cover
Contact Name
Rudi Salam
Contact Email
pdr.journal@unm.ac.id
Phone
+6285255641615
Journal Mail Official
pdr.journal@unm.ac.id
Editorial Address
Jl. Bonto Langkasa, Makassar 90222 » No. Hp : 085255641615
Location
Kota makassar,
Sulawesi selatan
INDONESIA
PINISI Discretion Review
ISSN : 25801309     EISSN : 25801317     DOI : -
PINISI Discretion Review is an-Opened Access journal and published twice a year every March and September. It publishes the research (no longer than 5 years after the draft proposed) in term of PINISI Discretion Review: public administration, public policy, management, bussiness administration, leadership, behavioristic, organization conceptual or empirical contributions on methodological issues in administration research.
Articles 374 Documents
Implementation of the Application of Manuscript Procedures in the Public Company Logistics of Palopo City Kurra, Sudiarti Dewi; Tahir, Zulkifli
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.80808

Abstract

This research is a Qualitative Descriptive research that aims to determine the extent of the Implementation of Official Document Guidelines at the Perum Bulog Palopo City Office. The primary data sources in this study were obtained using Observation, interview and Documentation techniques so that the data sources and informants amounted to 3 people, namely; Head of the Secretariat, General and Public Relations Section, Staff of the Correspondence Section. And Staff of the R / R Section. The results of this study indicate that the Implementation of Official Document Guidelines at the Perum Bulog Palopo City Office has been attempted to be implemented well and is still undergoing adjustments in its implementation. This is seen using the principles of Efficiency, Standardization, Accountability, Relatedness, Speed and Accuracy, and Security which have fulfilled almost all aspects of the six principles.
Systematic Literature Review Digital Leadership in Improving Innovation in Organizations Baharuddin, Aris; Salam, Rudi; Kahfi, Muhammad
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.79096

Abstract

This paper analyzes the influence of digital leadership on innovation, highlighting its primary facilitators, obstacles, and upcoming research themes using a thorough literature analysis. Digital leadership promotes innovation through the utilization of technologies, the development of agile cultures, and the improvement of digital literacy. Facilitators encompass knowledge management, communication, and staff motivation, whereas obstacles like technostress, quick adaptability, and insufficient infrastructure impede advancement. Prominent topics emphasize sustainability and sophisticated technologies such as artificial intelligence and big data. The research highlights the necessity for enhanced evaluation criteria and international cooperation, emphasizing the significance of digital leadership in fostering sustainable and meaningful innovation.
Modeling Bureaucratic Simplification to Optimize Service Accessibility in Banten Province during the Industrial Revolution 5.0 Era Firdaus, Siti Aina; Andayani, Nopi; Ramdhani, Miftah Faiz Ali; Oktaviani, Maya; Zein, Femmy Aryanthi
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.82557

Abstract

This study aims to analyze and develop a bureaucratic simplification model for processing permits for the use of road sections in the Development Work Area (WKP) I of Banten Province during the era of Industrial Revolution 5.0. The main issue addressed is the complexity of licensing procedures that cause service delays, despite the significant potential for revenue generation. Using a descriptive method with a qualitative approach, data were collected through interviews with 13 companies applying for permits. The analysis is grounded in Max Weber's rational-legal theory, which emphasizes the role of formal rules, hierarchy, and division of labor, while also highlighting the need for greater bureaucratic flexibility. The findings reveal that implementing bureaucratic simplification through full digitalization of licensing, system automation, enhanced human resource capacity, technology- and human-centered services, and GPS- and GIS-based monitoring can improve transparency, efficiency, and accountability. Consequently, this model is expected to enhance the public service system in Banten Province, making it more responsive to the needs of communities and business actors in the era of Industrial Revolution 5.0.
Audience Awareness Experience of the Representation of Silence in Erha's Advertisement 'No Noise, No Gimmicks': A Phenomenological Analysis by Edmund Husserl Kumoro, Shinta Dewi
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.81761

