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Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage
Published by Universitas Pasundan
ISSN : 24605735     EISSN : 24605743     DOI : -
Core Subject : Humanities, Science, Education, Social, Engineering,
Humanities Computer Science & IT Education Industrial & Manufacturing Engineering Social Sciences
The scope encompasses the thematic as follows: Social and Humanity: Social Work, Sociology, Law, Education, Public Administration, Business Administration, Management, Culture and Art, Anthropology, History, Women Studies, Hospitality and Tourism. Socio Technical: Environment, Informatics Engineering, Urban and City Planning, Industrial Technology, Food Technology, and Architectural.
Arjuna Subject : -
Articles 111 Documents
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Harmonization of Islam-Sunda in the Wuku Taun Tradition in Cikondang Village Erti Dinihayati; Ade Priangani
SAMPURASUN Vol 9 No 2 (2023): Sampurasun Vol. 9 No. 2 - 2023
Publisher : Lembaga Penelitian Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/sampurasun.v9i2.9746

Abstract

In the case of Sundanese society and culture, many Sundanese classmates were born and raised in a Sundanese environment, but no longer recognize Sundanese culture, customs and values. They are more familiar with foreign cultures and civilizations. The new civilization has had a huge influence on culture and the state of society. The values ​​that were previously believed were intimidated by the new values. On the one hand, positive things have given birth to knowledge for education, but on the other hand, Sundanese noble values ​​have faded, because of the interests of immigrants. The clash of values ​​due to evolutionary faults made the Sundanese generation begin to shift. The values ​​and social institutions that were originally considered as Sundanese identity and entities began to be doubted. They feel more valued as 'European humans' in their native form. Even though Sundanese has culture, has customs, has language, the Sundanese should be aware of their nature as Sundanese. This change has also affected traditional Sundanese villages, which have been persistent in maintaining their traditions. The Sundanese people themselves are no longer familiar with the Traditional Village of Kampung Cikondang in the Bandung area, which so far has been used as a place for preserving Sundanese Customs and Culture. For this reason, the role of all groups, the government, through policies that are more directed at cultural or cultural considerations rather than purely economic ones, are needed which are detrimental to a cultural development in the policies formulated, so that traditional enclaves such as Kampung Adat can eventually sustainable. While the community can play a role according to their respective abilities. The method used in this research is qualitative, that is used as a research procedure that produces descriptive data in the form ofwritten or spoken words from observable persons.
Cultural Transformation in Customers’ Purchasing: Is It Affected by Effective Social Media Marketing Activities? Kussoy, Renata
SAMPURASUN Vol 9 No 2 (2023): Sampurasun Vol. 9 No. 2 - 2023
Publisher : Lembaga Penelitian Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/sampurasun.v9i2.10218

Abstract

Nowadays we can clearly see the transformation and the shift of many customers in purchasing the products they need. From traditional way of shopping by visiting malls or traditional markets to online purchasing. This research is to study the impact of social media marketing on customers’ intention to purchase the products, and the mediating effects of consumers’ engagement in relation between digital marketing and purchase intention. Using mixed method in a case study of one baby fashion X shop in Bandung, the writer obtained the data from digital application (Shopee) to see the total amount of purchase per month for the last 18 months, questionnaires to receive data of customers’ intention to purchase the products, interview with social marketing designer to know how she designed the platform of its shop production, and the manager marketing to find how he planned his strategies in selling his products in online market. The results show that the social media marketing activities need to be supported by advertising of the products to make it more effective in affecting customers’ engagement in the brand awareness and intention to buy, thus the manager’s strategy should improve his strategic phase, in which he has formal process to plan and execute social media marketing activities with clearly defined objectives and metrics.
The Empowerment Of Rancakalong Village In The Development Of Culture-Based Tourism Villages Kurniawan, Wawan; Anwar; Canra Permadi
SAMPURASUN Vol 9 No 2 (2023): Sampurasun Vol. 9 No. 2 - 2023
Publisher : Lembaga Penelitian Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/sampurasun.v9i2.10360

