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Jurnal Abdimas Bina Bangsa
Published by Universitas Bina Bangsa
ISSN : 2722936X     EISSN : 27229394     DOI : https://doi.org/10.46306/jabb
Core Subject : Education, Social,
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other
Jurnal Abdimas Bina Bangsa (JABB) teregistrasi dengan nomor p-ISSN: 2722-936X dan e-ISSN: 2722-9394. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang Pengabdian kepada Masyarakat yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) Universitas Bina Bangsa sejak 22 Juli 2020. Saat ini telah terbit berkala dengan jangka waktu penerbitan 2 kali dalam satu tahun.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 718 Documents
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PERSEPSI STAKEHOLDER DAN PRODUSEN UMKM TENTANG REBRANDING: STUDI KASUS PENCIPTAAN LOGO “DOLLY SAIKI POINT” Jefri Setyawan; Hedi Amelia Bella Cintya; Joshi Maharani Wibowo; Hazrul Iswadi
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.525

Abstract

The most extensive localization in Southeast Asia, Gang Dolly, has been closed by the Surabaya city government. In 2017 the Surabaya City Government launched DS (Dolly Saiki) Point as a centre for MSME products in the Dolly area to restore the community's economic sector. It has been five years running; there are still obstacles to maximizing the existing potential. These obstacles are the difficulty for the centre to be known by the public, the low frequency of people accessing DS Point and the unfamiliarity of DS Point as a souvenir centre in the City of Surabaya. The transformation of Gang Dolly that has taken place since the closure of the localization still requires branding for MSME players who grow there. One form of branding creation that can be done at Gang Dolly is to improve the promotional elements at the DS Point centre, namely the logo. This service involves relevant policymakers at the Surabaya City level, educational institutions, and SME actors. This service method uses focus group discussions, interviews, and observations. The results of the DS Point rebranding process are explained through four themes, namely: 1) Obstacles between stakeholders in MSME branding; 2) Logo as the entrance to product introduction; 3) History of the area as a forming logo element; and 4) colour psychology as a logo appeal. The service program produces outcomes and recommendations, which are reviewed in this article's results and discussion sections.
PENYULUHAN TENTANG BEBAN GANDA PEREMPUAN DALAM BEKERJA PADA LINGKUP RUMAH TANGGA DALAM PERSPEKTIF HAM DAN KAJIANNYA TERHADAP KESETARAAN GENDER Saptosih Ismiati
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.526

Abstract

Gender equality is something that women really want. In existing social constructions, gender roles cannot stand alone, but their existence has been influenced by the characteristics that society has assumed for men and women. From the gender injustice that arises in the midst of our society, especially those that are still thick with patriarchal culture, it certainly causes women not to have strong freedom as well as men. The problem that often occurs is the double workload in the family, especially the social assumption that has applied the position that women are individuals who are suitable for doing domestic work is the trigger for the double workload. Though housework should not only be a woman's obligation but the responsibility is the responsibility of every family member, in particular, this study will examine the problems experienced by women. The research method used is a descriptive method of analysis, which uses a normatic juridical approachF is legal research conducted by conducting research on literature materials consisting of primary, secondary and tertiary materials.
OPTIMALISASI DAN STRATEGI MANAJEMEN PENGGUNAAN FACEBOOK Vidia Anggy Christina
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.527

Abstract

This study aims to find out how Facebook's strategy in beating the Tiktok platform. The study found that Facebook's decision to switch  to the metaverse  has not been right, as Facebook has not taken the opportunities that exist to innovate to grow its company. Based on other research, it also explains that Tiktok has become a prima donna substitute for Facebook for now among the public, especially generation Z. This is because Facebook remains in the comfort zone, while Tiktok takes the opportunity to attract people's attention by offering various interesting features that Facebook does not have such as music videos and filters that allow users to use it with their own creativity.  But on the other hand, Facebook tries to present features that are almost the same as Tiktok with the aim of active users returning to use applications from Facebook. Facebook, which is far behind with Tiktok, is still trying to catch up with it by remaining optimistic about its shift to the metaverse world which is  believed to help Facebook in running a sustainable company. The implication for companies that are in the comfort zone, companies need to innovate in sustainable company development because the development of the world is not always the same every year
SOSIALISASI PENTINGNYA PENDIDIKAN INOVASI TEKNOLOGI PEMBELAJARAN Hetwi Marselina Saerang; Harol R. Lumapow; Viktory Nicodemus Joufree Rotty
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.528

