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INDONESIA
Jurnal Manajemen dan Agribisnis
Published by Institut Pertanian Bogor
ISSN : 16935853     EISSN : 24072524     DOI : -
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
Jurnal Manajemen & Agribisnis memuat informasi hasil kegiatan penelitian, pemikiran konseptual dan review bidang ilmu manajemen agribisnis. Jurnal ilmiah ini diterbitkan oleh Program Studi Manajemen dan Bisnis, Sekolah Pascasarjana, Institut Pertanian Bogor bekerjasama Perhimpunan Ekonomi Pertanian Indonesia (PERHEPI).
Arjuna Subject : -
Articles 498 Documents
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Business Development Strategy of “Healthfull” Brand Products Using SWOT-AHP Analyses Putri, Belia Berliani; Perwitasari, Sophia Dwiratna Nur; Pratopo, Lukito Hasta
Jurnal Manajemen dan Agribisnis Vol. 21 No. 1 (2024): JMA Vol. 21 No. 1, March 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.21.1.132

Abstract

In recent years, public awareness of adopting a healthy lifestyle has increased, as shown by the increase in fruit and vegetable consumption one of the business activities at PT. Hydroponics Padjadjaran Indonesia produces and sells cold-pressed juice and salad under the brand "Healthfull". “Healthfull” brand products face problems related to the number of sales. This research aims to determine alternative strategies and choose strategic priorities for the business development strategy of Healthfull brand products. Employing qualitative and quantitative research techniques, including IFE-EFE-IE, SWOT, and AHP analyses. The result of the IE matrix analysis shows that the company is in quadrant V, resulting in 8 alternative strategies formulated in the SWOT matrix, which are then analyzed using AHP to obtain strategic priorities. The results of the AHP analysis show that the strategic criteria for developing this business are increasing in sales volume (0.73) and strategic priority "increasing educational content regarding healthy food consumption through digital marketing on social media such as Instagram and Facebook" (0.163). Improving shelf life, targetting specific consumers, delivering products to store partners consistently, and providing discounts are the findings of this research. Keywords: vegetable consumption, business development strategy, healthy lifestyle, strategic priorities
Transforming Sustainability and Health System in Dairy Cooperatives: An Innovative Business Model Canvas For Value Creation in Western Java, Indonesia Fadillah, Achmad; Indrawan, Dikky
Jurnal Manajemen & Agribisnis Vol. 20 No. 3 (2023): JMA Vol. 20 No. 3, November 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.3.431

Abstract

The dairy industry is in need of a paradigm shift from traditional practices to a contemporary, enhanced system. This study aims to analyze and characterize business models that bring added value to the conventional dairy business, fostering a more sustainable approach to cattle healthcare. While the amalgamation of sustainable practices and cattle health within dairy business models remains relatively unexplored, this study bridges the gap. In the month of April 2022, a cross-sectional study was carried out in selected dairy cooperative (KPS Cianjur Utara), West Java, Indonesia. By conducting a comprehensive analysis of business model frameworks pertinent to the management and staff of dairy cooperatives, a practical approach has been developed. This approach serves the purpose of assisting cooperatives in meticulously evaluating their existing models while also facilitating the creation of novel and innovative business approaches. This tool involves augmenting the Business Model Canvas (BMC), introducing novel dimensions that operationalize dairy farm and cooperative dynamics. The proposed dairy cooperative BMC framework presents a pragmatic structure for formulating and disseminating a holistic, improved model. Diverse dairy cooperative business models have been identified and extensively deliberated upon. Despite varying organizational architectures and approaches to value creation, a common thread of collaboration and adaptability to external fluctuations runs through all these models. This study lays the foundation for transformative change within the dairy sector, aligning it with contemporary sustainability objectives. Keywords: sustainable business, business model canvas, animal health, dairy business, KPS Cianjur Utara
Investigating The Asymmetric Effect of Food Commodity Price on The Volatility in Indonesia Sari, Linda Karlina; Achsani, Noer Azam; Sartono, Bagus; Anggraeni, Lukytawati
Jurnal Manajemen & Agribisnis Vol. 20 No. 3 (2023): JMA Vol. 20 No. 3, November 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.3.440

