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J-MAS (Jurnal Manajemen dan Sains)
Published by Universitas Batanghari Jambi
ISSN : 2541688X     EISSN : 25416243     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
J-MAS (Jurnal Manajamen dan Sains) diterbitkan oleh Program Magister Manajemen Universitas Batanghari, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen. J-MAS (Jurnal Manajamen dan Sains) terbit sebanyak dua kali dalam setahun yaitu pada bulan April dan Oktober. Jurnal ini mempublikasikan artikel hasil penelitian dan artikel yang masuk hendaknya bukan hasil plagiat dan belum dipublikasikan di tempat lain. Artikel akan di review oleh reviewer dan hasilnya akan dikomunikasikan kepada penulis
Arjuna Subject : -
Articles 893 Documents
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Pengaruh Penentu Kompleksitas Struktur Modal Perusahaan Sektor Pertambangan Bursa Efek Indonesia Indriati, Teti; Ma’mun, Sitti Zakiah; Maksar, Muhammad Sofian
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1699

Abstract

This study aims to determine the determinants of capital structure complexity in the mining sector listed on the Indonesia Stock Exchange (IDX) for the 2017-2021 period. In this study, the factors that determine the complexity of capital structure include indicators of asset structure, company size, profitability, inflation, and interest rates, while the complexity of capital structure includes indicators of the size of the number of capital sources and the level of concentration of capital sources. The number of samples was 52 mining companies collected using purposive sampling technique. This study uses quantitative data obtained from data listed on the Indonesian Stock Exchange (IDX) and the World Bank portal, and uses panel data regression analysis techniques. The findings show that only asset structure has a significant positive influence on the complexity of capital structure, which is measured by the number of capital sources and the concentration of capital sources. Meanwhile, the variables of firm size, profitability, interest rate and inflation have no significant influence on the complexity of capital structure in mining companies.
The Influence of Brand Image, Electronic Word of Mouth, and Product Quality on Consumer Purchasing Decisions For Marina Products in Batam City Desmirasari, Resa; Hikmah, Hikmah
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1594

Abstract

The objective of this study is to ascertain the impact of brand image, electronic word of mouth, and product quality on consumer purchase decisions. The study was carried out in Batam City in 2023 and using a quantitative research design. The population consisted of 204 individuals, and a random sample technique was utilised for participant selection. Data was collected via a questionnaire and analysed using multiple linear regression analysis. The research findings indicate that brand image has a substantial and favourable impact on purchasing decisions, as evidenced by a significant p-value of 0.000 <0.05. Additionally, electronic word-of-mouth (EWOM) also has a significant positive influence on purchasing decisions, supported by a p-value of 0.009 <0.05. Furthermore, product quality is found to have a significant positive effect on purchasing decisions, with p-value 0,000< 0,05. The research findings indicate that brand image, electronic word-of-mouth (eWOM), and product quality have a significant impact on purchase decisions. The statistical analysis shows a significant relationship with a p-value of 0.000, which is less than the threshold of 0.05. Additionally, the computed F-value of 208.863 is greater than the critical value of 2.65 (based on the F table). The Adjusted R Square value of 75.8% demonstrates the impact of brand image, eWOM, and product quality on purchase decisions. The remaining 24.2% is attributable to other variables in this study.
Dampak Rasio Keuangan terhadap Profitabilitas dengan Pertumbuhan Laba sebagai Variabel Moderasi pada Perusahaan Sektor Healthcare yang Terdaftar di Bursa Efek Indonesia Zaen, Rizza Iqbal; Nur, Dhani Ichsanuddin
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1125