Abstract

This study examines the audience’s lived experience and consciousness in interpreting silence as represented in the Erha Dermatology advertisement “No Noise, No Gimmicks” using Edmund Husserl’s phenomenological approach. Amid the dominance of symbolic noise in contemporary marketing communication, this advertisement adopts a contrasting strategy by positioning silence and simplicity as its core message. Employing a qualitative phenomenological methodology, data were collected through observation, in-depth interviews, and documentation involving six purposively selected participants. Data analysis followed Husserlian phenomenological stages, including phenomenological reduction, imaginative variation, and synthesis of meaning, to reveal the essential structure of audience experience. The findings indicate that silence is not perceived as the absence of communication, but as a meaningful phenomenon that evokes reflection, generates a sense of calmness, and constructs perceptions of honesty and brand authenticity. Silence functions as an active communicative medium that enables audiences to engage reflectively with the advertisement beyond verbal persuasion and visual intensity. This study concludes that silence-based communication offers an alternative advertising strategy by foregrounding audience consciousness as a central source of meaning-making and trust formation toward the brand.
Analysis of the policy of sending troublemaking children to military barracks by local governments (case study of the KDM policy in West Java) Arief, Teuku Muhammad; Hanita, Margaretha
PINISI Discretion Review Volume 9, Issue 2, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i2.82631

Abstract

The policy of sending delinquent children to military barracks by the West Java local government aims to address the increasing juvenile delinquency by utilizing military discipline to build strong character and mental resilience. The initiative arose in response to growing concerns over youth involvement in violence, substance abuse, and negative social behaviors, which have raised alarm among parents and educators. This study explores the implementation of this policy using Narrative Policy Analysis (NPA), a method that examines the narratives surrounding the policy and its reception by different stakeholders, including the government, military, and the public. The research finds that while the policy is seen by supporters as an effective means of rehabilitation, offering structure, discipline, and emotional fortitude, critics argue that it violates child protection laws and may exacerbate the stigma and trauma for the children involved. Moreover, there are concerns about the potential for the policy to worsen the psychological well-being of these children by labeling them as “delinquents,” which could have long-term negative effects on their development. The study recommends a more holistic approach to juvenile rehabilitation that prioritizes human rights, psychological support, and family engagement. The implementation of such policies should consider not only the immediate behavioral outcomes but also the overall well-being and future prospects of the children involved, ensuring a balance between discipline and empathy. 
Mapping the Intellectual Structure and Emerging Frontiers of AI-Driven Social Media Marketing: A Bibliometric Analysis of Recent Research Adelia, Winalda; Nuralam, Inggang Perwangsa
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.82506

Abstract

The rapid integration of artificial intelligence (AI) into social media marketing has generated a growing and fragmented body of scholarly research, creating a need for systematic knowledge consolidation. Despite the increasing volume of publications, a comprehensive understanding of the intellectual structure, thematic evolution, and emerging research directions in AI-driven social media marketing remains limited. Addressing this gap, this study aims to map the development, dominant themes, and future trajectories of AI-driven social media marketing research through a bibliometric analysis.Using data retrieved from the Scopus database on 7 January 2026, a total of 161 journal articles were analyzed. Bibliographic coupling, co-occurrence (co-word) analysis, and citation analysis were conducted using VOSviewer to examine publication growth, scientific influence, intellectual structures, and conceptual themes. The results reveal a significant upward trend in research output over the past five years, accompanied by increasing citation impact. The analysis identifies four core intellectual clusters and five dominant thematic clusters, highlighting key research streams such as AI-enabled marketing analytics, consumer engagement and personalization, automation and conversational AI, performance measurement, and ethical governance.This study contributes by providing a structured and data-driven overview of AI-driven social media marketing research, offering valuable insights for scholars and practitioners. The findings also highlight emerging themes, including generative AI and responsible AI practices, which offer promising directions for future research.
Integrating Makassar Tourism Information Systems in Support of Smart Tourism City Aliah, Nurul
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.81043

