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Jurnal SEPA (Social Economic and Agribusiness Journal)

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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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STRATEGI INTEGRATED MARKETING COMMUNICATION (IMC) USAHA KEDAI SUSU MOM MILK UNTUK MENARIK MINAT KONSUMEN Firsto Rozi Kurniawan; Setyowati Setyowati; Hanifah Ihsaniyati
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 13, No 2 (2017): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v13i2.21026

Abstract: This study aims to identify the activities of Integrated Marketing Communications Mom Milk in maintaining marketing activities and consumer interest. Then the strategy could be an alternative strategy for the other businesses in the face of the ASEAN Economic Community. The basic method used in this research is descriptive qualitative method. The location of this study purposively taking case study in Mom Milk considering that Mom Milk is milk bar businesses that are already using some of the activities of integrated marketing communications. Sources of data in this study is a resource, and field observations. Researchers collected data were interviews, records and documentation. Data analysis techniques in this study using an interactive model that consists of three basic components: data reduction, data presentation, and drawing conclusions with the verification to know each Integrated Marketing Communication activities carried out by Mom Milk. The results showed that the marketing communication activities conducted by Mom Milk is linked activities and support each other to inform Mom Milk to consumers. Each activity has functionality ranging from building awareness through radio advertising and magazine advertising, advertising to persuade consumers via the Internet and social media, and to maintain customer loyalty through the provision of incentives andprom otion to its customers. Barriers faced by Mom Milk is the number of competitorsand people's lifestyles are highly volatile change. However, through creativity and innovation Milk Mom both of products and marketing styles, Mom Milk was never afraid to face it.Abstrak: Penelitian ini bertujuan untuk mengindentifikasi kegiatan IntegratedMarketing Communications kedai Susu Mom Milk dalam mempertahankan kegiatanpemasaran dan menarik minat konsumen. Kemudian strategi tersebut bisa menjadialternatif strategi bagi pelaku usaha lain dalam menghadapi ASEAN EconomicCommunity.Metode dasar yang digunakan dalam penelitian ini adalah metodedeskriptif kualitatif. Lokasi penelitian ini secara purposive mengambil studi kasus diMom Milk dengan pertimbangan bahwa Mom Milk merupakan usaha kedai susu yangsudah menggunakan beberapa kegiatan komunikasi pemasaran terpadu. Sumber datapada penelitian ini adalah narasumber, dan observasi lapangan. Penelitimengumpulkan data menggunakan teknik wawancara, pencatatan, dan dokumentasi.Teknik analisis data dalam penelitian ini menggunakan model analisis interaktif yangterdiri dari 3 komponen pokok yaitu reduksi data, sajian data, dan penarikan simpulandengan verifikasinya untuk mengetahui masing-masing kegiatan Integrated MarketingCommunication yang dilakukan oleh Mom Milk.Hasil penelitian menunjukkan bahwakegiatan komunikasi pemasaran yang dilakukan oleh Mom Milk merupakan kegiatanyang saling berhubungan dan saling mendukung untuk menginformasikan Mom Milkkepada para konsumen. Setiap kegiatan memiliki fungsi mulai dari membangun kesadaran melalui iklan radio dan iklan majalah, membujuk konsumen melaluiperiklanan internet dan media social, dan untuk menjaga loyalitas konsumen melaluipemberian insentif dan promosi kepada para konsumennya. Hambatan yang dihadapioleh Mom Milk adalah banyaknya pesaing dan gaya hidup masyarakat yang sangatmudah berubah ubah. Namun melalui kreatifitas dan inovasi Mom Milk baik itu dariproduk maupun gaya pemasaran, Mom Milk tidak pernah takut untuk menghadapinya.

