cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Muhammad Subchan
Contact Email
Muhammad Subchan
Phone
-
Journal Mail Official
ekonomis.unbari@gmail.com
Editorial Address
LPPM Universitas Batanghari, Jl.Slamet Ryadi, Broni-Jambi, Kec.Telanaipura, Kodepos: 36122
Location
Kota jambi,
Jambi
INDONESIA
EKONOMIS : Journal of Economics and Business
Published by Universitas Batanghari Jambi
ISSN : 25978829     EISSN : 25978829     DOI : 10.33087/ekonomis
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonomis: Journal of Economics and Business diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi dan Bisnis. Ekonomis: Journal of Economics and Business Jurnal ini diterbitkan sebanyak dua kali dalam setahun yaitu pada bulan Maret dan September.
Arjuna Subject : -
Articles 1,033 Documents
 95   96   97   98   99 
Hubungan Nilai Belanja Hedonis dengan Niat Pembelian Produk Diskon pada Merek Buttonscarves di Sumatera Barat Maisyarah, Adzkiatul; Yahya, Lucky Mahesa; Desri, Syuryatman; N, Erizal
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2375

Abstract

This study aims to analyze the effect of hedonic shopping value on purchase intention of discounted products on the Buttonscarves brand in West Sumatra. The dimensions of hedonic shopping value studied include novelty, pleasure, praise from others, escape, and social interaction. A quantitative approach was used with a survey method through a questionnaire distributed to 169 respondents who were Buttonscarves consumers. The results of the analysis using the SmartPLS model showed that novelty, pleasure, and praise from others had a significant positive effect on purchase intention of discounted products. However, escape and social interaction did not show a significant effect. This study provides insight to companies regarding the importance of considering hedonic values in marketing strategies to increase consumer purchasing interest, especially on discounted products.
Pengaruh Motivasi Kerja dan Organizational Citizenship Behavior (OCB) terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Intervening Aruly, Lupnaya Mara; Kusumawardani, Mawar Ratih
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2773

Abstract

This study aims to analyze the influence of work motivation and organizational citizenship behavior (OCB) on employee performance and examine the role of job satisfaction as a mediating variable at the Kediri Regency Manpower Office. This study employed a quantitative design with a survey method, involving the entire employee population of 32 through a saturated sampling technique. Data were obtained through questionnaires and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, and mediation analysis. The results indicate that work motivation and organizational citizenship behavior (OCB) have a positive and significant effect on job satisfaction, with OCB being the strongest contributing factor. However, work motivation and OCB do not have a direct and significant effect on employee performance. Conversely, job satisfaction has been shown to have a positive and significant effect on performance and can mediate the influence of work motivation and OCB on performance at the Kediri Regency Manpower Office.
The Effect of Inflation, Exchange Rate and Interest Rate on Indonesian Nutmeg Exports to China Market Dahlan, Tessa Oktaviani; Yuliati, Nuriah; Setyadi, Taufik
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2209

Abstract

The objective of this study is to examine the trend of Indonesian nutmeg exports to the global market, with a particular focus on the Chinese market, and to assess the impact of macroeconomic variables, including inflation, exchange rates, and interest rates, on nutmeg exports. The data set spans the period from 1990 to 2023. The forecasting of export volume employs the ARIMA model, while the measurement of the impact of macroeconomic factors utilizes multiple linear regression. Regression analysis reveals that the inflation variable exerts no statistically significant effect on long-term export trends (p-value 0.7897 > 0.05). The exchange rate variable has a significant positive effect on nutmeg exports in the long term (p-value 0.0000 < 0.05), indicating that a depreciation of the rupiah increases nutmeg exports in the international market. The results indicate that interest rates have a significant negative effect on exports in the long term (p-value 0.0146 < 0.05). This is due to the fact that an increase in interest rates leads to an increase in production and borrowing costs, which in turn reduces export volumes. Furthermore, in the short term, none of the macroeconomic variables demonstrated a significant impact. The findings of this study indicate that the limited influence of macroeconomic factors in the short term can be attributed to the distinctive characteristics of nutmeg as a niche market commodity and the prevalence of cooperative agreements between firms. Nutmeg has essential uses and unique qualities that render its demand relatively stable and insensitive to price fluctuations or macroeconomic changes. This indicates that nutmeg, with its segmented is capable of maintaining consistent export volumes despite short-term fluctuations in economic conditions. In order to enhance competitiveness on the global market, a more focused marketing strategy and market diversification that incorporates the distinctive attributes of this commodity are essential.
Pengaruh Brand Image, Influencer Marketing, dan Kualitas Produk terhadap Keputusan Pembelian Gen Z pada Produk Erigo Tsania, Indah Rizqi; Hariasih, Misti; Febriansah, Rizky Eka
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2747

