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Agrisocionomics: Jurnal Sosial Ekonomi Pertanian
Published by Universitas Diponegoro
ISSN : 25800566     EISSN : 26219778     DOI : -
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Agrisocionomics (Jurnal Sosial Ekonomi dan Kebijakan Pertanian) memuat naskah hasil penelitian bidang sosial, ekonomi dan kebijakan pertanian. Agrisocionomics diterbitkan oleh Program Studi Agribisnis, Fakultas Peternakan dan Pertanian Universitas Diponegoro. Agrisocionomics terbit dua kali setahun, yaitu pada bulan Mei dan Nopember
Arjuna Subject : -
Articles 349 Documents
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The Impact of the Effectiveness of Fertilizer Subsidy Policy Implementation on the Technical Efficiency of Corn Farmers in Pamekasan Regency Syahriyanda, Adjie Manggala; fauziyah, elys; Hidayati, Dwi Ratna; Muhsoni, Firman Farid; Alfisuma, Meria Zakiyah; Taridala, Sitti Aida Adha
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.25667

Abstract

The fertilizer subsidy policy is a government program aimed at providing affordable fertilizer to enhance the productivity of domestic commodities, including corn. In 2022, there was a change in the fertilizer subsidy policy, specifically a reduction in the number of subsidized fertilizer types and commodities. This policy change caused farmers to bear higher production costs. In addition, the decline in corn productivity at the research site serves as an indicator of the ineffectiveness of the fertilizer subsidy policy implementation and a source of production inefficiency. This study aims to evaluate the effectiveness of the 2022 fertilizer subsidy policy implementation and analyze its impact on the technical efficiency of corn farming. The research was conducted in Kadur Subdistrict, Pamekasan Regency, East Java. The study employed a survey method involving 43 farmers who were selected using a purposive sampling technique. Data analysis was performed using a quantitative descriptive approach, incorporating effectiveness analysis and technical efficiency measurement through the Cobb–Douglas Stochastic Frontier production function. The findings indicate that the effectiveness of the 2022 fertilizer subsidy policy implementation falls within the “highly effective” category. Furthermore, improving the effectiveness of non-Farmer Card (non-Kartu Tani) usage and the distribution of subsidized fertilizers significantly enhances technical efficiency.
E-WOM In Urban Community Support Ariculture: Impact Of Customer Experience, Knowledge, And Involvement Utami, Hesty Nurul; Arini, Resti; Perdana, Tomy; Wiyono, Sulistyodewi Nur; Alamanda, Dini Turipanam; Kurniati, Dinar Mariam
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.25719

Abstract

The demand for organic vegetables is continuously increasing to support healthy lifestyles that more people follow. Digital technology has facilitated this product marketing to serve a larger market, including agri-food marketing using social media that explicitly targets online communities. The growing participation in Community-Supported Agriculture (CSA) as an  agricultural product direct selling initiative in Indonesia highlights the necessity to examine how customer experience, knowledge, and involvement stimulate electronic word-of-mouth (E-WOM) as a powerful promotion tool that consists of peer opinions and experiences aiming to foster sustainable consumer engagement and market expansion. This study aims to determine the effect of customer experience, product knowledge, and customer involvement on E-WoM on organic vegetable customers at an urban CSA in Bandung City that sells organic vegetables. The research employed a quantitative method with the Structural Equation Model – Partial Least Square (SEM-PLS). We sampled 60 respondents of the urban CSA customers. The results show that customer experience, product knowledge, and customer involvement significantly influence E-WoM. The research provides theoretical implications for consumer perceptions, engagement, and decision-making in shaping E-WoM impact, including practical implications on marketing organic products in online communities that support urban agricultural practices related to enhancing consumer trust, attracting new members, and promoting the sustainability of urban community-supported agriculture initiatives. 
Agricultural Extension Governance and Services in Responding to Problems of the Agricultural Sector and Extension Institutions Subejo, Subejo; Zain, Hanita Athasari; Akhda, Najmu Tsaqib; Salim, Ishadiyanto; Bunda, Agrit Kirana; Guslimantasya, Pristianti Krisna; Nurhasanah, Septi; Aida, Fairuz Husna; Fauziah, Beny Nabila Happy
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.25829

Abstract

Agricultural extension services that are currently following the decentralization era require a participatory extension approach in line the needs of farmers in each region. This mixed-method study looked at the condition of agricultural extension governance and services at local level which characterized by agricultural resource based on economic development, namely Purworejo Regency, Central Java Province, in responding to problems in the agricultural sector and extension institutions. The research results show that the governance of extension services in Purworejo Regency faces the issue of lack of capacity building o extension agents with excessive workload and minimal staff. In contrast, extension agents have a pile of tasks that must be done individually, without inadequate support on facilities and sufficient budget to support extension services to farmers. The impact of climate change, such as an increase in pests and plant diseases and water crisis, have become major problems in the agricultural sector. This study suggests a policy and program to build extension agents' capacity and a more organized governance of extension institutions.
The Process Adoption And Diffusion Of Greenhouse Innovations Melon (Cucumis Melo L.) Culvation In Lamongan Regency Akbar, Rizqi Ardial; Hidayat, Kliwon; Sukesi, Keppi
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.26013

