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Eko Susanto
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Jurusan Adminitrasi Niaga Program Studi Usaha Perjalanan Wisata Politeknik Negeri Bandung Jl. Gegerkalong Hilir, Ciwaruga, Kec. Parongpong, Kabupaten Bandung Barat, Jawa Barat 40559
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Journal of Tourism Sustainability
Published by Politeknik Negeri Bandung
ISSN : -     EISSN : 27988333     DOI : https://doi.org/10.35313/jtos.v1i1
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Social Sciences
Journal of Tourism Sustainability (JTOS) E-ISSN 2798-8333 is a double blind review journal published by Politeknik Negeri Bandung. It focuses on fostering and stimulating discourses in the tourism research among academics and professionals. JTOS welcomes articles in all areas of tourism research particularly , both applied and theoretical. JTOS publishes articles three times a year; April, August and December. JTOS only accepts and reviews the manuscripts that have not been published previously in any languages and are not being reviewed for possible publication in other journals. This journal is an open-access journal that can be one of the essential readings for academic researchers and business professionals. Articles may include but are not limited to, the fields of: Sustainable Tourism Destination Planning and Development Sustainable Event and Management Green Tourism Business The Future of Tourism Sosio-cultural Sustainability in Tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 131 Documents
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Enhancing Festival Event Quality Through Trend-Driven Innovation in Regional Indonesia Pratama, Handika Fikri; Yahyaddin, Muh; Iqbal, Muhmmad; Kurniawan, Ahmad; Fadhela, Rahmi; Wibowo, Budi; Hazisma, Suhairi
Journal of Tourism Sustainability Vol. 5 No. 1 (2025): Volume 5 Number 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i1.149

Abstract

This study investigates the stagnation in the conceptual execution of the Sagarurung Festival in the PALI Regency (Penukal Abab Lematang Ilir), which has remained largely unchanged over time and failed to incorporate contemporary trends and innovations. This lack of novelty has reduced visitor engagement, particularly among the younger demographic. To address this, the research explores how trend-driven innovation, operationalized through four core variables: strong festival atmosphere, harmonious interpersonal interaction, distinct cultural symbols, and rich festival activities, can enhance the attractiveness and quality of regional festivals. A quantitative approach using Structural Equation Modeling (SEM) was employed, with data collected from 285 festival attendees. The analysis revealed a statistically significant influence of a strong festival atmosphere on the three other variables. These findings support the development of a comprehensive event model that integrates emerging trends into local cultural contexts to revitalize festival experiences. Theoretically, this study extends event management literature by introducing trend-driven innovation as a strategic framework for enhancing the relevance and competitiveness of regional festivals. It offers a scalable model that can inform policy and practice in similar socio-cultural settings, contributing to increased tourism and sustained cultural preservation.
Narrating the Destination Through Food: An Empirical Study of Cultural Cuisine, Tourist Engagement, and Attractiveness Chendraningrum, Dinarsiah; Suryana, Marceilla
Journal of Tourism Sustainability Vol. 5 No. 1 (2025): Volume 5 Number 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i1.151

Abstract

This study examines the role of culturally rooted cuisine in shaping tourist satisfaction and enhancing the perceived attractiveness of destinations within the broader framework of cultural tourism. Based on responses from 289 participants, the research analyzes four core constructs: the culinary encounter, depth of cultural engagement, the symbolic perception of traditional food practices, and the educational dimensions embedded in gastronomic experiences. These variables are evaluated concerning their influence on both emotional resonance (affective response) and rational appraisal (cognitive evaluation) among visitors. Findings demonstrate that culturally rooted cuisine transcends mere sensory enjoyment, serving instead as a potent vehicle for cultural immersion and informal learning. Each hypothesized relationship is statistically significant, with tourist satisfaction emerging as the most critical predictor of destination appeal. Of particular interest is the educational value derived from food-related experiences—framed as the transmission of cultural and historical knowledge through cuisine—which simultaneously reinforces tourist satisfaction and enriches perceptions of the destination. The conceptual framework synthesizes insights from experiential marketing, destination image Theory, and scholarship on cultural consumption—the research positions cuisine as a dynamic and expressive medium of cultural identity. From a managerial perspective, the findings underscore the strategic importance of curating culinary experiences that are narratively rich, participatory in nature, and deeply embedded in local cultural contexts.
Examining Customer Loyalty in AYCE Dining: A Qualitative Investigation of Experience-Driven Factors Utomo, Sherly; Prawira, Mega Fitriani Adiwarna
Journal of Tourism Sustainability Vol. 4 No. 3 (2024): Volume 4 Number 3 (2024)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v4i3.152