Abstract

Profitability is used to measure a company's ability to generate profits over a certain period by utilizing company's assets. This study aims to determine the effect of solvency, liquidity, activity, and company size on profitability with profit growth as a moderating variable in healthcare sector companies listed on the Indonesia Stock Exchange. The method of analytical used is Moderated Regression Analysis (MRA) with the results of the research that solvency contributes to profitability, liquidity contributes to profitability, activity contributes to profitability, and company size does not contribute to profitability. While solvency which is moderated by profit growth can contribute to profitability, liquidity which is moderated by profit growth cannot contribute to profitability, activity which is moderated by profit growth can contribute to profitability, and company size which is moderated by profit growth cannot contribute on profitability.
Pemanfaatan Digital Marketing dalam Membangun Brand Awareness pada Mebel Sakinah Karawang Husen, Aliyah; Nurlenawati, Netti; Triadinda, Dexi
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.1811

Abstract

Research on Sakinah Furniture Karawang aims to find out how effective the impact is on the use of digital marketing, which is one of the strategies at Sakinah Furniture. This research is qualitative research that uses a descriptive approach. Researchers conducted direct observations and interviews with the owner of Sakinah Furniture, Mrs. Hj. Anne Barkah. Based on observations and interviews, direct information was obtained when observing the social media platforms being run and conducting in-depth interviews with the owners and loyal customers, Mrs. Dian and Mr. Eja, to conduct research. The results of interviews and research show that the use of digital marketing with the social media platform Instagram has had an impact on increasing the sales volume of mattresses by 60%, besides that it also has an impact on increasing the company's income. Sakinah Furniture has quality products, making this furniture Top Of Mind or at the top of consumers' minds when buying furniture products in Karawang Regency.
Pengaruh Sales Promotion, Celebrity Endorsement, dan Sosial Interaction terhadap Impulsive Buying dengan Consumer Trust sebagai Intervening pada Media Sosial TikTok Shop Alyandro, Bryan; Sadat, Andi Muhammad; Fawaiq, Muhammad
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1547

Abstract

This research aims to determine the influence of sales promotions, celebrity endorsements and social interactions on impulse purchases through consumer trust in TikTok Shop users in Jabodetabek. This research uses quantitative methods by collecting data through survey methods, which are distributed via Google Form. The research sample consisted of 308 respondents and was processed using SPSS 25 and AMOS 24. The research results showed that sales promotions, celebrity endorsements, and social interactions had a positive and significant effect on consumer trust. Sales promotions, celebrity endorsements, social interactions, and consumer trust have a positive and significant effect on impulse buying. Sales promotions have a positive and significant effect on impulse buying both directly and indirectly through consumer trust as a partial intervention. Celebrity endorsement has a positive and significant effect on impulse buying both directly and indirectly through consumer trust as a partial intervention. Social interaction has a positive and significant effect on impulse buying both directly and indirectly through consumer trust as a partial intervention.
Pengaruh Pelatihan dan Motivasi Terhadap Kepuasan Kerja serta Dampaknya pada Kesejahteraan Pengrajin Batik di Sentra Kecamatan Pelayangan Kota Jambi Amirah, Amirah; Bukit, Pantun; Hapsara, Osrita
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1775

Abstract

The enhancement of society through local economic development is crucial in fostering the productivity of the community by providing various facilities that support its existence, not excluding institutions or industrial centers. Training and motivation are essential for creating job satisfaction, which in turn contributes to overall well-being. Therefore, this research aims to analyze the influence among the variables, both directly and indirectly. This study is categorized as descriptive and inductive research. It was conducted in the Batik industry center in the Pelayangan Subdistrict of Kota Jambi, with a population and sample of 80 batik employees. The research analysis employs the path analysis method.
Pengaruh Keselamatan Kerja, Kesehatan Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan (Studi pada Karyawan Perusahaan Pengolahan Hasil Kelautan Di Kabupaten Rembang) Kamawati, Legita Agustina; Sari, Dian Anita
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1673