Abstract

Melon cultivation by farmers was initially only to fill empty land during the dry season because it was rain-fed land. After that, farmers continued even though it was not in the dry season because the price was high and stable. However, the results in the rainy season were not optimal, and pests were increasingly uncontrollable. Farmers continued to seek information and solutions until finally greenhouse technology emerged, but farmers needed a process to be able to optimise it. The objectives of this study were (1) to explain the adoption process of farmers in Lamongan Regency in accepting progress in greenhouse-based melon cultivation. (2) To explain the mechanism of greenhouse innovation diffusion in melon farming in Lamongan Regency. This study used a qualitative methodology. Determination of key informants using purposive sampling and for supporting informants using snowball sampling. Data collection techniques included observation, interviews, documentation, and literature reviews. The Miles and Huberman interactive model was used to analyse the data. The results of this study indicate that the adoption process of greenhouse innovation comes from farmers' initiatives to overcome the challenges of plant pests (OPT) and extreme climates. Farmers adopt this innovation optionally, and the majority of farmers continue to adopt it because of the more guaranteed production results. Some expand the scale of the greenhouse and market the results through agrotourism, social media, or cooperation with companies. However, some farmers do not continue due to limited capital and financial risks. The process of innovation diffusion is carried out through communication channels; one of the most effective is interpersonal communication, then through social media such as WhatsApp, Facebook, Instagram, and YouTube. The high initial capital for greenhouses is an obstacle for some farmers, so financial support, such as soft loans or subsidies from the government to increase adoption.
Agricultural Land Use Change and Livelihood Vulnerability in the Expansion Area: Pangandaran Regency Syakirotin, Muthiah; Sulistyowati, Lies; Noor, Trisna Insan; Tridakusumah, Ahmad Choibar
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.25884

Abstract

The expansion areas have experienced a decline in agricultural land use and a decrease in the number of farming households, which has an impact on livelihood transformation. The purpose of this study is to analyze changes in agricultural land use and the vulnerability of farmers' livelihoods in the expansion areas, namely Mangunjaya Sub-district and Padaherang Sub-district of Pangandaran Regency.  This research uses a quantitative descriptive method with a spatial analysis approach and an interview technique of 378 farmers. The highest land area change in Mangunjaya sub-district was gardens by 44% while in Padaherang Sub-district it was water bodies by 48%. The highest vulnerability is pressure with a value of 4.65 where there are indicators of agricultural land conversion. Changes in agricultural land use show an impact on the vulnerability of farmers' livelihoods as evidenced by disasters on agricultural land, a decrease in agricultural production and diversification of livelihoods other than the agricultural sector. Comprehensive efforts involving the government, community, and private sector are needed.  
Global Tobacco Tapestry: Unraveling the Interdependencies and Drivers of Unmanufactured Tobacco Imports Kusmiati, Ati; Rahman, Rena Yunita; Yanuarti, Rizky; Agustina, Titin; Kuntadi, Ebban Bagus; Supriono, Agus; Salsabila, Shafira
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.26243

Abstract

Indonesia holds significant potential in both domestic and international tobacco markets, ranking as the world's fourth-largest producer after China, India, and Brazil. However, unmanufactured tobacco (HS 2401) exports lag imports, potentially impacting the economy negatively. This study analyzes the dependency, openness, and characteristics of Indonesia's tobacco imports over a 10-year period (2014-2023), alongside the factors influencing import volumes from 1992 to 2022. Secondary data was sourced from the Central Statistics Agency (BPS), UN Comtrade, FAO, and the Ministry of Agriculture. Analytical methods included the Import Dependency Ratio (IDR), Self-Sufficiency Ratio (SSR), Trade Specialization Index (TSI), Import Openness Degree (IOD), Geographic Concentration Degree (GCD), and multiple linear regression. The results reveal an average IDR of 26.96% and an SSR of 73.04%, indicating that 26.96% of tobacco demand is met through imports, while 73.04% is fulfilled domestically. The average TSI value of -0.55 signifies Indonesia as a net importer. The average import openness (IOD) was 0.06% of GDP during 2014-2023. International tobacco prices and domestic demand significantly influenced import volumes, whereas domestic production and prices showed no significant impact. The Indonesian cigarette industry exhibits high import dependence due to domestic production not yet meeting required quantity and quality standards. Recommendations include enhancing tobacco quantity and quality through Good Agricultural Practices (GAP) implementation, providing comprehensive support for developing industry-aligned tobacco, and ratifying the Framework Convention on Tobacco Control (FCTC) to reduce tobacco consumption and imports. 
Farmers' Participation as an Accelerator in Digital Agriculture in Kendal Regency Sumekar, Wulan; Gayatri, Siwi; Morados, Alexander
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.25137

