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Journal of Research in Social Science and Humanities
Published by UK Institute
ISSN : 28093356     EISSN : 28073916     DOI : http://doi.org/10.47679/jrssh.v1i2.12
Core Subject : Religion, Economy, Humanities, Science, Education, Art, Social,
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other
Journal Research of social science and Humanities is a peer-reviewed, international, and intercultural journal. It promotes interdisciplinary research with a primary focus on original research or reviews in humanities and social sciences. Articles are welcome in the following seven sections: Education and Assessment, English Language & Literature, Media & Journalism, Politics & Governance, Psychology, Sociology, and Economics & Commerce. Journal audiences are learned readers, researchers, policymakers, administrators, and educational organizations.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 287 Documents
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Marketing Communication of PT PLN (Persero) in Improving Electricity Bill Services through Tariff Discount Program Selviyani, Linda; Wahdiyati, Dini; Praptiningsih, Novi Andayani
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i2.355

Abstract

This research aims to analyze the marketing communication strategy used by PT PLN (Persero) in socializing the discount program to the public. This program is part of an effort to improve services and relief bill payments. This research is based on the marketing communication theory approach which views the message delivery process as key in shaping consumer perceptions and responses to a program or product. The research method uses a descriptive qualitative approach with data collection through interviews, observation, and documentation. The results showed that PLN applies communication channels, such as social media (Instagram, Facebook, and Twitter) as a marketing communication strategy to convey information about the discount program effectively.
Evaluation Of Tourism Object Development Of Bukit Kandis In Central Bengkulu Regency Yusuarsono, Yusuarsono; Kader, Bando Amin C.; Agustina, Elisa
Journal of Research in Social Science and Humanities Vol 1, No 1 (2021)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v1i1.293

Abstract

This study aims to evaluate the development of Bukit Kandis tourist destination located in Durian Demang Village, Central Bengkulu Regency. The evaluation focuses on three main aspects: infrastructure, socio-economic impact on the local community, and environmental-cultural sustainability. A qualitative descriptive method was applied, with data collected through in-depth interviews, observation, and documentation involving members of the tourism awareness group (Pokdarwis) and surrounding residents. The findings reveal that the development of Bukit Kandis tourism site has had a positive effect on increasing local income and creating new employment opportunities. Economic activities such as food stalls, parking services, and recreational facility rentals have grown significantly. However, several challenges remain, including inadequate tourism service training, limited supporting infrastructure, and insufficient promotional efforts. Continuous support from the local government and multi-stakeholder collaboration is required to ensure the site's sustainability. The study concludes that community-based participatory management is the key to successful and sustainable rural tourism development.
Quality of Work Life: The Context of the Influence of Servant Leadership and Psychological Empowerment with Trust Mediation at PT. Yamatogomu Indonesia in Purwakarta Patminingsih, Patminingsih; Setyaningrum, Retno Purwani
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i2.330

Abstract

This study aims to examine the influence of servant leadership and psychological empowerment on the quality of work life with trust as a mediating variable. The research was conducted on employees of PT Yamatogomu Indonesia (YGI). At PT YGI, there are 190 employees, so the sample used consisted of 128 employees, where the sample was taken using the Slovin formula with a margin of error tolerance of 5% or 0.05. The data obtained were then analyzed using partial least square (PLS) with the structural equation model (SEM) technique through the SmartPLS 4.1.1 software to evaluate the validity, reliability, and relationships between variables. The analysis results show that servant leadership significantly affects trust, trust significantly affects quality of work life, servant leadership significantly affects quality of work life, servant leadership significantly affects trust through quality of work life, psychological empowerment significantly affects trust, psychological empowerment significantly affects quality of work life, and psychological empowerment significantly affects trust through quality of work life.
Brand Avoidance Behavior in Sustainable Fashion: Insights from Generation Z Consumers Alversia, Yeshika; Hakeki, Natasha Syifa
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i2.282

Abstract

This study aims to determine the factors that influence brand avoidance behavior in the purchase of sustainable fashion products by Generation Z in Jabodetabek. The samples used in this study were men and women with an age range of 18-26 years, domiciled in the areas of Jakarta, Bogor, Depok, Tangerang, Bekasi and had transacted or purchased fashion products. There were 236 respondents collected using a purposive sampling method. Then processed and analyzed using Partial Least Square - Structural Equation Method (PLS-SEM). This study found that sustainable fashion avoidance intention, which is influenced by ideological incompatibility, unmet expectations, and materialism, positively and significantly influences sustainable fashion avoidance behavior by Generation Z in Jabodetabek.
The Effect of Work Discipline and Work Motivation on Employee Performance Cleaning Service at PT Ganendra Wijaya Jelita, Sefhia Abi; Soegesti, Dwi Gema
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i1.310

Abstract

The purpose of this study was to analyze the effect of work discipline and work motivation on the performance of cleaning service employees at PT Ganendra Wijaya. This study used a quantitative method, with a population of all employees of PT Ganendra Wijaya in Lampung Province totaling 148 people. The sampling technique used was saturated sampling, where all members of the population were used as respondents in this study. Data collected through observation and questionnaires were analyzed using validity tests, reliability tests, multiple linear regression analysis, and hypothesis tests. The results of the validity test showed that all statement items were declared valid, while the reliability test indicated that all variables had reliable properties. Multiple linear regression analysis showed that work discipline (X1) had a positive effect on employee performance (Y) with a regression coefficient of 0.658, while work motivation (X2) also had a positive effect with a coefficient of 0.305. The coefficient of determination test (R2) revealed that 85.2% of the variation in employee performance could be explained by work discipline and work motivation. the results of the hypothesis test show that both work discipline and work motivation have a significant influence on employee performance, with a significant value of 0.001. This study emphasizes the importance of work discipline and work motivation in improving employee performance at PT Ganendra Wijaya.
THE EFFECT OF VILLAGE FUND ALLOCATION ON THE DEVELOPING VILLAGE INDEX IN EAST SUMBA REGENCY Mone, Dini Ue; Hudang, Adrianus Kabubu; Renggo, Yuniarti Reny
Journal of Research in Social Science and Humanities Vol 5, No 1 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i1.321

