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JEPA (Jurnal Ekonomi Pertanian dan Agribisnis)
Published by Universitas Brawijaya
ISSN : 26144670     EISSN : 25988174     DOI : 10.21776/ub.jepa
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
Jurnal Ekonomi Pertanian dan Agribisnis (JEPA) adalah jurnal yang diterbitkan oleh Jurusan Sosial Ekonomi Pertanian secara reguler setiap tiga bulan sekali untuk tujuan mendeseminasikan hasil penelitian dan pengabdian yang dilakukan oleh mahasiswa, dosen, peneliti dan pengabdi. Topik keilmuan yang melingkupi JEPA adalah bidang ekonomi pertanian dan agribisnis secara luas. Semua makalah yang diterbitkan secara online oleh JEPA terbuka untuk pembaca dan siapapun dapat mendownload atau membaca jurnal tanpa melanggan maupun membayar.
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Search results for , issue "vol. 10 no. 3 (2026)" : 9 Documents clear
ANALISIS PENDAPATAN USAHATANI PETANI HORTIKULTURA YANG MENGADOPSI DAN TIDAK MENGADOPSI STRATEGI ADAPTASI PERUBAHAN IKLIM DI DESA DONOWARIH, KECAMATAN KARANGPLOSO, KABUPATEN MALANG Awaliyah M, Khusnul; Deny Meitasari; Fahriyah; Rini Mutisari
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 3 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

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Abstract

Climate change is an important issue in agricultural development policy because it has a real impact on decreasing agricultural production, especially in horticultural crops. The research was conducted in October 2022 and January 2023 in Donowarih Village, Karangploso District, Malang Regency. The population in this study were horticultural farmers in Borogragal Hamlet, Donowarih Village. The method of determining respondents is done by using the census method. The analysis used is descriptive statistical analysis, income, and logistic regression. The forms of adaptation strategies carried out by farmers include changing cropping patterns, changing plant varieties, changing types of fertilizers, increasing irrigation, and intercropping. Based on the income analysis, it was found that the largest farmer incomes were farmers who adopted adaptation strategies for changes in cropping patterns, plant varieties, increased irrigation, and intercropping of Rp.11,425,288 per month per hectare, while the smallest incomes of horticulture farmers were farmers who did not adopt climate change adaptation strategy of  Rp.1,311,433 per month per hectare. The results of logistic regression analysis show that farmers' perceptions of access to credit, frequency of participation in agricultural counseling, age and number of dependents of farmer's families have a significant positive effect on farmers' decisions in adopting climate change adaptation strategies.
ANALISIS STATUS KEBERLANJUTAN KEGIATAN PERTANIAN BERBASIS PEMANFAATAN LAHAN PEKARANGAN DI KABUPATEN MALANG JAWA TIMUR Jihad, Fajri Dhaniar Mohammad; Riana, Fitria Dina; Toiba, Hery
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 3 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

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Abstract

Agricultural activities based on the utilization of yard land in Malang Regency have one of the benefits, namely supporting the level of community resilience. This research was conducted with the aim of analyzing the sustainability status of yard-based agricultural activities in Malang Regency and the factors that influence it. The analysis method used in this research is the Multi Dimensional Scaling (MDS) method with the RAP-HG (Rapid Appraisal for Home Garden) technique. The variables used to measure the sustainability of home garden-based agricultural activities in Malang Regency are 6 dimensions of sustainability, consisting of ecological, economic, social, institutional, cultural, and technological dimensions. The results showed that the sustainability status of yard-based agricultural activities in Malang Regency showed results that fell into the overall moderate category, with details in the good category based on the institutional dimension (78.13), and in the moderate category based on the dimensions of ecology (70.01), economy (63.46), social (63.45), culture (63.46), and technology (63.45). Furthermore, the factors or attributes that influence the sustainability status of yard -based agricultural activities in Malang Regency are known to consist of attributes (1) the availability of clean water in the area, (2) the market potential of the yard, (3) the number of people who utilize the yard, (4) the involvement of community institutions in the development of yard-based agriculture, (5) the legality of the yard area, (6) the role of formal institutions in supporting the implementation of P2L, (7) conflicts between communities with different cultural backgrounds, (8) violations of belief values in the utilization of the yard, and (9) community understanding of agricultural technology.
Building Loyalty to Healthy Noodles Through Brand Image, Communication, and Trustd Loyalty with Brand Trust as Mediation Alifah, Fairuz; Abdul Wahib Muahimin; Novi Haryati
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 3 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

