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INDONESIA
Technomedia Journal
Published by Pandawan Sejahtera Indonesia
ISSN : 26203383     EISSN : 25286544     DOI : 10.33050/tmj
Core Subject : Science, Education,
Computer Science & IT Languange, Linguistic, Communication & Media
Technomedia Journal (TMJ) adalah jurnal yang didedikasikan untuk pertukaran hasil penelitian berkualitas tinggi di semua aspek Informatika, Teknologi Informasi, dan Ilmu Data. TMJ ini merupakan bagian dari Pandawan Sejahtera Indonesia, serta didukung oleh Alphabet Incubator yang merupakan diseminasi hasil penelitian para ilmuwan dan insinyur di berbagai bidang ilmu pengetahuan dan teknologi. TMJ mengikuti kebijakan akses terbuka yang memungkinkan artikel yang diterbitkan tersedia secara online tanpa berlangganan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Sistem Informasi Menejemen
Articles 269 Documents
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Digital Transformation in Public Administration through Digital Leadership to Improve Government Efficiency Muhtarom Muhtarom; Untung Rahardja; Po Abas Sunarya; Arthur Freeman
Technomedia Journal Vol 11 No 1 (2026): June
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v11i1.2641

Abstract

This study examines the role of digital leadership in accelerating digital transformation within public administration to improve governmental efficiency. The objective of this research is to analyze how digital leadership influences the effectiveness, transparency, and service quality of public sector institutions in the digital era. This study employs a quantitative approach using survey data collected from 125 public sector employees, complemented by Structural Equation Modeling-Partial Least Squares (SEM-PLS) to test the relationships between variables. The results indicate that digital leadership has a significant positive effect on the success of digital transformation initiatives, which in turn enhances operational efficiency, decision-making speed, and public service delivery quality additionally, organizational readiness and technological infrastructure are identified as supporting factors that strengthen these relationships. In conclusion, the study highlights that effective digital leadership is a critical driver in ensuring successful digital transformation in public administration, thereby improving overall government performance, and it is recommended that policymakers invest in leadership development and digital capability enhancement to sustain long-term efficiency gains.
Vulnerability Assessment Strategy Using OWASP ZAP to Support Digital Transformation in Education Muhammad Hafied Hermawan; Firman Jaya; Rahmat Shofan Razaqi
Technomedia Journal Vol 11 No 1 (2026): June
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v11i1.2645

Abstract

School websites function as public educational service platforms that must ensure the confidentiality, integrity, and availability of information. This study evaluates the security of the SMK Negeri 2 Situbondo website using OWASP ZAP as a Dynamic Application Security Testing tool within the public-access scope. The novelty of this research lies in the cross-comparison of three school websites within the same region, the mapping of findings to OWASP A05 Security Misconfiguration, and the integration of the results with educational digital transformation governance, data protection policies, and Sustainable Development Goals. The scanning results of the primary website identified 26 alert types, consisting of 0 High, 12 Medium, 7 Low, and 7 Informational findings. The dominant vulnerabilities were related to weaknesses in Content Security Policy, HTTP security header configuration, cookie controls, and third-party resource governance. The comparison websites exhibited similar vulnerability patterns, although with different quantities and severity levels. Priority recommendations include hardening Content Security Policy, HSTS, anti-clickjacking mechanisms, X-Content-Type-Options, cookie attributes, anti-CSRF tokens, and Subresource Integrity implementation. These findings provide an operational baseline for school administrators to strengthen the security of digital education services gradually and systematically.
Development of Digital Technology Based Learning to Enhance Students Strategic Management Competencies Dwi Cahyono; Rohim Rohim; Ardivan Avandi; Chua Toh Hua
Technomedia Journal Vol 11 No 1 (2026): June
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v11i1.2658

Abstract

The advancement of digital technology has become a major driving force behind the transformation of higher education in Indonesia, particularly in developing students' strategic management competencies, where active engagement and critical thinking are essential. This study employed a quasi-experimental approach with a pretest–posttest design to evaluate the effectiveness of technology-enhanced learning that integrates a Learning Management System (LMS), strategic simulation, and gamification elements. The research instruments consisted of a strategic competency test based on business case studies, digital literacy and student engagement questionnaires, and classroom observation sheets. Quantitative data were analyzed using paired-sample t-tests and Pearson correlation analysis, while qualitative data were examined through student feedback. This study addresses a gap in the Indonesian higher education literature, which has predominantly focused on student motivation, satisfaction, or engagement without directly assessing measurable improvements in strategic management competencies. The findings reveal that the simultaneous integration of an LMS, digital simulations, and gamification significantly enhances students' abilities in business environment analysis, strategy formulation, decision-making, and performance evaluation, thereby providing a more practical and strategically oriented learning experience. The novelty of this study lies in proposing a systematic and integrated digital learning model that bridges theoretical concepts and practical application through interactive simulations and gamification. This research contributes academically by enriching the literature on digital higher education in Indonesia and offers practical implications for developing adaptive curricula and data-driven instructional designs that foster active student engagement in the digital era.
Strategic Digital Marketing in F&B Startupreneur Using the AISAS Model Nugroho Prihantoni Wibowo; Adam Faturahman; Muhamad Yusup; Nuke Puji Lestari Santoso; Abdullah Arif Kamal
Technomedia Journal Vol 11 No 1 (2026): June
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v11i1.2660