FAKTOR-FAKTOR YANG MEMPENGARUHI HARGA DAN KETERSEDIAAN BERAS DI TINGKAT NASIONAL Widodo Widodo
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 10, No 2 (2014): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v10i2.14128

The objectives of this study were: (1) to understand the development of domestic rice prices at the national level, (2) to identify factors that influence the domestic rice prices at the national level, and (3) to determine the factors that affect the availability of rice at the national level. The data used in this research was secondary data obtained from the BPS, BULOG, and FAO statistics. The data obtained were systematically recording in the form of a time series data since 1979 until 2008 at the national level. The model used in this research is simple regression equation or the Ordinary Least Square (OLS). This model was used to identify trends and the factors affecting the price and availability of rice nationwide. Regression equations estimated to test the functionality of R2, the F-test, t-test, and D-W.The results of this study indicate: (1) the rate of growth of retail rice prices at the national level has increased in the positive trend, (2) the domestic rice prices at the national level is influenced by the base price of grain and world rice prices, and (3) the availability of long-term national from the year 1979-2008 rice prices was influenced by domestic supply, exchange rate farmers, the harvested area, and the availability of rice before and after the moneter crisis. The availability of rice in the short term before and after the crisis were influenced significantly by harvested area, at the time of pre-crisis (1979-1997) and by domestic supply, farmers exchange rate, and the harvested area, on the time after the crisis (1997-2008).

ANALISIS KOMPARATIF TINGKAT KESEJAHTERAAN RUMAH TANGGA PETANI KARET DESA SUNGAI JALAU DENGAN DESA TERATAK KABUPATEN KAMPAR Yusmini Yusmini; Shorea Khaswarina; Evy Maharani
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 11, No 1 (2014): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v11i1.14156

This study aims to analyze the rubber farm income and household welfare level comparison of farmers in Desa Sungai Jalau and Desa Teratak. The results showed net income and labor income off arm families during the one-year analysis of rubber, a rubber farmer Desa Sungai Jalau net income of Rp11,253,051.5/ha and labor income families Rp17,833,933.8/ha, while the net income per farmer Desa Teratak year amounted to USD11,316,228.1/ha and labor income families Rp18,352,591.7/ha, net income and income of farming families working rubber farmer Desa Teratak is greater than Desa Sungai Jalau respectively 0.56% and 2.91%. The average of rubber farmers in Desa Sungai Jalau and Desa Teratak is welfare, based on the test there were significant differences in the level of well-being that significant in the community Desa Sungai Jalau with Desa Teratak.

ANALISIS PROFITABILITAS USAHATANI BAWANG MERAH BERDASARKAN MUSIM DI TIGA KABUPATEN SENTRA PRODUKSI DI INDONESIA Haris F. Aldila; Anna Fariyanti; Netti Tinaprilla
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 11, No 2 (2015): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v11i2.14188

The objectives of this research are (1) to analyze the characteristics of farmers and the performance of shallot farming and (2) to analyze the profitability of shallot farming in production centers in Java. The research was conducted in Cirebon, Brebes, and Tegal regency with the number of respondents each of 40 farmers. Farm profitability level indicated by R/C ratio in every season (rainy season, first dry season and second dry season) during 2013/2014. The results showed that shallot farming in Cirebon, Brebes, and Tegal feasible and profitable to cultivate in every season. Farmers in Cirebon had the biggest gain in the second dry season of Rp 47 million per hectare with R/C of 1.65. Farmers in Brebes had the biggest gain in the first dry season amounted to Rp 23 million per hectare with R/C of 1.42. Farmers in Tegal had the biggest gain in the rainy season of Rp 31 million per hectare with R/C of 1.48.

FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI SAWI DI DESA MAHARATU KECAMATAN MARPOYAN DAMAI KOTA PEKANBARU Shorea Khaswarina; Suardi Tarumun; Etik Purnami
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 12, No 2 (2016): FEBRUARY
Publisher : Universitas Sebelas Maret