Abstract

This study aims to examine the impact of Brand Image, Influencer Marketing, and Product Quality on Gen Z Purchasing Decisions on Erigo products. This study uses a quantitative and survey approach. Sampling uses a non-probability sampling technique and the research sample is Gen Z in Sidoarjo Regency who have purchased Erigo products, with a sample size of 100 respondents. Data collection through an online questionnaire sent via Google Form. Indicator measurements apply a Likert scale and are analyzed using SmartPLS 4.0 through validity, reliability, R-Square testing, and hypothesis testing. The results of the study revealed that there is a significant influence between the variables of brand image, influencer marketing, and product quality on Gen Z purchasing decisions on Erigo products. This finding confirms that the strength of brand image, influencer credibility, and consistency of product quality play a major role in increasing Gen Z's interest and purchasing decisions towards local products such as Erigo.
Analisa Faktor-faktor yang Mempengaruhi Intention to Enroll (Niat untuk Mendaftar) Siswa Sekolah Menengah ke Perguruan Tinggi di Kota Batam Nurjanah, Listia; Jason, Jason; Fasha, Andina
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2251

Abstract

This study aims to analyze the factors influencing students' intentions to pursue higher education in Batam City. It found that prospective students are more likely to choose state universities (PTN) over private universities (PTS). This study used a quantitative approach, with a survey completed by 350 high school students. The analysis revealed that attitudes, social media, and advertising significantly influence students' intentions to pursue higher education in Batam City.
The Mediating Role of Perceived Information Quality and Destination Image in the Influence of Generated Content on Tourists’ Intention to Visit Luthfiamer, Luthfiamer; Sugiat, Maria Apsari; Azis, Anton Mulyono
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2660

Abstract

This study aims to examine the influence of generated content on tourists’ intention to visit Derawan Islands by employing the Stimulus-Organism-Response (S-O-R) theoretical framework. In this model, generated content, both user-generated (UGC) and firm-generated content (FGC), acts as a stimulus that affects tourists’ perceptions of information quality (perceived information quality) and destination image, which in turn influence their intention to visit. The research is motivated by the significant decline in Indonesia’s tourism sector due to the COVID-19 pandemic, which also impacted the Derawan Islands through reduced international tourist visits. In the post-pandemic context, tourist behavior and preferences have shifted considerably, with increasing demand for credible and engaging digital information. This study employs a quantitative approach to assess the relationships between these variables. The findings indicate that generated content has a significant positive effect on both perceived information quality and destination image, which serve as mediators influencing tourists’ intention to visit. These results highlight the importance of content-driven digital marketing strategies in restoring the attractiveness of tourism destinations. This research offers theoretical contributions to the development of digital tourism literature and practical insights for destination managers seeking to enhance their promotional effectiveness in the digital era.
Strategic Financial and Risk Decisions for Firm Value: Evidence from ASEAN Banks Mardyaningsih, Wirda
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2809

Abstract

This study aims to evaluate the impact of capital structure, credit risk, and strategic risk on the firm value of banks in the ASEAN region, while also examining the role of the Capital Adequacy Ratio (CAR) as a mediating variable. The study employs an explanatory quantitative approach using secondary panel data obtained from the BANKFOCUS database, covering 78 publicly listed banks from eight ASEAN countries over the period 2020–2024, yielding a total of 390 observations. Firm value is measured using Tobin’s Q, capital structure is proxied by the Debt to Asset Ratio (DAR), credit risk by the Non-Performing Loan (NPL) ratio, and strategic risk by BOPO volatility as an indicator of strategic risk. The data analysis was conducted using panel data regression employing the Random Effects model, while the mediating role of CAR is tested using the causal steps approach and the Sobel test. The findings indicate that capital structure and strategic risk have a positive and significant effect on firm value, whereas credit risk exerts a significant negative impact on the firm value of banks in the ASEAN region. Furthermore, capital structure is also found to have a positive and significant effect on the Capital Adequacy Ratio (CAR). The mediation analysis results reveal that the Capital Adequacy Ratio (CAR) has a positive and significant effect on firm value and functions as a partial mediator in the relationship between capital structure, credit risk, and strategic risk and firm value. These results emphasize the critical role of CAR in reinforcing financing strategies and strategic risk management to improve sustainable value of banking firms in the ASEAN region.
Integrasi Strategic Management Accounting (SMA) dan Environmental, Social, and Governance (ESG) Metrics untuk Penyusunan Strategi Jangka Panjang: Kajian Literatur Titus, Edito Biantara; Biswan, Ali Tafriji
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2787

