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International Journal of Tourism and Hospitality in Asia Pasific

IJTHAP
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Published by AIBPM Publisher

ISSN : 26858800 EISSN : 26547945 DOI : https://doi.org/10.32535/

Core Subject : Humanities,

Humanities

IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.

Arjuna Subject : Umum - Umum

Articles 20 Documents

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Search results for , issue "Vol 4, No 3 (2021): October 2021" : 20 Documents clear

Customer's Purchase Decision in Alfamaret Tataaran II Minahasa Manongko, Allen A. CH.; Indawati, Ninik; Oroh, Silvana S.A; Kaparang, Maria Melva
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

This study aims to determine the partial effect of service quality and price perceptions on customer buying decisions; and the simultaneous influence of service quality and price perception on customer buying decisions at Alfamart Tataaran II Minahasa. This research applied a quantitative approach with a survey method. The population comprised consumers who have made purchases at Alfamart Tataaran II Minahasa. The research sample consisted of 150 respondents selected by accidental sampling. The data were collected through questionnaires and analyzed by multiple regression. The findings reveal a significant effect of service quality on customer buying decisions, a positive and significant influence on price perceptions on customer buying decisions, and a collective positive influence and significant service quality and price perceptions on customer decisions.

Analysis of Stakeholder Attitudes toward Sustainable Tourism Development of Lake Toba Area Nababan, Elserida; Manalu, Santi Agustina; Siboro, Benedikta Anna Haulian; Manik, Yosef
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

The purpose of this study is to analyze the attitude of stakeholders towards sustainabletourism development in Lake Toba, Indonesia. The indicators used to measurestakeholder’s attitude were adopted from the United Nations World Tourism Organizationand grouped into the human system and ecosystem categories. A total of 361questionnaires were collected from several stakeholders of Lake Toba tourism.Stakeholders’ attitudes were analyzed by multiplying their level of trust in their level ofimportance to the tourism development indicators. The gap between trust andimportance will be mapped on the importance-performance analysis diagram. Theanalysis indicated that the stakeholders' attitude is generally optimistic about the tourismdevelopment in Lake Toba. However, the level of optimism varies among stakeholders.Tourism entrepreneurs and workers have the lowest attitude value compared to localpeople and tourists. Also, stakeholders which have low income or whose income partlyor most comes from the tourism industry or live in the Lake Toba Area are those in thekey priority to consider. They provide the lowest level of trust but provide the highestlevel of importance in development. Decision-makers must give a more serious approachto these stakeholders to get maximum support.

McDonald’s Customer’s Satisfaction Strategies during COVID-19 Pandemic in Malaysia Edeh, Friday Ogbu; P V, Ranjith; Syafawani, Nurul; Kee, Daisy Mui Hung; Aina, Nurul; Syafikah, Nurul; Nurunnisa, Nurunnisa
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Generally, McDonald’s is recognized as one of the most successful brands worldwide. They are well-known throughout the world for their popular fast food, especially burgers. However, COVID-19 pandemic has impacted various economic sectors, including Food & Beverage. McDonald’s sales have also been impacted when COVID-19’s lockdown restricts the dine-in operation and limits the customer’s satisfaction due to the SOP. Thus, this research aims to identify and analyze the strategies implemented by McDonald’s to increase the customer’s satisfaction during Covid-19 pandemic. To find out the result of the research, a survey has been conducted and the data was collected from individuals with different age and income ranges in Malaysia. A total of 100 individuals have participated in this survey. Besides, in order to gain a better understanding of our study, secondary data for this study was gathered from a variety of websites, journals, and articles. The findings of this research indicate that McDonald's decision to increase the Food & Safety measure is by implementing various safety requirements. This is the most successful approach to improve customer’s satisfaction during COVID-19. They chose this strategy to demonstrate their commitment to preserve a healthy life.

Price Perception, Service Quality and Customer Satisfaction (Empirical Study on Cafes at Tondano City) Tendur, Sheeren T.E Tendur; Hutabarat, Vincky Vincent; Tumbelaka, Steven S.X
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

The problem studied in this study is the low level of customer satisfaction on cafes in Tondano city. This can be seen from there are many complaints about the slow service, and also the price offered by the cafe can be categorized as relatively expensive. Therefore, this study aims to determine whether the price and service quality variables have simultaneously significant effect on consumer satisfaction. This study used quantitative method with accidental sampling technique. The number of respondents was 150 customers, which were then tested using multiple regression analysis. The results found that price and service quality have a significant effect on consumer satisfaction, either partially or simultaneously. It can be said that affordable price and good service quality would increase customer satisfaction.