The most people in Indonesia depend of the live at agriculture sector. The vegetables are one of agriculture comodity can to give big contribute to economy if attemted optimally. The efforts of improvement the vegetable production influenced by factors are environment (climate, soil, etc), production facility (seed, fertilizer, pesticide), capital and human resources. The research aim are to analyze influence of production factors to vegetable produce and analyze of allocation efficiency of production factors using to mustard farm. This research was conducted in the Maharatu Village Marpoyan Damai Subdistrict using the purposive sampling method with 40 mustard farmers. The results showed that production of mustard influenced by the seed, manure, urea, NPK, pesticide and labor with belief level 99 %. Score of MPP for all production variable showed that must add volume of production factors to increase mustard production. NPM/px value for seed and urea manure is big than 1 that mean the farmers can be add volume of production factors. For NPK manure, pesticide and labor must not be increasing because value of NPM/px is small than 1 to reach efficient condition economically and get optimally benefit.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA KARYAWAN PABRIK TEKNIK KERJO PT. PERKEBUNAN NUSANTARA IX BATUJAMUS KARANGANYAR Dewi Pravitasari; Minar Ferichani; Mei Tri Sundari
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 13, No 2 (2017): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v13i2.21016

Abstract: This study aimed to analyze factors that influence to employees’performance at Kerjo Factory on PTTPN IX in Batujamus Karanganyar regency.Likert scaling method is used to measure qualitative variables, then multiple linearregression used to analyse independent variables that consist of work motivation,work discipline, and job satisfaction as well as the dependent variable that consistingof employees’ performance.The results showed that R Square is 0,663, it means that66,3% of the variation dependent variable (employees’ performance) can be explainedby the independent variable which consist of work motivation, work discipline , andjob satisfaction. The remaining 33,7 % variable variation is explained by other factorsoutsides of the model such as work environment, work status ,workload, and other.The results showed that work motivation, work discipline, and job satisfaction havejointly significant effect on employees’ performance, while individually only workmotivation and job satisfaction have a significant effect on employees’ performance atthe research location. Work discipline individually have no significant effect onemployees’ performance. The most dominant factor influence to employees’performance onresearch location is work motivation factor. An increase in theelements of motivation and job satisfaction are going to improve the performance ofemployees. Abstrak: Penelitian ini bertujuan mengetahui pengaruh motivasi kerja, disiplin kerja dan kepuasan kerja, serta mengetahui variabel manakah yang pengaruhnya palingdominan terhadap kinerja karyawan Pabrik Teknik Kerjo PT. Perkebunan NusantaraIX Batujamus Karanganyar. Metode dasar penelitian yang digunakan adalah metodepenelitian deskriptif. Penelitian ini dilaksanakan di Pabrik Teknik Kerjo PT.Perkebunan Nusantara IX Batujamus Karanganyar. Teknik analisis data menggunakanregresi linier berganda. Variabel bebas terdiri dari motivasi kerja, disiplin kerja, dankepuasan kerja. Variabel terikat yaitu kinerja karyawan. Hasil penelitian menunjukkanbahwa R Square sebesar 0,663 artinya 66,3% variasi variabel terikat (kinerjakaryawan) dapat dijelaskan oleh variabel bebas yang terdiri dari motivasi kerja,disiplin kerja, dan kepuasan kerja. Sisanya sebesar 33,7% variasi variabel dijelaskanoleh faktor-faktor lain diluar model seperti lingkungan kerja, status pekerjaan, bebankerja, dan lain-lain. Faktor motivasi kerja, disiplin kerja, dan kepuasan kerja secarabersama-sama berpengaruh nyata terhadap kinerja karyawan, sedangkan secaraindividu hanya faktor motivasi kerja dan kepuasan kerja yang berpengaruh nyataterhadap kinerja karyawan Pabrik Teknik Kerjo PT. Perkebunan Nusantara IXBatujamus Karanganyar. Faktor disiplin kerja secara individu tidak berpengaruh nyataterhadap kinerja karyawan Pabrik Teknik Kerjo PT. Perkebunan Nusantara IXBatujamus Karanganyar. Faktor motivasi kerja merupakan faktor yang paling dominanberpengaruh terhadap kinerja karyawan Pabrik Teknik Kerjo PT. Perkebunan Nusantara IX Batujamus Karanganyar. Berdasarkan hasil penelitian saran yang dapatdiajukan adalah peningkatan unsur-unsur motivasi dan kepuasan kerja gunameningkatkan kinerja karyawan serta pelaksanaan penelitian lebih lanjut untukmelengkapi/menyempurnakan penelitian ini.