Abstract

The study was conducted to describe the level of farmers' participation and analyze the factors influencing their participation in adopting digital communication and information technology in farming activities. The research was carried out from July to December 2023 in Tampingwinarno Village, one of the villages in Sukorejo Subdistrict, Kendal Regency. This location was selected because the village's primary economic activities have shifted from rice farming to guava plantations accompanied by downstream industries. The respondents were active members of farmer groups engaged in agriculture especially cassava and guava products and utilizing internet access through social media for product marketing and communication among farmers. The total number of respondents was 125. Primary data were collected through interviews using a questionnaire as a reference, along with field observations. The data were analyzed using multiple linear regression. The results showed that the average level of farmers' participation was relatively high (64.01%). Experience, equality, access, business complexity, age, and education significantly influenced participation simultaneously (p < 0.001) with an R² of 0.7549. Partially, factors like access (p < 0.001), business complexity (p < 0.05), equality (p < 0.1), and education (p < 0.1) affected farmers' participation in adopting digital communication and information technology. Farmers' participation can accelerate digitalization in the 5.0 era to enhance farmers' competitiveness.
The Role Of Gendered Livelihoods In Shaping Cattle Management In Smallholder Farming Households In Nusa Tenggara Barat Yanuartati, Baiq Yulfia Elsadewi; Reid, Janet; Gray, David
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.26684

Abstract

This study explored how gender roles influenced the management of cattle farming in smallholder households in Nusa Tenggara Barat (NTB), Indonesia. In this setting, cattle were not only a key source of income but also held cultural value. However, traditional social norms still tended to limit women’s involvement in cattle-related activities. Guided by Livelihoods Theory, this research examined how gendered roles shaped labor roles, access to resources, and decision-making within household cattle management. Using a qualitative case study approach, the study drew on semi-structured interviews with 25 men and women from cattle-farming households in NTB. The data were analyzed thematically to identify patterns in gender roles, control over resources, and access to support systems, which shaped decisions on cattle. The findings suggested that patriarchal norms continued to restrict women’s access to productive assets, limiting their participation in cattle management. While cattle served as a form of household savings, women often relied on them for investment, especially when they lacked access to credit due to limited ownership of collateral. Meanwhile, men were often seen as more mobile and capable of managing cattle, particularly bulls, while women were more involved with small livestock such as poultry and goats. Women were also commonly excluded from livestock farmer groups, which served as key gateways to government livestock support and grants. This exclusion reinforced gender gaps in cattle ownership, economic opportunities, and access to public agricultural resources. The study highlighted the need for more inclusive approaches to support women’s roles in cattle farming and rural livelihoods.
Analysis of Qr Code Technology Acceptance in Cocoa Production Forecasting Based on Motivation, Farmer Characteristics, and Innovation Nature Ramdan, Ramdan; Setiawan, Iwan; Charina, Anne
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.27479

Abstract

QR Code technology is used to help record cocoa production forecasts efficiently and accurately, so that farmers can easily update data in real-time. However, in its application, farmers still record production forecasts manually, which often results in discrepancies between forecasts and actual results and takes a long time in the process. This study aims to analyze QR Code technology acceptance among farmers assisted by PT X in the process of forecasting cocoa production in terms of the influence of motivation, farmer characteristics, and the nature of the innovation contained in the technology. This study used a quantitative verification method, supported by the SEM-PLS analysis tool. Samples were taken using a census method from 108 cocoa farmers assisted by PT X  in Bulungan Regency. The results of the study showed that motivation, farmer characteristics, and the nature of innovation have a direct, positive and significant effect on QR code technology acceptance. Furthermore, QR Code technology acceptance is positively and significantly influenced by farmer characteristics through motivation as a mediating variable. However, the nature of innovation does not have a positive and significant effect on QR Code technology acceptance through motivation, and the nature of innovation also does not have a direct, positive and significant effect on motivation. These findings confirm that farmer motivation and characteristics need to be improved to increase QR Code technology acceptance. This will enable production forecasting to generate accurate data to inform cocoa production decisions and ensure the availability of cocoa bean raw materials for processors.
Demand For Strategic Food in Rural Indonesia: Applying The Linear Approximation Of The Almost Ideal Demand System Ridwan, Muhammad; Sa'diyah, Ana Arifatus; Khoirunnisa', Ninin
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.26103

Abstract

The urgency of studying strategic food demand in rural households serves as a basis for recommending the formulation of effective and sustainable strategic food policies. This study aims to examine the proportion of rural household expenditure on strategic food, identify the factors influencing rural household consumption of strategic food, and analyze income and price elasticity using the Marshallian approach. The research utilized 2023 Susenas data, which was then analyzed using the LA-AIDS model. The findings indicate that rice is the most preferred commodity among rural households and has a complementary relationship with other strategic commodities. Meanwhile, ruminant meat (beef, goat, and lamb) remains a luxury item for rural households. Government efforts are needed to encourage household consumption of alternative protein sources other than ruminant meat such as chicken, eggs and fish which are relatively affordable.

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