Abstract

Villages are now no longer seen as an area that only depends on the regional government, but villages are now self-governing communities where the Village Law states that villages have a function in managing government, village finances, village development, and obtaining facilities. and guidance from the Regency/City government. Building a village is not something easy. Development requires participation from all elements of village society. Village development does not only focus on physical development, but village development also includes economic development and social development. Development in an area or village is an inevitability that must be carried out by regional governments and village governments, one of which is through development that has beneficial value for regional governments, village governments and the community. Developing tourism is the most appropriate step taken by regional governments and village governments where tourism is an important aspect for a country and regional government. With tourism, a country or more specifically the local government where tourist attractions are located provides benefits to the welfare of the community and becomes a source of development costs for government administrators. Empowerment and development of an area or village of course needs to be supported by the entire community, through community empowerment in developing an area. The research method used by researchers is descriptive analysis using a qualitative approach. Qualitative research is scientific research that aims to understand a phenomenon in a social context naturally by embedding a process of in-depth communication interaction between research and the phenomenon being studied. This approach was chosen with the consideration that the nature of research data is able to maintain the integrity of the object, meaning that various data related to research are understood as an integrated unit.
The Influence Of School Operational Assistance (Bos) Funds On The Optimization Of The Teaching And Learning Process At Pisangsambo 1 Tirtajaya State Primary School Nunung, Ai; Dian Candra Fatihah; Euis Hernawati; Sonia Azizah Putri Solihah
SAMPURASUN Vol 9 No 2 (2023): Sampurasun Vol. 9 No. 2 - 2023
Publisher : Lembaga Penelitian Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/sampurasun.v9i2.10378

Abstract

This study aims to determine how much influence School Operational Assistance Funds have on Optimizing the Teaching and Learning Process and Cultural Heritage Can Be Saved at SDN Pisangsambo 1 Tirtajaya. The research method used is descriptive verification method by collecting data through field studies, questionnaires and literature study. In this research, the sample used was 32 teachers at SDN Pisangsambo 1 Tirtajaya. Based on the research results, it was obtained a correlation coefficient of 0.430 which stated that the influence of BOS funds on optimizing the teaching and learning process of Cultural Heritage Can Be Saved at SDN Pisangsambo 1 is categorized as moderate because it is in the range of 0.40-0.599. The results of the t hypothesis test show that the amount of t count to t table is 2.612 > t table 1.697 which means that there is an influence between BOS funds on optimizing the teaching and learning process by saving culture. Based on the results of the calculation of the coefficient of determination, an R square of 18.5% is obtained, which means that the optimization of the teaching and learning process at SDN Pisangsambo 1 is influenced by BOS funds of 18.5%. The obstacles that occurred at SDN Pisangsambo 1 Tirtajaya were the lack of optimal communication received and the lack of knowledge of the recipients of BOS funds, which hampered the process of managing BOS funds implemented in the school. The suggested solution for schools is to increase effective two-way communication between the school and teachers and to disseminate knowledge about the management of BOS funds more intensely so that it can run well and systematically. Providing appropriate BOS can motivate schools to improve the quality of school education.
Local Leadership Communications in the Tradition of Ngaruwat Bumi in the Traditional Village Of Banceuy, Subang District Vera Hermawan; Ardianti, Dhini
SAMPURASUN Vol 9 No 2 (2023): Sampurasun Vol. 9 No. 2 - 2023
Publisher : Lembaga Penelitian Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/sampurasun.v9i2.10429

Abstract

This research explains local leadership communication in the Ngaruwat Bumi tradition in Banceuy Village, Subang Regency. The description of the life of the Banceuy Village community as seen from local leadership based on social position and the social role of the actors in the Banceuy Traditional Village community is important in seeing the course of Ngaruwat Bumi rituals and traditions. This local leadership role is related to religion and belief which is centered on the Tatali Karuhun value system as a legacy of previous ancestral traditions. The myth of Dewi Sri, known as the spiritual figure Nyi Pohaci, was transformed into a rice plant, the staple food of the local community. So rice is considered a holy and sacred plant. This ritual is a way of honoring the existence of Dewi Sri (Goddess of Rice) who has given blessings to the lives of the people of Banceuy Traditional Village by dancing and singing Dewi Sri. The method used in this research is a qualitative method with a qualitative descriptive approach, through observation, literature study and interviews with traditional leaders of the Banceuy Indigenous village using purposive sampling techniques. The research results show that communication and the role of local leadership through the Ngaruwat Bumi ritual in Banceuy Subang Village is a local tradition that emphasizes the importance of ritual in fostering dialogue between humans and nature. This involves various aspects, including verbal, symbolic and social interactions, which aim to maintain and strengthen cultural identity and community values. These rituals also function as mediators of conflict between local residents and external authorities, increasing cultural awareness, environmental conservation, and social life.
CLUSTERING SUNDANESE CULTURAL ARTICLES ON GOOGLE SCHOLAR: A BIBLIOMETRIC REVIEW Zaelani, Iwan Ridwan; Budiana, Muhammad
SAMPURASUN Vol 10 No 1 (2024): Sampurasun Vol. 10 No. 1 - 2024
Publisher : Lembaga Penelitian Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/sampurasun.v10i1.11431

