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Jonhariono Sihotang
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ProBisnis : Jurnal Manajemen
Published by Lembaga Riset, Publikasi dan Konsultasi JONHARIONO
ISSN : 20867654     EISSN : 28087240     DOI : 10.62398
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership etc.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 891 Documents
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Pengaruh Kualitas Produk Dan Digital Marketing Melalui Media Sosial Instagram Dalam Membangun Brand Awareness Pada Sinergi Coffee Di Desa Suka Karo Tarigan, Ibersina; Hasibuan, Ali Fikri
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini bertujuan untuk menganalisis sejauh mana Kualitas Produk dan Pemasaran Digital melalui Instagram memengaruhi Kesadaran Merek di Sinergi Coffee. Penelitian ini menggunakan metode deskriptif kuantitatif dengan teknik purposive sampling. Populasi penelitian ini terdiri dari konsumen Sinergi Coffee, dan total 100 responden dipilih sebagai sampel penelitian. Data dianalisis menggunakan perangkat lunak SPSS versi 30.0. Hasil penelitian menunjukkan bahwa variabel Kualitas Produk berpengaruh positif dan signifikan terhadap Kesadaran Merek secara parsial. Demikian pula, variabel Pemasaran Digital melalui Instagram juga berpengaruh positif dan signifikan terhadap Kesadaran Merek. Secara simultan, kedua variabel Kualitas Produk dan Pemasaran Digital melalui Instagram memiliki pengaruh positif dan signifikan terhadap Kesadaran Merek konsumen terhadap Sinergi Coffee.
Pengaruh Costumer Experience, Perceived Product Quality dan Brand Trust Terhadap Keputusan Pembelian Konsumen Dunkin Donuts Gatot Subroto Akila, Febi; Prabowo, Ari
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to determine the effect of work discipline, workload, and salary on employee retention at PT. Yasuriang Samudera Rezeki Belawan. This study employed quantitative research. The data sources used were primary and secondary data sources. The population was comprised of PT. Yasuriang Samudera Rezeki employees. The sample size was 128 respondents. Data analysis techniques used in this study included descriptive statistics, classical assumption tests, multiple linear regression, and hypothesis testing. Based on the partial test results, it was found that work discipline had a positive and significant effect on employee retention, with a t-value of 4.906 > t-table 1.979. Furthermore, workload did not have a positive and significant effect on employee retention, with a t-value of 1.224 < t-table 1.979. Similarly, salary had a positive and significant effect on employee retention, with a t-value of 3.572 > t-table 1.979. Based on the results of the simultaneous test, it was found that f count > f table, i.e., 33.170 > 2.68. Therefore, it can be concluded that the variables of work discipline (X1), workload (X2), and salary (X3) collectively have a positive and significant effect on employee retention at PT. Yasuriang Samudera Rezeki
Pemanfaatan Tiktok Sebagai Platform Digital Marketing Dalam Upaya Peningkatan Penjualan CV Avero Indonesia Salsabila, Adisty Syifa; Soebiyantoro, Ugy
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The development of digital technology has significantly changed product marketing patterns. This study aims to analyze the use of TikTok as a digital marketing platform in an effort to increase sales of CV Avero Indonesia. The research method used is a case study with a qualitative and quantitative approach, collecting data through observation, interviews, and sales documentation. The results of the study show that promotional strategies through TikTok, such as creating creative content, using influencers, and actively interacting with consumers, have a positive impact on increasing product awareness and sales. In addition, the TikTok algorithm that facilitates the distribution of content organically expands market reach effectively. Thus, TikTok is proven to be an effective digital promotional media to increase product sales at CV Avero Indonesia. This study contributes to business actors who want to optimize digital marketing through social media.
Employee Digital Competency Development Strategy at The BKPSDM of Gunungsitoli City Laoli, Febi Plantiani; Lase, Delipiter; Zega, Yamolala; Telaumbanua, Eliagus
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study analyzes strategies for developing employees’ digital competence at the Human Resources Development Agency (BKPSDM) of Gunungsitoli City. Using a qualitative descriptive method, the research explores employees’ digital competence levels, training needs, supporting and inhibiting factors, and the impact of development strategies on personnel service performance. Data were collected through interviews, observations, and documentation involving key informants and supporting staff. The findings reveal that the overall digital competence of employees is at an adequate level, supported by an online recruitment system that filters candidates with basic digital skills. However, variations in digital ability across employees highlight the need for continuous development through structured, medium- to long-term training such as formal education and integrated digital learning. Key strategies identified include integrating digital applications to enhance efficiency, fostering a culture of innovation through knowledge sharing and open communication, and strengthening collaboration with the Communication and Information Agency and educational institutions. These efforts contribute to improving service quality, transparency, and efficiency in public administration. The study emphasizes that sustainable digital competence development is essential for enhancing organizational performance and achieving better public service outcomes in the digital era.
