cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kab. lombok timur,
Nusa tenggara barat
INDONESIA
JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Published by Universitas Hamzanwadi
ISSN : -     EISSN : 25490893     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Jurnal Pendidikan Ekonomi dan Kewirausahaan (jpek) terbit dua kali setahun pada bulan juni dan desember. Memuat artikel, riset maupun pemikiran-pemikiran kritis tentang pendidikan ekonomi, ekonomi, dan kewirausahaan yang relevan bagi pengembangan profesi dan praktek ilmu ekonomi.
Arjuna Subject : -
Articles 497 Documents
 27   28   29   30   31 
Pengaruh Literasi Keuangan, Sikap Keuangan Dan Gaya Hidup Pada Perilaku Keuangan Generasi Milenial Pratama, Dimas Yogi; Kusumawardhani, Ratih; Maulida, Alfiatul
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.24215

Abstract

This research aims to determine the influence of financial literacy, financial attitudes and lifestyle on the financial behavior of the millennial generation. And to find out whether these variables influence each other. The method used in this research is quantitative with 101 respondents. Data was collected via a Google form which was distributed online and processed using SPSS 2.0. The findings found that financial literacy had no significant effect on financial behavior. Financial attitudes have a significant influence on financial behavior in the millennial generation. Meanwhile, lifestyle has a significant influence on financial behavior in the millennial generation. This research provides information regarding the influence of financial literacy, financial attitudes and lifestyle on financial behavior which is very useful and can be used as an input regarding financial behavior in the millennial generation.
Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Minat Beli Pelanggan di Petromart Gresik Damanik, Wina Yurika; Amir, Indra Tjahaja; Setiawan, Risqi Firdaus
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.24220

Abstract

The purpose of this study is to analyze the effect of marketing mix that are product (X1), price (X2), place (X3), promotion (X4), people (X5), process (X6), and physical evidence (X7) towards costumer’s interest in buying (Y) at Petromart Gresik. Sample is determined with purposive sampling method and 50 Petromart Gresik’s customers are used as respondents. The analysis method in this study is Structural Equation Modelling - Partial Least Square (SEM-PLS). The result shows that product (X1), price (X2), place (X3), process (X6), and physical evidence (X7) have positive and significant effect on consumers’ interest in buying, but promotion (X4) and people (X5) do not have significant effect on consumers’ interest of buying at Petromart Gresik
Strategi UMKM Mempertahankan Pelanggan di Era Digitalisasi Iswara S, I Made Ardhy Kusuma; Mahyuni, Luh Putu
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.24222

Abstract

MSME activities in the digitalization era are required to be able to apply digital technology. To maintain customer loyalty, MSMEs must maintain a company image, improve service quality and pay attention to the price of a product. This study aims to determine and analyze the strategies of MSMEs to retain customers in the digitalization era. This research is qualitative research. The location of this research is in Bualu Traditional Village, Badung Regency, South Kuta District, Benoa Village. Informants were determined by purposive sampling, namely the community and MSME players (micro, small and medium enterprises) located in the Bualu Traditional Village. Data collection techniques were carried out by interview, observation and documentation. Data validity is done by triangulation and data analysis is done by collecting data, reducing data, presenting data and drawing conclusions. The results of this study indicate that in maintaining customers, MSME actors have provided good quality service, are friendly and polite, and pay attention to customer needs. In addition, other factors, namely image and price, also influence maintaining customers so that the existence of MSMEs in Bualu Traditional Village still survives and is able to develop in the current era of digitalization
Analisis Faktor-Faktor Pengaruh Customer Loyalty dengan Customer Satisfaction sebagai Variabel Mediasi pada Pelanggan E-Commerce Batam Tyana, Tyana; Qadri, Rizni Aulia; Sinambela, Fitriana Aidnilla
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.24223

