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Rustono Farady Marta
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INDONESIA
ASPIRATION Journal
Published by ASPIKOM Korwil.Jabodetabek
ISSN : -     EISSN : 27231461     DOI : 10.56353/aspiration
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
"ASPIRATION" as the acronym of ASPIKOM Jabodetabek International Research Journal of Communication was launched in July 2020 and is published by ASPIKOM Jabodetabek Region, incorporation with APJIKI (Indonesian Association of Communication Science Publisher) and ISKI (Association of Indonesian Communication Scholars). "ASPIRATION" is a double-blind peer review, open access, and scholarly journal that provides 7 traditions on communication studies. This journal publishes twice a year (July and November).
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 50 Documents
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CONSTRUCTION OF KOTA TUA AS CULTURAL HERITAGE AREA ON @KOTATUA.JKT Safira Hasna; Sunuantari, Manik; Arianti, Gusmia; Klicek, Tamara
ASPIRATION Journal Vol. 5 No. 1 (2024): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

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Abstract

Kota Tua Jakarta area has become a popular tourist icon of the capital city and has even been nominated as a World Heritage Center by UNESCO. This designation is based on buildings in Kota Tua area that emphasize cultural heritage. Kota Tua Jakarta area is currently managed by the Area Management Unit (UPK) under the Kemenkraf DKI Jakarta. The utilization of Instagram social media is used to promote tourist visits to Kota Tua area.The objective of this research is to understand the construction of meaning of Kota Tua Cultural Heritage and to identify the framing of Kota Tua as a Cultural Heritage Area on @kotatua.jkt Instagram account. The theory used in this research is the construction of reality and framing analysis of Robert Entman, as well as Gamson and Modigliani. The unit of analysis in this research is four Instagram contents that display the Cultural Heritage tourist destinations of Kota Tua Jakarta.The results showed that among the four Cultural Heritage Area contents on Instagram managed by UPK have the historical value of the struggle and the sense of collectiveness of the Batavia community which has now renamed Jakarta. The philosophy of collective cooperation known as “gotong royong”, serves as the fundamental philosophy of Indonesian society. These content represent a strategy employed by UPK to guide the audience’s thinking towards preserving the cultural values of the nation.
USING @RILIV INSTAGRAM CONTENT TO EDUCATE ABOUT INTERGENERATIONAL TRAUMA Arviani, Melva; Pratiwi, Mutia Rahmi; Yusriana, Amida; Dwi Adnjani, Made
ASPIRATION Journal Vol. 5 No. 1 (2024): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