Abstract

Changes in the use of technology are taking place in the world of education. There are three main changes currently taking place, namely (1), the emergence of extensive (broad) use of technology, (2), the transition to the use of technology from elementary schools to high schools, (3), the introduction of a national curriculum using the Information Communication system and Technologies” (ICT). Innovation can be thought of as having a cycle with four phases: (1), idea generation and invention; (2), idea selection; (3), implementation of ideas; and (4), the diffusion of ideas (Eggers & Singh, 2019). Innovation offers benefits and can include the introduction of knowledge. Hence how do people see the word 'innovation' in education, as Norton (2013:1) argues that “more innovation needs to be encouraged in education so that students can benefit from new technologies through face-to-face and online approaches; or Innovation High School (2012: 1) states that "they provide technology in the learning environment for all students by adjusting education to suit the individual needs of the students themselves. Innovation means many new things, and creative for the development of education, so that the old way is no longer effective. The 2022 national curriculum uses the Information Communication and Technologies (ICT) system for all subjects. The use of technology in mathematics began with scientific calculators and is now being extended to graphical calculators and computer programs. Image and sound recording facilities are enhanced through the submission of assignments. The presence of technology creates its own worries for teachers, students who are not ready to accept change and individualistic attitudes emerge. The common issues discussed here regarding teacher anxiety and the use of technology are currently taking place in schools. Problem solving for students generally requires a type of pedagogy that is often adapted to the needs of individual students. This requires far more innovative practices than before because a large number of students still exhibit apprehension about using learning technology. Therefore, it takes innovation and creativity to overcome the problem of learning to use technology.
“RICH” YOUTUBER, “POOR” YOUTUBER: IMPLEMENTASI BUSINESS INTELLIGENCE DALAM MENINGKATKAN PENDAPATAN CHANNEL YOUTUBE YE Michael Alfian Camdesus Jondar; Werner Ria Murhadi
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.529

Abstract

This research is made to know the implication of Bussiness Intelligence (BI) to increase the Youtube Channel YE income. This research used a qualitative approach to get a closer look on the role of BI to improve Youtuber's income and how YE built the youtube channel from the start until now. The data source for this research comes from an interview from the Youtube Gaming YE channel owner and Youtube YE data analysis. The research findings shows that BI data implicate on how much engagement to the Youtube YE channel and increased the Youtube YE channel income
PELATIHAN DIGITAL MARKETING DI PAROKI JATIWARINGIN ST. LEO AGUNG Wawa Santoso; Nila Pusvikasari; Ian Nurpatria Suryawan; Klemens Wedanaji Prasastyo
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.530

Abstract

Community service activities as a form of service to the community who need supporting activities so that they can be carried out properly. For this reason, P3M Trisakti School of Management is collaborating with relevant agencies, in this case the SME Paroki Jatiwaringin St. Leo Agung division. P3M Trisakti School of Management conducted training on digital marketing for SME activists at Paroki Jatiwaringin St. Leo Agung division the Great in Jakarta. SME activists must have ideas in making products / services. The idea must be based on the desires and requests of consumers, and consumers must be able to buy it and make it possible to make this idea a reality. This digital marketing training method uses case study explanations that have been carried out by SME activists who have had successful businesses and reference material regarding digital marketing including material on how to create an account on the Lazada, Shopee, Blibli.com marketplaces and other marketplaces. After the training, it is hoped that SME activists at Paroki Jatiwaringin St. Leo Agung division can increase sales of their products/services through the use of sales using the existing marketplace application
PEMBUATAN APLIKASI PENCATATAN KEUANGAN DAN MASTER DATA PRODUK BERBASIS DESKTOP UNTUK PROGRAM DIGITALISASI PADA KEDAI LIBONG COFFEE Adi Fitrianto; Dwiyanjana Santyo Nugroho; Felisianus Novandri Rahmat; I Gusti Ayu Agung Aristi Putri
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.531