Abstract

The rapid advancement of digital technology has transformed the tourism sector into a data-driven ecosystem that demands system integration and collaborative governance. This study aims to analyze the role of tourism information system integration in supporting Makassar’s transition toward a Smart Tourism City. Employing a mixed-method sequential explanatory approach, the research combines quantitative analysis through a structured questionnaire distributed to 134 stakeholders including government officials, tourism industry actors, and creative communities with qualitative exploration through observation and document analysis of the Makassar Tourism Master Plan (RIPPAR 2022–2037). Quantitative results indicate that digital infrastructure (β = 0.334), system integration (β = 0.297), and digital utilization (β = 0.291) significantly influence smart tourism performance (R² = 0.734, p < 0.05). Qualitative findings support these results, revealing that while digital facilities and community participation are strong, institutional data integration remains partial. The overall Digital Tourism Integration Index (IIDK) reached 77.4%, classifying Makassar as “digitally ready but partially integrated.” The study concludes that the success of a smart tourism city depends not only on technological readiness but also on the alignment of governance structures and participatory collaboration across sectors. Practically, this research recommends establishing a centralized digital tourism data hub and strengthening inter-agency coordination to achieve full interoperability and sustainable digital governance. The findings provide both empirical insight and policy implications for urban digital transformation, particularly for developing cities aiming to advance toward sustainable smart tourism ecosystems.
E-Commerce as an Innovation in Social Enterprise Digitalization S. K, Ernawati
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.79101

Abstract

Digital transformation has opened up new opportunities for the development of social entrepreneurship in Indonesia, particularly through the strategic use of e-commerce as both a distribution channel and a medium for conveying social values. This article aims to analyze how social enterprises utilize e-commerce to integrate economic and social objectives sustainably. The method used is a literature review with a descriptive-qualitative approach, focusing on academic publications from 2019 onwards. The findings show that digitalization allows social enterprises to expand market reach, build strong social narratives, and strengthen collaborative business models. However, challenges such as digital literacy gaps, platform dependency, and unequal access to technology remain significant obstacles. Therefore, synergy among government, academia, and civil society is necessary to create a digital ecosystem that is inclusive and equitable for social enterprises. Digitalization is not merely an economic growth tool but also a space for value-based struggle in constructing a humane and just economic model.
Exploring Employee Experiences of Work Stress and Organizational Climate in Shaping Job Satisfaction in Business organization Sunarsi, Denok
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.82496

Abstract

Work stress and organizational climate are critical factors influencing job satisfaction in business organizations. The increasing demands placed on employees in dynamic business environments make it essential to understand how work stressors and the organizational climate interact to impact employee satisfaction and performance. This study aims to explore the effects of work stress and organizational climate on job satisfaction among employees in business organizations, employing a qualitative research approach. Semi-structured interviews were conducted with employees across various departments to gather in-depth insights into their experiences with work stress, perceptions of organizational climate, and how these factors influence their overall job satisfaction. The thematic analysis of interview data revealed three key findings: first, work stress negatively affects job satisfaction, with employees reporting feelings of frustration and burnout due to heavy workloads and role ambiguity. Second, a positive organizational climate—characterized by open communication, trust, and supportive leadership—was found to buffer the effects of stress, leading to higher levels of job satisfaction. Finally, organizational support, including recognition, career development opportunities, and adequate resources, plays a critical role in enhancing job satisfaction, even in high-stress environments. These findings suggest that organizations should focus on improving both the work climate and the level of support provided to employees in order to reduce stress and enhance overall job satisfaction, thereby fostering a more productive and engaged workforce.
Halal Edu-Tourism: Discovering the Rich Culture of Lombok Through Education and Travel Athar, Lalu Mohamad Iswadi
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v9i1.82759

Abstract

The growing demand for halal tourism that integrates cultural, spiritual, and educational experiences has positioned Lombok as a promising destination for the development of halal edu-tourism. This study aims to explore the potential of halal edu-tourism in Lombok by identifying key cultural, educational, and institutional factors that can support its development. A qualitative research approach was employed, using in-depth interviews, focus group discussions, and field observations involving stakeholders from the tourism sector, educational institutions, local communities, and policymakers. The collected data were analyzed thematically to capture recurring patterns, challenges, and opportunities related to the integration of education and halal tourism. The findings indicate that Lombok possesses strong cultural and Islamic heritage assets that are suitable for halal edu-tourism development; however, its implementation is constrained by limited coordination between the tourism and education sectors, insufficient educational program integration, and capacity gaps among local actors. Despite these challenges, there is a clear interest from stakeholders and a growing market demand for meaningful, learning-oriented halal travel experiences. Overall, the study concludes that halal edu-tourism in Lombok has considerable potential if supported by integrated strategies, stakeholder collaboration, and targeted capacity development to ensure sustainable and inclusive tourism growth.