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Abstract

This study aims to examine the influence of brand image and brand communication on brand loyalty, with brand trust as a mediating variable. The research focuses on consumers of healthy instant noodles in Malang who are aged 18 and above and have previously consumed the product. A quantitative approach was applied using a questionnaire distributed to 100 respondents selected through purposive sampling. Data were analyzed using Warp PLS to test the direct and indirect relationships among variables. The results indicate that both brand image and brand communication have a positive and significant effect on brand trust. Brand image and brand trust significantly influence brand loyalty, while brand communication has a positive but not significant effect on loyalty. Furthermore, brand trust significantly mediates the relationship between brand image and brand loyalty, but not between brand communication and brand loyalty. These findings suggest that a strong brand image plays a crucial role in building trust, which subsequently fosters consumer loyalty. Meanwhile, effective brand communication enhances trust, but must be strategically implemented to drive repeat purchases and long-term loyalty in the healthy instant noodle market.
ANALISIS KELAYAKAN FINANSIAL USAHA PENGGEMUKAN KAMBING (STUDI KASUS PONDOK PESANTREN WALI SONGO PENERIMA PROGRAM KEMANDIRIAN EKONOMI PESANTREN) Damayanti, Yeni; Sri Handayani; Maria Ulfah; Kusmaria
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 3 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

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Abstract

Wali Songo Islamic Boarding School received assistance in the form of a pen building and a goat fattening business mentoring program in 2021. The objectives of this study are 1) to describe the goat fattening process in accordance with the mentoring program at Wali Songo Islamic Boarding School, 2) to analyze the costs, revenues, and profits of the goat fattening business at Wali Songo Islamic Boarding School, 3) to analyze the financial feasibility and sensitivity of the goat fattening business at Wali Songo Islamic Boarding School. The method used in this study is a case study. The analytical methods used in this study are cost analysis, revenue, profit, as well as feasibility and sensitivity analysis of the business using investment criteria, namely NPV, IRR, Net B/C ratio, BEP and PBP. The results of the study (1) show that the goat fattening process that has been carried out includes; preparation of the pen, determination of goat stock, maintenance (feeding, health care, and pen sanitation), and harvesting. (2) The costs incurred during one year of production consist of fixed costs of Rp27,077,000 and variable costs of Rp222,606,000, resulting in a total cost of Rp231,246,000. The goat fattening business earned revenue of Rp258,323,000 and a profit of Rp60,317,000. (3) The results of the feasibility analysis of the goat fattening business at the Wali Songo Islamic Boarding School based on investment criteria obtained an NPV value of Rp272,325,005; IRR 30.90%; Net B/C 2.316; BEP 8.003; PBP 1.361. The results of the sensitivity analysis on investment criteria show that when the business experiences a 10% increase in production costs (Scenario 1) and a 10% decrease in prices (Scenario 2), the goat fattening business at the Wali Songo Islamic Boarding School remains feasible and is not sensitive to these changes. Keywords: financial feasibility, economic independence of Islamic boarding schools, goats. 
RASIO JUMLAH PENDUDUK TERHADAP JUMLAH KEBUTUHAN PANGAN DI KABUPATEN INTAN JAYA Nofianti, Therresse; Afia Tahoba
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 3 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

