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Dendy Kurniawan
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MANAJEMEN
Published by Politeknik Pratama Purwokerto
ISSN : 2808876X     EISSN : 27981312     DOI : https://doi.org/10.51903
Core Subject : Economy, Science, Education,
Computer Science & IT Economics, Econometrics & Finance Other
MANAJEMEN : Jurnal Ilmiah Manajemen dan Kewirausahaan diterbitkan dua kali setahun, pada bulan Mei dan Oktober oleh LPPM Politeknik Pratama . Jurnal Manajemen bertujuan untuk: 1. Mempromosikan hasil penelitian terbaru tentang Manajemen dan atau Kewirausahaan. 2. Publikasikan hanya hasil penelitian tentang Manajemen (seperti Manajemen Informatika, Managemen Pemasaran, Keuangan Manajemen, Manajemen SDM, Manajemen Operasi / Produksi, Manajemen Bisnis, dll) Dan atau Kewirausahaan sebagai pengembangan pengetahuan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 217 Documents
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PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA D’BRO CHICKEN & BURGER CIAWI Safanah Zulfah; Safira Seftiyani; Lulu Adla Aulia; Halawatin Nisa; Apri Setiawan AR; Insan Saputra
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/v8xddq05

Abstract

This study analyzes the effect of service quality and product quality on purchasing decisions at D'Bro Chicken & Burger Ciawi given the importance of these two factors in the competitive culinary industry. Using quantitative methods, data were collected through Likert questionnaires from 50 respondents with purposive sampling and analyzed using multiple linear regression. The results show that service quality and product quality have a significant positive effect on purchasing decisions with a contribution of 0.343 and 0.337 respectively. The R² value of 71.8% shows that the two variables are able to explain the majority of variations in consumer purchasing decisions.
DETERMINAN LIKUIDITAS TERHADAP FINANCIAL PERFORMANCE DI INDUSTRI F&B YANG TERDAFTAR PADA BURSA EFEK INDONESIA Ulfa Febriani
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dsnnzq39

Abstract

This study aims to evaluate the factors that influence liquidity on financial performance in the food and beverage industry sector listed on the Indonesia Stock Exchange. The sample selected includes 24 companies in the food and beverage sector listed on the Indonesia Stock Exchange during 2018 to 2023. The sampling procedure applied uses purposive sampling techniques, while the analysis method used panel data regression. The independent variables in this study was liquidity, leverage, company size, company age, board size, and board independence. The dependent variable was financial performance. The results indicate that board size, company size, company age, and leverage do not affect financial performance. Meanwhile, board independence and liquidity do affect firm performance. This study provides insight into the factors influencing firm value in the food and beverage sector, offers managerial implications and suggestions for future research, emphasizing the importance of sustainable growth in creating added value for stakeholders and enhancing industry competitiveness. This study also suggests exploring other variables that may influence financial results, offering a comprehensive understanding of industry dynamics.
RANCANGAN DOKUMEN SOP TERKAIT TUGAS PERSONEL AMBULANS SESUAI KOMPETENSI GUNA OPTIMALISASI FUNGSI YANG MENUNJANG OPERASI ARFF DI BANDAR UDARA KUALANAMU DELI SERDANG Leony Serbinakrist Br. Sinuraya; Lina Rosmayanti; Alwazir Abdusshomad
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/prbzaa06

Abstract

This study is motivated by the absence of a specific Standard Operating Procedure (SOP) that regulates the roles of ambulance personnel in supporting Aircraft Rescue and Fire Fighting (ARFF) operations at Kualanamu International Airport, especially in handling emergencies such as aircraft crashes. The research method used is Research and Development (R&D) level 1, with data collected through documentation studies, interviews, and direct observation during On the Job Training (OJT) at the ARFF unit. The results show that the proposed SOP includes a complete emergency handling sequence, starting from the initial response, triage using the START system, basic medical intervention, to victim evacuation using the METTAG method.
Pengaruh Latihan Aerobik terhadap Peningkatan VO₂ Max Personel PKP-PK Azka Naufal Qaedi; Rahmawati Sukra; Wahyu dwi Agustini
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/raddne92

Abstract

This study aims to analyze the impact of aerobic exercise on the improvement of VO₂ Max in PKP-PK personnel at Halim Perdanakusuma Airport. Physical fitness, particularly VO₂ Max, is a crucial factor in supporting the readiness of PKP-PK personnel to handle emergency situations. Aerobic exercises, including activities such as jogging, aerobics, and cycling, were selected as a method to enhance cardiovascular fitness. The results indicate that aerobic exercise has a positive impact on increasing VO₂ Max, although there are challenges in maintaining consistent exercise due to duty schedules, weather conditions, and personnel motivation. Based on interviews and observations, it was concluded that structured aerobic exercise can enhance the physical endurance of PKP-PK personnel, which is vital to support their performance in emergency tasks. Therefore, it is recommended to improve education, training facilities, and more regular scheduling to optimize the benefits of aerobic exercise.
STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PRODUK TAWAS HILYA DI BANYUGLUGUR  SITUBONDO Nur Imama; Sri Ayudha Mujiyanti; Lusi Endang Sri D
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/j0zet802