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Abstract

Abstract The transition from traditional to digital media has brought forth significant developments in the field of education, particularly in parenting. Instagram is one of the digital platforms that has been effectively used as a teaching tool, particularly in this study that examines the issue of intergenerational trauma. The effects of intergenerational trauma on parenting styles that provide care for future generations are harmful that they have given rise to a new term, toxic parenting. Trough Instagram , The @Riliv account educates parents on prior traumas that affect parenting styles. Furthermore, it is expected that parents would gain more knowledge about parenting from Instagram media. This research uses a qualitative content analysis method based on Toxic parenting theory, and intergenerational trauma theory to analyze Instagram media content in order to address the community’s educational needs. The object of the research itself is Instagram @Riliv visual content about the Intergenerational Trauma phenomenon in posts on September 26, 2021, May 9, 2022, and June 20, 2022. The research findings are the unresolved childhood trauma that can be handed down through generations. As the solution, being more aware and faster in handling breaking the trauma chain can lead up to a harmonious family. This research can be expanded into other fields of media research. Keywords : Technology Communication and Media, Parenting, Intergenerational Trauma Abstrak Pengalihan media konvensional menjadi media digital membawa perubahan baru dalam dunia edukasi khususnya Parenting. Instagram menjadi salah satu media digital yang berhasil dimanfaatkan sebagai media edukasi terkhusus dalam penelitian ini digunakan dalam fenomena terjadinya Intergenerational Trauma. Dampak dari Intergenerational trauma membahayakan bagi pola asuh orang tua dalam memberikan pengasuhan kepada generasi berikutnya akibatnya memunculkan istilah baru yakni Toxic Parenting. Melalui media instagram, akun @Riliv mengedukasi para orang tua untuk menyadari adanya trauma masa lalu yang berdampak pada pola pengasuhan anak. Selain itu melalui media Instagram diharapkan para orang tua juga lebih banyak belajar mengenai dunia Parenting. Penelitian ini menggunakan metode Analisis isi kualitatif dengan menggunakan teori Toxic parenting, dan teori Intergenerational trauma yang bertujuan untuk menganalisis konten media Instagram dalam memenuhi kebutuhan edukasi masyarakat. Objek penelitian itu sendiri berupa konten visual Instagram @Riliv tentang fenomena Intergenerational trauma dalam postingan pada tanggal 26 September 2021, 9 Mei 2022, dan 20 Juni 2022. Hasil temuan penelitian adalah trauma masa lalu yang tidak dapat diselesaikan akan menjadikan trauma yang dapat diwariskan ke generasi berikutnya, semakin menyadari dan cepat dalam penanganan pemutusan rantai trauma tersebut dapat melahirkan keluarga yang harmonis. Penelitian ini dapat dilanjutkan dalam penelitian diranah media lainnya. Kata kunci : Tekhnologi Komunikasi dan Media, Pola Asuh, Intergenerational Trauma
POLITICAL IMAGE CONSTRUCTION OF FEMALE ARTIST POLITICIANS IN ONLINE MEDIA FRAMING Tri Santi, Endang; Marthalena; Berthanila, Rethorika; Pulung S. Perbawani
ASPIRATION Journal Vol. 5 No. 1 (2024): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

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Abstract

The political image of female politicians and artists on the political stage is still a hot and interesting topic of discussion in society. Many people still believe that celebrity politicians, especially women, only rely on popularity to win and be elected as members of the House of Representatives. It is not only limited to that, the participation of female artist politicians could be based on government policy regarding a 30% quota, or it could also be due to political education and the influence of technology that has encouraged female artists to be present in the political field. However, negative images and assumptions still prevail due to the construction of artists being chosen just because they are popular to gain votes. Therefore, this research aims to see how the media frames news so that it can construct the audience's thoughts about the political image of female politicians and artists. This research uses a qualitative method using Robert M. Entman's framing analysis approach, where the analysis uses four elements which have become the basis for analysis to dissect how Kompas.com and Tempo. co media frame news. The results of this research show that the political image of female celebrity politicians as members of the House of Representatives still lacks trust from the public. This cannot be separated from the fact that the highlighted news does not cover much about their performance as members of the People's Representative Council, but more about their style and style. their lives as artists. Therefore, the suggestions and recommendations recommended are that, apart from politicians, artists must continue to show consistent performance as members of the people's representatives, they must also be supported by media reports which must highlight their performance, professionalism and abilities as politicians. In this way, the image of artist politicians in society can change to be more trusting and supportive of the role of artists in government. Furthermore, the researcher hopes that this scientific work can provide scientific development and contribute to efforts to build a good political climate.
COMBINING THE MAGIC OF ARTIFICIAL INTELLIGENCE (AI) IN CULTURAL WISDOM Suryani, Ita; Rustono Farady Marta; Beby Chandra Wijaya; Gustina Romaria; Engliana
ASPIRATION Journal Vol. 5 No. 1 (2024): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

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Abstract

In the modern era dominated by technological advancements, artificial intelligence (AI) has become an extraordinary phenomenon. The effort to utilize technological advances to preserve, develop, and honor cultural heritage is known as combining the magic of artificial intelligence with cultural wisdom. The purpose of this study is to find out how artificial intelligence (AI), with its unique capabilities and technology, is an effective tool to maintain, promote, and enrich cultural wisdom. The case study methodology, combined with the qualitative approach, is used in this study. The conclusion of this study suggests using a case study methodology combined with an iterative process. The results show that through advanced technology, artificial intelligence (AI) helps maintain language, literature, art, music, and the natural environment with cultural value. Keywords: Artificial Intelligence, Local Wisdom
COMMODIFICATION AND FRAMING OF NEWS IN THE ISSUE OF RATIFICATION OF THE RUU TPKS Lusianawati, Hayu; Syafuddin, Khairul
ASPIRATION Journal Vol. 5 No. 2 (2024): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v5i2.49