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Abstract

This study aims to determine the ratio of population to the number of food needs. Using descriptive analysis method and survey technique conducted in six districts of parent in Intan Jaya Regency are Homeyo District, Biandoga, Hitadipa, Sugapa, Wandai and Agisiga. Each district took 65 randomly selected households so that the total subject was 400 households. The type of data used is primary data and secondary data. Measurement of food security of the region using the ratio of two indicators of food security namely, food availability and consumption adequacy. An area is said to be food insecure if the Food Ratio (RP) is <0.8, food resistant but less secure (foodable) if 0.8 <RP <1.2, and food ratio is guaranteed if RP> 1,2. Data analysis using descriptive statistical analysis. The results showed that the average food security ratios per district were 0.5 and still very far from the expected ratio of> 1,2 or 1,3. This means that food security in the region of Intan Jaya Regency enter the criteria of food insecurity. Most of the population in Intan Jaya Regency are food insecure. 50 percent of the population in Sugapa district are food insecure and vulnerable to food. Meanwhile, the population with the most food-resistant status is in the districts of Sugapa, Biandoga, Hitadipa and Wandai. Average consumption requirement per resident is 34,35 kg / month and consumption requirement 3093,84 ton / month. The total availability of the area is only 1457,450 tons / month, so it is only enough for 47.58 percent or 16.18 kg / month consumption and still needs additional food.
STRATEGI PEMASARAN SELADA HIDROPONIK MELALUI DIGITAL MARKETING DI SAMATA GREEN HOUSE KABUPATEN GOWA Syafii Hafid, Ahmad; Abdul Halil; Sahlan; Amruddin; Firmansyah
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 3 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

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Abstract

Penelitian ini bertujuan merumuskan strategi pemasaran selada hidroponik melalui pemanfaatan digital marketing pada Samata Green House (SGH), Kabupaten Gowa. Latar belakang penelitian didasari meningkatnya permintaan sayuran hidroponik di kalangan masyarakat urban yang peduli kesehatan, namun masih menghadapi kendala harga, distribusi, dan persaingan pasar. Metode penelitian menggunakan deskriptif analitis dengan studi kasus dan penentuan lokasi secara purposive. Data diperoleh melalui wawancara mendalam dengan pemilik, manajer, konsumen, mitra bisnis, pemasok, pesaing, dan instansi pemerintah, lalu dianalisis menggunakan matriks IFE, EFE, SWOT, Matriks Strategi Besar, dan QSPM. Hasil penelitian menunjukkan nilai matriks IFE 3,046 dan EFE 3,363, menempatkan SGH pada Kuadran I Matriks Strategi Besar yang merekomendasikan strategi agresif. Analisis SWOT menghasilkan empat alternatif strategi: pengembangan produk, pengembangan pasar, promosi digital, dan efisiensi distribusi. QSPM menegaskan bahwa strategi prioritas adalah pengembangan produk dengan skor STAS tertinggi 6,710, yaitu menjaga kualitas premium selada hidroponik sekaligus menambah varian baru untuk memperluas pasar. Kesimpulannya, strategi pengembangan produk yang terintegrasi dengan digital marketing, branding lokal, serta perluasan distribusi menjadi langkah utama bagi SGH dalam meningkatkan daya saing agribisnis hortikultura hidroponik.
ANALISIS PENGARUH FAKTOR KEARIFAN LOKAL DAN PSIKOLOGIS TERHADAP KESEDIAAN DAN TINGKAT KESEDIAAN MEMBAYAR (WILLINGNESS TO PAY) KONSUMEN PADA TEMPE BUNGKIL DI KOTA MALANG Sholehah, Wardatus; Abdul Wahib Muhaimin
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 3 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

