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ProBisnis : Jurnal Manajemen
Published by Lembaga Riset, Publikasi dan Konsultasi JONHARIONO
ISSN : 20867654     EISSN : 28087240     DOI : 10.62398
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership etc.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 891 Documents
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Analysis of Goods Distribution in Increasing Sales Volume at CV Perindo in Gunungsitoli City Gulo, Ardiven; Gea, Jeliswan Berkat Iman Jaya; Zebua, Serniati; Mendrofa, Martha Surya Dinata
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study analyzes the role of goods distribution in increasing sales volume at CV. Perindo, located in Gunungsitoli City. The research focuses on identifying the distribution system applied by the company, the challenges faced in the process, and the solutions adopted to overcome these obstacles. Using a qualitative approach, data were collected through interviews, observations, and documentation involving stakeholders directly engaged in the distribution process. The findings reveal that CV. Perindo employs both direct and intermediary distribution channels, supported by a structured delivery schedule and a defined distribution coverage area. These mechanisms have proven effective in expanding market reach and boosting sales volume, especially in strategic regions. Nevertheless, the company still encounters barriers such as delayed delivery, transportation difficulties, and uneven product availability. To address these issues, CV. Perindo has taken corrective measures, including optimizing logistics management, expanding its delivery fleet, and conducting routine monitoring. The study concludes that a well-managed distribution system significantly contributes to sustaining and increasing sales volume, while also strengthening customer satisfaction and competitive advantage.
Analisis Pemberian Kompensasi dalam Meningkatkan Kinerja Pegawai di Dinas Perumahan dan Kawasan Permukiman Kota Gunungsitoli Telaumbanua, Fidesman; Lahagu, Palindungan; Hulu, Fatolosa; Halawa, Odaligoziduhu
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kompensasi terhadap kinerja pegawai di Dinas Perumahan dan Kawasan Permukiman Kota Gunungsitoli. Kinerja pegawai merupakan aspek penting dalam pencapaian tujuan organisasi, khususnya dalam institusi pemerintahan yang bertanggung jawab terhadap pelayanan publik. Kompensasi sebagai bentuk apresiasi organisasi kepada pegawai memiliki peran strategis dalam mempengaruhi motivasi dan produktivitas kerja.Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi. Informan penelitian terdiri dari Kepala Bidang Perumahan, Prasarana, Sarana, dan Utilitas Umum, Kepala Sub Bagian Tata Usaha, serta tiga orang Penata Kelola Bangunan Gedung dan Kawasan Permukiman Ahli Muda. Analisis data menggunakan model interaktif Miles dan Huberman yang meliputi pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan.Hasil penelitian menunjukkan bahwa sistem kompensasi di Dinas Perumahan dan Kawasan Permukiman Kota Gunungsitoli telah sesuai dengan ketentuan pemerintah, meliputi gaji pokok, tunjangan, dan insentif. Namun, terdapat ketimpangan signifikan antara beban kerja dan kompensasi yang diterima pegawai. Pegawai dengan intensitas kerja tinggi, termasuk yang sering lembur hingga dini hari, menerima kompensasi yang sama dengan pegawai yang memiliki beban kerja lebih ringan. Ketidakadilan dalam pemberian insentif dan fasilitas kerja yang kurang memadai turut menghambat optimalisasi kinerja pegawai. Penelitian ini menyimpulkan bahwa meskipun kompensasi telah diberikan sesuai regulasi, efektivitasnya dalam meningkatkan kinerja pegawai belum optimal karena tidak mencerminkan proporsionalitas beban kerja dan tanggung jawab yang diemban.
Pengaruh Persepsi Dan Preferensi Konsumen Terhadap Keputusan Pembelian Pada PT. Alamjaya Wirasentosa Kota Gunungsitoli Aceh, Masmunira; Zalukhu, Yuterlin; Zai, Kurniawan Sarototonafo; Harefa, Idarni
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini dilatarbelakangi oleh terjadinya perbedaan persepsi dan preferensi konsumen dalam melakukan keputusan pembelian. Sehingga membuat beberapa jenis produk mengalami penurunan penjualan dan mengakibatkan produk kedaluwarsa (expired). Penelitian ini bertujuan untuk mengetahui pengaruh persepsi dan preferensi konsumen terhadap keputusan pembelian pada PT. Alamjaya Wirasentosa Kota Gunungsitoli. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner kepada 63 responden. Instrumen yang digunakan berupa angket dengan skala likert. Teknik analisis data yalng digunalkaln aldallalh analisis regresi berganda dengan menggunakan bantuan program SPSS versi 26. Berdasarkan hasil penelitian, peneliti memperoleh kesimpulan yakni berdasarkan hasil uji f variabel X1 (Persepsi) dan X2 (Preferensi) memiliki pengaruh secara simultan terhadap variabel Y (Keputusan Pembelian) yakni dengan perolehan nilai signifikansi 0,000 < 0,05. Berdasarkan hasil tersebut, membuktikan bahwa Ha diterima dan Ho ditolak. Berdasarkan hasil uji t variabel X1 (Persepsi) berpengaruh positif dan signifikan terhadap variabel Y (Keputusan pembelian) dengan nilai sebesar 16,444 dan tingkat signifikansi 0,000. Variabel X2 (Preferensi) berpengaruh positif dan signifikan terhadap variabel Y (Keputusan pembelian) dengan nilai sebesar 2,386 dan tingkat signifikansi 0,020. Berdasarkan hasil perhitungan nilai koefisien determinasi (R Square) yaitu sebesar 668 sehingga secara keseluruhan dapat dikatakan bahwa persepsi dan preferensi mempengaruhi keputusan pembelian sebesar 86,8%. Untuk sisa 13,2% dipengaruhi oleh faktor-faktor lain.