Abstract

This research is motivated by the phenomenon of accelerated development of digital technology that has fundamentally transformed consumer behavior and the competitive landscape of marketing strategies in the Food and Beverage (F&B) industry, especially in the rice bowl startup business model that has a very high dependence on the digital platform ecosystem. The purpose of this study is to analyze in depth the influence of digital marketing strategies through the AISAS (Attention, Interest, Search, Action, Share) model framework on consumer purchasing decisions in the digital era. The method used is an explanatory quantitative approach by collecting data through distributing questionnaires to 133 respondents who have experience consuming rice bowl products, then analyzed using the Partial Least Squares Structural Equation Modeling (PLS- SEM) technique through Smart PLS software. The results of the study revealed that the AISAS model has a very significant and strong influence on purchasing decisions with an R² value of 0.978, which means that 97.8% of the variation in purchasing decisions can be accurately explained by these variables. Partially, the Attention variable emerged as the most dominant factor, followed by Interest and Search, while the Share variable showed a negative relationship of -0.169, indicating that content sharing behavior does not automatically drive an increase in direct purchasing decisions. In conclusion, strengthening visual appeal and easy access to information are the main keys to marketing success, although social engagement or experience sharing strategies still require in-depth evaluation to improve their effectiveness.
Digital Business Strategy in 3D Laser Startupreneur through the DAGMAR Framework Muh Tahir; Nuke Puji Lestari Santoso; Fitra Putri Oganda; Syahrul Mu'Arif Wahid; Harry Agustian; Oliver Sauntos
Technomedia Journal Vol 11 No 1 (2026): June
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v11i1.2661

Abstract

Rapid development of digital technology requires startupreneurs to optimize marketing strategies to strengthen consumer loyalty, particularly in emerging industries such as 3D Laser services. This study aims to analyze the effect of DAGMAR based digital marketing, represented by Brand Awareness, Product Information Understanding, and Digital Content Attractiveness, on Product Interest and its implication for Purchase Loyalty in the 3D Laser startupreneur context. This research employed a quantitative approach using a survey method involving 100 respondents. The collected data were analyzed using Structural Equation Modeling Partial Least Square (SEM-PLS) to examine the direct and indirect relationships among the research variables. The findings indicate that Brand Awareness, Product Information Understanding, and Digital Content Attractiveness have positive and significant effects on Product Interest. Furthermore, Product Interest has a positive and significant effect on Purchase Loyalty. The mediation test also confirms that Product Interest significantly mediates the relationship between the three independent variables and Purchase Loyalty. These results emphasize that Product Interest serves as a psychological mechanism connecting DAGMAR  based digital marketing strategies with longterm consumer loyalty. Enhancing Brand Awareness helps consumers recognize and recall the brand, while Product Information Understanding supports informed decision making through clear and relevant product details. Digital Content Attractiveness captures attention and encourages engagement through visual and interactive content. Practically, startupreneurs in the 3D Laser industry should integrate data driven digital marketing strategies to build stronger consumer relationships, encourage repeat purchases, and foster positive word-of-mouth for sustainable business growth.
Application of Green Technology in Digital Supply Chains to Improve Sustainability Performance Aswadi Jaya; Ramzi Zainum Ikhsan; Nasrul Hidayat; Alfri Adiwijaya; Te Hemi Zane
Technomedia Journal Vol 11 No 1 (2026): June
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v11i1.2669

