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International Journal of Linguistics and Discourse Analytics (ijolida)
Published by Denpasar Institute
ISSN : 27218899     EISSN : 27218880     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences
International Journal of Linguistics and Discourse Analytics (IJOLIDA) is a peer-reviewed academic journal of linguistics and discourse analytics published by Denpasar Institute. The journal publishes both articles and book reviews. It publishes two special issues a year. IJOLIDA encourages submissions that incorporate theories and methodologies from all traditions of linguistics and discourse analytics to explore any aspect of language and discourse. Areas of study at the intersection of linguistics and discourse analytics include, but are not limited to: applied linguistics, functional linguistics, text linguistics, discourse analysis, critical discourse analysis, sociolinguistics, conversation analysis, linguistic anthropology, ethnography of communication, narrative studies, social semiotics, literacy studies, language policy, language ideology, language teaching or language grammar.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 127 Documents
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Verbal And Visual Signs in Burger King’s Advertisement Desilvayanthi, Komang Triska Chandrayuni; Maharani, Sang Ayu Isnu; Saientisna, Made Detriasmita
International Journal of Linguistics and Discourse Analytics Vol 7 No 2 (2026): IJOLIDA Vol. 7 No. 2, March 2026
Publisher : Denpasar Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52232/ijolida.v7i2.194

Abstract

In contemporary digital environments, advertising plays a significant role in how people perceive and behave when it comes to choosing products. Brands use strategically selected verbal and visual elements to influence consumers, often implicitly. Although many researchers have examined how advertising can persuade people, there is still a limited integration between semiotic theory and how meaning is actually created in contemporary fast-food advertising practices. This study aims to identify and explain the verbal and visual signs found in selected Burger King advertisements, focusing on how these signs interact to deliver persuasive messages and strengthen brand identity. This research adopts a qualitative method with a semiotic approach. The data were collected using observation and documentation methods from Burger King’s official Instagram posts. Five advertisements were selected based on their extensive use of verbal and visual elements. The data were analyzed using Chandler’s theory of signs (symbolicity, iconicity, and indexicality) and supported by Clair’s theory of color to examine the emotional impact of visual elements. The analysis reveals that verbal signs in the advertisements are predominantly categorized as symbolicity, using familiar cultural expressions and internet language to attract the audience. Visual primarily function as iconicity by realistically depicting food products to evoke appetite, while color choices enhance emotional appeal and visual focus. The study concludes that Burger King successfully integrates verbal and visual signs to create advertisements that are visually appealing, culturally resonant, and emotionally persuasive. These findings highlight the effectiveness of semiotic principles in advertising practice and contribute to a deeper understanding of how fast-food brands construct meaning and identity in the digital space.
From Passive Voice to Tropical Vistas: A Linguistic Study of Tourism Writing in Bali Wardhana, I Gede Neil Prajamukti; Ni Luh Desy Suari Dewi
International Journal of Linguistics and Discourse Analytics Vol 7 No 2 (2026): IJOLIDA Vol. 7 No. 2, March 2026
Publisher : Denpasar Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52232/ijolida.v7i2.214

