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Elisabet Siahaan
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INDONESIA
Journal of Management Analytical and Solution
Published by Universitas Sumatera Utara
ISSN : -     EISSN : 27766276     DOI : 10.32734
Core Subject : Science,
Decision Sciences, Operations Research & Management
Finance, Human Resource, Operational Strategy, Marketing, Entrepreneurship, Digital Business, E-Commerce
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 75 Documents
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Analysis of Samsung’s Strategy in Dealing With Global Market Competition in International Business Putra, Edy Yulianto; Putri, Inda Meyllya; Mahendra, Rizky Adi; Sibagariang, Michael Iken Bonar Anju; Mey, Nabila Arinov; Kusumo, Pradino; Hutagalung, Rince Monica
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 3 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i3.12167

Abstract

This study aims to analyze Samsung's strategy in facing global market competition in international business. The research method applied in this study is the Secondary Data Analysis (ADS) method, which is in the form of using and analyzing existing data without having to conduct surveys and interviews. The results of this study are the marketing, global and international strategies implemented by the Samsung company.
Analysis of Perceived Ease of Use and Perceived of Usefulness to Enchance Customer Interest in Using BCA Mobile Banking Diana Sri Putri Anjani; Ida Jalilah Fitria
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 3 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i3.12237

Abstract

This study aims to determine the influence of perceived ease of use and perceived usefulness on the intention to use BCA Mobile Banking. The study involved 20 BCA Mobile Banking users as research subjects. The research method used was descriptive-qualitative research. Data collection was conducted through interviews and observations. The results of the study show that perceived ease of use has an influence on the intention to use BCA Mobile Banking. The participants stated that the use of BCA Mobile Banking is easy to understand and does not require significant effort. Perceived usefulness also influences customers' intention to use BCA Mobile Banking. The participants stated that the system and facilities offered provide benefits for them as users. Furthermore, this study found that the more customers believe that Mobile Banking is easy to use, the higher their intention to use it. Similarly, as customers perceive the usefulness and benefits of using Mobile Banking, their intention to use it also increases.
Formulation of Business Strategy And It’s Implications On Marketing Strategy At Dynasty Resort Post Pandemic Srianggareni, Ni Made; Kartika, Yulia Elsa; Sunu, Gede Gangga Wiweka; Paramananda, Komang Agus Sathya; Giantari, I Gusti Ayu Ketut; Widagda, I Gusti Ngurah Jaya Agung
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 3 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i3.12601

Abstract

Tourism activities in the hospitality sector are paralyzed by the Covid-19 pandemic. This phenomenon resulted in a decrease in profits that impacted Menjangan Dynasty Resort. So, a marketing strategy is needed to increase profits sustainably. This research was conducted to identify internal and external variables, determine business position with IFAS-EFAS matrix and marketing strategy implications. Data were collected through interviews with eight managers and direct observation of the object of research. The data analysis technique used SWOT analysis and IFAS-EFAS matrix. The results of this study show that internal variables are identified based on strengths and weaknesses, and external variables based on opportunities and threats that largely affect the sustainability of the company. The current business position in quadrant V (Hold & Maintain) and the future in quadrant II (Grow & Build) are both at a moderate level. The implication on marketing strategy leads to the activation of relationship marketing.
Analysis of The Influence of Education, Health, and Internet User on Economic Growth With Labor Productivity as an Intervening Variable in Indonesia Simatupang, Dewi Ratna Sari; Yola Anggia; Raina Linda Sari; Inggrita Gusti Sari Nasution
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 3 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i3.12851

Abstract

This study aims to see whether the Labor Productivity variable is ableto become an intervening variable between the Education, Health andInternet Users variable on Indonesia's Economic Growth in the 2015-2019 period. The method used is Path Analysis using the Eviewsprogram. The data used is in the form of panels consisting of 34provinces in Indonesia over a period of 5 (five) years. For modelselection using the Chow Test and Hausman Test and from the two teststhe Fixed Effect Model was selected. For the value of the EducationVariable, the average length of school data is used; the health variableuses life expectancy data and vaternet uses internet user data. Theresults of this study indicate that the Labor Productivity variable is notan intervening variable between the Education, Health, Internet variableand the Economic Growth variable as seen from the Sobel Test resultswhich have a value of less than 1.96 at 𝛼=5%. The direct effect of theEducation variable on Labor Productivity is negative and notsignificant. The direct effect of the Health variable on LaborProductivity is negative and significant. The direct effect of the Internetvariable on Labor Productivity is positive and not significant. Thedirect effect of the Education variable on Economic Growth is negativeand significant. The direct effect of the Health variable on EconomicGrowth is positive and not significant. The direct effect of Internetvariable on economic growth is positive and significant. The directeffect of the Labor Productivity variable on Economic Growth isnegative and not significant.
Analysis Of Village Direct Cash Assistance (BLT) Program Evaluation In An Effort To Improve Community Welfare In The Village Of Simpang Kiri, Tenggulun District, Aceh Tamiang Regency: - Rossevelt, Franklin Asido
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 3 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i3.13280

