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International Journal of Demos
Published by HK-Publishing
ISSN : -     EISSN : 27210642     DOI : 10.31506/ijd
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other
International Journal of Demos (IJD) is an open access, and peer-reviewed journal. IJD try to disseminate current and original articles from researchers and practitioners on various contemporary social and political issues: citizenship, civil society movement, environmental issues, gender politics and identity, digital society and disruption, urban politics, community welfare, social development, public management, public policy innovation, international politics & security, media, information & literacy, politics, governance, human rights & democracy, radicalism, and terrorism. Publish three times in a year i.e. April, August, and December. IJD Invites researcher, academician, practitioners, and public to submit their critical writings and to contribute to the development of social and political sciences
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 271 Documents
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Upaya Pemanfaatan Sumber Daya Alam Sektor Kehutanan di Kabupaten Mahakam Ulu dalam Perspektif Ekonomi, Sosial dan Lingkungan Ito, Yustina Sigin; Yuliana, Yuliana; Saleh, Muhammad Hairul; Nurmiyati, Niken
International Journal of Demos (IJD) Volume 6 Issue 3 (2024)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v6i3.503

Abstract

AbstrakPenelitian ini bertujuan untuk memahami pemanfaatan dan sumber daya alam di Kabupaten Mahakam Ulu sebagai upaya pelestarian ekosistem hutan yang kaya akan keanekaragaman hayati. Dengan metode studi literatur, penelitian ini mengumpulkan data dari berbagai sumber, termasuk jurnal ilmiah, artikel, laporan pemerintah, dan dokumen resmi terkait. Hasil penelitian menunjukkan bahwa Kabupaten Mahakam Ulu memiliki potensi besar dalam pengelolaan sumber daya alam, terutama di sektor hutan. Hutan tropis yang mendominasi wilayah ini memberikan peluang besar untuk pengembangan wisata alam dan energi terbarukan. Masyarakat di Kabupaten Mahakam Ulu juga memanfaatkan kekayaan sungai untuk berburu ikan dan mencari pasir sungai untuk kebutuhan hidup. Hal ini akan menjadi daya tarik tersendiri, mengingat keberadaan hutan yang semakin terancam di tengah maraknya pembangunan di wilayah perkotaan.Kata kunci: Pemanfaatan, Sumber Daya Alam, Mahakam Ulu AbstractThis study aims to understand the utilization and natural resources in Mahakam Ulu Regency as an effort to preserve forest ecosystems rich in biodiversity. Using the literature study method, this study collected data from various sources, including scientific journals, articles, government reports, and related official documents. The results of the study indicate that Mahakam Ulu Regency has great potential in natural resource management, especially in the forestry sector. The tropical forests that dominate this area provide great opportunities for the development of nature tourism and renewable energy. The community in Mahakam Ulu Regency also utilizes the wealth of rivers to hunt fish and look for river sand for their daily needs. This will be a special attraction, considering the existence of forests which are increasingly threatened amidst the rampant development in urban areas.Keywords: Utilization, Natural Resources, Mahakam Ulu
Public Diplomacy as an Instrument of International Politics in the Digital Era Yusran, Yusran
International Journal of Demos (IJD) Volume 7 Issue 3 (2025)
Publisher : HK-Publishing

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Abstract

Abstract This study aims to analyze the role of public diplomacy as an instrument of international politics in the digital era. The development of information and communication technology has revolutionized the way countries interact and influence global public opinion. Through a qualitative descriptive approach, this study examines how public diplomacy is utilized to build a positive image of the country, promote national interests, and strengthen relations between countries through various digital platforms, such as social media, news portals, and online campaigns. The results of the study show that public diplomacy as an instrument of international politics in the digital era has developed rapidly through the use of communication technology and social media that allows for more direct, fast, and broad interaction with the global community. The findings show that various strategies such as digital diplomacy through social media campaigns, cultural diplomacy in digital format through online festivals and exhibitions, educational diplomacy with online learning platforms and international research collaborations, to mass media diplomacy through positive and educational news have succeeded in improving a country's image, expanding international cooperation networks, and strengthening the country's position in the global arena. This study also reveals that the adaptation of public diplomacy to digital transformation is an important factor in achieving foreign policy goals and building more constructive and mutually beneficial international relations. Keywords: Public Diplomacy, International Politics, Digital Era, State Image, Digital Media
Kebijakan Pengelolaan Sumber Daya Air Sungai Mahakam di Kabupaten Mahakam Ulu Laing, Piter; Gunawan, Andri; B, Jauchar
International Journal of Demos (IJD) Volume 7 Issue 3 (2025)
Publisher : HK-Publishing

