cover
Contact Name
Mesran
Contact Email
mesran.skom.mkom@gmail.com
Phone
+6282370070808
Journal Mail Official
mesran.skom.mkom@gmail.com
Editorial Address
Jalan sisingamangaraja No 338 Medan, Indonesia
Location
Kota medan,
Sumatera utara
INDONESIA
JPM: JURNAL PENGABDIAN MASYARAKAT
ISSN : -     EISSN : 27234118     DOI : -
1. Pelatihan, 2. Kesehatan, 3. Pemasaran, 4. Keamanan Pangan Lokal, 5. Teknologi Tepat Guna (TTG), 6. Desain, 7. Pemberdayaan Masyarakat, 8. Akses Sosial, 9. Pendidikan Untuk Pembangunan Berkelanjutan, dan berhubungan dengan penanganan dan pengelolaan berbagai potensi, kendala, tantangan, dan masalah yang ada di masyarakat.
Arjuna Subject : Umum - Umum
Articles 239 Documents
Pelatihan Pembuatan Media Promosi Berbasis Multimedia Pada Sekolah Dasar Purba, Bister; Purwa Hasan Putra; Oktavia Ully Artha Silalahi; Yulia Agustina Dalimunthe; Wiwin Sry Adinda Banjarnahor
JPM: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v5i2.2184

Abstract

This training was carried out as part of a community service program, with the aim of empowering educators and teachers at SDS Bina Satria Mulia through improving skills in making multimedia-based promotional media. At SDS Bina Satria Mulia, the process of making multimedia-based promotional media often faces various obstacles. Among them are the limited number of educators who are skilled in the field of multimedia and the lack of adequate technical knowledge and skills in the use of multimedia software. This certainly results in ineffective promotional content. The design is less attractive so that the resulting promotional media may appear unprofessional and less attractive. In addition, limited knowledge of multimedia software and tools results in non-optimal use, resulting in low quality content for promotional media. The lack of knowledge about multimedia also hinders the ability to create innovative and interesting content so that the resulting promotional media tends to be monotonous and the inability to keep up with the latest trends in design and digital technology makes promotions outdated. So with the problems that occur, it is necessary to hold a Multimedia-Based Promotional Media Creation Training at SDS Bina Satria Mulia to enable teachers and educators to produce more attractive and professional promotional materials, such as digital brochures, school profile videos, and social media posts and gain technical skills in the use of graphic design software, video editing, and other multimedia tools. The level of understanding of the making of multimedia-based promotional media from 20 participants showed that the level of understanding of the training participants before the training on making multimedia-based promotional media with 15 people did not understand, 3 people understood a little, 1 person understood enough and only 1 person understood. After participating in the training, the level of understanding was quite understood by 2 people, understood by 4 people and understood by 14 people. So, it can be concluded that before the training the percentage of people who did not understand about promotional media was 75% and after attending the training the percentage increased by 70% for the level of understanding of making promotional media.
Pelatihan Pembuatan Deterjen Cair Dengan Mesin Kapasitas 100 Liter Untuk Meningkatkan Produktivitas Usaha Laundry Di Deli Serdang Nurjamiyah; Muhammad Arifin; Zaharuddin
JPM: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v5i2.2189