Abstract

Volatility can be measured, but in fact, there is still frequent debate over the selection of precise measurements in describing volatility. In Indonesia, the commodity market is known for its volatile prices, which can impact the livelihood of farmers, traders, and the wider economy. The existence of possible asymmetry in the behavior of food commodity price volatility in the Indonesian market is not yet known. This paper aims to determine the best model to describe the volatility and to investigates the presence of the asymmetric effect on the volatility of food prices in Indonesia, over the period 2009-2019, on a monthly basis. Modeling of volatility uses the GARCH family model, both symmetric and asymmetric. The results showed that the GARCH asymmetric model produces better performance than the symmetric GARCH. Through the best GARCH asymmetric model, the food commodities used in this study showed a statistically significant asymmetrical effect on volatility. Nevertheless, policymakers and market players need to be aware of the impact of market volatility and implement measures such as real-time price information systems to mitigate its effects. The government can increase food production by providing support to farmers in managing supply efficiency and improving agricultural infrastructure. Keywords: agricultural commodity, asymmetric effect, asymmetric GARCH, modeling volatility
The Impact of One Belt One Road and Indonesia-Pakistan Palm Oil Trade Liberalization Widyastutik; Amaliah, Syarifah; Hotsawadi; Firdaus, Muhammad
Jurnal Manajemen & Agribisnis Vol. 20 No. 3 (2023): JMA Vol. 20 No. 3, November 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.3.466

Abstract

This study focused more on analyzing the impact of the One Belt One Road initiative combined with the scenario of turning Pakistan into Indonesian palm oil trade and investment hub in the Central Asia, South Asia and Middle East Regions on Indonesia's macroeconomy. The analytical method in this study used GTAP model version 9, with reference year 2011. The results showed that the One Belt One Road initiative combined with the scenario of turning Pakistan into Indonesian palm oil trade and investment hub in the Central Asia, South Asia and Middle East Regions has led to an increase in various components of Indonesia's and Pakistan's macroeconomic variables. However, the benefits received by Indonesia in various components of macroeconomic variables are greater than those of Pakistan. Keywords: One Belt One Road, GTAP, macroeconomy, Pakistan
Customer Re-Use Model of Online Vegetables and Fruit Grocery Platform in Indonesia Shalihati, Fithriyyah; Jayawinangun, Roni; Rahmatulloh, Febriandi
Jurnal Manajemen & Agribisnis Vol. 20 No. 3 (2023): JMA Vol. 20 No. 3, November 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.3.500

Abstract

The online customer satisfaction including re-use behaviour concept has been examined in the literature since the development of mobile and digital activity accelerated for the past two years. In order to determine sustainability of online fruit and vegetables grocery platform utilization in practice, not only understanding adoptions but also it is becoming crucial to have detailed understanding of its drivers continuation of re-using behaviour. Unified Theory of Acceptance and Use of Technology (UTAUT) widely used to observe adoptions of technology more specifically online grocery. In this research we will try to use UTAUT used to identify key driving factors of re-use behaviour. We run primary data collection by survey with probabilistic sampling techniques for existing users of top 2 online vegetables and fruit grocery and test the model using hierarchical multiple regression analysis. Sampling is not only conducted for the one that continues to use the platform but also switchers or stop using the services to gain complete understanding and point of view. Several key observations such as expectation, trust, risk, time, enjoyment and innovativeness will become important variables to extend the baseline. Detailed understanding of key driver using behaviour can be utilized as important business metrics to improve customer stickiness and provide personalized offering. Keywords: customer re-use, online grocery platform, utaut, structural equations model
The Impact of Entrepreneurial Motivation, Competency, and Orientation on Garlic Farming Performance in Sembalun District Hasanah, Shabilla Uswatun; Lestari Rahayu Waluyati; Any Suryantini
Jurnal Manajemen dan Agribisnis Vol. 21 No. 1 (2024): JMA Vol. 21 No. 1, March 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.21.1.83