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Abstract

Tempe bungkil made from groundnut residue is a local food product with both nutritional and cultural value. Its protein content, reaching 20.43%, the fat composition is dominated by unsaturated fatty acids that are beneficial for heart health, while its carbohydrate content is lower than that of soybean tempe, making it suitable for consumers who wish to reduce carbohydrate intake. This study aims to analyze the willingness to pay (WTP) and consumer preference for tempeh bungkil as an alternative to plant-based protein based on local wisdom. Data was obtained from 100 respondents in Malang City using a survey method using  the Contingent Valuation Method (CVM) and Structural Equation Modeling (SEM) approach based on Partial Least Squares (PLS). The results of the CVM analysis showed that the average WTP of respondents was IDR 5,000 with a median of IDR 4,500, and the total aggregate economic value was IDR 500,000. The WTP distribution pattern confirms that the higher the price, the fewer respondents are willing to pay. SEM analysis showed that local wisdom variables and psychological factors had a positive and significant effect on WTP, with a contribution of 64.3% to the model's explanation. These findings suggest that cultural identity, environmental awareness, and health are key factors in encouraging consumers to pay more for local food products. The results of the study provide an empirical basis for the development of product marketing strategies based on local wisdom, especially to increase the competitiveness of tempeh bungkil in the modern food market.
Pengaruh Faktor-faktor Livelihood Assets Terhadap Keputusan Penerapan Konservasi Tanah dan Air oleh Petani Hortikultura di Desa Sumberbrantas Kecamatan Bumiaji Kota Batu Putri, Nisya Ananda; Mutisari, Rini; Retnoningsih, Dwi
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 3 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

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Abstract

Land degradation remains a critical issue in Indonesia. One of the primary causes of land degradation is inappropriate land management practices by farmers, which may result in the deterioration of soil structure and increased susceptibility to water erosion. This study aims to analyze the effect of livelihood asset factors on the decision of horticultural farmers in Sumberbrantas Village to adopt soil and water conservation practices. A quantitative approach was employed, using a multistage sampling method to determine the study location and simple random sampling based on the Taro Yamane formula, resulting in a sample of 95 respondents. Primary data were collected through interviews and field observations, complemented by secondary data from literature review. Data analysis was conducted using logistic regression with Stata 17 to examine the influence of livelihood asset factors on farmers’ adoption decisions. The results indicate that years of education, farming experience, frequency of extension services, participation in farmer groups, land size, and access to inputs have a positive and statistically significant effect on the adoption of soil and water conservation practices. In contrast, access to credit has a negative and statistically significant effect on adoption decisions.
PERAN ELECTRONIC WORD OF MOUTH (E-WOM) DAN BRAND AWARENESS DALAM MENDORONG KEPUTUSAN PEMBELIAN KONSUMEN PADA PLATFORM ONLINE FOOD DELIVERY Fibrianingtyas, Alia; Athalla Raihan Ilham; Fitrotul Laili; Novil Dedy Andriatmoko; Mahfudlotul 'Ula
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 3 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

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Abstract

Perkembangan teknologi digital mendorong perubahan perilaku konsumen, khususnya dalam industri makanan dan minuman melalui pemanfaatan platform Online Food Delivery (OFD). Dalam persaingan yang semakin ketat, pelaku usaha perlu memperkuat komunikasi pemasaran digital guna memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (E-WOM) dan Brand Awareness terhadap keputusan pembelian konsumen Smoothism pada platform OFD di Kota Malang. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian korelasional. Jumlah sampel ditentukan menggunakan rumus Slovin, dengan melibatkan 86 responden yang dipilih melalui convenience sampling. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan IBM SPSS Statistics 20. Hasil penelitian menunjukkan bahwa E-WOM dan Brand Awareness secara simultan berpengaruh signifikan terhadap keputusan pembelian dengan nilai koefisien determinasi sebesar 34,1%. Secara parsial, kedua variabel berpengaruh positif dan signifikan, dengan Brand Awareness memiliki pengaruh yang lebih dominan dibandingkan E-WOM. Temuan ini menunjukkan bahwa penguatan informasi digital dan konsistensi identitas merek berperan penting dalam mendorong keputusan pembelian konsumen melalui platform OFD.

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