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Abstract

Abstract Mahakam Ulu Regency possesses abundant water resources, particularly from the Mahakam River, which is vital to the lives of local communities. However, pressures from population growth, natural resource exploitation, and industrial activities have led to pollution, deforestation, and a decline in water quality. This study employs a descriptive qualitative method. The findings highlight the importance of a holistic and sustainable approach to water resource management, involving active community participation, strengthening government capacity, and fostering collaboration among stakeholders. Policies that are responsive to changing environmental conditions and community needs will be more effective in ensuring the sustainability of water resources. With appropriate measures, Mahakam Ulu Regency is expected to manage its water resources more effectively for community welfare and environmental preservation. Furthermore, institutional strengthening, policy integration across sectors, and increased public awareness are necessary to maintain the sustainability of the Mahakam River. Adaptive and ecosystem-based management policies emerge as strategic solutions to ensure the continued ecological and social functions of the river in the future. Keyword: regulation, management, water resources Abstrak Kabupaten Mahakam Ulu memiliki sumber daya air melimpah, terutama dari sungai mahakam, yang vital bagi kehidupan masyarakat. Namun, tekanan dari pertumbuhan populasi, eksploitasi sumber daya alam, dan aktivitas industri menyebabkan pencemaran, deforestasi, dan penurunan kualitas air. Penelitian ini menggunakan metode deskriptif kualitatif. Penelitian ini menemukan pentingnya pendekatan holistik dan berkelanjutan dalam pengelolaan sumber daya air, dengan melibatkan partisipasi aktif masyarakat, peningkatan kapasitas pemerintah, dan kolaborasi antar pemangku kepentingan. Kebijakan yang responsif terhadap perubahan kondisi lingkungan dan kebutuhan masyarakat akan lebih efektif dalam memastikan keberlanjutan sumber daya air. Dengan langkah-langkah yang tepat, diharapkan Kabupaten Mahakam Ulu dapat mengelola sumber daya airnya secara lebih efektif untuk kesejahteraan masyarakat dan kelestarian lingkungan selain itu diperlukan penguatan kelembagaan, integrasi kebijakan antar sektor, serta peningkatan kesadaran masyarakat dalam menjaga keberlanjutan Sungai Mahakam. Kebijakan pengelolaan yang adaptif dan berbasis ekosistem menjadi solusi strategis untuk menjamin keberlangsungan fungsi ekologis dan sosial sungai di masa mendatang. Kata Kunci: kebijakan, pengelolaan, sumber daya air
Model Tata Kelola CSR Berbasis Collaborative Governance dan Kearifan Lokal Higau, Emanuel; B, Jauchar; Nurmiyati, Niken
International Journal of Demos (IJD) Volume 7 Issue 3 (2025)
Publisher : HK-Publishing

