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Journal of Management Analytical and Solution

jomas
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Published by Universitas Sumatera Utara

ISSN : - EISSN : 27766276 DOI : 10.32734

Core Subject : Science,

Decision Sciences, Operations Research & Management

Finance, Human Resource, Operational Strategy, Marketing, Entrepreneurship, Digital Business, E-Commerce

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 75 Documents

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Experiential Marketing Strategy To Enhance The Interest Of Visitors Of Liwa Botanical Garden Indriyani, Susi; Aprilia Hari Purnama
Journal Of Management Analytical and Solution (JoMAS) Vol. 1 No. 3 (2021): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Liwa Botanical garden is an ecotourism objectwhich prioritizes the development of conservation and protection of biodiversity. Liwa Botanical gardens, located in West Lampung Regency, is located on the ridge of the Bukit Barisan Mountains with cool air and beautiful panoramas, so that visitors will be spoiled by beautiful natural scenery. This is a good potential to get visitors who want to enjoy natural beauty tourism. The study aims to determine the effect of experiential marketing strategies on public interest in visiting the Liwa Botanical gardens. This research is a quantitative research by conducting a survey to visitors of Liwa Botanical garden randomly. The results of the study simultaneously use sense, feel, think, act, and relate as variables which aresignificant to people's interest in visiting the Liwa Botanical gardens. The findings of this study are that visitors are strongly influenced by the cool atmosphere of the botanical gardens, and the experience is pleasant and gives an impression during their visit.

Analysis of The Effect of Institutional Ownership Profitability, Sales Growth And Leverage On Tax Avoidance On Construction Subsector Companies Listed On The Indonesia Stock Exchange indrawan, muhammad isa indrawan; Rindi Andika; Abdul Razak Nasution; Henry Aspan; Solly Aryza
Journal Of Management Analytical and Solution (JoMAS) Vol. 1 No. 3 (2021): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

This study aims to analyze the Effect of Institutional Ownership, Profitability, Sales Growth, and Leverage Against Tax Avoidance In Construction Subsector Companies listed on the Indonesia Stock Exchange in 2017 â€“2019, this research consists of 16 Construction Subsector companies listed on the Stock Exchange Indonesian Effect. by using the type of associative research analysis with data design the panel is a combination of time series data and cross-sectional data. The type of data used is panel data (pooled data), Regression analysis panel data with Fixed Effect Model (FEM) estimation method and reviews 10 SV programs. Hypothesis testing carried out is the Coefficient of Determination Test (R Square), F Test, and t-test. The results of the study show that the institutional ownership variable affects negative and positive effects on tax avoidance, Profitability Variable positive effect, and positive effect on tax avoidance. Variable Sales growth has a positive and positive effect on tax evasion. Leverage has a negative and positive effect on tax evasion.

Influence of Institutional Support And Entrepreneurial Self-Efficacy On Business Performance Of Women Entrepreneurs In Medan City Arika Ulayya Harahap; Yasmin Chairunisa Muchtar
Journal Of Management Analytical and Solution (JoMAS) Vol. 1 No. 3 (2021): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

This study aims to determine and analyze institutional support and entrepreneurial self-efficacy in achieving business performance of women entrepreneurs in Medan City. The population of this study was 150 women entrepreneurs in Dinas Perdagangan Medan City and the number of sample was 60 women entrepreneurs with a random sampling technique. The research data were obtained from interviews and distributing research questionnaires to women entrepreneurs in Dinas Perdagangan Medan City. The analysis technique uses multiple linear regression analysis. The results of this study indicate that simultaneously institutional support and entrepreneurial self-efficacy has a positive and significant effect on institutional support and entrepreneurial self-efficacy of women entrepreneurs in Dinas Perdagangan Medan City. The results of the research partially showed that institutional support and entrepreneurial self-efficacy each had a positive and significant effect on the business performance of women entrepreneurs in Dinas Perdagangan Medan City

The Effect Of Knowledge Transfer And Family Environment On Business Sustainability Family In Cemara Asri Medan Mellisa Angelie; Inneke Qomariah Lubis
Journal Of Management Analytical and Solution (JoMAS) Vol. 2 No. 1 (2022): Journal of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

The difficulty of building a new business is a must for business owners to get a successor. The problem of family business sustainability from the beginning is often the business that was painstakingly established by the first generation to be lost in the second or third generation so for now the sustainability of family businesses has always been a special concern for families. With the transfer of knowledge, of course, it will be an added value in advancing the family business and it is not surprising that many families try the knowledge of their successors first before actually giving up their business to the successors. In addition, in continuing the business, support from the family environment is very important for the successor because in addition to being able to provide encouragement, the family environment can also provide a sense of security for the successor to study well because there is still supervision from the family before it is actually managed directly by him. alone. This research uses quantitative descriptive research. The data analysis technique that will be used in this research is multiple linear regression analysis. The measurement scale used is a Likert scale. Simultaneously or partially there is a significant influence between the variables of knowledge transfer and family environment on business sustainability in Cemara Asri Medan.