Abstract

Employee performance is the overall result of carrying out their duties and roles within a specific period of time in achieving organisational or company goals. Good employee performance will create significant business growth and low performance will also adversely affect the continuity of the company. Employee performance can be seen in terms of quality, quantity and work time in achieving company goals. The purpose of this study was to show and explain the effect of safety, health and work environment on employee performance of marine product processing companies in Rembang Regency. This study used accidental sampling technique to get a sample of 73 respondents. The data source in this research is primary data by distributing questionnaires to employees. The data analysis technique used is multiple linear regression analysis. The results of the analysis show that occupational safety, occupational health and work environment partially have a significant positive effect on employee performance.
The Influence of Brand Reputation and Price on the Decision to Purchase Counterfeited Crocs Products (Case Study of Users of Fake Crocs Products, South Jakarta) Tampubolon, Irene Lily; Sofia, Evi
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1780

Abstract

The purpose of this research is to examine: The Influence of Brand Reputation and Price on Purchase Decisions for Counterfeited Crocs Products (Case Study of Users of Fake Crocs Products in South Jakarta). This research used a sample of 100 samples, with the criteria being consumers who had used fake Crocs products and consumers who were still using fake Crocs products. The data analysis that researchers used in this research used descriptive analysis, data quality testing, classical assumption testing, multiple linear regression testing, hypothesis testing, and coefficient of determination testing. The software that researchers use is SPSS version 25. The results of this research are: 1) Based on the results of the T test, it is known that the sig value is 0.000 < 0.05, meaning that the Brand Reputation variable (X1) statistically has a positive and significant effect on Purchasing Decisions (Y).  2) Based on the results of the T Test on the Price variable, it is known that the sig value is 0.015 < 0.05, meaning that the Price variable (X2) statistically has a positive and significant effect on Purchasing Decisions (Y). 3) The Brand Reputation and Price variables simultaneously have a significant effect on Purchasing Decisions by having a sig value of 0.000 <0.005, meaning they have a positive and significant effect on Purchasing Decisions (Y) simultaneously.
Pengaruh Inovasi dan Harga terhadap Keputusan Pembelian pada Pengguna Tokopedia di Kota Bandung (Studi Kasus pada Produk Berlabel Dilayani Tokopedia) Solihin, Ismail; Sadeli, Revael Ardy
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1761

Abstract

This research test aims to see the influence of product and price innovation on the purchasing decisions of Tokopedia users in the city of Bandung. The thorough test used data collected from questionnaires using purposive sampling technique, the number of respondents was 100 people. This thorough test uses validity and reliability test instruments. The hypothesis in this study uses multiple linear regression, coefficient of determination, partial and simultaneous. The results obtained from this thorough test are that partially, Product Innovation and Price have a significant influence on Purchasing Decisions. The F test results show that the calculated f result is 61,338, which is more than the f table of 3.09. From this it can be said that Innovation and Price have a significant influence on Purchasing Decisions.
Pengaruh Kualitas Produk, Persepsi Harga dan Citra Merek Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Mie Gaga pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Jenderal Achmad Yani Nufus, Neli Zakiyyatun; Ratnamurni, Elis Dwiana
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1641

Abstract

Consumption of instant noodles in Indonesia has increased, this is not comparable to the decline in the Mie Gaga index on the Top Brand Index of 0.5%. The aim of this research is to examine the influence of product quality, price perception and brand image on customer loyalty which is mediated by Mie Gaga customer satisfaction at the Faculty of Economics and Business, Jenderal Achmad Yani University. Validity, reliability, classical assumptions, multiple regression, and Sobel test instruments were all successful. This tool was used to collect data from male and female respondents from the Faculty of Economics and Business, Jenderal Achmad Yani University who had consumed Gaga noodles in various flavors. The number of respondents involved in this research was 125 people. Cross-sectional or one-shot study is the data collection method used. Four research hypotheses out of ten proposed are supported by empirical data. This research shows that customer satisfaction can be influenced by product quality on customer loyalty. However, future researchers can use other ideas to influence customer loyalty directly. The results of this research will also help decision makers in similar companies when they create relevant strategies or programs

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