International Journal of Education, Social Studies, And Management (IJESSM)
The International Journal of Education, Social Studies, and Management (IJESSM) is an interdisciplinary publication of original research and writings on education that publishes articles in journal form to an international audience of educational researchers. This journal aims to provide a forum for scientific understanding of the fields of education, social and management and play an important role in promoting the accumulation of knowledge, values, and skills that are transmitted from one generation to another; and to make the methods and content of evaluation and research in education available to teachers, administrators, students, faculty and research workers. This journal covers a wide range of topics, including, social, curriculum, management science, educational philosophy and educational approaches, etc.
Articles
604 Documents
<![CDATA[Optimizing the Utilization of Local Government Assets in Gorontalo District ]]>
<![CDATA[Potale, Marlen]]>;
<![CDATA[Saprudin, Saprudin]]>;
<![CDATA[Masiaga, Novaliastuti]]>;
<![CDATA[Yakup, Yakup]]>
<![CDATA[ International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM) ]]>
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DOI: 10.52121/ijessm.v4i2.357
<![CDATA[This study aims to analyze the management of Regional Owned Assets by the Gorontalo District Government, focusing on optimizing the utilization of BMD to increase Regional Original Revenue. The study evaluates BMD management practices in Gorontalo District from 2018 to 2022 using qualitative methods through interviews, observations, and documentation. The results show that BMD management includes inventory, appraisal, and legal audits to ensure effective asset utilization. Schemes such as leasing and lending have significantly contributed to Regional Original Revenue. Although revenue from BMD is fluctuating, optimization efforts are ongoing. Challenges include asset maintenance for maximum results. The implications of this study highlight the importance of strict supervision and the application of good state financial management principles for efficient and sustainable BMD management.]]>
<![CDATA[The Influence of Financial Literacy and Risk Tolerance on Student Investment Decisions with Demographic Factors as Moderating Variables ]]>
<![CDATA[Anindya, Camelia Nur]]>;
<![CDATA[Hasnawati, Sri]]>
<![CDATA[ International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM) ]]>
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DOI: 10.52121/ijessm.v4i2.369
<![CDATA[This research explores how Financial Literacy and Risk Tolerance affect Investment Decisions, with a particular focus on the role of demographic factors such as Gender and Income as moderating variables. In this study, Financial Literacy and Risk Tolerance are examined as independent variables, while Investment Decision is the dependent variable. The sample for this study comprises 120 respondents, all of whom are students with experience in stock investments. These respondents were selected using a convenience sampling method. The analysis of the data reveals that both Financial Literacy and Risk Tolerance have a significant impact on Investment Decisions made by students. However, the study finds that demographic factors such as Gender and Income do not act as moderators in the relationship between Financial Literacy and Investment Decisions. Similarly, these demographic factors do not moderate the effect of Risk Tolerance on the students' investment decisions. The purpose of this study is to offer insights that could aid in the development of more targeted and effective financial education programs. By understanding the direct influence of Financial Literacy and Risk Tolerance on investment choices and recognizing the non-moderating role of Gender and Income, the study aims to enhance strategies that promote investment participation among students.]]>
<![CDATA[Analysis of The Implementation of The Pegadaian Digital Service (PDS) Application on Financial Performance at PT. Pegadaian Regional Office 1 Medan ]]>
<![CDATA[Samosir, Poppy Marlina]]>;
<![CDATA[Tiara , Shita]]>;
<![CDATA[Hanafi, Reza]]>;
<![CDATA[Fauzi, Indra]]>
<![CDATA[ International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM) ]]>
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DOI: 10.52121/ijessm.v4i2.372
