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Agus Junaidi
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Jurnal Public Relations (J-PR)
Published by Universitas Bina Sarana Informatika
ISSN : -     EISSN : 27747670     DOI : https://doi.org/10.31294/jpr
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Public Relations (J-PR) pertama kali publikasi tahun 2020 dengan nomor ISSN (Elektonik): 2774-7670 yang diterbitkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI). Jurnal Public Relations (J-PR) adalah jurnal yang diterbitkan oleh Program Studi Hubungan Masyarakat Universitas Bina Sarana Informatika. Jurnal Public Relations (J-PR) : Jurnal Public Relations (J-PR) diterbitkan dua kali setahun pada bulan April dan Oktober dalam bentuk elektronik. Redaksi menerima naskah berupa artikel ilmiah dan penelitian pada bidang: Public Relations, Corporate Communication dan Digital Media.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 184 Documents
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Komunikasi Pemasaran PT Dalim Fideta Kornesia dalam Menciptakan Loyalitas Pelanggan Fitriansyah, Fifit; Alifiah, Lidya; Widiansyah, Apriyanti
Jurnal Public Relations (J-PR) Vol. 5 No. 2 (2024): Oktober 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v5i2.7499

Abstract

In the manufacturing industry that is currently growing rapidly, PT Dalim Fideta Kornesia must be able to survive and continue to compete in improving the quality of products and services provided so that it can compete with competitors in reaching customers. Companies that produce wigs must continue to try to provide solutions that are requested by customers. Not a few diverse demands make companies have to innovate more in meeting customer needs. This study aims to find out how the marketing communication strategy carried out by PT Dalim Fideta Kornesia in maintaining customer loyalty. In a company, customer loyalty has an important role and is the main goal of a company. Therefore, companies need an effective marketing communication strategy to maintain customer loyalty. This research uses a qualitative approach with a descriptive method. Data analysis is carried out using triangulation techniques to confirm the results of in-depth interviews related to findings or phenomena that occur in the field. The results of this study reveal that marketing communication in creating customer loyalty are carried out by maintaining product quality and improving customer service to customers regarding complaints, criticisms, and suggestions as well as providing solutions and meeting customer needs and desires for products. The demand for the use of technology is also a concern for the Marketing Division to design and process messages through various media, especially social media
Akomodasi Komunikasi dan Rekomendasi Model Early Warning System (EWS) pada Kasus Ujaran Kebencian Berbasis Etnis di Media Sosial Sarasati, Fitri; Jamalullail; Hamzah Ramadhan; Henry Sianipar; Tri Wahyuti
Jurnal Public Relations (J-PR) Vol. 6 No. 1 (2025): April 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/m9m5fd11

Abstract

This research analyzes the Toraja-Makassar ethnic conflict triggered by hate speech on social media and proposes a conflict prevention model based on the Early Warning System (EWS). Using Communication Accommodation Theory, research identifies forms of divergence in hate speech that widen social and cultural distances between ethnic groups. As a solution, the PRISMA EWS (Proactive Real-time Integrated Social Media Analysis Early Warning System) model is proposed which consists of four layers: monitoring-detection-analysis-response, analysis & assessment, warning system, and core system. This model is designed to detect early signs of conflict through social media analysis using machine learning, taking into account the local cultural context and involving various stakeholders. The research methodology used is qualitative with a comprehensive literature study approach to analyze the Toraja-Makassar ethnic conflict and develop a social media-based Early Warning System (EWS) model. The research results show that the PRISMA EWS model has the potential to be effective in preventing ethnic conflict on social media, although its implementation requires technological infrastructure support and intensive multi-stakeholder cooperation..
Strategi Komunikasi Krisis Pertamina Pada Kasus Viral BBM Pertamax Merusak Kendaraan Bender, George Wilhelm
Jurnal Public Relations (J-PR) Vol. 5 No. 2 (2024): Oktober 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v5i2.8216