Abstract

Deli Serdang is a regency located in North Sumatra Province. Where one of the villages in Deli Serdang district is Tembung village. Judging from the resources available in Deli Serdang, especially Tembung Village has resources that have good potential to develop businesses. One of the businesses in Tembung Village is a laundry service business that was started in 2020. Based on the results of the survey that has been carried out, the proposer determines the laundry business group owned by Mr. Sugeng and his wife as a partner. The proposer and partners agreed on several problems that have been faced by partners, including that in the production process, making liquid detergent is still done manually (stirring without tools) so that the production results cannot be thick, the texture of liquid detergent is watery and the production capacity is not large. In addition, the process of making liquid detergent takes a long time to dissolve all the raw materials. In addition, the liquid detergent concoction is only used for the laundry business. However, the business owner wants to market his liquid detergent concoction to the wider community in order to get additional income. This has not been possible because the distribution license of the liquid detergent product does not yet exist. The purpose of this PKM activity is to provide socialization, training and mentoring to partners regarding: 1) making liquid detergent using machine tools, which was previously done manually; 2) making marketing applications and helping with product distribution licenses. The method of service implementation is to provide socialization, training and mentoring to Karomah Laundry partners. The targeted results in this Community-Based Empowerment Program are the increased efficiency of the liquid detergent production process with the existence of a more modern liquid detergent making equipment in the partner industry so that it can increase the economy of laundry entrepreneurs. More effective product marketing methods, by making product marketing applications and training on the use of applications as a tool in marketing products that are more clearly effective and efficient. With the issuance of a distribution permit for the liquid detergent product, the partner can officially market the product to the wider community. The results of the community service also showed that most participants were interested in making their own liquid detergent products so that it could be an opportunity for them to get additional income from making liquid detergent. Participants also felt satisfied with the activity. Because this can be related to developing participants' interests and talents in making liquid detergent. In the future, this activity will still be held as a continued form of community service activities.
Pemanfaatan Artificial Intelligence Untuk Pemasaran Digital Bagi Kelompok Rumah Usaha Mikro, Kecil, dan Menengah Labuhanbatu Purnama, Iwan; Syahputra Harahap, Hasmi; Karim, Abdul; Sempurna, Teguh; Marha As, Pawa Niassa
JPM: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v5i2.2191

Abstract

The use of Artificial Intelligence (AI) in digital marketing has become an effective strategy in increasing the competitiveness of small and medium enterprises. This community service activity aims to identify the benefits and implementation of AI in digital marketing strategies for SME house groups in Labuhanbatu. By using AI technology, SMEs can increase marketing efficiency, target consumers more precisely, and optimize promotional costs. This study uses a qualitative descriptive method, by collecting data through interviews and observations on SME actors who have adopted AI in their marketing activities. The stages of implementing the community service program are carried out in five core stages, namely: Socialization (Digital Marketing and Cooperatives), Training (Use of Web, GPT Chat and Training in Making Cooperative Formation Documents), Application of Technology (computers, laptops, androids and others), Evaluation Assistance (product monitoring and evaluation and use of AI), and Program Sustainability (Improving good Marketing Results). The results of community service activities show that the use of AI can help SMEs in conducting market segmentation, content personalization, and customer service automation, which overall contribute to increased sales and consumer loyalty. However, challenges such as lack of digital literacy and limited resources are still major obstacles in the optimal implementation of AI. Therefore, regular training and mentoring are needed for UMKM house groups in Labuhanbatu so that they can make maximum use of AI in digital marketing strategies.
Pelatihan Karya Tulis Ilmiah Sebagai Sarana Pengembangan Diri Siswa SMA Prayogo, M. Ari; Rahmadani, Agung; Nuryadin, Atin; Palapa, Kaleb Gideon
JPM: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v5i2.2192

Abstract

Scientific writing training is an important means of student self-development, especially in terms of writing skills and critical thinking skills. This community service activity aims to provide scientific writing training to students of State Senior High School 1 Sangasanga. This training was held for two days, Wednesday and Thursday, September 25-26, 2024 at State Senior High School 1 Sangasanga starting at 08.30 WITA until finished. The training participants were 50 students from grade eleven (XI). The methods used in this training activity include providing materials, intensive guidance, and direct practice in compiling scientific papers. The results of this training showed a significant increase in students' abilities in compiling scientific papers systematically, critically, and based on facts obtained in the field. In addition, this training also motivated students to be more courageous in conveying creative and solution-oriented ideas. Thus, this training makes a positive contribution to improving students' academic quality. The results obtained after the end of this training were to provide input to participants, namely students, in writing scientific papers by training students' writing and critical thinking skills, as well as encouraging creative and innovative attitudes.
Pendampingan dan Penguatan Usaha Mikro Kecil Menengah Melalui Branding dan Digitalisasi Marketing Ika Devi Perwitasari; Jodi Hendrawan; Fernando Sitepu; Wildanur Anggraini
JPM: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v5i2.2214