Abstract

The all-you-can-eat (AYCE) restaurant model has gained popularity by offering unlimited food at a fixed price, attracting customers seeking variety, value, and social engagement. However, customer loyalty in AYCE settings remains underexplored, as existing models focus on service quality and customer satisfaction, overlooking experiential factors that drive retention. This study addresses this gap by identifying key psychological, social, and hedonic dimensions shaping AYCE customer loyalty and proposing a new conceptual model. Using a qualitative exploratory approach with grounded theory methodology, this study conducted semi-structured interviews and participant observations in AYCE restaurants across West Java, Indonesia. A total of 25 participants—20 customers and five industry practitioners—provided insights into dining behaviors and operational strategies. Findings reveal three core determinants of AYCE customer loyalty: psychological comfort, social bonding, and perceived food abundance. Customers valued dining autonomy, fostering a relaxed experience, while social bonding reinforced emotional connections through shared meals. Perceived food abundance enhanced hedonic satisfaction, strengthening value-for-money perceptions. However, when variety exceeded quality expectations, dissatisfaction emerged, highlighting the need to balance quantity and quality. This study introduces a conceptual model positioning customer satisfaction as a mediating factor between experience-driven motivators and loyalty outcomes. The findings expand experience-based loyalty research and offer practical insights for AYCE operators.
Building Better Communication in Tourism: How Cultural Competence and Language Skills Shape Service Performance Rachim, Amanda Rizka; Salam, Dicky Arsyul
Journal of Tourism Sustainability Vol. 5 No. 1 (2025): Volume 5 Number 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i1.153

Abstract

In today's globalized tourism sector, frontline employees are increasingly expected to navigate intercultural interactions with Competence and agility. This study develops and empirically tests a structural model linking intercultural Competence, foreign language proficiency, organizational support, and international experience to communication self-efficacy, influencing strategic communication behaviors and enhancing communicative performance. Drawing on social cognitive theory, the model conceptualizes communication self-efficacy as a psychological bridge between underlying competencies and behavioral outcomes. Data were collected from 256 tourism professionals using a structured questionnaire and analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM). The results demonstrate that communication strategies significantly predict communicative performance and that communication self-efficacy strongly predicts strategic communication use. Foreign language proficiency, intercultural Competence, and organizational support each significantly enhanced self-efficacy, while international experience showed only a marginal effect. The findings advance theoretical understanding by positioning self-efficacy as a behavioral enabler that converts potential into performance. Practically, the study underscores the importance of integrated training models that go beyond technical knowledge to build confidence, strategic awareness, and organizational support. For tourism organizations aiming to deliver culturally responsive service, the results highlight the need to invest in skill development and empowering employees to act confidently in culturally complex settings.
Strategic Prioritization for Sustainable Urban Tourism in Bandung Raya: An Analytical Hierarchy Process Approach Jayanti, Lilis; Mukti, Reno Anggara
Journal of Tourism Sustainability Vol. 5 No. 1 (2025): Volume 5 Number 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i1.154