Abstract

The Sexual Violence Crime Bill (RUU TPKS) was ratified by Indonesia's Parliament (DPR RI) on April 12, 2022, generating significant public interest that peaked between April 10-16, 2022. Online media outlets capitalized on this momentum. This study examines news framing by three media outlets using framing theory and ekspression concepts through qualitative framing analysis. Results show that during April 10-16, 2022, Suaramerdeka.com published 3 articles on RUU TPKS, while Kompas.com published 35 and CNNIndonesia.com published 18. Kompas.com's extensive coverage reflects its business-oriented approach, engaging in commodification practices for political-economic interests. Nevertheless, Kompas.com maintained balanced reporting with sufficient moral content to educate the public about protection for sexual crime victims, unlike CNNIndonesia.com and Suaramerdeka.com, whose coverage lacked moral framing.
ONLINE MEDIA AND WOMEN'S EMPOWERMENT: ANALYZING THE IMPACT OF VIRTUAL COMMUNITIES IN INDONESIA Briandana, Rizki; Sofian, Muhammad Raqib Mohd
ASPIRATION Journal Vol. 5 No. 2 (2024): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v5i2.99

Abstract

This study aims to analyze the empowerment carried out by virtual communities in Indonesia, focusing on the Sahabat Ibu Pintar community. This study explores the role of members and the level of interaction in the community as part of women's empowerment efforts. The method used in this study is netnography, with data collection techniques through interviews and observations. The results of the study indicate that economic empowerment is the main driver of activity in this virtual community. Typologically, the Sahabat Ibu Pintar community is a community formed through organizational support to run empowerment programs. In order to increase economic empowerment, this community provides access to work for its members, as well as holding online and offline training. In addition, the empowerment of this community is highly dependent on the participation and interaction of its members. Based on the purpose of communication, interactivity in this community is formed through various communication patterns, both between users and the system, between users, and between users and documents. The interactions that occur in this community contribute to expanding networks and opening up opportunities for its members to improve economic welfare.
REPRESENTATION OF WOMEN AS OBJECTS OF CONSUMERISM (CRITICAL DISCOURSE ANALYSIS ON PAYLATER SERIES IN EPISODES 1 AND 2) Tripalupi, Merry Fridha; Irawan, Rahmat Edi; Duile, Timo
ASPIRATION Journal Vol. 6 No. 1 (2025): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v6i1.101

Abstract

Impulsive buying behavior is increasingly becoming a trend after the existence of marketplaces that make it easier for consumers to buy an item. Currently, active e-commerce users in Indonesia continue to grow with increasingly massive digital activities. Fashion is an item that is more purchased by women in online shopping. The persuasion of advertisements featuring products that claim to perfect women's appearance is a hot-selling commodity. The depiction of the entanglement of consumerism is shown in the Pay Later series. This series tells the story of Tika, the main character, who becomes the object of consumerism. By using the critical discourse analysis method of Sara Mills, which focuses on feminism and in line with this research, which is based on the theory of postmodern feminism, the results show the subject-object position that this series provides an overview of women as objects of consumerism where looking beautiful with beautiful goods is a requirement for women to look more attractive. The use of pay later, which provides flexibility in terms of payment, is attractive to the main character without being accompanied by adequate financial literacy skills. This is what makes the main character get entangled in paying later debt. The high interest rate and relatively short deadline are the problems that are then faced. For the sake of appearing charming, the main character is haunted by debt collectors in his daily life.
LOMBOK TOURISM SENTIMENT ANALYSIS WITH SOCIAL MEDIA MONITORING Sari, Wulan Purnama; Irena, Lydia; Oktavianti, Roswita
ASPIRATION Journal Vol. 5 No. 2 (2024): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v5i2.102