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Abstract

Abstract This study aims to analyze a CSR governance model based on local wisdom through a collaborative approach between mining companies and indigenous communities in Kampung Tukul, West Kutai. The approach used is descriptive qualitative, with data obtained through in-depth interviews, participatory observation, and documentation studies. The analysis was conducted using the Collaborative Governance theory. The results show that CSR practices in Kampung Tukul have transformed from symbolic to participatory. Cross-actor collaboration has formed deliberative forums, mapped indigenous territories, and developed CSR programs tailored to local cultural values. This process has enhanced social legitimacy, strengthened community institutions, and minimized conflicts. The implication is that a collaborative CSR model based on local wisdom can serve as a sustainable development strategy in indigenous territories, while also being replicated in similar communities with contextual adaptations. Keywords: Corporate Social Responsibility Governance, Indigenous Communities, Collaboration, Participation Abstrak Penelitian ini bertujuan menganalisis model tata kelola CSR berbasis kearifan lokal melalui pendekatan kolaboratif antara perusahaan tambang dan masyarakat adat di Kampung Tukul, Kutai Barat. Pendekatan yang digunakan adalah kualitatif deskriptif, dengan data diperoleh melalui wawancara mendalam, observasi partisipatif, dan studi dokumentasi. Analisis dilakukan menggunakan teori Collaborative Governance (Emerson et al., 2012). Hasil menunjukkan bahwa praktik CSR di Kampung Tukul telah bertransformasi dari simbolik menjadi partisipatif. Kolaborasi lintas aktor membentuk forum deliberatif, pemetaan wilayah adat, dan program CSR yang disesuaikan dengan nilai budaya lokal. Proses ini meningkatkan legitimasi sosial, memperkuat kelembagaan masyarakat, serta meminimalkan konflik. Implikasinya, model CSR kolaboratif berbasis kearifan lokal dapat menjadi strategi pembangunan berkelanjutan di wilayah adat, sekaligus direplikasi di komunitas serupa dengan adaptasi kontekstual. Kata Kunci: Tata Kelola Corporate Social Responsibility, Masyarakat Adat, Kolaborasi, Partisipasi
Diskrepansi Data Pemilih Berbasis Coklit dan e-Coklit Vis-à-vis DPT pada Pemilu Serentak 2024 Hasan, Nur' Aisyah Amiluddin; Gunawan, I Ketut; Taufik, Mohammad
International Journal of Demos (IJD) Volume 7 Issue 3 (2025)
Publisher : HK-Publishing

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Abstract

Abstract The Validity of the Final Voters List (DPT) is a crucial element in ensuring the integrity of the General Election. This study aims to evaluate the accuracy of voter data generated through manual Coklit (voter data synchronization) and digital e-Coklit methods, and to identify discrepancies between the results of local data updates and the DPT set by the central KPU. The research was conducted in Sebuntal Village, Marangkayu District, Kutai Kartanegara Regency, as a representative area with complex social and geographical characteristics. A descriptive qualitative approach was used with a case study method, through field observations, in-dept interviews with Pantarlih officers and village-level election orgaanizers, and data triangulation using the Online DPT. The results showed that even though voter data had been factually validated through manual (Coklit) and digital (e-Coklit) data verification, the DPT returned from the center still contained anomalies, such as multiple voters, deceased voters, and unrecorded changes in domicile. The main factors causing the discrepancies include weak inter-level coordination, an unoptimized system for tracking data changes, and limited regional access to central population data (Dukcapil). Keywords: DPT, Coklit, e-Coklit, Pemilu Serentak 2024   Abstrak Validitas Daftar Pemilih Tetap (DPT) merupakan elemen krusial dalam menjamin integritas penyelenggaraan Pemilu. Studi ini bertujuan untuk mengevaluasi tingkat akurasi data pemilih yang dihasilkan melalui metode Coklit (pencocokan dan penelitian) manual dan e-Coklit digital, serta mengidentifikasi diskrepansi yang terjadi antara hasil pemutakhiran di tingkat lokal dengan DPT yang ditetapkan oleh KPU pusat. Penelitian dilakukan di Desa Sebuntal, Kecamatan Marangkayu, Kabupaten Kutai Kartanegara sebagai representasi wilayah dengan karakteristik sosial dan geografis yang kompleks. Pendekatan kualitatif deskriptif digunakan dengan metode studi kasus, melalui observasi lapangan, wawancara mendalam dengan petugas Pantarlih dan penyelenggara pemilu tingkat desa, serta triangulasi data menggunakan DPT Online. Hasil penelitian menunjukkan bahwa meskipun data pemilih telah divalidasi secara faktual melalui verifikasi data manual (Coklit) dan digital (e-Coklit), DPT yang dikembalikan dari pusat tetap mengandung anomali, seperti pemilih ganda, pemilih yang telah meninggal, dan perpindahan domisili yang tidak tercatat. Faktor utama penyebab diskrepansi mencakup lemahnya koordinasi antarjenjang, tidak optimalnya sistem pelacakan perubahan data, serta keterbatasan akses daerah terhadap data kependudukan pusat (Dukcapil). Kata kunci: DPT, Coklit, e-Coklit, Pemilu Serentak 2024
Factors Influencing Tourist’s Decision-Making in Consuming Local Culinary in Yogyakarta Agusteine, Audia; Yunianti, Nining; Syamsu, Moch. Nur
International Journal of Demos (IJD) Volume 7 Issue 3 (2025)
Publisher : HK-Publishing