Abstract

ABSTRAKSI Pertamax is one of the flagship fuel products of Pertamina, known for its advantages such as efficient fuel consumption, engine cleaning, and engine protection. However, towards the end of 2024, complaints from users emerged, with many believing that this flagship fuel caused several vehicles to break down due to clogged fuel filters, damaged fuel pumps, and sediment in the tanks. These complaints were shared on social media and went viral. This situation posed a serious threat to the reputation of Pertamax as a product and Pertamina as its producer. Given the impact of this crisis, Pertamina faced a significant challenge in maintaining consumer trust and ensuring the continued success of their product in the market. Therefore, it is not only important to respond quickly to the crisis, but also to implement the right communication strategy. This study aims to understand Pertamina’s communication strategy in responding to the viral crisis involving Pertamax, which was suspected of causing vehicle damage. Through an in-depth analysis of the communication measures taken, this study is expected to provide insights into how large companies manage crises in the digital age, where information spreads rapidly and can significantly affect public perception.
Strategi Relationship Marketing dalam Membangun Loyalitas Pelanggan Pada PT Pantero Selaras Agung Jakarta Lukman; Ririn
Jurnal Public Relations (J-PR) Vol. 5 No. 2 (2024): Oktober 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v5i2.8237

Abstract

PT Pantero Selaras Agung is a business entity or organization that operates in the field of providing goods and services related to information technology (IT) for its clients or consumers. Of course, by providing good service, there is a need for a strategy or way to achieve the company's goals. One of the strategies used is to establish good relationships with users of goods/services, namely customers, therefore establishing good relationships with customers is an important thing to do. build loyalty and retain customers. This research aims to determine the relationship marketing strategies implemented as an effort to building customer loyalty at PT Pantero Selaras Agung Jakarta. The supporting theory used is interpersonal communication theory in forming and maintaining relationships with customers. The method used in this research is a qualitative descriptive research method with field research and data collection methods, namely interviews, observation and documentation. The relationship marketing strategy used to build customer loyalty is by analyzing customer needs, establishing cooperation (partnerships). The success of using a relationship marketing strategy can be seen from customer loyalty, namely by having customers who are willing to spread positive information and make repeat purchases.
Pengalaman Belanja Berbasis AI: Augmented Reality sebagai Strategi PR Digital Berkelanjutan dalam Industri Kecantikan Lutfiana, Diana Lutfiana; Erlita, Novi; Romaria, Gustina
Jurnal Public Relations (J-PR) Vol. 5 No. 2 (2024): Oktober 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v5i2.8281

Abstract

Augmented Reality (AR) has become an essential part of digital marketing strategies in the beauty industry. This technology enables deeper virtual interactions for consumers, enhances the shopping experience, and strengthens digital Public Relations (PR) strategies. This study analyzes the impact of AR usage in beauty e-commerce on consumers' purchase intentions and the sustainability of digital brand communication. Using a quantitative approach, the study collected data from 250 respondents who use Shopee BeautyCam. The results indicate that AR in e-commerce enhances consumer trust, provides a more personalized shopping experience, and supports sustainability goals in SDG 9 (Industry, Innovation, and Infrastructure). The AR feature also contributes to reducing waste from physical product testers and improving digital marketing efficiency by optimizing online consumer interactions. Moreover, AR offers brands an opportunity to connect more deeply with consumers through immersive and engaging experiences, boosting customer loyalty. As a result, AR not only drives sales but also fosters stronger long-term relationships between brands and consumers. This sustainability further enhances the brand's image, aligning it with environmental and social sustainability issues, which are increasingly important to today’s consumers.  
Transformasi Peran Relawan sebagai Komunikator e-WOM dalam Strategi Public Relations pada Acara Dakwah Islam Latuperissa, Anggie Ayu Astria
Jurnal Public Relations (J-PR) Vol. 6 No. 1 (2025): April 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v6i1.8369