Pengaruh Content Marketing dan Celebrity Endorse Terhadap minat beli gen-z Pada produk fashion Merek ARJ88 DI Kota Mataram Abror, Haekal Malik; Ilhamudin, M.
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh Content marketing dan Celebrity endorse terhadap Minat Beli Gen Z pada produk fashion merek ARJ88 di Kota Mataram. Penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah Gen Z pengikut akun social media ARJ88 di Kota Mataram, dengan jumlah populasi yang tidak diketahui secara pasti. Sampel penelitian berjumlah 100 responden, dihitung menggunakan rumus bernoulli. Variabel terikat dalam penelitian ini adalah Minat Beli, sedangkan variabel bebasnya adalah Content marketing dan Celebrity endorse. Teknik analisis data yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa Content marketing dan Celebrity endorse berpengaruh positif dan signifikan terhadap Minat Beli Gen Z pada Produk Fashion merek ARJ88 di Kota Mataram. Secara simultan, kedua variabel tersebut memberikan kontribusi sebesar 44,9% Minat Beli, sedangkan sisanya sebesar 55,1% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.
Analysis of Additional Employee Income Provisions in Improve Employee Performance at The Ulunoyo District Office South Nias Regency Ndruru, Rainelda Rosalia; Zega, Yamolala; Telaumbanua, Eliagus; Waruwu, Sukaaro
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study analyzes the provision of Additional Employee Income (Tambahan Penghasilan Pegawai/TPP) in enhancing employee performance at the Ulunoyo Subdistrict Office, South Nias Regency. The research is motivated by the phenomenon that, despite the implementation of TPP, some employees still show low discipline, absenteeism, and lack of service quality. The study employs a qualitative approach with data obtained through interviews, observation, and documentation involving key informants such as the subdistrict head, secretary, section chiefs, and staff members. The findings reveal that the TPP policy has a positive impact on employee motivation and performance; however, its implementation faces several challenges, including weak discipline, low awareness of responsibilities, and limited supervisory mechanisms. The results suggest that the effectiveness of TPP depends not only on financial incentives but also on non-financial factors such as leadership, work environment, and employee commitment. Strengthening monitoring, improving employee discipline, and ensuring fair distribution of incentives are necessary to optimize performance outcomes. This research contributes to the discourse on public sector human resource management and provides insights for local governments in enhancing bureaucratic performance.
The Effect of Promotion on Mobile Phone Purchase Decisions at CV Tricomsel Gunungsitoli-Nias Zebua, Putra Bakti; Telaumbanua, Aferiaman; Mendrofa, Yupiter; Bate'e, Maria Magdalena
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study examines the influence of promotion on consumer purchasing decisions of mobile phone products at CV. Tricomsel Gunungsitoli-Nias. Promotion is considered a crucial element in the marketing mix that shapes consumer behavior and purchasing patterns. A quantitative research approach was employed, using primary data collected through questionnaires distributed to 62 respondents selected via simple random sampling from a population of 160 consumers. The research instruments were tested for validity and reliability, and the data were analyzed using simple linear regression, t-test, and coefficient of determination (R²). The findings reveal that promotion has a positive and significant effect on purchasing decisions. The regression coefficient (B = 0.588) indicates a positive relationship, with a calculated t-value of 7.764, which exceeds the t-table value. Furthermore, the significance level (0.000) is below 0.05, confirming the strong effect of promotion on purchasing behavior. The R² value of 0.501 demonstrates that 50.1% of purchasing decisions are explained by promotional activities, while the remaining 49.9% are influenced by other factors not addressed in this study. These results highlight the importance of developing innovative promotional strategies to strengthen competitiveness in the mobile phone retail industry, particularly within the local market context of Gunungsitoli-Nias.