Abstract

Village funds are funds sourced from the APBN which are distributed to villages and transferred to village accounts. Village funds are used for organizing and implementing community development and empowerment. Covid-19 entered Indonesia in early 2020 which had an impact on the decline in the economy of both the country and its people. This resulted in people coming from the middle to lower economy increasingly difficult to meet their daily needs. Therefore, government assistance is needed in meeting the obligatory needs of the community. The method used in this research is descriptive method. The data collection technique is done by conducting interviews and documentation. The research location was carried out in Lestari Dadi Village, Pengajahan District, Deli Serdang Regency. The focus of this research is the evaluation of BLT Dana Desa. Globally, the problem regarding BLT village funds is related to the community receiving assistance. From the evaluation, the distribution of Village BLT Funds in Lestari Village was not on target, as a result, it was found that people who received assistance were not on target, namely Village Fund BLT recipients who were still classified as capable.
ANALYSIS OF THE PERFORMANCE OF HAJJ UMRAH EXECUTORS DURING THE COVID-19 PANDEMIC PT.GADIKA TRAVEL MEDAN Yurik, Wanti; Edi, Sarwo
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 2 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i2.9580

Abstract

This research was conducted with the aim of analyzing the travel performance of the performance of Hajj and Umrah at PT.Gadika Travel Medan. This reseach was obtained by the formance of the executor of travel that the performance of Hajj and Umrah could improve the walfare of the pligrims. This reseach method uses qualitative research with the type of case study reseach. Data collection tecniques used in this study were observation, interviews and documentation. Based on the result of reseach and analysis of key data that with the performance of this Umrah pilgrimage can improve the welfare of the Umrah pligrims at PT.Gadika Travel Medan.
The Influence Of Work Ethics, Work Discipline, And Work Motivation On Work Productivity Of Private Office In North Sumatra setiawan, nashrudin; Teguh Waluyo; Rindi Andhika
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 1 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i1.10105

Abstract

This research was conducted to find out how The Effect Of Work Ethos, Work Discipline, And Work Motivation On Work Productivity Of Private Offices In North Sumatra The number of samples was 73 respondents. This research was conducted in 2022. This research used quantitative data processed with SPSS 24.0 with multiple linear regression models. The results showed that work ethic, work discipline, and work motivation both partially and simultaneously had a positive and significant effect on the work productivity of the employees of the Regional Office of the Ministry of Religion of North Sumatra. Work discipline was the most dominant variable affecting work productivity with tcount of 4.141. In addition, 91.8% of work productivity could be explained and obtained from work ethic, work discipline, and work motivation, while the rest was due to other factors. Work productivity had a very strong relationship to work ethic, work discipline, and work motivation.
Quality of Service Evaluation Modern Retail Based On Importance Performance Analysis Method Utami, Melia Dwi; Putri, Novaryani; Satyawati, Ade Nopi; Ayu Giantari, I Gusti Ketut
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 1 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i1.10516

Abstract

The main focus of the study is to analyze important attributes in modern retail to know the performance of modern retail. The Importance-Performance Analysis (IPA) method, is an analytical method used to determine the level of performance of modern retail management in creating service quality attributes to modern retail customer perceptions. This study involved 100 respondents who were at least 18 years old and made purchases at Indomaret at least once a month or in the last three months. Research respondents were randomly selected using online survey methods. The results showed that there are four attributes of the indicators (RA1, EP1, TE4 and TE7) were the top priority at Indomaret outlets in Denpasar City. This means that Indomaret must prioritize which indicators are considered important in accordance with customer expectations. However, when viewed from the average value of the lowest level of performance, it is indicated by the indicator (TE7), namely the adequate parking area. Customers have the perception that Indomaret has not been able to provide adequate parking in accordance with consumer expectations. So that this is a concern in the future implementation of Indomaret management in Denpasar City to improve the performance of these indicators is to add sufficient parking space in accordance with current consumer needs.
The Economic Stimulus Package to Boost Malaysia Property Market (Post COVID-19) Nawi, Abdol Samad; Alias, Mohd Azuan Mohd; Mat, Mustafa Kamal; Hasan, Zakiyah; Zulkarnain, Siti Hafsah
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 1 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i1.10590

Abstract

The purpose of this study was to see how the Economic Stimulus Package impacted the Malaysia property market. The impact of the Overnight Policy Rate (OPR) on the property market was studied as a case study. The data was  analyzed using the Ordinary Least Squares method (OLS) and covered the years 2010  to 2020. It was discovered that OPR has a positive sign in relation the property market, and the Granger Causality Test demonstrates that OPR causes the volume of transactions in the property market. According to the study, the government should continue to provide the essential stimulus package to boost growth in the Malaysia Property Market
Impact of COVID-19 in Malaysia Economy from Perspectives of Demand, Supply and Games Theory Nawi, Abdol Samad; Mat, Mustafa Kamal; Ikhsan, Nurzaki; Zulkarnain, Siti Hafsah
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 1 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i1.10592

Abstract

The COVID-19 also known as coronavirus pandemic, is an ongoing pandemic caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2).  As latest update, 13th December 2022, 650 million cases have been reported worldwide, with nearly 6.65 million deaths recorded so far. It is expected the cases will be increased in the future. With pandemic COVID-19 still ongoing, the cases keep increasing, it has affected economies globally, including Malaysia. In Malaysia, from microeconomics perspective, COVID-19 has led to a surge in demand for healthcare particularly face masks. Tremendous demand for face masks leads to government-imposed price control, which government enforced price ceiling for face masks. Furthermore, panic buying in Malaysia is led to disruption in demand and supply distribution systems. This kind of behaviour related to game of theory in microeconomics point of view that indirectly contribute to disruption in demand and supply, which leads to bullwhip effect in Malaysia.

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