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Abstract

Abstract This study examined the factors influencing tourists’ decision-making in consuming local culinary in the Special Region of Yogyakarta, focusing on gudeg as the city’s culinary icon. Based on the Consumption Value Theory, the research analyzed the effects of Tourist’s Local Food Consumption Value (TLFCV), Tourist’s Local Food Experiential Value (TLFEV), Attitude Toward Local Food (ATLF), and Food Destination Image (FDI) on Behavioral Intention (BIs). A survey of 220 tourists who had previously consumed gudeg was conducted using purposive sampling, and the data were analyzed with SEM-PLS. Results showed that TLFCV and TLFEV significantly influenced ATLF, while TLFEV also affected FDI. ATLF had a significant positive effect on BIs, whereas TLFCV did not significantly affect FDI, and FDI did not significantly affect BIs. These findings emphasize the importance of consumption and experiential values in strengthening tourists’ behavioral intention in consuming local culinary. Keywords:  consumption value, culinary experience, behavioral intention.
Peran Elite Lokal Dalam Kegiatan Tambang Emas Ilegal di Wilayah Adat Kasepuhan Citorek Fadilah, Azhar; Amanda, Nadiah; Hikmawan, Muhamad Dian
International Journal of Demos (IJD) Volume 6 Issue 4 (2024)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v6i4.417

Abstract

AbstrakPenelitian ini ditujukan untuk mengetahui bagaimana kegiatan pengerukan alam secara ilegal yang terjadi di kawasan Kasepuhan Citorek, Taman Nasional Gunung Halimun Salak. Kajian di dalam penulisan jurnal ini berfokus kepada bagaimana kegiatan Penambangan Emas Tanpa Izin mempengaruhi lingkungan yang ada di sekitar kawasan tersebut. Kemudian dalam penelitian ini juga peneliti mencoba untuk mencari tahu mengapa kegiatan pertambangan emas secara ilegal ini terus berlanjut dengan menindaklanjuti peran para elit lokal dalam kegiatan pertambangan emas ilegal. Agar penelitian ini dapat berjalan secara optimal Peneliti menggunakan metode kualitatif dengan cara observasi melalui sumber-sumber terdahulu maupun dengan terjun langsung kepada masyarakat. Diketahui dampak dari berlangsungnya kegiatan pertambangan emas ilegal ini membuat kerusakan lingkungan yang terjadi di wilayah Taman Nasional Gunung Halimun Salak seperti rusaknya ekosistem alam yang ada, gundulnya titik-titik wilayah yang ada di sekitar sehingga menyebabkan bencana alam yang dampaknya banyak dirasakan di masyarakat, hingga terganggunya kesehatan masyarakat sekitar yang diakibatkan oleh penggunaan bahan kimia dalam pengolahan emas. Dengan adanya berbagai permasalahan yang ada dari kegiatan tambang emas ilegal ini ternyata hal tersebut didasari oleh adanya faktor kegiatan pertambangan yang terus berjalan dikarenakan pertambangan tersebut dikendalikan oleh orang-orang yang memiliki pengaruh kuat di wilayah Kasepuhan Adat Citorek.Kata kunci : ilegal, elit, lingkungan AbstractThis study aims to find out how illegal natural dredging activities occur in the Kasepuhan Citorek area, Mount Halimun Salak National Park. The study in writing this journal focuses on how Unlicensed Gold Mining activities affect the environment around the area. Then in this study the researcher also tries to find out why this illegal gold mining activity continues by following up on the role of local elites in illegal gold mining activities. In order for this research to run optimally the researcher uses qualitative methods by means of observation through previous sources or by going directly to the community. It is known that the impact of ongoing illegal gold mining activities has caused environmental damage that has occurred in the Mount Halimun Salak National Park area, such as damage to existing natural ecosystems, deforestation of areas around it, causing natural disasters whose impacts are widely felt in the community, to the disruption of The health of the surrounding community caused by the use of chemicals in gold processing. With the various problems that exist from this illegal gold mining activity, it turns out that this is based on the fact that mining activities are ongoing because the mining is controlled by people who have strong influence in the Citorek Kasepuhan Adat area.Keywords: ilegal, elite, environment.
Percepatan Penurunan Stunting di Kota Cilegon melalui Program Dapur Sehat Atasi Stunting (DASHAT) Ningrum, Kheria Yulia; Indriyany, Ika Arinia; Prastio, Luki Oka
International Journal of Demos (IJD) Volume 6 Issue 4 (2024)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v6i4.520