Abstract

This study aims to develop a conceptual understanding of how ESG (Environmental, Social, and Governance) metrics can be integrated into SMA (Strategic Management Accounting) to support a company's long-term strategy. The method used is a systematic literature review of 20 scientific articles from 2017–2025 that discuss management accounting, sustainability accounting, ESG, and sustainability reporting. The results show that SMA–ESG integration has the potential to improve the quality of strategic information, strengthen accountability mechanisms, and support sustainability risk management, although its implementation still faces challenges related to internal standards, data quality, and organizational capabilities. This study offers a conceptual framework for SMA–ESG integration that can be used as a basis for empirical testing in companies in Indonesia.
Pengaruh Kompensasi, Rekrutmen, dan Reputasi Perusahaan terhadap Minat Melamar Pekerjaan Generasi Z di PT Kindo Dwi Persada Aulia, Nasywa; Andriani, Dewi; Firdaus, Vera
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2756

Abstract

This study aims to analyze the influence of compensation, recruitment, and company reputation on Generation Z's interest in applying for jobs at PT. Kindo Dwi Persada. The population was students of Muhammadiyah University of Sidoarjo with the Gen Z category aged 18-25 years. A sample of 101 participants was obtained through purposive sampling. Data were collected using a Likert scale Google Form online questionnaire and analyzed using SEM-PLS. The results of this study revealed that the variables of compensation, recruitment, and company reputation had a positive and significant effect on Gen Z's interest in applying for jobs at PT Kindo Dwi Persada.
Analisis Pemborosan dengan Metode Waste Assessment Model (WAM) dan Fuzzy-Failure Mode Effect Analysis (F-FMEA) di CV. XYZ Haqqi, Muhammad Mahfudh Bil; Aryanny, Enny
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.1962

Abstract

This research aims to determine the level of waste that occurs and provide suggestions for improvements to reduce waste at CV XYZ. This research uses primary data obtained in direct research starting from January - April 2024. The data used is questionnaire data with superior respondents who know the real conditions of modified container production and waste data that occurs in the production process. To determine the level of waste that occurs and provide suggestions for improvements to reduce waste, the Waste Assessment Model, Process Activity Mapping, Root Cause Analysis and Fuzzy Failure Mode Effect Analysis methods are used. Using the Waste Assessment Model method, the top three most critical wastes were found, namely defect defects of 25.14%, motion waste of 20.62%, inventory waste of 16.32%. In Root Cause Analysis, the root cause of all waste problems is found by asking why, successively getting to the root of the problem. In the Fuzzy Failure Mode Effect Analysis, the Fuzzy Risk Priority Number value of the top three wastes with each subwaste, waste inventory causing lack of attention to warehouse management, was 6.7, waste defect causing the spray machine not functioning perfectly was 4.95, waste inventory the cause of workers not being orderly with the SOP for recording inventory balances was 4.39, waste motion caused tools to be often moved to reach certain angles was 3.64, waste defect of workers not being careful when setting up was 2.45.

Page 97 of 104 | Total Record : 1033

 95   96   97   98   99 

Filter by Year

2017 2026


Reset
Filter By Issues
All Issue Vol 10, No 1 (2026): Maret Vol 9, No 2 (2025): September Vol 9, No 1 (2025): Maret Vol 8, No 2 (2024): September Vol 8, No 1 (2024): Maret Vol 7, No 2 (2023): September Vol 7, No 1 (2023): Maret Vol 6, No 2 (2022): September Vol 6, No 1 (2022): Maret Vol 5, No 2 (2021): September Vol 5, No 1 (2021): Maret Vol 4, No 2 (2020): September Vol 4, No 1 (2020): Maret Vol 3, No 2 (2019): September Vol 3, No 1 (2019): Maret Vol 2, No 2 (2018): September Vol 2, No 1 (2018): Maret Vol 1, No 1 (2017): September More Issue