STRATEGI PENGEMBANGAN JAMUR TIRAM (Pleurotus Ostreatus) DI KELOMPOK TANI ANEKA JAMUR DESA GONDANGMANIS KECAMATAN KARANGPANDAN KABUPATEN KARANGANYAR Nugraheni Retnaningsih; Bambang N C
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 14, No 1 (2017): SEPTEMBER
Publisher : Universitas Sebelas Maret

Abstract: The aim of this research is to determine the most effective strategy priority tobe applied in the developing oyster mushroom in Aneka Jamur Farmer Group Gondangmanis Village, Karangpandan Subdistrict, Karanganyar District. The method oflocation selection in this research is purposive method. The research stages including theidentification of internal and external factors that show the strengths, weaknesses,opportunities and threats that is faced by the farmer groups. The input stage isimplemented by IFE matrix and EFE matrix. Phase matching by using SWOT matrix anddecision stage by using QSPM. The result of this research shows that the alternativestrategy are to maintain and improve the quality of seed product (F1), baglog and oystermushroom; to improve the quality of human resources of group members in post-harvesthandling; forming the partnerships with other groups or associations with baglog makersor mushroom cultivators to achieved the price agreement; cooperation with other groupsin the case of synchronization of time to make the baglog and mushroom cultivation sothat if there is pest or disease all baglog maker or oyster mushroom grower is notattacked all; increased production efficiency to improve the competitiveness; and savingthrough cost efficiency. Priority of the strategy obtained in the development of oystermushroom to maintain and to improve the quality of seed products (F1), baglog(planting medium) and oyster mushroom (STAS: 4.67). Abstrak :Tujuan penelitian ini adalah menentukan prioritas strategi yang paling efektifuntuk diterapkan dalam mengembangkan jamur tiram di Kelompok Tani Aneka Jamur Desa Gondangmanis, Kecamatan Karangpandan, Kabupaten Karanganyar. Metodepemilihan lokasi pada penelitian ini adalah secara purposive (sengaja). Tahapanpenelitian meliputi identifikasi faktor internal dan eksternal yang menunjukkan kekuatan,kelemahan, peluang dan ancaman yang dihadapi oleh kelompok tani. Tahap inputdilaksanakan dengan membuat matriks IFE dan matriks EFE. Tahap pencocokanmenggunakan matriks SWOT dan tahap keputusan menggunakan QSPM. Hasil penelitianmenunjukkan alternatif strategi yang diperoleh yaitu mempertahankan dan meningkatkankualitas produk bibit (F1), baglog dan jamur tiram; meningkatkan kualitas SDM anggotakelompok dalam penanganan pasca panen; membentuk kemitraan dengan kelompok lainatau asosiasi dengan pembuat baglog atau pembudidaya jamur sehingga tercapaikesepakatan harga; kerjasama dengan kelompok lain dalam hal keserempakan waktuuntuk membuat baglog dan budidaya jamur sehingga apabila ada hama atau penyakitseluruh pembuat baglog atau pembudidaya jamur tiram tidak terserang semua;peningkatan efisiensi produksi untuk meningkatkan daya saing; dan penghematan melaluiefisiensi biaya. Prioritas strategi yang diperoleh dalam pengembangan jamur tiram dikelompok tani Aneka Jamur adalah mempertahankan dan meningkatkan kualitas produkbibit (F1), baglog (media tanam) dan jamur tiram (STAS : 4,67)

ANALISIS EKONOMI DAN PROSPEK USAHA TANAMAN DAN TERNAK SAPI DI LAHAN PERKEBUNAN KELAPA S. Rusdiana; Cut R Adawiyah
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 10, No 1 (2013): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v10i1.14118