Abstract

Bali, a premier global tourist destination, has undergone a significant linguistic evolution in its tourism writing, shifting from indirect passive voice to more dynamic, tropical-evocative narratives. This study examines this transformation using a mixed-methods approach, analyzing a corpus of tourism texts from various platforms to discern grammatical and stylistic patterns. Findings reveal a pronounced move towards active voice, with contemporary texts using it in approximately 65% of cases from active sentences 78 sentences and passive sentences 42 sentences. It collected data from tourism website published in 2026, contrasting sharply with the earlier dominance of passive constructions. This shift is accompanied by an increased use of vivid sensory language and persuasive techniques, such as modal verbs and direct address ("you"), to create immersive "tropical vistas" and foster reader engagement. Furthermore, thematic analyses highlight an increasing emphasis on sustainability, ethical tourism, and cultural authenticity, reflecting evolving traveler values. The integration of local terminology, or "linguistic flavoring," further enhances destination identity. This research underscores the critical role of language in shaping destination image and influencing visitor perception, offering actionable insights for tourism professionals seeking to connect with contemporary global audiences. The study contributes to applied linguistics and tourism studies by detailing strategic linguistic adaptations in Bali's promotional discourse, primarily driven by digital marketing demands and the imperative for emotional connection. While acknowledging limitations such as a text-centric focus, this work demonstrates the power of linguistic choices in portraying Bali as a desirable and evolving destination, underscoring language as a vital tool for building place–people relationships Despite its contributions, the study is limited by its focus on English-language website texts within a single year and its exclusion of multimodal content. Future research should expand to multilingual, multimodal, and longitudinal analyses, as well as audience-response studies, to better understand how linguistic strategies influence traveler perception and behavior. This research highlights language as a strategic tool for shaping destination image and strengthening place–people connections in contemporary tourism marketing.
Analysis of Paragraph Coherence in Students’ Proposal Assignments Narlianti, Ni Putu Veny; Laba, I Nengah
International Journal of Linguistics and Discourse Analytics Vol 7 No 2 (2026): IJOLIDA Vol. 7 No. 2, March 2026
Publisher : Denpasar Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52232/ijolida.v7i2.216

Abstract

This study aims to analyze paragraph coherence in students’ proposal assignments, focusing on cohesion and coherence. It employed a descriptive qualitative approach within the field of linguistics. The data source consists of student proposal documents, while the data consist of paragraphs from the background and literature review sections. Data were collected through documentation, supported by observation and note-taking. Data analysis was conducted through the stages of data reduction, classification, analysis, interpretation, and conclusion drawing. The findings indicate that the level of paragraph coherence in students’ writing is relatively low. Four main forms of incoherence were identified: overly long sentences, weak coherence, unclear references, and excessive repetition. Overly long sentences reduce clarity, while weak coherence is characterized by illogical relationships between ideas. Additionally, the use of unclear references leads to ambiguity, and excessive repetition results in ineffective and monotonous paragraphs. Among these four aspects, coherence problems were found to be the most dominant. The study concludes that students need to improve their ability to construct coherent paragraphs, particularly in developing ideas logically, using references appropriately, and varying lexical elements. Therefore, more focused instruction in academic writing is necessary to enhance the quality of paragraph coherence in proposal writing.
Exploring The Psychological Dimensions And Conflicts Of The Main Character In The Movie The Greatest Showman Kanda Dwisatya Ardana; Luh Putu Laksminy
International Journal of Linguistics and Discourse Analytics Vol 7 No 2 (2026): IJOLIDA Vol. 7 No. 2, March 2026
Publisher : Denpasar Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52232/ijolida.v7i2.220

Abstract

Understanding the psychological dimensions and internal conflicts of film characters is important in examining how emotions, motivations, and behaviors shape character development. While film character analysis is well established, a gap remains between psychological theory and its applied use in analyzing character transformation (specify this gap more clearly). This study examines the psychological dimensions and conflicts of Phineas Taylor Barnum in The Greatest Showman (2017). Using a qualitative analytical approach, this research applies psychological theory and conflict theory to analyze Barnum’s internal drives and emotional struggles. Data were collected through close viewing of the film, using documentation and note-taking techniques, that reflect Barnum’s psychological traits and conflicts. The scenes were analyzed by classifying them according to five psychological dimensions (list or briefly define) and two types of conflict, internal and external. The findings show that Barnum’s personal development is influenced by ambition, emotional needs, and the desire for social acceptance (this is expected—add a more specific insight). These psychological aspects create narrative tensions that drive his transformation throughout the narrative. The study concludes that Barnum’s character is shaped by dynamic psychological negotiation and conflict resolution, providing insight into character construction in fil. This research contributes to discussions of psychological analysis in cinematic narratives.
Exploring Emotional Intelligence Of The Lead Character In To All Of The Boys I've Loved Before Novel Jeniffer Gabriellen; Gede Primahadi Wijaya Rajeg; Ketut Santi Indriani
International Journal of Linguistics and Discourse Analytics Vol 7 No 2 (2026): IJOLIDA Vol. 7 No. 2, March 2026
Publisher : Denpasar Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52232/ijolida.v7i2.221