The Effect of Distribution and Product Quality on The Purchase Decision of Prim-A Mineral Water at PT Delada Cahaya Mas Agro Gunungsitoli With Brand Awareness as A Mediation Variable Fredika Ade Pratama Agustiawan; Harefa, Idarni; Laia, Otanius; Mendrofa, Yupiter
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study examines the influence of distribution and product quality on purchasing decisions of Prim-A mineral water at PT. Delada Cahaya Mas Agro, with brand awareness as a mediating variable. The increasing competition in the bottled water industry requires companies not only to strengthen distribution networks but also to maintain product quality in order to build consumer trust and brand recognition. This research employs a quantitative approach using Partial Least Squares (PLS) with SmartPLS 4. A total of 100 respondents in Gunungsitoli were selected through accidental sampling. The findings indicate that distribution has a direct and significant positive effect on purchasing decisions (p-value < 0.05). Product quality, however, does not directly influence purchasing decisions (p-value > 0.05) but significantly affects them indirectly through brand awareness (p-value < 0.05), which acts as a full mediator. Brand awareness thus plays a critical role in linking product quality to consumer decision-making. The study suggests that companies should expand distribution reach while simultaneously implementing branding strategies to enhance awareness and consumer perception. The results provide theoretical implications for marketing management and practical recommendations for local distributors competing with established national brands such as Aqua and Le Minerale.
The Effect of Teacher Performance on Learning Outcomes of Grade VI Students of State Elementary School 070979 Sifalaete Gunungsitoli City Gulo, Ratna Susanti; Zega, Yamolala; Mendrofa, Syah Abadi; Telaumbanua, Eliagus
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to determine the effect of teacher performance on the learning outcomes of sixth-grade students at SDN 070979 Sifalaete, Gunungsitoli City. The research method used is a quantitative method. Data were collected through teacher performance questionnaires and student learning outcomes questionnaires along with field documentation. Data analysis used simple linear regression. The results showed that teacher performance had a positive and significant effect on student learning outcomes, with a coefficient of determination (R²) of 74.4%, which means that teacher performance contributed 74.4% to changes in student learning outcomes, while the rest was influenced by other factors. Thus, the better the teacher performance, the higher the student learning outcomes.
Analysis of Inventory Control Using Activity Based Costing Method at PT Liquid Kencana Abadi Mendrofa, Minta Rohani; Zebua, Serniati; Mendrofa, Martha Surya Dinata; Sophia Molinda Kakisina
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyze the inventory control system at PT. Liquid Kencana Abadi and classify inventory items using the ABC analysis method. The research employed a quantitative descriptive approach, utilizing both primary and secondary data. Primary data were collected through interviews and observations with company employees, while secondary data were obtained from company records related to snack product sales between February and April 2025. The results revealed that the company’s inventory management was still inefficient, as it lacked a systematic inventory control method. Through ABC analysis, the inventory was categorized into three groups: Class A, consisting of fewer items with the highest contribution to inventory value; Class B, representing medium-value items; and Class C, comprising numerous items with relatively low contribution. Findings indicated that Class A accounted for the majority of the total inventory value, demanding stricter monitoring and procurement strategies. Consequently, ABC analysis proved to be an effective tool for improving efficiency, reducing unnecessary costs, and ensuring the availability of high-turnover items. This study highlights the importance of implementing systematic inventory control for business sustainability.