This paper studies the results of the 2012 field survey research area targeted is the location of plantations owned by farmers in the village of Coventry District Leuwi Booths Bogor Regency of West Java, to get a general idea on the land through a pattern of oil palm plantations and the business of cattle through research studies with application of livestock on land that has not produced oil crops (TBM), coconut trees that produce (TM) and coconut trees that do not produce or damaged (TTM / TR) conservation-minded, analissi financial economics. Financial analysis methods is used to determine income from coconut plantations and cattle business. Primary data were obtained directly from the farmers, the secondary data obtained from the relevant authorities and research results. Primary and secondary data collected are tabulated qualitative and quantitative analysis as well as the tables. The results of the financial analysis of the plant economically immature coconut (TBM) gains from the coconut around Rp-3.780.000/tahun/ha because immature coconuts, which means the cost is still in pemeliharana coconut plants, of cattle around Rp5.143.000 / year, whereas immature (TBM) benefits of coconut around Rp6.750.000 / year / ha of cattle around Rp1.972.000/tahun and plants do not produce or damaged plants (TTM / TR) gains from the coconut around Rp1.200.000 of livestock around Rp4.950.000/tahun. It means that utilization of vacant land in coconut plantations damaged by cattle in financial analysis and profitable livestock farmers can maintain the existence of livestock.

SISTEM USAHATANI TANAMAN DAN TERNAK SAPI DI LAHAN KERING KALIMANTAN SELATAN (STUDI KASUS DI DESA BANUA TENGAH DAN SUMBER MAKMUR, KECAMATAN TAKISUNG KABUPATEN TANAH LAUT) Eni Siti Rohaeni
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 11, No 2 (2015): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v11i2.14178

Farming is done in general farmers polyculture with the aim to increase revenues and avoid crop failure. Farming is carried out consisting of several commodities both crops and livestock. Generally farming is done is still not provide sufficient revenues Living Needs. This study aims to determine the system of crop and cattle farming in upland South Kalimantan, and to determine whether the income generated from farming to meet to the needs of decent living. This research is a case study in the village of Central Banua and Sumber Makmur, Takisung district, Tanah Laut regency. This study was conducted in 2012. Research was conducted by way of a survey approach Focus Group Discussion conducted with the involvement of several community leaders /key figures to describe the profile , potential and problems in the region or village level. The analysis used is analysis of revenue, contribution revenue, and contribution to the farm income Living Needs (KHL). The results showed that the dominant farming by farmers in the study site, namely rice, sweet corn and cattle. Mean scale paddy cultivation to 0.62 ha, 0.68 ha of sweet corn and cattle 5.15 Animal Unit. Farming is done generating the value of R/C is more than one viable means for cultivated. The revenue contribution of rice 24.52 %, 50.83 % sweet corn and cows 24.65 % . Contribution income from rice farming, sweet corn and beef cattle on Living Needs of 50.94 %.

PENENTUAN STRATEGI BAURAN PEMASARAN PELUMAS FOOD GRADE GREASE BERBAHAN DASAR KELAPA SAWIT DI KABUPATEN PURBALINGGA Tri Yanto; Aiman Abulkhair
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 12, No 2 (2016): FEBRUARY
Publisher : Universitas Sebelas Maret

The objective of this study is to determine the merchant and the user preferences to the specification lubricating grease lubricants, color lubricants, package sizes, shape packaging labels, distribution of lubricants, promotion, and price. Sampling using purposive sampling technique. Analysis of data using friedman test with 5% error level. If there are differences then test ed further by LSD. The results of this research note that lubricant specifications preferred by merchants, which is preferred by the user while the grease is food grade lubricants and general machinery lubrication; the color lubricant preferred by merchantsis natural and blue, which is preferred by the user while the grease is the natural color; pack sizespreferred by merchants is size 350 g and 150 g with packing cup and bulk, while users liked the size of 350 g with packing cup; form label lubricants are preferred by merchants grease a round shape that is labeled with red and green as well as a square shape label in red, while the grease is preferred by the user labels round and square shapes in red; lubricants distribution are preferred by merchants grease ie grocery stores, retail stores, repair shops, and peddlers, while the grease is preferred by the user distribution through grocery stores and workshops; lubricants promotion are preferred by merchants grease is through internet media, banners, brochures, radio and posters, while users of grease liked by media promotion banners, brochures and posters; the price lubricant grease favored by merchants as preferred by the user of grease that low price low quality, medium quality and medium price high price of high quality.

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