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International Journal of Economy, Education and Entrepreneurship (IJE3)
Published by Education and Social Center Publisher
ISSN : 27980138     EISSN : 2798012X     DOI : https://doi.org/10.53067/ije3
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education Other
International Journal of Economy, Education and Entrepreneurship (IJE3) is a peer-refereed open-access international journal which has been established for the dissemination of state-of-the-art knowledge in the field of Economy and Education. Starting from 2021, IJE3 would be published Three times in a year. All submitted manuscripts will be initially reviewed by editors and are then evaluated by a minimum of one International Reviewers through the double-blind review process. This is to ensure the quality of the published manuscripts in the journal. IJE3 is a multidisciplinary forum for the publication of articles and research and discussion of issues that bear upon and enfold the field of Economy, Education and entrepreneurship. IJE3 on Economy focuses on a broad range of topics covering economics, banking, payment systems, financial stability, financial markets, and economic growth (including policy coordination) that are of regional and World relevance. on Education, IJE3 Focuses of topics Teaching and learning, Curriculum, Pedagogy, Reading, comprehension, Philosophies of education, Vocational education, Higher education, Educational psychology, Bilingualism, Special education, Institutional management and performance, Child development, Multicultural studies, Social theory, Educational approaches. on Entrepreneurship Focuses of topics intrapreneurship, managership, organisational behaviour, leadership, motivation, training and ethical/ moral notions guiding entrepreneurial behaviour.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 380 Documents
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DIGITAL MARKETING STRATEGIES TO IMPROVE MARKETING EFFECTIVENESS AND SALES PERFORMANCE OF MSMEs IN THE FOOD SECTOR Tabroni, Tabroni; Bahits, Abdul; Suflani, Suflani; Salapudin, Salapudin; Wulansari, Retno
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 1 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i1.349

Abstract

This research aims to analyze how digital marketing strategies can improve marketing effectiveness and sales performance of MSMEs in the food sector in Indonesia. Using a qualitative approach, simulation data was collected through semi-structured interviews with 12 MSME actors in the food sector (traditional food traders, small cafes, and packaged food businesses) as well as observing their social media content. Thematic analysis revealed that social media, especially Instagram and TikTok, are effective in increasing brand visibility and customer engagement, with visual content and local influencer collaborations as key factors. However, low digital literacy and budget constraints are significant obstacles. Opportunities such as digital training programs from the government and increased internet access in rural areas support digital marketing adoption. This research integrates the AIDA Model and Theory of Planned Behavior to understand the adoption behavior of MSME actors, as well Diffusion of Innovation to analyze the spread of digital innovation. The research results offer a theoretical framework for academics and practical guidance for MSME actors and policy makers to strengthen the digitalization of MSMEs in the food sector. Policy implications include increasing digital literacy training and technology subsidies to support the competitiveness of MSMEs.
EXAMINING THE IMPACT OF DUAL ROLE CONFLICT, JOB STRESS, AND TRANSFORMATIONAL LEADERSHIP ON TEACHER JOB SATISFACTION Simanungkalit, Syahriati; Septiano, Renil; Sari, Laynita; Marwan, Marwan; Firmansyah, Indra
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 1 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i1.350

Abstract

This study aims to analyze the influence of dual role conflict, work stressors, and the principal’s transformational leadership on teacher job satisfaction at SMP Negeri 1 Pagai Utara Selatan. A quantitative approach was employed with a total of 33 teacher respondents selected through total sampling, meaning the entire population was included as the sample. The research instruments were developed based on indicators of each variable, and the collected data were analyzed using multiple linear regression techniques. The results show that dual role conflict and work stressors have a negative impact on teacher job satisfaction, while transformational leadership from the school principal has a positive effect. Both partially and simultaneously, these three variables significantly influence teacher job satisfaction. These findings emphasize that in order to improve job satisfaction, it is essential to implement management strategies that minimize role conflict and work-related stress, while also promoting a leadership style that is inspirational, supportive, and capable of encouraging teachers’ professional development within the school environment.
THE INFLUENCE OF OPERATING INCOME AND OPERATING COSTS ON NET PROFIT AT PT GUDANG GARAM INDONESIA TBK. Ananda, Febryandhie; Fajriansyah, Fajriansyah
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 1 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i1.351

