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Hamim Zaky Hadibasyir
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Lembaga Pengembangan Publikasi Ilmiah dan Buku Ajar, Universitas Muhammadiyah Surakarta, Gedung Induk Siti Walidah lt. 5, Pabelan, Kartasura, Kab. Sukoharjo, Provinsi Jawa Tengah, 57169
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Abdi Geomedisains
Published by Universitas Muhammadiyah Surakarta
ISSN : 27461165     EISSN : 27461157     DOI : 10.23917
Core Subject : Health, Science, Social,
Dentistry Earth & Planetary Sciences Environmental Science Medicine & Pharmacology Nursing
This journal publishes articles regarding community service and or engagement activities conducted by a researcher, scientist, student, and academia. The focus and scope of this journal are main problems in community in areas, but not limited to: - Geography - Pharmacy - Dentistry and - Health sciences, and other related natural science disciplines
Arjuna Subject : Umum - Umum
Articles 71 Documents
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Peningkatan Pemasaran Produk pada Kelompok Wanita Tani Sri Rejeki di Desa Cabeyan Sukoharjo Nugraheni, Ambar Yunita; Purbasari, Heppy; Utami, Wahyu; Cholisoh, Zakky; Nurwaini, Setyo; Kusumowati, Ika Trisharyanti Dian; Wikantyasning, Erindyah Retno; Munawaroh, Rima; Hanwar, Dedi; Larasati, Arindra; Ramdani, Tasya Eka
Abdi Geomedisains Vol. 6, No. 1, June 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/abdigeomedisains.v6i1.10989

Abstract

Kelompok Wanita Tani (KWT) Sri Rejeki in Cabeyan Village, Sukoharjo, is a community of women actively engaged in plant cultivation and the production of instant herbal products such as ginger and temulawak (curcuma). However, their product marketing activities are still limited to conventional methods and have not yet reached digital marketing platforms. This community service activity aimed to enhance the knowledge and skills of KWT members in digital product marketing through educational sessions and practical training. The methods used included interactive lectures, group discussions, and hands-on practice related to the use of social media and e-commerce platforms. The educational materials covered product marketing and basic understanding of Break Even Point (BEP) calculation. A total of 18 active KWT members and 5 teenagers participated in this activity. The participants' knowledge test results before (pre-test) and after (post-test) the educational session showed an increase in the average knowledge level, from the fair category (63.77%) to the good category (97.10%). KWT members began to understand the importance of market segmentation, slogan development, and the use of digital platforms such as WhatsApp Business, Instagram, and Shopee. This activity demonstrated that participatory training could equip participants with practical skills to improve their product marketing strategies. It is recommended that an internal marketing team be formed and continuous mentoring provided to optimize digital marketing efforts and product legality aspects such as PIRT (Home Industry Food Permit) and halal certification.

Page 8 of 8 | Total Record : 71

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