analysis approach, data was collected through observation, interviews, and questionnaires from 27 MSME entrepreneurs. Results indicate that MSMEs in Nagrak exhibit generally strong entrepreneurial behavior, with respondents showing high levels of entrepreneurial knowledge, positive mental attitudes towards entrepreneurship, and proficient entrepreneurial skills. These findings underscore the importance of nurturing knowledge, attitude, and skills in entrepreneurship to foster successful MSME businesses. The study offers valuable input for MSME entrepreneurs in Nagrak, suggesting areas of focus to further improve their entrepreneurial endeavors and achieve business success.
Investigating Employee Satisfaction and Corporate Performance: Mining From Employer Branding: Menyelidiki Kepuasan Karyawan dan Kinerja Perusahaan: Menambang dari Pencitraan Merek Perusahaan Izharuddin, Muhammad; Susilo Hadi, Faizal
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i1.1907

Abstract

This study investigates the relationship between employee satisfaction and corporate performance using data mining techniques on anonymous employee feedback. The study tries to determine how employee satisfaction affects company performance. Textual analysis of employee reviews was carried out using a data mining approach in order to find relationships between satisfaction and performance. The investigation highlighted major employee satisfaction elements such as salary and benefits, work-life balance, workload, career development, and management, all of which have a significant impact on business success. Interestingly, work-life balance and workload were found to be negatively correlated with performance. These findings offer useful insights for employer branding efforts, underlining the need of addressing certain components of employee happiness in order to improve overall corporate performance.
The Hidden Forces Behind Employee Citizenship Behavior: Kekuatan Tersembunyi di Balik Perilaku Kewarganegaraan Karyawan Palupi, Dian; Setyabudi, Teguh Gunawan; Tegowati
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 2 (2024): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i2.1918

Abstract

This study aims to investigate the direct and indirect effects of perceived organizational support on work engagement and organizational citizenship behavior (OCB). A sample of 60 employees from a clinical laboratory in East Java was examined using a quantitative approach with probability sampling. Data was collected through online questionnaires and analyzed using SmartPLS 3.0 software. The findings reveal that 1) perceived organizational support significantly influences work engagement, 2) work engagement has a significant positive impact on OCB, and 3) perceived organizational support directly affects OCB. Additionally, work engagement mediates the relationship between perceived organizational support and OCB. These results highlight the importance of fostering organizational support to enhance work engagement and citizenship behavior, providing practical insights for improving employee commitment and performance.
Unlocking Performance: Person-Organization Fit and Job Satisfaction: Membuka Kinerja: Kecocokan Orang-Organisasi dan Kepuasan Kerja Robbie, R. Iqbal; Majid, Nur Kholis; Novianti, Khusnul Rofida
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i1.1932

Abstract

This quantitative study looks at the impact of person-organization fit on employee performance, including work happiness as an intervening variable, at PT. Victory International Futures. Using a saturation sampling strategy, the complete population of 150 employees was questioned via questionnaires. The data was analyzed using Smart PLS. The results show that person-organization fit has a strong positive effect on job satisfaction and employee performance. Furthermore, job happiness was proven to have a considerable impact on employee performance. The findings highlight the relevance of person-organization fit in improving employee performance, with job happiness serving as a key intermediary mechanism. This study contributes to the academic literature by filling gaps in our understanding of the relationship between person-organization fit, job satisfaction, and employee performance, thereby enhancing theoretical frameworks and providing insights for organizational practice.
Muslim Fashion Style, Personal Branding, Trust and Purchase Decisions Through Social Media: Gaya Busana Muslim, Personal Branding, Kepercayaan dan Keputusan Pembelian Melalui Media Sosial Kamuri, Klaasvakumok Jehezkielomi; Manongga, Irience Rachel Agatha; Anabuni, Andrias Umbu Tuku; Riwu, Yonas Ferdinand
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 2 (2024): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i2.1938

Abstract

This study examines the role of Muslim fashion as a form of personal branding in online shopping through social media, particularly platforms like TikTok. While previous research has explored lifestyle and personality as aspects of personal branding, this study focuses specifically on Muslim fashion and its impact on consumer trust and purchasing decisions. Using a quantitative explanatory research approach, data were analyzed with the Smart Partial Least Squares (Smart PLS) application. The results reveal that Muslim fashion significantly influences sellers' personal branding, with a strong personal brand enhancing consumer trust in the seller. The findings suggest that sellers who align their Muslim fashion with consumer perceptions can build stronger trust, broaden their customer base, attract new buyers, and ultimately increase sales. These insights offer valuable guidance for sellers aiming to improve their marketing strategies through consistent, transparent content and services on social media.
Stress Fallout: How Burnout Fuels Employee Turnover: Dampak Stres: Bagaimana Kelelahan Memicu Perputaran Karyawan lasmi, Ni Wayan; Putra P, Komang Widhya Sedana
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 2 (2024): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i2.1942

Abstract

This study explores the impact of job stress, stress-induced exhaustion, and withdrawal on turnover intention, with a focus on the mediating role of stress-induced exhaustion and withdrawal in the relationship between job stress and turnover intention. Conducted at The Tanis Beach Resort, Nusa Lembongan, the research involved 70 employees selected through purposive sampling from a population of 170, targeting permanent employees with at least two years of experience. Data were collected via questionnaires and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results reveal that job stress, exhaustion, and withdrawal positively and significantly influence turnover intention. Furthermore, stress-induced exhaustion and withdrawal were found to significantly mediate the relationship between job stress and turnover intention. These findings offer valuable insights for human resource management at The Tanis Beach Resort, suggesting strategies to reduce turnover intention by addressing job stress and fostering a supportive work environment.

Page 13 of 17 | Total Record : 170

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