<![CDATA[This research is entitled The Effect of Implementing the Pegadaian Digital Service (PDS) Application on Financial Performance at PT. Pegadaian 1 Medan Regional Office. PT. Pegadaian is a business entity that operates in the field of gold pawn services. PT. Pegadaian implements an application system called Pegadaian Digital Service (PDS). The purpose of this research is to determine the effect of implementing the Pegadaian Digital Service (PDS) application on financial performance at PT. Pegadaia Regional Office 1 Medan. The research method used is quantitative research. The data obtained in this research is secondary data. The number of samples used was 36 samples, namely the 2020-2022 Financial Report and a population of 72 from 2015-2017 and 2020-2022 with a time span of 2020-2022. The data analysis test uses a linear regression analysis test with a value of Y= 8.158+ 0.199x, which means there is a positive relationship between the implementation of the Pegadaian Digital Service (PDS) application and financial performance of 19.9% and a normality test to ensure data suitability. The data processing used in this research uses SPSS 23. The results of the research show that partially the implementation of PDS has a significant effect on the financial performance of PT. Pegadaian 1 Medan Regional Office. PDS Application Contribution to Financial Performance (ROA) was 23.8%. t count > t table (3.256>1.691) with a significance level of 0.03<0.05. It was found that the Pegadaian Digital Service (PDS) application had an effect on financial performance.]]>
<![CDATA[Can Education Level and Work Environment Affect Employee Performance ? ]]>
<![CDATA[Hazmin, Gulam]]>;
<![CDATA[Arifuddin, Hernita]]>;
<![CDATA[Erdiansyah, Wahyu]]>;
<![CDATA[Prasetyo, Adi]]>;
<![CDATA[Muchran, Murniady]]>
<![CDATA[ International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM) ]]>
Publisher : <![CDATA[LPPPIPublishing ]]>
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DOI: 10.52121/ijessm.v4i2.376
<![CDATA[Organizations require human resource management, or HRMs, which serves the purpose of increasing productivity through employee optimization at every level. Since employees are the main component of production, the performance of the organization is greatly influenced by them. The performance of employees serves as a measure of an organization's success in public service, particularly in government institutions. This study emphasizes the significance of the work environment and educational level in influencing the performance of employees at the Mallawa Sub-District Office in Maros Regency. The results indicate that a favorable work environment has been proven to enhance employee performance. Furthermore, employees with higher levels of education tend to perform their tasks more effectively. The positive relationship between these variables indicates that improving the work environment and investing in education are important steps towards enhancing the quality and performance of the workforce. Previous studies have indicated that education and work environment are crucial factors for employee performance. Therefore, supporting further education and providing a conducive work environment are crucial for the success of the company.]]>
<![CDATA[Analysis of Coffee Shop Digital Marketing Strategy through Social Media to Increase Product Sales ]]>
<![CDATA[Achmad, Gusti Noorlitaria]]>;
<![CDATA[Elizabeth, Elizabeth]]>;
<![CDATA[Ridwan, Mochamad]]>;
<![CDATA[Noorfitri, Karin Cetta Putri]]>;
<![CDATA[Sofiansyah, Agus]]>
<![CDATA[ International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM) ]]>
Publisher : <![CDATA[LPPPIPublishing ]]>
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DOI: 10.52121/ijessm.v4i2.377
<![CDATA[This research aims to analyze coffee shop digital marketing strategy through social media to increase product sales. The approach in this investigate may be a quantitative approach. The population in the study was 30 Coffee Shops in Medan City. Samples were taken randomly from as many as 30 Coffee Shops in Medan City. Theory testing in this inquire about path analysis. Theory testing in this inquire about path analysis. The research results show that digital marketing strategy has a significant effect on social media in Coffee Shops in Medan City. Digital marketing strategy has a significant effect on increase product sales in Coffee Shops in Medan City. Social media has a significant effect on increase product sales in Coffee Shops in Medan City. Digital marketing strategy has a significant effect on increase product sales through social media in Coffee Shops in Medan City.]]>
<![CDATA[Effect of Emotional Intelligence on Employee Performance in Gen Z ]]>
<![CDATA[Ekasari, Silvia]]>;
<![CDATA[Haji, Wachyu Hari]]>;
<![CDATA[Ishak, Olfin]]>;
<![CDATA[Nurdiani, Tanti Widia]]>;
<![CDATA[Wulansari, Murwani]]>
<![CDATA[ International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM) ]]>
Publisher : <![CDATA[LPPPIPublishing ]]>
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DOI: 10.52121/ijessm.v4i2.378
<![CDATA[This research aims to analyze effect of emotional intelligence on employee performance in Gen Z. This sort of investigate is affiliated investigate. The population in this study is Gen Z who are working in Indonesia. Based on these considerations, the number of research samples is 100 Gen Z who are working in Indonesia. Data analysis in this study using simple regression analysis. The results show that emotional intelligence has significant effect on employee performance in Gen Z.]]>
<![CDATA[Digital Media Marketing Strategy to Increase Car Sales ]]>
<![CDATA[Dharmawan, Donny]]>;
<![CDATA[Hidayat, Ahmad Rifqi]]>;
<![CDATA[Nurdiani, Tanti Widia]]>;
<![CDATA[Azlina, Yunidyawati]]>;
<![CDATA[Haes, Putri Ekaresty]]>
<![CDATA[ International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM) ]]>