Abstract

This study aims to analyze the bibliometric characteristics of articles on Google Scholar indexed Sundanese Culture published in 2016-2021 which were accessed in June 2022. Methods: We conducted a bibliometric analysis and published content in the Google Scholar database. Results: Based on the specified protocol, 219 articles about Sundanese culture over the last 6 years met the inclusion criteria. The frequency of articles is spread across 195 national and international journals with the use of Indonesian language articles 153 articles (70%) and 67 articles (30%) using English. Three ranks of affiliated institutions that are productive in publishing articles on the theme of Sundanese culture, namely Padjadjaran University (39 articles), Universitas Pendidikan Indonesia (21 articles) and Universitas Islam Negeri Sunan Gunung Djati (21 articles). Conclusion: Over the last 6 years scientific publications on the theme of Sundanese culture have provided an overview of the dynamics and value factors of local wisdom identity and cultural preservation in the aspects of art, language, tourism development, character education and cultural and religious synergy between Sundanese and Islam. In terms of various scientific backgrounds and/or study programs, researchers see that the field of communication studies is the most productive "trend" in studying Sundanese cultural themes, so that there is an opportunity to foster further discussion and research on Sundanese culture in certain disciplines and/or in an interdisciplinary manner. multi or cross disciplinary can be a common concern.
VALUE BASED MANAGEMENT AT KELOMPOK USAHA BERSAMA (KUBE): English Sariningsih, Yuce; Anwar, Ali; Mardlhiyah, Aisyah Hasna; Margaretha, Angelique
SAMPURASUN Vol 10 No 1 (2024): Sampurasun Vol. 10 No. 1 - 2024
Publisher : Lembaga Penelitian Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/sampurasun.v10i1.13340

Abstract

Joint Business Group/Kelompok Usaha Bersama (KUBE) is a business scheme launched in 2010 by the Ministry of Social Affairs for underprivileged families who received social assistance from the Family Hope Program (PKH), with the idea that they will no longer depend on social assistance. KUBE has not yet achieved its goals due to low business management capabilities, weak entrepreneurial culture which has resulted low economic empowerment and performance level. This reason as an urgent need for research and development to analyze phenomena and find solutions for better KUBE performance. The aim of the research is to describe and analyze the value based management at KUBE in Bandung City. This research resulted a new findings related to the stages of determining the assumptions and legal basis used, formulating concepts and proving them into the analytical implementation of KUBE. This implementation was supported by the West Java Provincial Social Service Board in the form of providing data, information on the implementation of KUBE and facilitating the presentation of research reports. The method used is a qualitative approach with TKT at level 3. The main research output is publication on Sinta 1 or Sinta 4 and the additional outputs is a book chapter. 
CULTURAL RELATION ON DISCOURSE MARKERS IN PUNCHLINES ON RICKY GERVAIS’ SUPERNATURE STAND-UP COMEDY SHOW Azzahra Amalia; Heri Heryono
SAMPURASUN Vol 10 No 1 (2024): Sampurasun Vol. 10 No. 1 - 2024
Publisher : Lembaga Penelitian Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/sampurasun.v10i1.13700