Abstract

This study aims to determine the 4P marketing strategy for Tawas Hilya products and to determine Shopee's role in increasing sales of Tawas Hilya products. The approach used in this study is a qualitative approach. Data were collected through direct observation, in-depth interviews with business owners, employees and several consumers, as well as documentation of product packaging. The results of the study indicate that Tawas Hilya products have good quality in terms of packaging, brand, and logo. The price of Tawas Hilya is also very affordable considering the size and weight of the product. Tawas Hilya products are known and their sales have increased because they are sold through the Shopee application by sharing Shopee sales links on various social media platforms, including Facebook, Instagram, and WhatsApp.
ANALISIS KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN STUDI KASUS INDUSTRI KECIL GULA AREN DI DESA CAMPOAN KECAMATAN MLANDINGAN Iksan Hadi; Ahmad Hafas Rasyidi; Ida Fitriana Ambarsari
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/0w9dw136

Abstract

The development of small enterprises requires businesses to compete by offering quality products at appropriate prices. This study aims to analyze the effect of product quality and price on purchasing decisions of palm sugar in Campoan Village, Mlandingan. A quantitative approach was employed with simple random sampling involving 100 respondents. Data were analyzed using multiple linear regression. The results indicate that product quality has a positive and significant effect on purchasing decisions, while price shows no significant effect. Simultaneously, product quality and price influence purchasing decisions, with product quality being the dominant factor. These findings highlight that improving product quality is the key strategy to strengthen consumer purchasing decisions.
PENGARUH AKSESIBILITAS, WORD OF MOUTH DAN DAYA TARIK WISATA BERPENGARUH TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE OBJEK WISATA PANTAI PASIR PUTIH SITUBONDO Achmad Jaelani; Dassucik Dassucik; Ahmad Hafas Rasyidi
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/136wzp71

Abstract

This study aims to analyze the influence of accessibility, word of mouth, and tourist attraction on the decision to visit Pasir Putih Beach in Situbondo. The research uses a quantitative approach. The sampling technique applied is non-probability sampling with a purposive sampling method, involving 100 respondents. Data were collected using a questionnaire measured with a Likert scale and analyzed using SPSS version 23.
PENGARUH KEUNIKAN PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA SEBLAK PRASMANAN MUNAWAROH DI SITUBONDO Ali Gufron; Dassucik Dassucik; Ahmad Hafas Rasyidi
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/09ejpr54

Abstract

The culinary world in Indonesia continues to develop rapidly, with a wide variety of foods that are very popular with the public. As a result, many producers are opening up broad business opportunities and attracting the attention of consumers in Indonesia. Many new food brands are beginning to appear, each with its own uniqueness, making business competition in the culinary world increasingly fierce. The purpose of this study is to determine the influence of product uniqueness and price on consumer satisfaction at Munawaroh's  buffet in Situbondo. This study uses a quantitative approach. Quantitative research is a type of research that is systematic, planned, and clearly structured, from formulation to research design.  Based on the SPSS calculations above, it can be concluded that the correlation coefficient of 0.504 indicates the influence of product uniqueness and price on consumer satisfaction. In this case, the number of research respondents was 100 respondents. The R table value is obtained by calculating the degree of freedom (df) = 100 – 2 = 98, with df = 98 and alpha = 0.05, resulting in an R table value of 0.198. Therefore, r calculated > r table, 0.504 > 0.198, meaning the null hypothesis is rejected and the alternative hypothesis Ha is accepted, indicating that there is an influence of product uniqueness and price on consumer satisfaction, representing a high correlation. The calculated t-value for product uniqueness is 3.263, and the t-table value is 1.980. This means that the t-table value is greater than the calculated t-value (3.263 < 1.980). Therefore, it can be concluded that there is an influence of the product uniqueness variable on consumer satisfaction, so Ha is accepted. The calculated t-value for price is 3.662 and the table t-value is 1.980, meaning that the table t-value is greater than the calculated t-value (3.662 < 1.980). Therefore, it can be concluded that there is a simultaneous effect of the price variable on consumer satisfaction, so Ha is accepted and Ho is rejected.
ANALISIS KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN: (STUDI KASUS ERMA LAUNDRY KELURAHAN MIMBAAN SITUBONDO) Anas Arisandi; Agusti Agusti; Fathor Rahman
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/96chbf38

Abstract

This study aims to analyze service quality in relation to customer satisfaction at Erma Laundry in Mimbaan Village, Situbondo. The background of this study is based on the importance of service quality in the service industry, particularly laundry services, which directly influences customer satisfaction and loyalty levels. This study uses a qualitative approach with a case study method. Data collection techniques were conducted through observation, interviews, and documentation of 19 customers and 1 business owner. The results of the study indicate that the five dimensions of service quality, namely reliability, responsiveness, assurance, empathy, and tangibles, have been consistently applied at Erma Laundry. Customers are satisfied with the fast service, clean and fragrant laundry results, friendly staff attitudes, and the cleanliness and comfort of the business premises. Although there are minor challenges during peak service periods, these do not significantly impact satisfaction. This study concludes that service quality positively influences customer satisfaction and is a key factor in building customer loyalty.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PENGGUNA SMARTPHONE DI DESA KLAMPOKAN SITUBONDO Desy Fitriani; Ahmad Hafas Rasyidi; Dassucik Dassucik
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/gvmkbv65

Abstract

The objectives of this study are: (1) To determine whether product quality partially affects the satisfaction of smartphone users. (2) To determine whether price partially affects the satisfaction of smartphone users. (3) To determine whether product quality and price partially and simultaneously affect the satisfaction of smartphone users in Klampokan Village, Situbondo. This study employs multiple regression analysis with the assistance of SPSS 23 software. The results indicate that the partial test (t-test) for the product quality variable (X1) and the price variable (X2) positively and significantly influences consumer satisfaction. The simultaneous test (F-test) proves that the independent variables, namely product quality (X1) and price (X2), influence the dependent variable, which is consumer satisfaction (Y).

Page 20 of 22 | Total Record : 217

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