Abstract

Penelitian ini mengeksplorasi peran relawan sebagai agen Electronic Word of Mouth (e-WOM) dalam meningkatkan strategi Public Relations (PR), dengan studi kasus acara "Connect 2.0 – Light Upon Light in Times of Hardship." Fokus utama penelitian ini adalah transformasi peran relawan dari tugas operasional menjadi komunikator proaktif di media sosial, khususnya Instagram. Penelitian ini menggunakan metode kualitatif, termasuk wawancara mendalam dan analisis konten media sosial, untuk menganalisis bagaimana relawan berperan dalam memperluas jangkauan acara, meningkatkan kesadaran merek, dan memperkuat citra acara. Hasilnya menunjukkan bahwa strategi komunikasi berbasis e-WOM, yang didorong oleh relawan yang kredibel dan terlibat langsung, dapat meningkatkan visibilitas acara secara signifikan. Temuan ini memberikan wawasan tentang bagaimana relawan dapat secara efektif mendukung tujuan penjangkauan di lanskap digital. Selain itu, penelitian ini memperkaya literatur e-WOM dan menawarkan rekomendasi praktis bagi manajemen acara untuk memaksimalkan kontribusi relawan dalam upaya PR di era digital. Kata kunci: relawan acara, electronic word of mouth (eWOM), media sosial, Public Relations (PR), komunikasi.
Strategi Social Media Marketing Restoran Tanpa Sertifikat Halal Dalam Membangun Kepercayaan Konsumen Melalui Instagram Chininta Rizka Angelia; Juliadi, Rismi; Masri Gasa, Frederik
Jurnal Public Relations (J-PR) Vol. 6 No. 1 (2025): April 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v6i1.8641

Abstract

The halalness of food and beverage products is a major concern for most consumers in Indonesia. Restaurants with halal certificates tend to be more in demand by Muslim and non-Muslim consumers, because their cleanliness and halalness are guaranteed. Restaurants without halal certificates use social media as a marketing tool to overcome the obstacles of halal status and increase their competitiveness. This study aims to analyze the marketing strategy of restaurants without halal certificates builds consumer trust through Instagram. This study uses the concept of Social Media Marketing, a qualitative approach and a case study method. Data collection was conducted through in-depth interviews with the BOGA Group Managers. The results of the study show that even though it does not have a halal certificate, the restaurant implements information transparency, attractive visual content, and active interaction with consumers on Instagram. The main message to be conveyed is "Leten is The Best Paradise Dynasty with no pork no lard". The contents uploaded to the page @leten.byparadisedynasty are also strengthened by the use of ads, KOL, and foodies, to create traffic on Instagram. Leten is able to overcome the challenges of halal issues without sacrificing public trust.  
Krisis Kepercayaan Publik: Fenomena #Kaburajadulu Dan Peran Humas Pemerintah Dalam Merespons Cancel Culture Irhamdhika, Gema; El Hidayah, Nur Iman; Yogi Ariska; Dito Anjasmoro Ningtyas; Sari, Acih
Jurnal Public Relations (J-PR) Vol. 6 No. 1 (2025): April 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v6i1.8663

Abstract

Kepercayaan publik terhadap pemerintah mengalami tantangan serius di era digital, terutama dengan munculnya fenomena seperti #KaburAjaDulu yang mencerminkan eskapisme sekaligus kritik terhadap kebijakan yang dianggap tidak berpihak pada masyarakat. Fenomena ini diperburuk oleh budaya cancel culture, di mana pejabat atau institusi pemerintah mendapat tekanan publik akibat tindakan atau pernyataan yang kontroversial. Studi ini menggunakan pendekatan kualitatif dengan metode studi kasus untuk menganalisis pola komunikasi pemerintah dalam merespons dinamika opini publik. Data dikumpulkan melalui wawancara dengan pakar komunikasi dan analisis media sosial guna memahami keterkaitan antara krisis kepercayaan dan efektivitas strategi komunikasi pemerintah. Hasil penelitian menunjukkan bahwa kurangnya transparansi, respons lambat, dan kegagalan dalam membangun narasi yang kredibel memperparah krisis kepercayaan publik. Peran humas pemerintah menjadi semakin krusial dalam mengelola krisis komunikasi, memastikan keterbukaan informasi, serta membangun dialog yang lebih efektif dengan masyarakat. Strategi komunikasi yang adaptif, responsif, dan berbasis data diperlukan untuk meredam dampak negatif cancel culture dan membangun kembali kredibilitas pemerintah. Oleh karena itu, penelitian ini merekomendasikan peningkatan kapasitas humas pemerintah dalam mengelola komunikasi krisis, pemanfaatan teknologi analisis media sosial untuk memahami sentimen publik, serta penguatan regulasi terkait keterbukaan informasi. Dengan pendekatan komunikasi yang lebih proaktif dan berbasis transparansi, pemerintah dapat lebih efektif dalam menangani krisis kepercayaan hubungan masyarakat.
Strategi Komunikasi Humas UIN Raden Intan Lampung dalam Meningkatkan Citra Kampus UIN sebagai Green Campus di Indonesia Kharisma, Dita; Romli, Khomsahrial; Nasoetion, Nadya Amalia
Jurnal Public Relations (J-PR) Vol. 6 No. 1 (2025): April 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v6i1.8727

