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JCRS (Journal of Community Research and Service)
Published by Universitas Negeri Medan
ISSN : 25491849     EISSN : 25493434     DOI : -
Core Subject : Education, Social,
Education Social Sciences
Journal of Community Research and Service (JCRS) is an international multidisciplinary and peer-reviewed journal published by The Center of Community Service of State University of Medan. JCRS is designed to publish research and case studies of university-community engagement initiatives, analyses of the policies, and reflective essays.
Arjuna Subject : -
Articles 531 Documents
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The Effect of Menu Diversity, Location and Price on Consumer Buying Interest at Cindy Kwala Begumit Rice Shop Putri, Cindy Melati; ,, Erwansyah; Agustin, Roro Rian
Journal of Community Research and Service Vol. 8 No. 2: July 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v8i2.62524

Abstract

This study aims to analyze the influence of menu diversity, location and price on consumer buying interest. The location of the research was carried out at the Cindy Kwala Begumit Rice Shop. The sample of this study is 100 respondents who are consumers of the Cindy Rice Shop. The method used is multiple linear regression analysis with processing assisted by SPSS Software v 25. The results of the study show that partially Menu Diversity (X1) has a significant positive influence on Consumer Buying Interest. Location (X2) has a significant positive influence on Consumer Buying Interest. Price (X3) has a significant positive influence on Consumer Buying Interest. Meanwhile, simultaneously Menu Diversity (X1), Location (X2) and Price (X3) have a significant positive influence on Consumer Buying Interest.
PEMBERDAYAAN MASYARAKAT DESA KUTAMBARU MENUJU DESA ECO AGRO TOURISM Nasution, Lita; Ranita, Sylvia Vianty; Afandi, Ahmad; Ginting, Makhrani Sari; Barus, Wan Rose Pinkutri
Journal of Community Research and Service Vol. 8 No. 2: July 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v8i2.62525

Abstract

Agrowisata, kombinasi dari pertanian dan pariwisata, berperan penting dalam meningkatkan pendapatan dan kesejahteraan masyarakat pedesaan melalui pemanfaatan sektor pertanian sebagai objek wisata. Di Daerah Istimewa Yogyakarta, terdapat berbagai spot agrowisata menarik, seperti agrowisata Salak Pondoh di Sleman, yang menawarkan berbagai fasilitas dan kegiatan rekreasi. Desa Polengan dan Desa Kembangarum juga menunjukkan potensi besar dalam pengembangan desa wisata berbasis pertanian dan potensi alam. Namun, tantangan seperti daya tarik yang kurang dan kondisi yang kurang terawat menghambat pertumbuhan agrowisata. Oleh karena itu, strategi pengembangan yang melibatkan masyarakat dan optimalisasi sumber daya lingkungan sangat penting. Selain itu, penggunaan metode pemrograman linier dapat membantu mengoptimalkan produksi dan profitabilitas usaha pertanian. Pandemi COVID-19 telah menguji ketahanan ekonomi, namun modal sosial menjadi kunci untuk mengatasi tantangan ini dan mendorong pertumbuhan ekonomi. Contoh sukses adalah Desa Pujon Kidul di Malang yang telah meningkatkan PADes melalui pariwisata desa. Upaya konservasi lingkungan, pengelolaan sampah yang cerdas, dan teknologi pertanian modern juga menjadi faktor penting dalam pengembangan agrowisata yang berkelanjutan. Desa Kutambaru di Sumatera Utara menunjukkan bahwa pemberdayaan masyarakat dan kerjasama dengan berbagai pihak dapat menciptakan desa eco agro tourism yang menarik wisatawan dan memberikan manfaat jangka panjang bagi masyarakat.
The Effect of Recruitment, Motivation and Work Discipline on Employee Performance at PT Duta Cahaya Putra Medan Putri, Annisa; Anwar, Yohny
Journal of Community Research and Service Vol. 8 No. 2: July 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v8i2.62526