Abstract

Sembalun District is the center of garlic farming in East Lombok Regency and one of the areas with the highest garlic production in Indonesia. Garlic is a commodity with very high demand in Indonesia and continues to increase. However, this demand is primarily supported by imports. On the other hand, garlic farming has high risks due to dependence on the weather. Therefore, farmers must have good entrepreneurial skills to optimize the performance of their farming business. This research aims to determine the influence of entrepreneurial motivation, entrepreneurial competency, and entrepreneurial orientation on the business performance of garlic farmers in Sembalun District. The research uses primary data taken from 70 garlic farmers spread across five villages in Sembalun District. The analytical method used in this research is SEM PLS analysis with the help of SmartPLS software version 4.0. The research results show that (1a) pull motivation has a positive effect on entrepreneurial orientation; (1b) push motivation has a negative effect on entrepreneurial orientation; (1c) entrepreneurial competency has a positive impact on entrepreneurial orientation; (2a) pull motivation has a positive effect on farming business performance; (2b) push motivation has a negative effect on farming business performance; (2c) entrepreneurial competency has no impact on farming business performance; (3) entrepreneurial orientation has a positive effect on farming business performance. Keywords: entrepreneurial motivation, entrepreneurial competency, entrepreneurial orientation, farming performance, garlic
Import Demand of Palm Oil From Indonesia in The Indian Market bin Abdullah, Zainuddin
Jurnal Manajemen dan Agribisnis Vol. 21 No. 1 (2024): JMA Vol. 21 No. 1, March 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.21.1.160

Abstract

Palm oil has occupied an important position in the world trade of edible oils. India is still very dependent on palm oil imports, including other vegetable oils, to meet the needs of cooking oil and palm-based food industries. This study uses an ARDL approach to examine several factors that affect the demand for palm oil imports (CPO and RPO) from Indonesia in the Indian market. In the long run, CPO imports in the Indian market are significantly affected by CPO prices, sunflower oil prices, soybean oil prices, import tariffs, real exchange rates, real income per capita, soybean oil production in India, and India's population. Indonesian RPO imports in the Indian market are also significantly influenced by import price, soybean oil price, import tariff, and total vegetable oil production in India. Indonesia should be able to capitalize on the Indian market as its demand for vegetable oil is increasing. The increasing size of the Indian market (although more protective) is a challenge for Indonesia to meet the demand for vegetable oil in the Indian market. Indonesia's industrial and trade policy should shift the structure of India's import demand from CPO to palm oil-based downstream semi-finished and final products. Keywords: import demand, crude palm oil, refined palm oil, Indonesia, Indian market
Purchasing Behavior and Its Determinants Toward Chicken Eggs in Different Consumer Segments: Evidence From Indonesian Millennial and Z Generations Kartika, Emeralda Tria; Suprehatin; Asnawi, Yudha Heryawan
Jurnal Manajemen dan Agribisnis Vol. 21 No. 1 (2024): JMA Vol. 21 No. 1, March 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.21.1.174