Analisis Efisiensi Operasional Ready Mix Concrete melalui Perbandingan Metode Loading dan Pemakaian Material: Studi Kasus Batching Plant Tanjung dengan Pendekatan OMAX Arifin, Iskandar; Malik, Anhar Januar
ProBisnis : Jurnal Manajemen Vol. 16 No. 06 (2025): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Produktivitas merupakan faktor penting dalam industri ready mix concrete karena berhubungan langsung dengan efisiensi operasional dan kepuasan pelanggan. Penelitian ini bertujuan menganalisis perbandingan produktivitas metode loading (manual vs concrete pump) dan efisiensi pemakaian material terhadap hasil produksi pada Batching Plant Tanjung tahun 2023. Metode penelitian menggunakan pendekatan kuantitatif deskriptif dengan analisis OMAX (Objective Matrix). Data diperoleh dari laporan operasional bulanan perusahaan (Januari–Desember 2023). Hasil penelitian menunjukkan bahwa produktivitas metode loading (Rasio 4) memiliki rata-rata 1,01 dengan nilai tertinggi pada bulan Mei (1,59) dan terendah pada bulan Maret (0,64). Sementara itu, efisiensi pemakaian material (Rasio 1) memiliki rata-rata 0,9364 dengan nilai tertinggi pada Februari (0,9820) dan terendah pada Desember (0,8406). Temuan ini menunjukkan adanya perbedaan signifikan antara periode low season dan peak season. Strategi operasional seperti optimalisasi penggunaan concrete pump, pengendalian bahan baku, dan penyesuaian shift kerja direkomendasikan untuk meningkatkan produktivitas.
Pengaruh Preferensi Konsumen, Brand Trust dan Promosi Terhadap Keputusan Pembelian Pada Maxiking Chicken Nugget di Kota Medan Putri, Rizki Adinda; Risal, Taufiq
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The study aims to determine and analyze the influence of consumer preference, brand trust, and promotion on the purchasing decision of Maxiking Chicken Nugget in Medan City, both partially and simultaneously. The research background is based on the phenomenon of declining sales of Maxiking Chicken Nugget during the 2021-2024 period, accompanied by low preference, low brand trust, and suboptimal promotional efforts. This research employs a quantitative method eith casual assosiative approach. The sample consists of 130 respondents selected using an accidental sampling technique. Data were collected through observation, interviews, and questionnares, while the data analysis used multiple linear regression, t-test, F-test, and coefficient of determination. The result show that: (1) Consumen preference partially has no positive and significant effect on purchasing decisions, (2) Brand trust partially has no positive and significant effect on purchasing decisions, (3) Promotion partially has a positive and significant effect on purchasing decisions, and (4) Consumer preference, brand trust, and promotion simultaneously have a positive and significant effect on purchasing decisions. The coefficient of determination indicates that the three independent variables contribute to the variation in purchasing decisions, while the remaining percentage is influenced by other factors beyond this study.
Pengaruh Kualitas Produk, Promosi Dan Testimoni Pelanggan Terhadap Minat Beli Produk Macrame Di Syaher Macrame Medan Pakpahan, Riama; Prayogo, Rangga Restu
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini dilatarbelakangi oleh perkembangan usaha kerajinan tangan, khususnya produk macrame, yang menuntut pelaku usaha menjaga kualitas, melakukan promosi efektif, serta membangun kepercayaan melalui testimoni pelanggan. Namun, minat beli konsumen masih bervariasi sehingga perlu kajian mendalam mengenai faktor-faktor yang memengaruhinya.Tujuan penelitian ini adalah menganalisis pengaruh kualitas produk, promosi, dan testimoni pelanggan terhadap minat beli produk macrame di Syaher Macrame Medan, baik secara parsial maupun simultan. Metode penelitian menggunakan pendekatan kuantitatif dengan penyebaran kuesioner kepada 98 responden konsumen Syaher Macrame. Analisis data dilakukan melalui uji validitas, reliabilitas, asumsi klasik, regresi linier berganda, serta pengujian hipotesis menggunakan uji t dan uji F dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap minat beli, promosi berpengaruh negatif dan signifikan terhadap minat beli, serta testimoni pelanggan juga berpengaruh negatif dan signifikan terhadap minat beli. Secara simultan, ketiga variabel tersebut berpengaruh signifikan terhadap minat beli konsumen.Kesimpulan penelitian ini adalah kualitas produk, promosi, dan testimoni pelanggan berperan penting dalam meningkatkan minat beli konsumen terhadap produk macrame di Syaher Macrame Medan. Implikasi penelitian menegaskan pentingnya menjaga konsistensi kualitas produk, memperkuat strategi promosi, serta memanfaatkan testimoni pelanggan untuk meningkatkan daya tarik dan keputusan pembelian konsumen.

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