Abstract

Urban tourism has become a key driver of economic and spatial transformation in many cities of the Global South, including Bandung Raya, Indonesia. While tourism offers substantial opportunities for cultural revitalization and economic growth, it also imposes pressures on infrastructure, mobility, and local communities. This study aims to identify and prioritize sustainable urban tourism strategies for Bandung Raya using the Analytical Hierarchy Process (AHP), a multi-criteria decision-making method that integrates expert judgment and structured prioritization. Drawing on input from 15 experts representing government, academia, industry, and civil society, the research evaluates five alternative strategies—heritage revitalization, smart mobility systems, digital tourism platforms, community-based tourism (CBT), and green urban infrastructure—across five sustainability criteria: accessibility, infrastructure, tourist attractions, community engagement, and environmental sustainability. The results indicate that heritage revitalization ranks highest, followed by smart mobility systems and digital tourism platforms, reflecting the perceived importance of Bandung's cultural identity and accessibility challenges. Conversely, CBT and green infrastructure, while scoring well under specific criteria, ranked lower globally due to the lower weight assigned to social and environmental dimensions. The findings highlight the need to balance short-term priorities with long-term sustainability goals and suggest the utility of AHP as a decision-support tool for inclusive and strategic urban tourism planning. The study offers actionable insights for policymakers and contributes to the broader discourse on sustainable urban tourism in developing city contexts.
Unlocking the Value of Indonesia's Underwater Cultural Heritage: A Value Chain Approach to Sustainable Dive Tourism Kristiadhi, Fanny; Kelana, Himalaya Wana; Nurhayati, Atikah; Dhahiyat, Ahmad Prawira
Journal of Tourism Sustainability Vol. 5 No. 1 (2025): Volume 5 Number 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i1.160

Abstract

Indonesia's vast underwater cultural heritage—comprising shipwrecks, submerged trade routes, and relics of maritime history—represents a unique but underutilised asset within the country's sustainable tourism agenda. This study examines the development of heritage dive tourism in Indonesia, utilising a Value Chain Analysis (VCA) framework to assess how value is created, distributed, and constrained across the sector. Drawing on qualitative data from case studies in the Gaspar Strait, Banda Sea, and North Sulawesi, the research identifies structural gaps in legal protection, site infrastructure, stakeholder coordination, and interpretive engagement. Despite these challenges, emerging community-based initiatives demonstrate the potential for inclusive, conservation-oriented tourism models. Key leverage points were found in the areas of heritage interpretation, community formalisation, and digital promotion. The results underscore the need for an integrated governance model that incorporates local participation at every level of the tourism value chain and aligns with the principles of the Blue Economy. This study presents a strategic framework for promoting sustainable, culturally rich marine tourism in emerging maritime economies by utilizing the VCA approach to examine underwater cultural heritage.
Unveiling the Social Media Magic How TAM, TPB, and Trust Shape Behavior Intentions in the Tourism Sector Khan, Safdar; Adil, Mohd; Rehman, Asad
Journal of Tourism Sustainability Vol. 5 No. 2 (2025): Volume 5 Number 2 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i2.150

Abstract

Currently, social media plays a pivotal role in the tourism industry, shaping travelers' intentions. In this research, a comprehensive context that combines the TAM proposed by Davis (1989), TPB introduced by Ajzen (1991), and trust is utilized to investigate Social Media Impact on Behavior Intention in the Tourism Sector. In this research, a convenience sampling approach was employed. The data was gathered using an online questionnaire shared via social network pages between October 10, 2023, to November 20, 2023. Hypothesis testing was carried out using the PLS-SEM method, utilizing SmartPLS 3.0 as the statistical analysis software. The study's results showcase the success of merging the theory of planned behavior, technology acceptance model, and trust into a sturdy framework. This model effectively reveals social media impacts behavioral intentions in the tourism industry. Importantly, all hypotheses were confirmed, underscoring the framework's importance in understanding consumer behavior regarding social media and its impact on travel choices. This research delves into how social media affects travel destination choices for Indian consumers. It provides valuable insights into the behavioral intentions of key players in the travel industry, including online tourism businesses, tour managers, and organizers. This study is limited to the Indian context. It offers a distinct contribution by conducting a thorough analysis of the existing research panorama concerning Unveiling the social media Magic: How TAM, TPB, and Trust Shape Behavior Intentions in the Tourism Sector.
Community Irritation and Tourism Impact in Kampung Pelangi 200: A Qualitative Assessment Widyastuti; Aulia, Danisya Ersadianis; Alvara, Kayla Mutiara
Journal of Tourism Sustainability Vol. 5 No. 2 (2025): Volume 5 Number 2 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i2.156