Abstract

This study aims to examine the effect of operating income and operating costs on net profit at PT Gudang Garam Indonesia Tbk. The type of research used is quantitative research, with data obtained from literature studies in relevant journals and books. The sample in this study consists of 32 quarterly financial reports from the period 2016 to 2023. The data analysis techniques employed include descriptive statistical tests, classical assumption tests, multiple linear regression analysis, multiple correlation coefficients, adjusted R-squared tests, and t-tests. This research was conducted to test the proposed hypotheses regarding the influence of independent variables on the dependent variable. The findings of the study reveal that operating income has a negative and significant effect on net profit, indicating that an increase in operating income does not necessarily lead to a higher net profit. Conversely, operating costs have a positive and significant effect on net profit, suggesting that efficient management of operating expenses can positively contribute to the company’s net profit. These results provide insights into the financial dynamics of PT Gudang Garam Tbk.
MOTIVATIONAL DYNAMICS AND DISCIPLINE WORKING IN THE ORGANIZATIONAL CULTURE OF GOVERNMENT AGENCIES: A CASE STUDY IN THE ESDM SERVICE IN BANTEN PROVINCE Candra, Asep; Ginanjar, Egi; Mustofiyah, Ely; Humairoh, Yayu; Maliki, Budi Ilham
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 3 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i3.353

Abstract

This study aims to understand the dynamics of motivation and work discipline in the context of organisational culture in the government environment, focusing on a case study at the Energy and Mineral Resources (ESDM) Service of Banten Province. The method used is qualitative, with data collection techniques through in-depth interviews, observations, and document studies. The study results indicate that the theories of Maslow, Herzberg, and Vroom influence employee work motivation by basic needs, recognition, and development opportunities. On the other hand, work discipline tends to be strong in administrative matters but is still weak in initiative and professional responsibility. A bureaucratic organisational culture also affects employee behaviour, strengthening compliance and limiting creativity. The conclusion of this study highlights the importance of work culture reform that supports performance-based rewards and strengthening proactive work values ​​to improve employee motivation and work discipline sustainably.
STRESS MANAGEMENT TO IMPROVE PRODUCTIVITY AT BAPPEDALITBANG IN CILEGON Pratama, Sukma; Azizah, Oktafia; Putriana, Putriana; Bilqis, Aninda Nadya; Wiguna, Wahyu
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 3 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i3.354

Abstract

In the modern era, particularly within governmental environments facing high work dynamics and ambitious development targets, this study examines the role of stress management as a strategy to enhance employee productivity at Bappeda Litbang, Cilegon City. The qualitative research method uses data collection techniques, including in-depth interviews, participatory observation, and documentation studies. The results show that unbalanced workloads, role ambiguity, lack of social support, and a dynamic work environment trigger work stress at Bappeda Litbang. However, stress management strategies such as effective communication, precise task distribution, recognition, training, and managerial support can create a healthy, harmonious, and productive work environment. Employees who feel psychologically supported demonstrate motivation, loyalty, and optimal performance in achieving organisational targets. Furthermore, this study finds that active employee participation and an innovative work culture strengthen stress management and productivity effectiveness. This research recommends strengthening integrated stress management policies within the organizational culture to support sustainable and inclusive regional development.
GENDER CHALLENGES AND DIVERSITY IN COMPENSATION MANAGEMENT: AN EMPIRICAL STUDY OF CONTEMPORARY ISSUES IN MODERN INDUSTRY Suryana, Ega Sebe; Amalia, Dira Rizki; Muawanah, Siti; Mukhlis, Ahmad
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 3 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i3.356

Abstract

This study explores the complex dynamics of gender and diversity challenges in compensation management in modern industries. This comprehensive study aims to analyse the structural mechanisms that influence compensation gaps, identify causal factors, and formulate transformative strategies to achieve equity. Through a multidisciplinary methodological approach, the study combines quantitative and qualitative analyses of academic literature and policy documents. Findings reveal that complex factors, including cultural bias, organisational structures, and limited opportunities, influence compensation gaps. The study offers a comprehensive theoretical framework to understand and address compensation inequity, emphasising the importance of multidimensional interventions. Recommendations include the development of gender-responsive audit mechanisms, inclusive capacity-building programs, and organisational culture transformation. The main contribution of this study is the systematic mapping of compensation equity challenges and the provision of a strategic blueprint for organisations and policymakers.
IMPLEMENTATION OF REWARD SYSTEM TO ENCOURAGE EMPLOYEE PRODUCTIVITY AT ATIQ HOMEKLIK WHOLESALE STORE M. Ayatullah, Ayat; Cahyawati, Atiq; Iryana Putri, Adela Winda; Sholihat, Urfi; Khaeruman, Khaeruman
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 3 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i3.360