Transformation of Organizational Cultural Values And Performance of Millennial Generation Lecturers of The University of North Sumatra Arif Qaedi Hutagalung; Amlys Syahputra Silalahi; Doli Muhammad Jaâ€™far Dalimunthe; Adika Fajar Putra
Journal Of Management Analytical and Solution (JoMAS) Vol. 1 No. 3 (2021): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

This research aims to test the effect of the transformation of organizational cultural values on the performance of millennial lecturers. The data analysis techniques used are multiple linear analysis and descriptive statistical analysis. The determination of the sample was done by slovin margins of error method of error amounting to 10% of the total number of permanent lecturers of civil servants / non civil servants as many as 249 people and produced a sample of 71 people. Cultural transformation is measured by the dimensions of vision and mission; External environment; Willingness to achieve goals; Organizational image; Lecturer's needs and objectives; Interpersonal relationships; and Leadership. The results showed that the transformation of organizational cultural values at the University of North Sumatra had a positive barbarslot influence on the performance of millennial lecturers. These results show that the better implementation of the transformation of the cultural values of the University of North Sumatra will lead to improved performance of millennial lecturers. This research is expected to be used as input for the University to be able to pay attention and fulfill and fully support the needs of millennial lecturers of the University of North Sumatra to improve the performance of lecturers.

Analysis of Stakeholder Perception On Transparency, Accountability And Effectivity In School Operational Assistance Funds Management For Junior High School Level In North Aceh Regency Dahliana; Nazâ€™aina; Khaddafi, Muammar
Journal Of Management Analytical and Solution (JoMAS) Vol. 1 No. 3 (2021): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

This study aims to analyze the differences in perceptions of internal stakeholders and external stakeholders about transparency, accountability and effectivity in the management of School Operational Assistance (BOS) funds in 97 State junior high schools in North Aceh Regency. The sample in this study is divided into two groups, they are the internal stakeholders group who is consisting of 97 principals, 97 vice principals, 97 treasurers and 97 committee chairs which is obtained by the saturated sample method, while external stakeholders are 392 guardians of students which is obtained from the slovin formula by using random sampling method. The types of data used are primary data in the form of respondents' answers to research questionnaires, observations and interviews and secondary data are literature studies and Basic Education Data for 97 State junior high schools in North Aceh Regency. The data analysis method used is the Mann Whitney Test. The results of this study found that there is a significant difference between the perceptions of internal stakeholders and external stakeholders about transparency, accountability and effectivity of BOS fund management at State Junior High Schools in North Aceh Regency

Traditional Warung Strategy In The Face Of Business Competition With Modern Stores (Study In Medan Helvetia District) Ainun, Ainun Mardhiyah
Journal Of Management Analytical and Solution (JoMAS) Vol. 2 No. 1 (2022): Journal of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Modern retail activities in Indonesia are currently experiencing development, have entered residential areas close to the community. The type of retail trade is divided into two, namely modern retail represented by supermarkets, hypermart and minimarkets such as alfamart, indomaret and others, while traditional retail is directly represented by traditional stalls located in traditional markets and settlements. This research was conducted in Medan Helvetia Subdistrict of Medan City of North Sumatra. This research was conducted to traditional stall business owners in the hopes of knowing what factors can affect business competition between traditional stalls and modern stores and also know what impact occurs in business competition between traditional stalls and modern stores and know the strategy of traditional stall owners in undergoing business competition with modern stores. Medan Helvetia Subdistrict area is used as a research location because Helvetia District is one of the Districts in Medan City that some residents have the livelihood of retail business (in this case traditional stalls). After conducting research on what factors can affect business competition between traditional stalls and modern stores and also know what impact occurs in business competition between traditional stalls and modern stores and know the strategy of traditional stall owners in undergoing business competition with modern stores on traditional stall owners in Medan Helvetia District,Â Then the researcher will get information about what factors can affect business competition between traditional stalls and modern stores and also know what impact occurs in business competition between traditional stalls and modern stores and know the strategy of traditional stall owners. To achieve these goals, the methods or approaches used in this study are descriptive with qualitative approaches. The results obtained are concerned that the factors that affect business competition between traditional stalls and modern stores are prices, location, service and product completeness. The existence of modern stores is not so influential on traditional stalls because they pay attention to competing strategies, namely by paying attention to prices, location, service and product completeness