Abstract

This study aims to test and find out more clearly how the influence of recruitment, motivation and work discipline on employee performance at PT Duta Cahaya Putra Medan. This study uses a quantitative method involving 43 respondents. Data collection was carried out using questionnaire distribution. The data obtained was analyzed using a statistical formula, namely by using multiple regression analysis which was managed with the SPSS Version 23 program. The results of the study show that recruitment partially has a negative and insignificant effect on employee performance. The results of the study show that motivation partially has a positive and significant effect on employee performance. The results of the study show that work discipline partially has a positive and significant effect on employee performance. Recruitment, motivation and work discipline simultaneously have a positive and significant effect. 55.6% of employee performance can be explained and obtained from recruitment, motivation and work discipline while the remaining 44.4% is by other factors. Employee performance has a strong relationship with recruitment, motivation and work discipline.
Improving the Nutritional Status of Stunted Toddlers by Utilizing Local Food in Coastal Labu Beach, Deli Serdang Regency Nurandini, Nabilah; Indirawati, Sri Malem; Putri, Najwa Azlisna; Siregar, Hijriyatun Alhikmah
Journal of Community Research and Service Vol. 8 No. 2: July 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v8i2.62527

Abstract

Pantai Labu sub-district is one of the sub-districts located on the coast but has a high number of stunting cases, stunting cases in Paluh Sibaji village are 5 toddlers. Health problems in Paluh Sibaji village have stunting cases that are very concerning even though it has marine potential with protein sources from fish. The village has a variety of abundant fisheries and marine resources. Local food diversity has the potential to be utilised as a source of cheap and easily available nutrition. The village has an abundant variety of fisheries and marine resources. The existence of tamban fish as a local food product has a low selling price and is underutilised as a source of animal protein. This community service aims to utilise local food ingredients as a source of protein for the community. The methods used are atmosphere building, socialisation, community empowerment and the formation of family groups concerned about stunting. This community service activity produced two local food innovations, namely characterised spinach tamban fish balls and moringa leaf tamban fish sticks. Both products are processed from cheap and easily available local raw materials in the village, namely tamban fish and moringa leaves.
Evaluasi Program Pemerintah dalam Penanggulangan HIV/AIDS di Surakarta Pratiwi, Erma; Dewi, Amalia Kurnia; Utami, Hafifah Umi; Febrianisa, Najwa; Dewi, Sofia Berliana Puspita; Pujihartati, Sri Hilmi
Journal of Community Research and Service Vol. 8 No. 2: July 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v8i2.62528

Abstract

Human Immunodeficiency virus (HIV) adalah virus yang menyerang sistem imunitas tubuh pada manusia. Virus tersebut perlu mendapatkan perhatian khusus yang melibatkan pemerintah dalam berbagai tindakan agar penderita HIV/AIDS dapat mempunyai kesempatan yang sama dengan lainnya. Menurut Dinas Kesehatan Jawa Tengah pada tahun 2022, Surakarta menjadi kota dengan kasus HIV tertinggi dengan jumlah kasus 31 kasus. Penelitian ini bertujuan untuk memberikan pengetahuan dan menganalisis evaluasi program Pemerintahan dalam penanggulangan HIV/AIDS di Kota Surakarta. Metode yang digunakan dalam penelitian yaitu metode kualitatif dengan pendekatan deskriptif. Model evaluasi atau pendekatan yang digunakan dalam penelitian ini yaitu berorientasi pada tujuan (Goal Oriented). Teknik pengumpulan data dalam penelitian ini berupa wawancara dan studi kasus. Penelitian ini menggunakan analisis data yang meliputi reduksi data, penyajian data, dan verifikasi data atau penarikan kesimpulan. Berdasarkan hasil penelitian bahwa pemerintah mempunyai beberapa program yang dijalankan dalam menanggulangi penyakit HIV/AIDS. KPA Kota Surakarta memiliki peran penting sebagai koordinator bagi lembaga lain seperti WPA dan LSM serta Dinas Kesehatan. Program yang sudah dijalankan KPA merupakan pengadaan sosialisasi dan pemberdayaan serta pemberian bantuan anggaran (hibah). Selain KPA terdapat lembaga pemerintah yang turut berperan, yaitu Dinas Pemberdayaan Perempuan dan Perlindungan Anak serta Pengendalian Penduduk dan Keluarga Berencana (DP3AP2KB) dengan program berupa pemenuhan hak anak dan sosialisasi. Kemudian, Dinas Sosial Surakarta juga turut andil dengan pengadaan program kunjungan dan pemberian bantuan hibah/donasi. Semua program tersebut secara keseluruhan sudah berjalan dengan baik walaupun terdapat beberapa hambatan dalam pelaksanaannya.
Coastal Settlement Sanitation Facilities In an Effort to Alleviate Environmental Factors to Overcome Stunting In Paluh Sibaji Village Indirawati, Sri Malem; Salmah, Umi; Mahyuni, Eka Lestari; Saragih, Izzah Djenillah; Lestari, Annisa Rizka; Sembiring, Meryntha Andrey Tiara; Hutagaol, Stepani Angeline
Journal of Community Research and Service Vol. 8 No. 2: July 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v8i2.62529