Abstract

This study aims to analyze the effect of reward system implementation on employee productivity at Toko Atiq Homeklik Grosir. This store operates in the retail sector and faces challenges maintaining employee productivity amidst tight competition. The reward system, which includes cash incentives, monthly bonuses, and non-material awards such as recognition of the best employees, is implemented by management to improve employee motivation and performance. The approach used in this study is qualitative, with data collection methods through in-depth interviews, participatory observation, and documentation. The results of the study indicate that although the reward system implemented is effective in several aspects, there is a discrepancy in the application of rewards to individual performance achievements, which impacts the dissatisfaction of some employees. This study concludes that to improve employee productivity, Toko Atiq Homeklik Grosir needs to evaluate and improve the reward system, ensure consistency and fairness in the application of rewards, and align rewards with employee performance goals and achievements. These findings are expected to contribute to the development of HR management, especially in the retail sector, and be a reference for other stores or small businesses that want to increase productivity through an effective reward system.
THE INFLUENCE OF CAREER SUCCESS ON EMPLOYEE PERFORMANCE TROUGH JOB SATISFACTION AS AN INTERVENING VARIABLE AT CONVENTIONAL STATE-OWNED BANKS IN THE BEKASI AREA Agrasadya, Agrasadya; Notosudjono, Didik; Yusnita, Nancy
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 1 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i1.363

Abstract

This study aims to the influence of career success on employee performance through job satisfaction as an intervening variable. This study was conducted using a quantitative approach. The results showed that career success has a significant positive effect on performance, which can be interpreted that the career success variable has a positive effect on performance variables or it can be said that the higher the career success, the higher the performance, conversely the lower the career success, the lower the performance. Job satisfaction has a significant positive effect on performance, which can be interpreted that the job satisfaction variable has a positive effect on performance variables or it can be said that the higher the job satisfaction, the higher the performance, conversely the lower the job satisfaction, the lower the performance. Career success has a significant positive effect on job satisfaction, which can be interpreted that the career success variable has a positive effect on job satisfaction variables or it can be said that the higher the career success, the higher the job satisfaction, conversely the lower the career success, the lower the job satisfaction. Career success has a significant effect on performance that is positively mediated by job satisfaction.
BRAND REPUTATION ANALYSIS BASED ON BRAND EXPERIENCE VARIABLES AND BRAND POSITIONING CONSISTENCY: A STUDY ON MOTORCYCLE BRANDS IN INDONESIA Sutisna, Sutisna; Wiguna, Wahyu
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 1 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i1.364

Abstract

Managing brand reputation is a long journey that requires consistency. This study aims to determine how to build a brand reputation based on the influence of brand experience variables and brand positioning consistency. This study is a quantitative study to test the hypothesis. The respondents of this study were Yamaha, Honda and Suzuki motorcycle users. The number of respondents was 414. Data were collected using a questionnaire distributed through social media. The study results showed that brand experience had the most significant influence, with a regression coefficient of 1.619, and its impact was considerable. At the same time, brand positioning consistency was also substantial, with a significant influence of 0.169. The results of the study add managerial insight into building brand reputation.
TALENT MANAGEMENT STRATEGY FOR PERFORMANCE MANAGEMENT PROCESS ABOUT INCREASED PERFORMANCE AND EMPLOYEE RETENTION AT PT KNAUF PLASTERBOARD INDONESIA PLANT CILEGON Destian, Aan; Sofianty, Eva; Wibowo, Raditya; Wulandari, Riski; Khaeruman, Khaeruman
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 3 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i3.365

Abstract

This study aims to analyze and evaluate talent management strategies in the recruitment process and their impact on improving employee performance and retention at PT Knauf Plasterboard Indonesia Plant Cilegon. Companies must implement a cohesive and effective recruitment strategy integrated with thorough talent management practices to address the challenges posed by business competition and the demand for high-quality human resources. This study employs a qualitative research method, utilizing data collection techniques such as in-depth interviews, observations, and document analysis. The study results indicate that implementing talent management strategies that identify competency needs, potential-based selection, and structured career development significantly improve individual and team performance. Furthermore, the strategy positively influences employee retention rates by enhancing engagement and satisfaction through well-defined career progression opportunities. This research recommends that organizations persist in advancing data-driven and technology-oriented methods within their talent management processes to navigate the increasingly intricate dynamics of the labour market effectively.

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