Abstract

AbstrakSurvei Status Gizi Balita Indonesia (SSGBI) pada tahun 2019 menyebutkan bahwa angka prevalensi stunting di Indonesia mencapai 27,7%. Kondisi ini dinilai sangat memperhatinkan bagi masa depan Indonesia. Oleh karena itu, Presiden Joko Widodo mengeluarkan Peraturan Presiden Nomor 72 Tahun 2021 mengenai Percepatan Penurunan Stunting. Pemerintah memegang peranan kunci dalam upaya penurunan stunting tersebut. Penelitian ini akan melihat bagaimana peran pemerintah dalam penerapan program Percepatan Penurunan Stunting melalui Dapur Sehat Atasi Stunting (DASHAT) di Kota Cilegon. Sebagai regulator, pemerintah Kota Cilegon memiliki peraturan pelaksanaan program DASHAT yang dilegalkan dalam Surat Keputusan Walikota Cilegon Nomor : 440/Kep.342-DP3AP2KB/2023 Tentang Pembentukan Dapur Sehat Atasi Stunting Di Kota Cilegon. Sedangkan, sebagai controller, pemerintah Kota Cilegon memegang tanggung jawab penuh atas pelaksanaan program DASHAT di Kota Cilegon. DP3AP2KB Kota Cilegon mengemban tugas tersebut sebagai tim pelaksana program DASHAT.Kata kunci: Cilegon, DASHAT, Stunting. AbstractThe Indonesian Toddler Nutrition Status Survey (SSGBI) in 2019 stated that the prevalence rate of stunting in Indonesia reached 27.7%. This condition is considered very alarming for the future of Indonesia. Therefore, President Joko Widodo issued Presidential Regulation Number 72 of 2021 concerning the Acceleration of Stunting Reduction. The government plays a key role in the stunting reduction effort. This research will look at how the government's role in implementing the Acceleration of Stunting Reduction program through the Healthy Kitchen to Overcome Stunting (DASHAT) in Cilegon City. As a regulator, the Cilegon City government has regulations for the implementation of the DASHAT program which are legalized in the Cilegon Mayor Decree Number: 440/Kep.342-DP3AP2KB/2023 Regarding the Establishment of a Healthy Kitchen to Overcome Stunting in Cilegon City. Meanwhile, as the controller, the Cilegon City government holds full responsibility for the implementation of the DASHAT program in Cilegon City. DP3AP2KB Cilegon City carries out this task as the DASHAT program implementation team.Keywords:  Cilegon, DASHAT, Stunting
Pembelajaran Dari Cilegon: Implementasi DASHAT (Dapur Sehat Atasi Stunting) dalam Percepatan Penurunan Stunting Khanifah, Laeli Nur
International Journal of Demos (IJD) Volume 6 Issue 4 (2024)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v6i4.521