Abstract

As the demand for chicken eggs continues to increase, currently Indonesian consumers also have many choices in the decision to purchase good quality eggs in the context of type, quality and place of purchase of eggs. The diverse quality of egg products in the market shows that the Indonesian egg market is increasingly segmented. This research aims to analyze the purchasing behavior of chicken eggs and the factors influencing purchasing decisions in the millennial and Z generations as Indonesia's largest consumer segments. This research used primary data from both online and offline surveys of 365 respondents in Greater Jakarta. Data were analyzed using descriptive statistics and partial least squares-structural equation modeling. The results showed that the millennial generation tends to purchase eggs more in a month and consider nutritional value, while the Z generation tends to be price oriented. The results also showed that price, purchase location and consumer knowledge significantly positively affected egg purchase decision for both the millennial and Z consumer segments. In addition, millennial consumers also consider product qualities and lifestyle in their chicken egg purchase decision. A better understanding of consumer behaviour for chicken eggs among different segments is vital for marketers to efficiently meet the expected and dynamic consumer demand. Keywords: chicken eggs, consumer segment, millennial generation, purchasing decisions, Z generation
Export Destinations Mapping of Indonesian Tea Products in The International Market Fikri Aldi Dwi Putro; Widyastutik; Nia Kurniawati Hidayat
Jurnal Manajemen dan Agribisnis Vol. 21 No. 1 (2024): JMA Vol. 21 No. 1, March 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.21.1.47

Abstract

Indonesian tea products have become an export-oriented commodity. However, Indonesian tea products trade performance, particularly the exports, has shown a persistent decline for the last decade (2012–2021). Therefore, this study aims to analyse the competitiveness of Indonesia tea products export as well as map the export destinations for Indonesia tea products. This study employs secondary data regarding tea product export value from UN Comtrade during the 2012–2021 period with analysis using revealed comparative advantage (RCA), export product dynamic (EPD), and X-model potential export product. The RCA results suggest that Indonesian tea products exhibit an overall strong comparative advantage in the international market, albeit still lagging behind India. Additionally, Indonesia also exhibits a strong comparative advantage in all tea products, except tea extract and preparation products. The EPD results show that Indonesia possesses a competitive advantage in packaged black tea, bulk green tea, also tea extract and preparation products. The export destination mapping reveals the 28 potential destinations serving as the focus for Indonesian tea export expansion. These potential destinations are dominated by the non-traditional. Keywords: tea products export, EPD, potential destinations, RCA, X-model potential export product
Simulation Model of Cassava Availability For Mocaf (Modified Cassava Flour) By Considering Sustainability Srikandi, Dessy; Hisjam, Muh.; Pujiyanto, Eko
Jurnal Manajemen dan Agribisnis Vol. 21 No. 2 (2024): JMA Vol. 21 No. 2, July 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.21.2.197

Abstract

Background: There is a high demand for wheat flour, but the supply of it is reduced due to high prices and world oats availability because of climate change and conflicts. Cassava is processed through a fermentation process into mocaf flour and can be used as an alternative substitute for wheat flour. However, the availability of cassava has decreased in the last five years. Purpose: This research aims to determine the factors that influence the availability of cassava by considering sustainability. Design/methodology/approach: This research uses primary data from the Mocaf agro-industry and secondary data from the Central Bureau of Statistics website, as well as previous research. Supply chain management is used in this study with a model simulation of a dynamic system. The simulation model begins by creating a Causal Loop Diagram (CLD), building a mathematical model to formulate relationships between related entities, developing a Stock Flow Diagram (SFD), and drawing the model with Stella Software.Findings/Result: The results show that the factors that influence the availability of cassava as raw material for mocaf are harvest growth and an increase in the purchasing price of cassava at the farmer level. The simulation results show a substitution policy of 30% and cassava harvest growth of 1% every year, with the total availability of cassava being 17 million tons. The sustainability factor which refers to the simulation results, namely from the environmental dimension, can reduce CO2 emissions. The social dimension is the absorption of rural labor and home industry labor, utilization of marginal land, increasing income, and realizing food security. The economic dimension is the added value and durability of the mocaf.Conclusion: The factors that influence the availability of cassava as raw material for mocaf are harvest growth and an increase in the purchasing price of cassava at the farmer level. Implementation of the development scenario the availability of cassava can be fulfilled.Originality/value (State of the art): Substitution policy for mocaf and cassava harvest growth can increase the availability of cassava and implementation of the development scenario (substitution policy of 30% mocaf and cassava harvest growth of 1%) the availability of cassava can be fulfilled. Keywords: mocaf, model simulation, cassava, supply chain management, dynamic system

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