Abstract

Sanitation of the residential environment, people in Paluh Sibaji village experience limited basic sanitation in the form of limited clean water facilities and minimal toilet facilities far from health requirements. Based on this, the community of Paluh Sibaji village is experiencing health problems related to environment-based diseases and stunting was found to be 60 cases of stunting in Pantai Labu sub-district in 2023. The methods used in handling the problem are atmosphere building, action diagnosis, socialisation, education and intervention to revitalise latrines and clean water sources in hamlet IV of Paluh Sibaji Village. The latrines and clean water sources that have been renovated have met the requirements of healthy latrines and clean water. Evaluation continues to be conducted regularly to improve and maintain the sustainability of the programme.
Analysis of the Influence of Training and Education on the Development of MSMEs in the Community of Kwala Serapuh Langkat Village Moderated by Motivation Variables ,, Suwarno; Andika, Rindi; Arifin, Daud; Lumbangaol, Nia Deniati
Journal of Community Research and Service Vol. 8 No. 2: July 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v8i2.63048

Abstract

This study aims to analyze the Influence of Training and Education on the Development of MSMEs in the Community of Kwala Serapuh Langkat Village Moderated by Motivation Variables. This study uses a quantitative method with a survey approach. The research population is all MSMEs in Kwala Serapuh Langkat village, which is as many as 120 MSMEs. The research sample is 70 MSMEs selected by the purposive sampling method. The research data was collected through questionnaires. Data analysis using SEMPLS. The government and related parties need to improve training and education programs for MSME actors. MSMEs need to increase awareness of the importance of training and education for their business development. In addition, training and education can also increase the motivation of MSME managers to develop their businesses. The results of this study directly show that Motivation does not have a significant positive influence on the development of Community MSMEs. Training has a significant positive influence on the development of Community MSMEs. Training does not have a significant positive influence on the development of Community MSMEs. Education has a significant positive influence on Community Motivation. Education has a significant positive influence on the development of community MSMEs. Meanwhile, indirectly, the training does not have a significant positive influence on the Development of Community MSMEs Moderated by Motivational Variables. Education does not have a significant positive influence on the Development of Community MSMEs Moderated by Motivation Variables
The Influence of Product Quality and Service on the Purchase Decision of MSME Products of Bandrek Red Ginger People in Bandar Sono Village, Nibung Hangus District, Batubara Regency Sa'diah, Halimatun; Sari, Dian Septiana; ,, Darmilisani; Dayu, Wulan
Journal of Community Research and Service Vol. 8 No. 2: July 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v8i2.63049