Abstract

The development of the digital era supports the rapid growth of e-commerce businesses in Indonesia. E-commerce provides opportunities for seller to sell their products to targeted customers in a more effective way. This research aims to analyze the factors that could indfluence customer loyalty by mediating customer satisfaction. Analysis results can be use as indicators for consideration or reference for academic parties and business owner. The research conducted on Batam City e-commerce customers with a total sample of 401 respondents. The data was processed with Smart PLS using non-probability sampling techniques in research. The research results show that the relationship between product quality, service quality, advertising, public relations, and social media marketing has impact towards customer loyalty. From the results mentioned above, the more superior the factor will have an impact on customer loyalty which can provide long-term benefits to the business. The relationship between customer satisfaction and loyalty obtained insignificant results because it did not meet the criteria. The research shows that the results of the indirect relationship did not obtain significant results. Based on the results, it shows that if e-commerce entrepreneurs want to gain customer loyalty which can have a positive impact on their business in the long term, they need to improve certain factors
Eksplorasi Faktor-Faktor Pengaruh Keputusan Pembelian Di Aplikasi Tiktok: Celebrity Marketing, Live Streaming, Dan Viral Marketing Sudiarto, Dimas Arfi; Ambarwati, Rita
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.24307

Abstract

What is currently stirring up the public is the TikTok application with a high level of existence compared to other applications, because TikTok provides various features that are very superior and diverse compared to other applications, this is what attracts someone to use the TikTok application. The purpose of this study was to determine the effect of celebrity marketing affiliates, live streaming and viral marketing on consumer purchasing decisions on TikTok, this study used quantitative methods, namely through distributing questionnaires with answers from 100 respondents, with a random sampling technique. Furthermore, this study applies the Smartpls application data processing media with validity tests, reliability tests and T tests as hypothesis testing to determine the results to be measured. The results obtained from measuring the relationship of variable x to y, show that all celebrity marketing affiliate, live streaming and viral marketing variables have positive results or a significant effect on purchasing decisions. The implications of this research on business people continue to strive to implement innovations or up to date ideas in marketing strategies to improve consumer behavior in deciding to purchase a product.
Pengaruh E-Service Quality Dan Customer Perceived Value Terhadap Customer Satisfaction Dengan Trust Sebagai Variabel Mediasi Pada Transportasi Grab (Studi Kasus Pada Pengguna Grab Di Kota Yogyakarta) Mutiara, Thoriq Abdillah; Nyoman Udayana, Ida Bagus; Diansepti Maharani, Bernadetta
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.24336

Abstract

This study aims to determine (1) The effect of E-Service Quality on Customer Satisfaction (2) The effect of Customer Perceived Value on Customer Satisfaction (3) The effect of E-Service Quality on Trust (4) The effect of Customer Perceived Value on Trust (5) The effect of Trust on Customer satisfaction. The sample in this study were 105 respondents from the people of Yogyakarta City who had used Grab Transportation. The data collection method uses a questionnaire method which is distributed using purposive sampling technique. This study uses Data Quality Test, Classical Assumption Test, Multiple Regression Test and Hypothesis Test. The results of this study indicate (1) there is a positive and significant effect of E-Service Quality on Customer Satisfaction (2) there is a positive and significant effect of Customer Perceived Value on Customer Satisfaction (3) there is a positive and significant effect of E-Service Quality on Trust (4) there is a positive and significant effect of Customer Perceived Value on Trust (5) there is no positive and significant effect of Trust on Customer Satisfaction.
Hotel Customer Perspectives Through the Customer Journey on Omnichannel Marketing in 4.0 Era Utami, Ketut Aryati; Darma, Gede Sri
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.24372

Abstract

The emergence of digitalization and technology has led consumers to utilize various channels and service providers for their purchases. It is undeniable that the market is increasingly shifting towards online channels, creating a hybrid situation where some products exist in an omni-channel environment. This situation gives rise to unique phenomena in the industrial world, which subsequently question the presence and relevance of offline channels in promoting and selling products/services in a company. This research aims to deeply explore how hotel customers' perspectives are viewed from the customer journey in omnichannel marketing in the era of 4.0. This study utilizes primary and secondary data. Primary data is collected through direct interviews with informants. Semi-structured in-depth interviews are conducted with 4 hotel customers from the four largest market segments of the hotel. The research results reveal the stages of the hotel customer journey in an omni-channel environment, from the initial stage to the end.
Pengaruh Budaya Organisasi, Komitmen Organisasional, Dan Leader Member Exchange Terhadap Organizational Citizenzhip Behavior Arifin, Nurul; Prayekti, Prayekti; Chandra Kirana, Kusuma
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.24492