Abstract

The allocation of village funds aims to support rural development, community empowerment, and to strengthen the capacity of village governance in managing resources and fostering sustainable development. The objective of this study is to examine the effect of Village Fund Allocation (ADD) on the Village Development Index (IDM). The findings of the study indicate that ADD has a positive and significant influence on the Village Development Index
The Principal’s Role In Enhancing Student Achievement At The Bengkulu Province Sports Talent Senior High School IS, Tuti Handayani; Lorita, Evi; Sariningsih, Marida; Sari, Rozi Anita
Journal of Research in Social Science and Humanities Vol 2, No 2 (2022)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v2i2.298

Abstract

This study aims to examine in depth the influence of principal leadership on student achievement in talent-based sports schools, emphasizing the framework of transformational leadership. The primary focus is to determine how the principal’s role contributes to creating a supportive learning environment, fostering students' intrinsic motivation, and cultivating a sustainable culture of excellence. A quantitative approach was employed using a simple linear regression model, supported by qualitative data from students’ open-ended responses. The findings revealed a significant impact of the principal’s role on student performance, with a coefficient of determination (R²) of 0.58 and a t-statistic value of 8.143 (p 0.05). This indicates that 58% of the variance in student achievement is attributable to the principal's leadership, while the remaining 42% is influenced by other factors such as training quality, parental involvement, and individual student conditions. Qualitative insights reinforce the statistical results, showing that students perceive the principal’s emotional support, personal attention, and active involvement in training and competitions as highly impactful. The principal is viewed not merely as an administrator, but as a motivator, facilitator, and central figure in the development of student achievement. The study underscores the importance of strengthening leadership competencies, especially in interpersonal communication, motivation strategies, and the cultivation of adaptive school environments. This research offers both practical and theoretical contributions to the development of effective educational leadership models in talent-based schools.
The Influence of Macroeconomic Variables on External Debt in G7 Countries Sakti, Ayung Bintari; Suseno, Deky Aji
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i2.368

Abstract

The purpose of this research is to use panel data regression analysis and path analysis with the Sobel test mode to examine the impact of macroeconomic factors on foreign debt in G7 nations for the 2019–2023 timeframe.  The findings of the research indicate that while interest rates and the money supply have a negative impact on saves, taxes and GDP have a favorable impact.  Foreign debt is negatively impacted by the variables of taxes, money supply, interest rates, and savings.  Meanwhile, foreign debt is positively impacted by GDP.  In addition, interest rates and money supply have a positive impact on foreign debt through savings, whereas GDP and taxes have a negative impact.
Transformation Towards Sustainable Airports: A Review of Policies and Challenges in Indonesia Suhanto, Suhanto; Sukarwoto, Sukarwoto; Rifai, Moch; Irfan, Irfan; Suprapto, Yuyun; Prayitno, Hadi
Journal of Research in Social Science and Humanities Vol 5, No 1 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i1.349

Abstract

The rapid growth of the aviation industry also presents significant challenges regarding environmental impact. In Indonesia, airports are facing pressure to reduce their carbon footprint and improve overall sustainability. This research aims to provide a clear picture of the policies and challenges of implementing sustainable airports in Indonesia. A systematic literature review was carried out using PRISMA guidelines, which aims to analyze knowledge regarding sustainability at airports. This research uses the Google Scholar database, Scopus from Elsevier, the Web of Science database from Clarivate, and the 2023 PT Angkasa Pura I and II sustainability reports. The results of the research show that sustainable airport policies focus on developing environmentally friendly airports by prioritizing environmental management and collaborating with various stakeholders. Environmentally sustainable airports have been implemented, but they are limited to large airports in Indonesia.
Evaluation Of Tourism Object Development Of Bukit Kandis In Central Bengkulu Regency Imanda, Antonia; Saputra, Harius Eko; Jennifer, Cinthya
Journal of Research in Social Science and Humanities Vol 1, No 2 (2021)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v1i2.289

Abstract

Bengkulu Province in resolving land disputes, focusing on mediation as a non-litigation dispute resolution mechanism. Land disputes in the region are triggered by various factors such as public ignorance of legal land status, low legal literacy, and weak land administration systems. Mediation is considered an effective method as it offers a faster and more amicable solution than formal litigation, emphasizing mutual agreement and efficiency. The research applies a juridical-empirical approach and descriptive qualitative method. Data were collected through interviews, literature review, and document analysis. The findings reveal that BPN acts not only as a neutral mediator but also as a legal educator and facilitator in clarifying land ownership issues. Despite these efforts, the implementation of mediation still faces significant challenges, including the absence of standardized technical guidelines, a lack of certified mediators, and limited public engagement. Therefore, this study recommends that BPN enhance its human resource capacity in mediation, develop clear and standardized procedures, and conduct ongoing public outreach and legal education campaigns. Strengthening these aspects is essential for positioning land mediation as an effective tool in achieving social justice and legal protection in the agrarian sector.

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