Publisher : <![CDATA[LPPPIPublishing ]]>
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DOI: 10.52121/ijessm.v4i2.379
<![CDATA[The trend in used car prices always depends on market conditions, consumer demand, and also the strength of the product itself. Used car sales can still grow in Indonesia because the car ownership ratio is still low and there is a lot of demand from the first time buyer segment. Therefore, used cars are an option for consumers who want cars at more affordable prices. Indeed, it must be admitted that many certain consumers prefer to choose used cars for certain brands or types for various reasons. This research aims to analyze digital media marketing strategy to increase car sales. This type of research is field research. The research informants were 20 used car sales entrepreneurs in Medan City. The analysis method used in this study is the field qualitative method. Based on the research results show that used car sales businesses in Medan City have implemented a marketing strategy through digital media, which means that it can increase car sales.]]>
<![CDATA[Effect of Burnout on Performance of Marketing Employees ]]>
<![CDATA[Anwar, Khoirul]]>;
<![CDATA[Sutisna, Ade Jaya]]>;
<![CDATA[Kusnady, Diding]]>;
<![CDATA[Marthalia, Lia]]>;
<![CDATA[Dera, Firman]]>
<![CDATA[ International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM) ]]>
Publisher : <![CDATA[LPPPIPublishing ]]>
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DOI: 10.52121/ijessm.v4i2.380
<![CDATA[Human resources from time to time have always been interesting for researchers because they provide several benefits for companies, employees, and society. This indicates that the existence of human resources in a company has an important role in achieving goals. This research aims to analyze effect of burnout on performance of marketing employees. This research uses a causal research type with a quantitative approach. The population in the study were employees in the marketing field. Samples were taken randomly to answer the hypothesis of 30 respondents. The method of data analysis in this study used simple linear regression analysis. Based on the research results show that burnout has a positive and significant effect on performance of marketing employees.]]>
<![CDATA[Effect of Instagram Ads on Consumer Purchase Interest in Skin Care ]]>
<![CDATA[Rudianto, Rudianto]]>;
<![CDATA[Ekasari, Silvia]]>;
<![CDATA[Beryansyah, Beryansyah]]>;
<![CDATA[Purwanti, Purwanti]]>;
<![CDATA[Munizu, Musran]]>
<![CDATA[ International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM) ]]>
Publisher : <![CDATA[LPPPIPublishing ]]>
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DOI: 10.52121/ijessm.v4i2.381
<![CDATA[The development of digital media has created innovative changes and opportunities in the field of marketing. If social media is used and used correctly, marketing through social media can clearly reduce marketing costs in the long run. A real example is Instagram advertising, which tends to be cheaper and more effective than other search engine advertising options. Advertisements can be defined as messages that offer a product aimed at the public through an information medium. This research aims to analyze effect of instagram ads on consumer purchase interest in skin care. This type of research is descriptive quantitative research. Population in this think about is the number of consumer purchase interest in skin care as Instagram users. Sample of tests for this consideration is 50 consumer purchase interest in skin care as Instagram users. The data analysis method used simple linear regression analysis. The results show that Instagram ads has significant effect on consumer purchase interest.]]>
<![CDATA[Location Quotient Analysis Tourism Support Sector in Lampung ]]>
<![CDATA[Nasrullah, Ade]]>;
<![CDATA[Ratih, Arivina]]>;
<![CDATA[Putri, Resha Moniyana]]>
<![CDATA[ International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM) ]]>
Publisher : <![CDATA[LPPPIPublishing ]]>
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DOI: 10.52121/ijessm.v4i2.382
<![CDATA[This research was conducted to determine, analyze the tourism support sector in districts or cities, and to determine the identification and supporters of the superior tourism support in Lampung Province. Through the location quotient analysis approach in supporting the tourism sector in Lampung province. The data used is the PDRB ADHK data according to a business pitch published by BPS- Statistics Lampung Province as a reference for the Location Quotient analysis. The research Scope of the study includes 15 Regency/cities in Lampung provinces with a research period of 2019-2023. The results show that Bandar Lampung as a city of which has enormous potential in supporting and the superior tourism sectors in Lampung province. In addition, the tourism support sector was identified by the LQ value-based sector was the transportation sector of 1,272: the accommodation and food service activities sector amounted to 3.907, as well as other services activities of 1.835 in 2019-2023 years.]]>