Abstract

This research was conducted on MSMEs Personnel of Bandrek Ginger Merah which operates in the field of selling red ginger. The aim of the research to determined and analyzed the influenced of product and service quality on consumer product purchasing decisions. The population was 100 consumers who came to buy red ginger products at MSMEs, sampling was taken using random samples with saturated samples so that the total sample were 100 respondents. The type of data used was primary data and the data sources used are secondary data, data collection techniques used literature studies, surveys and observations. Data analysis techniques were multiple linear regression, classical assumption testing and hypothesis testing. The results of the research showed that the quality of products and services partially and simultaneously has positive and significant effected on consumer product purchasing decisions at MSME Insan Bandrek Jahe Merah in Bandar Sono Village, Nibung Hangus District, Batubara Regency. There was strong correlation between product and service quality and product purchasing decisions in red ginger bandrek human MSMEs. The value of R2 = 0.469 means that the decision to purchase red ginger products in the company can be explained by the quality of the product and service by 46.9% and the remaining 53.1% can be explained by other variables not studied.
Analysis of Marketing Mix Strategy in Increasing Sales Volume at Bu Nurhayati's Rengginang Outlet in Pahang Village, Batu Bara Regency Sari, Maya; Agustin, Roro Rian; Budiharto, Toto
Journal of Community Research and Service Vol. 8 No. 2: July 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v8i2.63050

Abstract

This research was conducted on the Rengginang Bu Nurhayati outlet business with the aim of analyzing the marketing mix strategy in increasing sales volume in the business activities carried out. The type of research used is qualitative descriptive, the type of data used is secondary data. Data collection techniques were used, namely literature studies, interviews, observations and documentation. The data analysis technique uses qualitative descriptive. The results of the research obtained show that the marketing mix strategy at the Rengginang Bu Nurhayati business outlet is still not fully running optimally. This can be seen from the policy carried out by Bu Nurhayati who does not promote using trendy social media, so that rengginang products cannot be known and accessed by people outside the rural areas of Pahang, Batu Bara Regency and are only known by the surrounding community and people who pass through the area. In addition, business owners do not carry out distribution channels to other parties so that there is no cooperation in the distribution of Bu Nurhayati rengginang products so that consumers who want to sell the product must come directly to the business location. The suggestion that can be conveyed is that in the future, Bu Nurhayati should be able to use one of the online promotional media such as Facebook or IG to introduce his product to people outside the region so that the product can be interested and purchased by the community according to their needs. The existence of online promotional media , consumers or people from outside the region can access information about the types and variants of products sold so that it can be an alternative for people to buy these products as souvenirs to replace other goods that have added value and can be consumed for family and relatives.
Analysis of the Influence of Business Legality, Halal Labeling and Promotion on MSME Products in Kwala Serapuh Langkat Village ,, Erwansyah; Yanti, Eli Delvi; Wahyono, Teguh; Ninda, Via Vio
Journal of Community Research and Service Vol. 8 No. 2: July 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v8i2.63051

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have an important role in the local economy, including Kwala Serapuh Village in Langkat. Business legality, halal labeling, and promotion are key factors that can affect the success of MSME products. However, there have not been many studies that have examined the influence of this combination of factors on MSME products in Kwala Serapuh Village. This study aims to analyze the influence of business legality, halal labeling, and promotion on MSME products in Kwala Serapuh Village, Langkat. The sample in this study was 85 respondents. The analysis method used is multiple linear regression analysis. The results of the study show that partially Business Legality (X1) has a significant positive effect on the variable of MSME Products (Y). Halal labeling (X2) has a significant positive effect on the variable of MSME Products (Y). Promotion (X3) had no positive effect and was not significantly significant to the variable of MSME Products (Y). Simultaneously, Business Legality (X1), Halal Labeling (X2) and Promotion (X3) have a significant positive effect on the MSME Product variable (Y) in MSME actors in Kwala Serapuh Village, Lalat Regency.

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