Abstract

Community service plays an important role in encouraging the development of Micro, Small, and Medium Enterprises (MSMEs), which are the backbone of the national economy. Amidst the challenges of globalization and digitalization, many MSMEs face difficulties in competing, especially in terms of developing branding and utilizing digital technology for marketing. This condition is also experienced by MSMEs in Pekan Kuala Village, which still lack awareness and skills related to effective branding and the implementation of digital marketing strategies. Therefore, mentoring and strengthening MSMEs through branding and digital marketing approaches are important to increase business competitiveness and expand market access. The purpose of this community service program is to strengthen the capacity of MSMEs in Pekan Kuala Village through direct coaching in building brand identity (branding) and utilizing digital media in marketing strategies. Community service partners consist of local MSMEs operating in various sectors, with a focus on businesses that have the potential to develop through strengthening aspects of branding and digital marketing. The implementation methods used in this community service include counseling, training, and intensive mentoring. This activity begins with an analysis of the needs of MSME partners, followed by training on basic branding concepts and digital marketing techniques using platforms such as social media and online marketplaces. In addition, assistance is also provided in the preparation of creative content and targeted digital marketing strategies. Interim results show an increase in participants' understanding of the importance of branding and digitalization, with 85% of MSMEs successfully creating logos and simple marketing content. In addition, around 70% of the assisted MSMEs have actively used social media for promotion. Thus, this assistance program contributes to increasing the competitiveness of MSMEs in the digital era.
Sosialisasi E-Paper Analisadaily Meningkatkan Keterampilan Berpikir Kritis Masyarakat Anti Hoax Sisi Rosida; Eka Surya Fitriani; Nurbaiti Ali
JPM: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v5i2.2231

Abstract

The KKNT program requires thought, energy and science and technology in planning and implementing development. People are often trapped in misinformation and the source of the truth is unclear. People also don't know the importance of critical thinking, so they still put hate speech on social media. And there is no digital literacy to prevent hoax news. To overcome this problem, socialization was held which aimed to improve the critical thinking skills of the anti-hoax community. To overcome this problem, socialization was held which aimed to improve the critical thinking skills of the anti-hoax community. This Community Service is located in Suka Damai Village, where the KKNT program is implemented. The methods used in this training are lectures, discussions and demonstrations. The results of the training show that information literacy using the Analisadaily E-Paper media can be used as an alternative in improving the critical thinking skills of the anti-hoax community. Information literacy activities using the Analisadaily E-Paper which can be uploaded via digital applications have been described as citizens who can use technology and the internet effectively. This is reflected positively in avoiding inappropriate language, hate speech, and not believing in false information.
Pengenalan Jiwa Entrepreneur Pada Remaja Desa dengan Memanfaatkan Media Sosial dan E-Commerce Mesran, Mesran; Imam Saputra; Guidio Leonarde Ginting; Suginam, Suginam; Dito Putro Utomo
JPM: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): January 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v5i3.1854

Abstract

This research aims to examine and encourage the introduction of the entrepreneurial spirit in village teenagers by utilizing social media and e-commerce. In the current digital era, social media and e-commerce have become very effective tools to support business activities, including for teenagers living in rural areas. Through the use of social media, village teenagers can promote their local products to a wider market without being limited by geography. Meanwhile, e-commerce platforms provide easy access to sell and distribute their products efficiently. This research uses a qualitative method with a case study approach. Data was collected through in-depth interviews, participant observation, and document analysis. The research subjects were village teenagers who had utilized social media and e-commerce in their entrepreneurial activities. The research results show that the use of social media and e-commerce can increase the knowledge and business skills of village teenagers. In addition, they become more motivated to become entrepreneurs because they see larger market opportunities and the financial benefits that can be obtained. Apart from that, this research also found several challenges faced by village teenagers in utilizing social media and e-commerce, such as limited internet access and lack of technical knowledge. However, with the right training and guidance, these challenges can be overcome. Overall, this research concludes that introducing an entrepreneurial spirit through social media and e-commerce is an effective strategy for empowering village youth. This not only improves the local economy but also opens up new opportunities for the young generation in rural areas to develop and compete in the global market.
Pelatihan Pembuatan Produk Sepatu Menggunakan Teknik Copy of Last di DIT Mwanza Tanzania Abimanyu Yogadita Restu Aji; Rofiatun Nafiah; Mochammad Charis Hidayatullah
JPM: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): January 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v5i3.2173