Abstract

This research investigates the intricate functions of discourse markers (DMs) in Ricky Gervais' stand-up comedy, exploring their alignment with humour theories and their impact on punchline delivery. The purpose of this research is (1) to define the categories and functions of DMs utilised by Ricky Gervais in formulating punchlines and (2) to define the application of DMs in the punchlines within the framework of three theories of humour. The data was obtained from Ricky Gervais’ Stand-up Comedy Show entitled “SuperNature” on Netflix. A qualitative descriptive was applied. The theoretical basis of this research is Brinton’s theory which entails the category and function of DMs and Raskin’s theory regarding the creation of humour. Through examination, the research reveals that Gervais employs a diverse set of DM functions to navigate and enrich his comedic narratives, including the textual and interpersonal categories. The textual category, specifically on DM as an information indicator, indicates the highest overall outcome, with 18%. Moreover, their appearance showcases the dynamic role of DMs in appealing to humour theories. It can be shown that DM commonly appeared in the punchlines on the show, reaching a significant number of 46% in the incongruity category, aiding and amplifying punchlines.
TABOO WORDS IN 33 MINUTES OF CHRISS ROCK YOUTUBE VIDEO: SOCIOLINGUISTICS STUDY Sholeha, Siti Umi; Simatupang, Ervina CM
SAMPURASUN Vol 10 No 1 (2024): Sampurasun Vol. 10 No. 1 - 2024
Publisher : Lembaga Penelitian Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/sampurasun.v10i1.13702

Abstract

This research aims to classify types of taboo words and analyze the function of taboo words in Chris Rock's 33-minute YouTube channel; This research aims to classify types of taboo words and analyze their functions in Chris Rock's 33-minute YouTube performance. The study is based on the theories of Batistella (2005) and Raymond D. Liedlich (1973). Using a qualitative descriptive method, the data was sourced from the Laugh Planet YouTube Channel. The findings reveal three types of taboo words: obscenity, epithet, and profanity. Specifically, there were 3 instances of obscenity (1.7%), 1 epithet (5%), and 1 profanity (5%).  Additionally, four functions of taboo words were identified: creating attention, endearment, discredit, and providing catharsis. The analysis found 2 instances of creating attention (2.5%), 1 of endearment (5%), 1 of discredit (5%), and 1 of providing catharsis (5%). Among these, obscenity was the most frequently used type of taboo word, while creating attention emerged as the most common function. The study underscores the prevalence and diverse roles of taboo language in comedic performances, highlighting how such words are strategically employed to engage audiences, express affection, criticize, and release emotions. Chris Rock's skillful use of taboo language not only enhances his comedic impact but also reflects broader linguistic and social dynamics. This research contributes to a deeper understanding of the nuanced ways in which comedians use taboo words to connect with their audiences and convey complex messages, ultimately enriching the discourse on language and humor in contemporary media.
ETHNOGRAPHY OF CULTURAL COMMUNICATION WAYANG GOLEK MADE FROM WASTE IN BOGOR CITY, WEST JAVA Ardianti, Dhini; Fariz, Muhammad
SAMPURASUN Vol 10 No 1 (2024): Sampurasun Vol. 10 No. 1 - 2024
Publisher : Lembaga Penelitian Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/sampurasun.v10i1.13761

Abstract

This research discusses the cultural communication of wayang golek performances made fromwaste in Bogor City, West Java. In the midst of the phenomenon of cultural degradation in bigcities, Sanggar Edas Bogor City is still maintaining the existence of wayang golek, especiallymaintaining cultural preservation while caring for the environment. This research uses anethnographic communication approach which consists of three stages, communicative situations,communicative events, and communicative actions. This research, which was conducted from 2023to 2024, used descriptive qualitative research methods through observation data collection,interviews and documentation studies. The research results show that the three stages of theethnographic communication study model, namely the communicative situation, explain that theconditions when communication occurs in a wayang golek performance are adjusted depending onthe place, time or communication activities in a wayang golek performance. The second stage,namely communicative events, explains that communicative events include all of the componentsand complete devices, starting from the purpose of communication, common topics throughmessages related to awareness of environmental damage due to uncontrolled waste, involvingparticipants who use the same language varieties, maintaining Sundanese language rules. the sameway to interact in a wayang golek performance. And the third stage, namely communicative action,is the process of exchanging environmental messages, ideas and feelings between the puppeteerand the audience

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