Abstract

Penelitian ini bertujuan untuk mendeskripsikan bagaimana Strategi Komunikasi Humas UIN Raden Intan Lampung dalam Meningkatkan Citra Kampus UIN sebagai Green Campus di Indonesia. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui teknik purposive sampling dengan mendapatkan informan yang memiliki pengetahuan mendalam ataupun keterlibatan langsung dengan strategi komunikasi Green Campus. Penelitian ini menggunakan model empat langkah strategi Humas milik Cutlip, Center, dan Broom sebagai kerangka analisis. Hasil penelitian menunjukkan bahwa strategi komunikasi Humas UIN Raden Intan Lampung meliputi Defining the Problem, identifikasi rendahnya kesadaran dan partisipasi civitas akademika, serta kurangnya kolaborasi dengan pihak eksternal. Planning and Programming, implementasi program unggulan Tabungan Sampah Raden Intan Lampung. Taking and communicatin, pemanfaatan media sosial dalam membangun kesadaran tentang Green Campus melalui konten-konten yang mudah dicerna dan menarik. Evaluating the program, evaluasi keberhasilan program kelestarian lingkungan yang telah diterapkan di UIN Raden Intan Lampung bisa dilihat dari indikator-indikator yang telah ditetapkan oleh UI GreenMetric. Keberhasilan strategi ini ditunjukkan dengan peringkat ke-9 di Indonesia, peringkat ke-71 di dunia, dan menjadi top 1 PTKIN sebagai kampus berkelanjutan menurut UI GreenMetric. Sehingga penelitian ini memberikan model strategi komunikasi yang komprehensif bagi institusi pendidikan tinggi dalam membangun citra kampus berkelanjutan.
Transformasi Konsep Komodifikasi Audiens pada Platform Media Digital Youtube sebagai Pelanggengan Kapitalisme Fitri Sarasati; Udi Rusadi; Kristina Nurhayati
Jurnal Public Relations (J-PR) Vol. 6 No. 2 (2025): Oktober 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v6i2.9097

Abstract

This study aims to examine how audience commodification manifest within the Youtube ecosystem as part of  contemporary digital capitalism. In the context of platform based social-media, user attention and behavioral data are no longermade by products but have become primary commodities traded through targetd advertising systems. This study using a qualitative descriptive approach with a systematic litearure review method. The study integrates Dallas Smyhte’s audience commodity theory with contemporary frameworks such as survelillance capitalism and platform capitalism. Findings indicate that Youtube not only capture user attention but actively contructs micro-audience through algorithmically personalized behavoral data. Commodification extends beyond attention to include affect and even personal life, particularly evident in domestic micro-celebrity content. The study concludes that users function as unpaid digital laborers, while platforms maintain dominant control over value extraction and distribution. The research recommends strengthening digital critical literacy, ensuring algorithmic transparency, and fostering alternative platform development as collective strategies to counter the explitative logic of data capitalism.  

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