Abstract

Vocational education and training are one of the main priorities in improving the quality of human resources in various countries. This training program aims to improve capacity and competence in developing countries through sharing knowledge and experience. One of its main initiatives is the Expert Dispatch Program, which sends instructors from ATK Polytechnic to provide technical assistance related to shoe making at DIT (Dar es Salaam Institute of Technology) Mwanza, Tanzania. The implementation of this activity is divided into 3 stages: 1) Preparation, 2) Implementation, 3) Evaluation of activities. Shoe making begins with manual design making, followed by pattern making using measurable methods, cutting materials and the shoe making process. The results of the series of shoe making processes from design activities to shoe making can be said to be going well, this is evidenced by the results of the training participants' shoes meeting the assessment aspects including neatness, suitability and visual appearance. The level of understanding of the participants regarding the training material provided is categorized as good. A total of 25 participants with an indicator of 21 participants experiencing an increase in understanding the material that has been delivered is a good and positive thing, and provides a conclusion that there is a new value/understanding/knowledge that has been received, understood, and comprehended by participants during the 12 days of training. The instructor succeeded in delivering the material and meeting the needs of the participants, with an average total evaluation point reaching 4.77 (good). The assessment of all aspects of the activity including material and theme, instructor, training method, facilities and implementation showed an average value of 4.63 (good)
Edukasi Gizi Untuk Meningkatkan Pengetahuan Pola Makan Pada Pasien Diabetes Melitus Tipe 2 di Samarinda Pasinggi, Miako; Wisnuwardani, Ratih Wirapuspita; K, Iriyani
JPM: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): January 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v5i3.2232

Abstract

The prevalence of Diabetes Mellitus (DM) in Samarinda is the highest in East Kalimantan, driven by technological developments, environmental changes, and lifestyle factors. This community service aimed to provide nutrition education to improve dietary knowledge among people with DM, supporting better DM control and preventing complications. The education focused on the DM diet using the 3 J rule (Amount, Type, and Schedule of meals) and the Balanced Nutrition Meal Plate Guidelines, incorporating the “T Plate” eating model. A pretest-posttest design was employed, with knowledge assessed through a questionnaire of 10 true/false questions before and after the intervention. This service, contucted in partnership with the Palaran Health Center, included 22 participants, with 21 showing improved scores-an average from 73.18 to 88.64. This activity demontrates the effectiveness of nutrition education in enhancing dietary knowledge among DM patients.
Program Literasi Pajak Penghasilan Pasal 21 (Pph 21) Untuk Guru Dan Tenaga Kependidikan Dalam Upaya Meningkatkan Kepatuhan Dan Akuntabilitas Pajak Di Sektor Pendidikan Mega Arum; Hindayani, Novia
JPM: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): January 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v5i3.2262

Abstract

The Income Tax (PPh 21) literacy program for teachers and educational staff aims to enhance understanding, compliance, and tax accountability in the education sector. Income Tax (PPh 21) is a tax levied on income in the form of salaries, wages, honoraria, allowances, and other payments related to work, services, or activities carried out by individuals. Teachers and educational staff, as income earners, are required to understand their tax obligations in order to fulfill them accurately and in accordance with applicable regulations. Through this program, teachers and educational staff are educated on the calculation, withholding, and reporting of PPh 21. This literacy initiative also aims to raise awareness of the importance of paying taxes to support national development. In addition, the program emphasizes the importance of accountability in financial administration, particularly in the education sector, so that educators can actively contribute to maintaining fiscal transparency. The research method used in this study is descriptive qualitative research with a literature review approach. This study aims toidentify and analyze the impact of the literacy program on improving the understanding and compliance of teachers and educational staff regarding tax obligations. Data collection was carried out through literature studies and documentation, which were then analyzed thematically. The results of this program are expected to improve PPh 21 compliance among teachers and educational staff, as well as encourage the creation of better financial management systems in educational institutions. Increased awareness of PPh 21 will significantly contribute to state revenue, which in turn can improve the quality of education in Indonesia through better budget allocation.