Brand Equity As An Interveing Variable In The Relationship Between Celebrity Endorser And The Firmâ€™s Performance Of Medan City Cakes Siregar, Findi Ruzika Audini; Riza Fanny Meutia
Journal Of Management Analytical and Solution (JoMAS) Vol. 2 No. 1 (2022): Journal of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

This research aims to analyze the celebrity endorser on the performance of the Medan City cakes through brand equity as an intervening variable. The target population of the researcher is all people of Medan City who have bought one or more Medan City cakes, such as: Medan Napoleon, Medan Par Par, Bolu Toba Medan and Medan Mulaka at outlets/stores so the number can never be known. The research sample used 300 people, namely the people of Medan City who had bought one or more Medan City cakes, such as: Medan Napoleon, Medan Par Par, Bolu Toba Medan and Medan Mulaka at outlets/stores through the simple random sample method. The hypothesis tested in this study used the t value test. From the results of the tests that have been carried out, it can be obtained that the celebrity endorser variable on the firm performance variable through the brand equity as an intervening variable is a positive and significant relationship. Celebrity endorsers should reflect the company's value and it is hoped that celebrity endorsers will continue to improve their performance so that it creates trust and strong attraction by target consumers and can increase the brand equity of Medan City cakes.

The Effect Of Just In Time And Total Quality Management On Environmental Performance Mediated By Green Supply Chain Management (Empirical Studies On Small And Medium Industries In Banda Aceh And Aceh Besar Cities) maulana ismi saputra; Muhammad Adam
Journal Of Management Analytical and Solution (JoMAS) Vol. 2 No. 1 (2022): Journal of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

This study aims to determine the effect of Just In Time and Total Quality Management on Environmental Performance with Green Supply Chain Management as a mediator in Small and Medium Industries in Banda Aceh and Aceh Besar. The sample used in this study was the IKM in the cities of Banda Aceh and Aceh Besar, amounting to 357 respondents. This research method uses a questionnaire as the research instrument. The sampling technique used is purposive sampling. Linear Hierarchical Regression is used as an analytical method to determine the effect of all the variables involved. This study shows that Just In Time and Total Quality Management have an effect on Environmental Performance and Green Supply Chain Management, Green Supply Chain Management has an effect on Environmental Performance and mediates the relationship between Just In Time, Total Quality Management, and Environmental Performance.

The Effect Of Product Design And Product Quality On Consumer Satisfaction In Micro, Small And Medium Enterprises (Msmes) In Denpasar, Bali Khairunnisak, Khairunnisak; Gusviany Ayu Murti
Journal Of Management Analytical and Solution (JoMAS) Vol. 2 No. 1 (2022): Journal of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

The purpose of this study is to analyze the effect of product design and product quality on consumer satisfaction at MSMEs in Denpasar, Bali. This study uses a descriptive type of research with a quantitative approach. The sampling technique was random sampling using a questionnaire. Respondents in this study amounted to 100 respondents who are MSME consumers in Denpasar, Bali. The analytical method used is SPSS 21 with multiple linear regression analysis. The results of this study indicate that all hypotheses have a positive and significant effect.

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Contact Name
Elisabet Siahaan

Contact Email
jomas@usu.ac.id

Phone
+6281375457972

Journal Mail Official
jomas@usu.ac.id

Editorial Address
Jalan Prof. T.M. Hanafiah, SH Kampus USU Padang Bulan , Medan, Provinsi Sumatera Utara, 20155

Location
Kota medan,

Sumatera utara

INDONESIA

Abstract

Abstract

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Abstract

Abstract

Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Elisabet Siahaan

Contact Email jomas@usu.ac.id

Phone +6281375457972

Journal Mail Official jomas@usu.ac.id

Editorial Address Jalan Prof. T.M. Hanafiah, SH Kampus USU Padang Bulan , Medan, Provinsi Sumatera Utara, 20155

Location Kota medan, Sumatera utara INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Elisabet Siahaan

Contact Email
jomas@usu.ac.id

Phone
+6281375457972

Journal Mail Official
jomas@usu.ac.id

Editorial Address
Jalan Prof. T.M. Hanafiah, SH Kampus USU Padang Bulan , Medan, Provinsi Sumatera Utara, 20155

Location
Kota medan,

Sumatera utara

INDONESIA