Abstract

Emotional intelligence is a crucial factor in understanding how individuals perceive, manage, and express emotions in various aspects of life. This study aimed to analyze the portrayal of emotional intelligence in the main character of the novel To All the Boys I’ve Loved Before novel by Jenny Han. Using a qualitative approach, the analysis examines the five core components of emotional intelligence as outlined by Daniel Goleman: self-awareness, self-regulation, motivation, empathy, and social skills. Data were collected through documentation and note-taking techniques, to identify narrative moments that reflect emotional responses and interpersonal dynamics. The study explores how these components are demonstrated through the actions, thoughts, and interactions of Lara Jean Covey. The findings show that Lara Jean exhibits all five components of emotional intelligence, with self-awareness and empathy appearing most prominently. Her emotional responses become more complex over time, highlighting how emotional intelligence shapes her decisions, relationships, and internal reflections throughout the novel.
Three-Dimensional Aspects of Lightning Mcqueen’s Character Transformation In ‘Cars’ Movie Jeremy D’Alfonzo Sambuaga; Putu Ayu Asty Senja Pratiwi; I Komang Sumaryana Putra
International Journal of Linguistics and Discourse Analytics Vol 7 No 2 (2026): IJOLIDA Vol. 7 No. 2, March 2026
Publisher : Denpasar Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52232/ijolida.v7i2.224

Abstract

This study examines Lightning McQueen’s character transformation in Cars (2006) using Lajos Egri’s three-dimensional character theory, which includes physiological, sociological, and psychological aspects. While animated films are often seen as mere entertainment, there is a gap between theoretical models of character development and their application in animated storytelling. The purpose of this study is to analyze how complex character growth can be portrayed in animation through Egri’s framework. A qualitative approach was used, with data collected by watching the film, analyzing the script, and identifying key scenes that reflect McQueen’s changes. The analysis examines twenty data points showing his development: physiologically, he appears more controlled, sociologically, he develops relationships in Radiator Springs, and psychologically, he becomes more empathetic and self-aware. The findings indicate that Egri’s theory effectively captures character transformation in animated narratives. This study argues that meaningful character growth can be achieved in animation, bridging theory and practice while demonstrating its narrative depth.
An Applied Linguistics Study of Teaching Tourism English to Management Students at Dhyana Pura University I Nengah Laba; Komang Astiari; I Wayan Budiarta
International Journal of Linguistics and Discourse Analytics Vol 7 No 2 (2026): IJOLIDA Vol. 7 No. 2, March 2026
Publisher : Denpasar Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52232/ijolida.v7i2.225

Abstract

This study investigates the application of applied linguistics principles in the teaching of Tourism English for travel agents within an English for Specific Purposes (ESP) framework at Dhyana Pura University. The research aims to examine the extent to which instructional practices align with the communicative needs of travel agents and how such practices support the development of students’ communicative competence. A qualitative descriptive design was employed with data collected through classroom observation, documentation, and analysis of students’ written tasks. The data were analyzed using an integrated framework combining ESP components and communicative competence, including linguistic, sociolinguistic, pragmatic, and discourse aspects. The findings reveal that while Tourism English instruction incorporates relevant vocabulary and basic communicative tasks, its alignment with real-world professional contexts remains partial. Students demonstrate moderate linguistic competence but face challenges in grammatical accuracy, sociolinguistic appropriateness, pragmatic effectiveness, and discourse organization. These limitations indicate that instruction has not yet fully integrated communicative competence into authentic task-based learning. This study highlights the need for a more holistic pedagogical approach that integrates ESP principles with applied linguistics insights. It contributes to the development of Tourism English instruction by emphasizing the importance of authentic tasks, pragmatic awareness, and discourse-level competence in preparing students for professional roles as travel agents.

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