Abstract

AbstrakProgram Dapur Sehat Atasi Stunting (DASHAT) di Kota Cilegon merupakan inisiatif strategis pemerintah yang bertujuan untuk menurunkan angka stunting di kalangan anak balita dan ibu hamil. Implementasi program melibatkan penyuluhan kesehatan, pemberian makanan tambahan, serta pemantauan perkembangan oleh Tim Pendamping Keluarga. Penelitian ini melihat implementasi program DASHAT dalam mengatasi stunting dengan menekankan pentingnya nilai-nilai lokal, kesadaran masyarakat, dukungan komunitas, dan kebiasaan makan. Data dari DP3AP2KB menunjukkan penurunan signifikan kasus stunting di Kota Cilegon, dari 1.144 kasus pada Februari 2023 menjadi 876 kasus pada Februari 2024. Persentase stunting menurun dari 2,93% menjadi 2,83%, mencerminkan keberhasilan program ini dalam meningkatkan status gizi anak. Kerja sama antara pemerintah, swasta, dan masyarakat menjadi faktor kunci dalam pencapaian ini. Hasil penelitian menunjukkan bahwa program DASHAT tidak hanya memberikan dampak positif pada penurunan stunting tetapi juga meningkatkan kesadaran masyarakat tentang pentingnya gizi. Temuan ini mendukung upaya berkelanjutan dalam pengembangan kebijakan yang efektif untuk penanganan stunting di Indonesia.Kata kunci: DASHAT, stunting, implementasi AbstractThe Dapur Sehat Atasi Stunting (DASHAT) program in Cilegon City is a strategic government initiative aimed at reducing the prevalence of stunting among toddlers and pregnant women. The implementation of the program includes health counseling, the provision of supplementary food, and monitoring of development by Family Assistance Teams. This study examines the implementation of the DASHAT program in addressing stunting while emphasizing the importance of local values, community awareness, community support, and eating habits. Data from DP3AP2KB indicates a significant decrease in stunting cases in Cilegon City, from 1,144 cases in February 2023 to 876 cases in February 2024. The prevalence of stunting dropped from 2.93% to 2.83%, reflecting the success of this program in improving the nutritional status of children. Cooperation among the government, private sector, and communities has been a key factor in this achievement. The study's findings show that the DASHAT program not only has a positive impact on reducing stunting but also enhances community awareness of the importance of nutrition. These findings support ongoing efforts to develop effective policies for addressing stunting in Indonesia.Keywords: DASHAT, stunting, implementation.
Pengaruh Paparan Poster Iklan Kecantikan Terhadap Kekhawatiran Diri Masa Depan Pada Mahasiswa Perempuan Octafiani, Fanny; Fithriyah, Hasna; Nazhesda, Margaretha; Nabila, Siti Maharani
International Journal of Demos (IJD) Volume 6 Issue 4 (2024)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v6i4.523

Abstract

AbstrakPenelitian ini mengkaji pengaruh paparan poster iklan kecantikan terhadap persepsi diri dengan menggunakan teori kognitif sosial dan teori perbandingan sosial. Metode penelitian ini menggunakan metode kuantitatif eksperimen dilakukan dengan melibatkan 30 mahasiswi yang dibagi menjadi kelompok perlakuan (treatment) dan kontrol (control). Kelompok perlakuan dipaparkan poster dengan visual kecantikan ideal, sementara kelompok kontrol tidak menerima paparan apapun. Data kemudian dikumpulkan melalui survei post-test yang mengukur variabel self-esteem dan social comparison. Dari penelitian, ditemukan bahwa eksperimen yang dilakukan kepada kelompok yang mendapat perlakuan tidak dilihat adanya hubungan signifikan antara self-esteem dan social comparison. Temuan ini membuktikan bahwa paparan media tidak mempengaruhi kekhawatiran diri masa depan atau perbandingan sosial dari\ responden yang diteliti. Penelitian lanjutan diharapkan mempertimbangkan variabel tambahan yang mungkin relevan. Kombinasi metode kuantitatif dan kualitatif, seperti wawancara mendalam juga penting untuk menggali lebih lanjut persepsi individu terhadap media dalam konteks budaya yang berbeda.Kata Kunci: Kekhawatiran diri, kognitif sosial, self-esteem, perbandingan sosial, eksperimen AbstractThis study investigates the influence of beauty advertisement poster exposure on future self-concerns in female university students. The study uses social cognitive theory and social comparison theory to examine how media exposure impacts self-perception. The research employed a quantitative experimental method involving 30 female students divided into treatment and control groups. The treatment group was exposed to posters featuring idealized beauty, while the control group was shown non-visual advertisements. Data were collected through post- test surveys analyzing self-esteem and social comparison. This study found that the experimental treatments did not affect the relationship between self-esteem and social comparison. These findings suggest that media exposure does not directly influence future self-concerns or social comparison. Subsequent research should examine other potentially relevant variables. Employing quantitative and qualitative approaches, including in-depth interviews, is essential for gaining deeper insights into how individuals perceive media within varying cultural frameworks.Keywords: Beauty advertising exposure, self-concern, cognitive social, self-esteem, social comparison, experiment

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