Abstract

Previous studies have shown that media monitoring provides significant benefits for the development of organizations or companies. The objective of this study is to analyze the sentiment surrounding Lombok tourism using social media monitoring. This research employs a quantitative method with a positivist paradigm and utilizes the Brand24 media monitoring tool. This research concludes that sentiment analysis towards Lombok and Mandalika tourism shows a dominant positive sentiment. Social media plays a key role in shaping perceptions of Lombok tourism, with Instagram being the dominant platform, while online news continues to have a big impact, with travel influencers playing a significant role in shaping tourist opinion
REDEFINING CULTURAL DIMENSIONS: THE LIVED EXPERIENCES OF INDONESIAN INTERNATIONAL STUDENTS IN ASIA Fernando, Joshua; Supiyandi, Andi; Sulistiawati, Asri; Apriza, Dwi Kartini
ASPIRATION Journal Vol. 5 No. 2 (2024): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v5i2.105

Abstract

Many Indonesian Diaspora are studying as international students at various universities worldwide. Cross-cultural communication plays a vital role in actualizing Indonesian students, especially in interacting with local residents. This study aims to determine the pattern of cross-cultural interaction and understand the six cultural dimensions in the Asian continent through the perspective of the Indonesian Diaspora, namely Indonesian students abroad. This research examines the construction of meaning that occurs using research instruments in the form of in-depth interviews and documentation studies in the perspective of Hofstede's Cultural Dimension Theory. This research is based on the cross-cultural communication paradigm, namely dialectics as an integration between functionalist and critical paradigms with a descriptive qualitative research approach. The study results indicate a discrepancy between Hofstede's functional data and the social reality experienced by diaspora students. Several cultural dimensions, such as power distance, individualism vs collectivism, and indulgence vs restraint, experience reinterpretation in everyday social practices. Communities with low individualism scores tend to be closed to foreigners, while collectivist societies show openness and responsiveness to newcomers. These findings confirm that cultural dimensions are contextual and dynamic and are greatly influenced by the negotiation of meaning in intercultural social interactions. Thus, this study enriches the understanding of cultural flexibility and the importance of a micro approach in reading cross-cultural communication in international education.
POLITICAL COMMUNICATION OF THE INCUMBENT REGENT OF BANGGAI TO INCREASE ELECTABILITY IN THE 2024 BANGGAI REGIONAL ELECTION CONTESTATION Setiadi, Muh. Darmawan; Sadono, Teguh Priyo; Tachopisalwong, Attanan
ASPIRATION Journal Vol. 5 No. 2 (2024): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

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Abstract

This study examines the political communication implemented by the incumbent Regent of Banggai in an effort to increase electability in the 2024 Banggai Regional Election. Amidst increasing voter rationality and the complexity of local political dynamics, political communication has become a crucial instrument for building image, expanding support, and strengthening leadership legitimacy. This study uses a qualitative approach with a case study design and applies Harold D. Lasswell's communication model of Who says what in which channel to whom with what effect? to analyze the communication carried out. The main informants in this study consisted of eight figures, including the incumbent, his winning team, and coalition party leaders. The results show that the incumbent acts as the main communicator with a political narrative that emphasizes development success, increased regional budget (APBD), religious character, and social closeness. The communication channels used include formal channels (mass media, billboards, and government forums), informal channels (field visits, face-to-face), and digital channels (Instagram, TikTok, and Facebook), which are tailored to voter segmentation, such as religious voters, millennials, rational voters, and swing voters. The communication effects showed a significant increase in electability, public engagement, and the formation of a positive image of the incumbent as a religious, responsive, and visionary leader. By integrating a media convergence approach, values-based messaging, and structured audience segmentation, the incumbent's political communication strategy proved effective in maintaining and expanding public support. This research contributes to the development of political communication studies, particularly in the local context and regional head elections.

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