Analysis of the Factors of Delay in the Delivery of Village Fund Accountability Report in the Department of Community and Village Empowerment (PMD) Gunungsitoli City Hia, Yarni Deslina; Mendrofa, Syah Abadi; Halawa, Odaligoziduhu; Hulu, Fatolosa
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study analyzes the factors causing delays in the submission of Village Fund Accountability Reports (LPJ) at the Community and Village Empowerment Agency (PMD) of Gunungsitoli City. The research employs a qualitative descriptive approach by conducting interviews, observations, and documentation with eight key informants consisting of agency staff and village officials. The findings reveal that the delays are influenced by both internal and external factors. Internal factors include limited human resource capacity, inadequate understanding of reporting regulations, poor time management, and insufficient technical training. External factors consist of limited access to technology and internet networks, complex administrative verification processes, geographical constraints, and inconsistent regulatory changes. These challenges often result in postponed disbursement of subsequent funds, disruption of development programs, and declining public trust in village governance. The study recommends strengthening technical guidance, enhancing administrative efficiency, expanding the use of digital reporting systems, and implementing sanctions and incentives to improve accountability and timeliness. The results highlight the urgent need for integrated solutions to improve transparency, efficiency, and governance in the village financial reporting process.
The Effect of Service Leadership and Coworker Support on Employee Retention at Ulunoyo Community Health Center South Nias Regency Buulolo, Sanida; Waruwu, Eliyunus; Gulo, Heniwati; Buulolo, Nanny Artatina; Halawa, Forman
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study investigates the influence of service leadership and coworker support on employee retention at Ulunoyo Community Health Center, South Nias Regency. High employee turnover in the past three years has disrupted health service continuity and effectiveness. Service-oriented leadership and coworker support are assumed to be significant factors influencing retention in public health institutions. A quantitative approach was employed using a saturated sampling technique involving all 44 employees of Puskesmas Ulunoyo. Data were collected through questionnaires measured by a Likert scale, which had been tested for validity and reliability. Analysis was conducted using classical assumption tests and multiple linear regression with SPSS software. The findings reveal that service leadership positively and significantly affects employee retention, coworker support positively and significantly influences retention, and both variables simultaneously contribute significantly to employee retention. These results suggest that effective human resource management through service leadership and supportive coworker relationships enhances employee loyalty and reduces turnover intention. The study highlights the importance of strengthening service-based leadership practices and fostering coworker support to improve organizational sustainability. For healthcare institutions, this research provides valuable insights into designing strategies that not only enhance retention but also improve overall service quality for the community.
The Effect of Total Quality Management (TQM) on Customer Satisfaction at UD Fani Mabel Products Gea, Iman Kasih; Gea, Jeliswan Berkat Iman Jaya; Zai, Kurniawan Sarototonafo; Bate'e, Maria Magdalena
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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This study investigates the influence of Total Quality Management (TQM) on customer satisfaction at UD. Fani Mabel, a local panglong business in Nias. The research was motivated by persistent challenges, such as inconsistent product quality, delivery delays, and limited responsiveness to customer complaints, which highlight the suboptimal implementation of TQM principles. The objective of this study is to determine whether TQM significantly affects customer satisfaction and to measure the extent of its impact. A quantitative research method with an associative approach was employed, involving a population of 43 individuals consisting of employees and customers. Data collection was conducted through observation and questionnaires using a Likert scale. The data were analyzed using validity and reliability tests, simple linear regression, correlation coefficients, and hypothesis testing with SPSS version 26. The findings indicate that TQM dimensions customer focus, continuous improvement, and employee involvement have a positive and significant influence on customer satisfaction. This suggests that the better the application of TQM, the higher the satisfaction achieved by customers. The study concludes that enhancing consistency in product quality, standardizing production processes, and improving service responsiveness are crucial for achieving sustainable customer satisfaction at UD. Fani Mabel.
The Influence of Brand Image and Service Quality on Indihome Customer Loyalty at PT Telekomunikasi Indonesia (Telkom) in Gunungsitoli City Telaumbanua, Rinta Astuti; Mendrofa, Yupiter; Zalukhu, Yuterlin; Bate'e, Maria Magdalena
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The rapid advancement of communication technology and the increasing demand for internet access have intensified competition among internet service providers in Indonesia. IndiHome, as a leading product of PT. Telekomunikasi Indonesia (Telkom), faces challenges in sustaining customer loyalty, particularly in regions such as Gunungsitoli City where infrastructure limitations often lead to unstable connections and delayed technical responses. This study aims to analyze the influence of brand image and service quality on customer loyalty toward IndiHome in Gunungsitoli. A quantitative approach was employed, with data collected through questionnaires distributed to 73 customers. The research variables included brand image and service quality as independent variables, and customer loyalty as the dependent variable. Data analysis was conducted using validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and the coefficient of determination. The findings reveal that brand image has a positive and significant effect on customer loyalty. Similarly, service quality also exerts a positive and significant influence on customer loyalty. Simultaneously, both brand image and service quality significantly affect loyalty. The coefficient of determination (R²) of 0.529 indicates that 52.9% of customer loyalty is explained by these two variables, while the rest is influenced by other factors not examined in this study.

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