Abstract

Mass tourism increasingly impacts urban destinations and local communities, often leading to both economic opportunities and socio-environmental challenges. Kampung Pelangi 200 (Lembur Katumbiri) in Dago, Bandung, exemplifies these dynamics. Originally a relocation site along the Cikapundung River, this village gained viral popularity after a colorful transformation and rebranding in May 2025, attracting a surge of domestic visitors. This study aims to analyze the multidimensional impacts of mass tourism on the local community, focusing on economic, socio-cultural, and environmental aspects. Using a qualitative descriptive approach, data were collected through non-participant observation, document analysis, and semi-structured interviews with 13 informants across three neighborhood units (RTs). The study applies Doxey's Irritation Index to assess shifts in community sentiment, along with the Community Capitals Framework (CCF) to explore how local assets are mobilized in response to tourism development. Findings indicate that the revitalization led to increased income and informal employment opportunities, particularly benefiting residents living near high-traffic photo spots. However, economic gains were unevenly distributed. Socio-culturally, minor acculturation occurred, though largely mitigated by the community's prior exposure to urban diversity. Environmentally, tourism has caused issues with congestion and waste management, exacerbated by inadequate infrastructure. Community responses fall between Doxey's Apathy and Annoyance stages, reflecting economic acceptance mixed with fatigue from saturation. Through the lens of the CCF, limited financial and environmental capital restrict sustainability, while strong social cohesion supports resilience. These findings underscore the need for inclusive and community-driven tourism management strategies to ensure long-term sustainability and local well-being.
A Quantitative SWOT Analysis of Rural Tourism Villages in West Java: Enhancing Community Empowerment Through Sustainable Tourism Development Utomo, Sherly Rakasiwi Putri
Journal of Tourism Sustainability Vol. 5 No. 2 (2025): Volume 5 Number 2 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i2.162

Abstract

Rural tourism has been increasingly recognised as a strategic instrument for inclusive and sustainable development, particularly in regions with rich cultural and ecological assets. This study examines the strategic readiness of rural tourism development in West Java, Indonesia, through a quantitative SWOT analysis conducted using a desk study approach. Drawing upon 45 credible secondary sources—including government reports, academic literature, and development policy documents—20 key internal and external factors were identified, categorized, and evaluated using a structured weighting and rating process. Internal factors comprised strengths such as cultural richness, community participation, and institutional support, alongside weaknesses including poor infrastructure, limited human resource capacity, and weak digital marketing. External factors encompassed opportunities, such as the post-pandemic preference for nature-based tourism and increasing policy alignment, as well as threats, including environmental degradation and fragmented governance. The Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices yielded total scores of 2.85 and 3.10, respectively, positioning West Java's rural tourism within the aggressive strategy quadrant. This suggests that existing internal capacities can be leveraged to capitalise on favourable external conditions. Strategic implications include the need to develop localised, digitally integrated tourism products, foster public-private partnerships for infrastructure enhancement, and promote participatory governance frameworks. The study contributes to theoretical discourse by demonstrating the applicability of quantitative SWOT analysis using secondary data and offers practical insights for sustainable tourism planning in rural contexts. It concludes that with strategic alignment, rural tourism in West Java can serve as a model for culturally grounded, environmentally responsible, and community-driven development.
Evaluating The Effectiveness of Physical and Economic Management Strategies on the Sustainability of Tourist Attractions in Ol Pejeta Conservancy, Laikipia County, Kenya Mwangi, Lucy Wanjiru; Fwaya, Erick; Miriti, Gilbert
Journal of Tourism Sustainability Vol. 5 No. 1 (2025): Volume 5 Number 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i1.141

Abstract

Sustainability is an essential strategic concept for tourist attractions. However, the current rise in visitor numbers globally threatens this concept. This calls not only for the need to implement relevant visitor management strategies to oversee these numbers but also to ensure that the adopted strategies effectively facilitate proper visitor behaviour. Ol Pejeta Conservancy, Kenya, is a key tourist attraction that upholds sustainability as its strategic concept. However, the rise in visitor numbers over the past five years threatens the sustainability aspects of the site. Hence, using this site as a case study, this paper aims to assess the effectiveness of two major visitor management strategies - physical and economic - on the sustainability of tourist attractions. The study initially targeted 227 visitors, from whom 167 completed and returned the questionnaires. The collected data were analysed statistically using multiple linear regression. Results reveal that physical and economic management strategies play a crucial role in ensuring the sustainability of tourist attractions. Thus, they offer actionable insights to tourism managers in similar settings to implement effective strategies for sustainable efforts in tourist attractions.

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