Abstract

Currently, digitalization has become a crucial requirement in running a small and medium-sized enterprise (UMKM) business. Digitalization has been widely implemented in the operational processes of UMKMs, such as financial recording, inventory management, work management, payments, reservations, customer service, marketing, and even auditing processes. Libong Coffee is a coffee shop from Flores that sells coffee products made from raw materials sourced from Flores. Located on Senen Raya Street in Central Jakarta, Libong Coffee has gained a significant number of customers. Libong Coffee has great potential for growth, but unfortunately, not all operational activities at Libong Coffee are digitalized. Therefore, in this project, our focus is on developing an application with main features of financial data recording and product master data to support the ongoing digitalization program at Libong Coffee. The programming method used in developing this application is the Model View Controller (MVC) model. MVC is a technique that separates code into several components: Model, View, and Controller. Each part has its own functions, and by using this method, it provides additional benefits to application developers. The outcome of this project is an application for Libong Coffee with main features including financial data recording and product master data. This application is expected to assist Libong Coffee in achieving its digitalization goals
EDUKASI DAN PEMBERDAYAAN KELOMPOK WANITA TANI (KWT) CEMARA DALAM UPAYA PENCEGAHAN DEMAM BERDARAH MENGGUNAKAN SERBUK DAUN PEPAYA Sari Wahyunita; Didik Rio Pambudi; Hasan Ismail; M. Andi Chandra; Syahrizal Ramadani; Aesty Rahayu; Wahyudi Wahyudi
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.532

Abstract

Abate powder In the field, the use of abate powder is still not well controlled, because the community feels that there has been a change in the quality of the water, such as taste, smell, and color. Papaya leaves can be processed and used as a natural mosquito repellent that is safe and inexpensive. Papain contained in papaya leaves has antitoxic properties even in low doses, when enters the body of Aedes aegypti mosquito larva it will cause a chemical reaction in the body's metabolic processes which can cause inhibition of growth hormone so that the larvae can’t grow into instar IV. Even the aftermath of the inability of the larva to grow resulted in death. This activity was carried out to empower the community in the utilization of papaya leaves as a natural larvicide to prevent the spread of dengue hemorrhagic fever which is mediated by the Aedes aegypty
PENYULUHAN PENGELOLAAN KEUANGAN RUMAH TANGGA DAN PENGGUNAAN APLIKASI PENGATUR KEUANGAN DIGITAL Siti Nuke Nurfatimah; Enung Nurhayati
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.534

Abstract

This community service aims to provide counseling and assistance to housewives in Sembawa Village regarding planning and managing household finances. In addition, we have also introduced several digital financial applications that can be used by individuals to be able to record household finances at any time. The problems faced by these housewives are the difficulty in managing finances, especially cash flow during the Covid 19 Pandemic and the low level of technology utilization to control household finances. The method chosen was counseling and mentoring with a total of 20 participants coming from housewives who did not work and PKK cadre mothers and the place of implementation was at the Sembawa Village Hall, Kuningan Regency. The result of this community service activity is that there is an increase in knowledge and insight regarding financial planning and management in theory being able to compile financial budgets and keep financial records of financial management carried out both manually and digitally
EDUKASI PENTINGNYA KEPEMIMPINAN GURU DI ERA SOCIETY 5.0 Suardi M; Mirfan Mirfan; Guntur Guntur; Muh. Fachrur Razy Mahka; Mila Jumarlis
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.544

Abstract

The use of innovative information technology in the 4.0 industrial revolution era is expected in society 5.0 as the next era to help human life become more meaningful, especially in the field of education as a quality human factory. The magnitude of the role of the leadership component in preparing teachers as the spearhead of educational success to welcome society 5.0, it is very important to educate teachers to learn to gain understanding regarding teacher leadership in the era of society 5.0, so that they can prepare themselves in building the best future generations who are ready to face his own challenge. The stages of this service start from coordinating time, methods, and material content, then presenting educational material, and evaluating it through a question-and-answer session. The result of this activity is that high school and vocational school teachers know more about the importance of building a spirit of leadership for teachers, especially in welcoming the era of society 5.0 which requires teachers to be able to utilize information technology to make it more meaningful for human life, especially for future students

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