Abstract

This study aims to determine the effect of organizational culture, organizational commitment, and LMX on OCB at Balai Yasa Yogyakarta. This quantitative research uses accidental sampling technique with a sample size of 120 respondents. Data were collected using a questionnaire processed using multiple regression and classical assumptions. The findings of this study indicate that (1) organizational culture has a positive and significant effect on OCB. (2) Organizational commitment has a positive and significant effect on OCB. (3) Leader member exchange has a positive and significant effect on OCB. (4) Organizational culture, organizational commitment, and leader member exchange simultaneously have a positive and significant effect on OCB. In conclusion, organizational culture, organizational commitment, leader member exchange have a positive and significant effect on OCB of Balai Yasa Yogyakarta. Leaders can increase OCB in accordance with the discussion.
Implementasi Program Lombok Timur Berkembang (Berantas Rentenir Melalui Kredit Tanpa Bunga) Pada Umkm Di Kecamatan Selong Juani, Muhamad; Utomo, Danang Prio; Ali, Muhamad
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.24736

Abstract

Implementation is the process of putting a plan, decision, or policy into action. Implementation also includes a number of actions, such as planning, preparing resources, organizing leading, and carrying out an action or decision. This study aims to determine how the implementation of the Lotim Berkembang program in improving the development of MSMEs in Selong sub-district and what are the inhibiting factors in the implementation of the Lotim berkembang program. The research used in this study is descriptive research with a qualitative approach. The data obtained is then analyzed by reducing the data, presenting the data and drawing conclusions. This research is based on the theory of Edwar III, which uses 4 factors as a research reference, namely resources, communication, bureaucratic structures, and attitudes. The results of the Lotim Berkembang Program Implementation Research on MSMEs in Selong District show that the implementation of the Lotim Berkembang program is quite good but not yet fully successful. The recipients of the Lotim Berkembang program feel very helpful in developing their business. The obstacles in the implementation of this program are more likely to be from people who are difficult to gather, and communion.
Analisis Strategi Pemasaran Produk Industri Kerajinan Kain Tenun Songket Di Desa Pringgasela Kabupaten Lombok Timur Muhammad, Farhana; Susilawati, Susilawati; Uliya, Rafiza
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.24787

Abstract

This research aims to determine the strategies used to market the products of the songket woven cloth craft industry in Pringgasela Village by collecting data using observation, interviews and documentation using a descriptive qualitative approach. using the SWOT analysis method. Based on the research results, it is known that the marketing strategy carried out by the Songket Woven Fabric Craft Industry in Pringgasela Village, East Lombok Regency is to maintain the quality of raw materials, as well as woven motifs and patterns. Songket Woven Cloth Craft Product Industry in Pringgasela Village, East Lombok Regency has different prices in terms of the complexity of the pattern. "Based on an analysis of the external environment of the Songket Woven Fabric Industry, an EFAS matrix calculation of 8.5 was obtained. This shows that traditional Pringgaasela songket weaving has a greater opportunity factor than threat factor. Based on the analysis of the internal environment of Pringgasela Traditional songket weaving, the IFAS matrix calculation result was 10.6. "Based on the analysis of the Certesius Diagram, it was found that Pringgasela songket weaving is in the first phase of aggressive growth (grow oriented strategy) so that the alternative strategies implemented by Pringgasela Songket Weaving are market penetration strategies, market development, and maintaining product quality and improving services..

Page 29 of 50 | Total Record : 497

 27   28   29   30   31 

Filter by Year

2017 2025


Reset
Filter By Issues
All Issue Vol 9 No 3 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 9 No 2 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 8 No 3 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 7 No 1 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 6 No 2 (2022): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 6, No 1 (2022): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 5, No 2 (2021): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 5, No 1 (2021): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 4, No 2 (2020): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 4, No 1 (2020): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 3, No 2 (2019): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 3, No 1 (2019): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 2, No 2 (2018): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 2, No 2 (2018): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 2, No 1 (2018): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 2, No 1 (2018): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 1, No 2 (2017): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 1, No 2 (2017): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 1, No 1 (2017): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 1, No 1 (2017) Vol 1, No 1 (2017): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) More Issue