Abstract

The rapid development of the digital industry has encouraged companies to transform conventional supply chain systems into digital supply chains that are more transparent, efficient, and data-driven. However, this transformation still faces sustainability challenges, particularly related to energy consumption, carbon emissions, operational waste, and inefficient resource utilization. This study aims to analyze the application of green technology in digital supply chains and examine its influence on sustainability performance through the mediating role of digital supply chain systems. A quantitative approach was employed by collecting data from 120 respondents involved in supply chain activities, including business actors, logistics managers, operational staff, procurement staff, distribution staff, and managerial decision-makers in the Jabodetabek area. The data were gathered using Likert-scale questionnaires and analyzed using the SEM-PLS method to test the relationships among green technology, digital supply chain, and sustainability performance. The findings show that green technology has a positive effect on digital supply chains and sustainability performance. Digital supply chains also positively influence sustainability performance and mediate the relationship between green technology and sustainability performance. The model explains 46.4% of the variance in digital supply chains and 68.1% of the variance in sustainability performance. he integration of green technology with digital supply chains can strengthen operational efficiency, reduce environmental impact, improve transparency, and sup- port sustainable business practices. This study contributes to the development of sustainability-oriented supply chain strategies aligned with SDG 9, SDG 12, and SDG 13.
Platform Based Digital Business Model Analysis to Enhance Sustainable Organizational Competitiveness Marviola Hardini; Suca Rusdian; Dwi Nur Ramadhan; Maulana Arif Komara; Cristiano Gatot Wagner
Technomedia Journal Vol 11 No 1 (2026): June
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v11i1.2688

Abstract

The development of the digital economy encourages companies to adopt platform-based business models that connect consumers, merchants, service partners, and technology providers within an integrated ecosystem. This study aims to analyze digital platform business models in enhancing sustainable competitiveness in Indonesia. This study uses a descriptive qualitative approach through literature review, documentation analysis, and digital observation. The analytical framework includes the Business Model Canvas, SWOT Analysis, and Triple Bottom Line to examine value creation, strategic position, and sustainability contributions. Objects include GoTo, Shopee, Tokopedia, and TikTok Shop Indonesia. The findings indicate that network effects, ecosystem integration, artificial intelligence-based personalization, data analytics, and partnerships are key factors in building competitive advantage. SWOT Analysis shows that platform strengths lie in user scale and ecosystem breadth, while the challenges include profitability pressure, promotional dependence, regulation, and global competition. From a sustainability perspective, digital platforms contribute to MSME empowerment, financial inclusion, operational efficiency, green logistics, and ESG implementation. Triple Bottom Line integration relates to SDGs 8, SDGs 9, and SDGs 12. These findings emphasize the importance of balancing economic performance, social impact, and environmental responsibility in Indonesia’s digital platform strategies. Practically, the results support stronger ecosystem governance and inclusive sustainable national economic policies.
Leveraging Artificial Intelligence Technology to Drive Product Innovation in Digital Business Development Risma Haris; Sheila Aulia Anjani; Sherli Triandari; Mitra Trima Dessincer Putri; Murphy Mutie
Technomedia Journal Vol 11 No 1 (2026): June
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v11i1.2690

Abstract

The rapid advancement of Artificial Intelligence (AI) has transformed digital businesses by enabling continuous product innovation to sustain competitiveness. This study aims to analyze the role of AI in driving product innovation and supporting digital business development. A quantitative explanatory approach was employed using a survey research design. Primary data were collected from business practitioners and organizational decision-makers who have implemented digital technologies and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings indicate that AI significantly enhances product innovation through predictive analytics, machine learning, and intelligent automation, enabling organizations to better understand customer needs, accelerate product development, and improve service quality. Furthermore, AI contributes to greater operational efficiency, stronger competitive advantages, and the development of more adaptive business models. In conclusion, AI serves as a strategic enabler of product innovation and digital business competitiveness, emphasizing the importance of integrating AI into long-term innovation strategies and digital transformation initiatives to achieve sustainable business growth.
Digital Leadership Strategies to Improve Organizational Performance in the Era of Technological Transformation Ipang Sasono; Paroli Paroli; Fhia Amelia; Fanani Islamia Ningrum; Michael Ziden
Technomedia Journal Vol 11 No 1 (2026): June
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v11i1.2693

Abstract

Digital transformation has changed the way organizations manage work processes, make decisions, and achieve strategic goals. This study discusses digital leadership strategies to improve organizational performance in the era of technological transformation. The main problems addressed in this study are the low readiness of organizations to adopt digital technology, limited digital competence among leaders and employees, and employee resistance to change. This study uses a qualitative approach with a case study design to explore the role of digital leadership in supporting technology-based business transformation. Data were collected through semi-structured interviews, limited observation, and documentation studies involving organizational leaders, managers, information technology staff, and employees engaged in digital transformation processes. The data were analyzed using thematic coding to identify key themes related to digital leadership strategies, digital culture, technology adoption, employee readiness, and organizational performance. Data validity was strengthened through source triangulation, technique triangulation, and member checking. The findings show that digital leadership plays an important role in building a clear digital vision, improving digital literacy, supporting data driven decision making, encouraging innovation, and creating an adaptive work culture. These strategies can improve operational efficiency, employee productivity, service quality, innovation, and organizational competitiveness. Overall, digital leadership is an important factor in supporting the success of technological transformation and creating sustainable organizational performance.

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