Effectiveness and Efficiency of E-learning among Students of Higher Education during the COVID-19 Pandemic: A Comparative Study of Malaysia and India Das, Abhijit; Espinoza, Miguel Córdova; Ming, Che; Teoh, Kok Ban; Lee, Gim Seng; Jagdale, Akash; Nair, Rajesh Kumar; V, Yashaswini.; Singh, Padmalini; Malik, Anurag
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

The worldwide educational system was greatly damaged by COVID-19 pandemic and the urge in closing of educational institutions had affected children around the world. The infectious character of COVID-19 had signaled those teachers and students’ personal interactions were greatly influenced by confinement and forced isolation. As the consequence, educations have fundamentally been shifted significantly towards E-learning, which involves teaching on interactive networks and long–distance. E-learning is the only way for students to continue their study in their house during the pandemic. The study aims to determine the effectiveness and efficiency of various modes, devices, methods of E-learning platforms. The primary data from national and international institutions obtained through a survey with the community from different schools, colleges, and universities, to determine the effectiveness and efficiency of E-learning for students. A total of 200 respondents from Malaysia and India have completed the online survey. The findings of the study indicated that the efficiency and effectiveness of E-learning in Malaysia is higher than in India. Students prefer E-learning in future due to its wide acceptance among the community. The findings provide some new insights that will contribute towards E-learning in both countries.

Smart Tourism Development Post Earthquake and Covid 19 Pandemic in West Nusa Tenggara Nasution, Dewi Sartika; Rahmawati, Naili
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

One of the strategies that can be used to increase tourist visits after the earthquake disaster followed by the COVID-19 pandemic to West Nusa Tenggara is to utilize and apply information technology which is also known as the concept of smart tourism. This article aims to discuss smart tourism programs and applications in NTB. SWOT and Pest analysis method used to determine the relationship between external opportunities and internal strengths as well as internal weaknesses with external threats. Data was collected from interview with government tourism officer, observation and documentations. The results of the analysis can be used by the government or related parties in determining the direction of tourism development in NTB.

A Comparative Study on Effectiveness of Online and Offline Learning in Higher Education Singh, Padmalini; Sinha, Rupesh; Koay, Wei Lun; Teoh, Kok Ban; Nayak, Prajna; Lim, Chung Hong; Dubey, Avinas Kumar; Das, Abhijit; Faturrahman, Iqbal; Aryani, Dwi Nita
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

The objective of the study is to assess the effectiveness of online and offline learning through higher education. The sudden outbreak of Covid-19 in various part of the world in 2020 has severely affected the educational institutions in various countries. Students were affected in the way to accept the hybrid form of learning and also grasp the interest towards the classes that were conducted online. The study aims to investigate the effectiveness of online and offline education in higher education. The study was carried out in India, Indonesia, Malaysia and other countries with 100 respondents among which major responses were from the youth population studying in Bachelor’s program, Diploma and Master’s mostly. The findings indicated that the effectiveness of online education is dismal, as students find it difficult to adjust to the online mode of education and the offline mode of education remains the most preferred mode of education.

Special Event Impacts for Direct Stakeholders: Perspectives of Indonesia’s Independence Day Celebration Tandaju, Teddy; Sumual, Loureine; Korompis, Merry
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Indonesia’s Independence Day Celebration (IIDC) as one of great assets to attract better tourism development. The increase in the number of high visits is basically a potential that must continue to be developed. The IIDC has its own uniqueness and distinctive aspects for tourists to experience or participate. IIDC is celebrated throughout Indonesia with various cultural activities according to each province’s local wisdoms. This event is a national joy and certainly reoccurs annually. This study aims to discuss the importance of holding an event as a tourist attraction together with its impacts on direct stakeholders and how the event or festival of IIDC commemoration can be a sustainably profitable tourist attraction for Indonesia. This study used descriptive method, and the data collected through literature review taken from various sources such as academic books, journals, newspaper articles, and publication in electronics media. The results found that IIDC would serve as a potential sustainable tourist attraction which will breed great economic output as well as building better community-based tourism activities since it is celebrated annually. IIDC is considered a very special event which has the potential of boosting tourism development in Indonesia.

The Effects of Covid19 Pandemic on Tourism Sector Espinoza, Miguel Córdova; Nair, Rajesh Kumar; Mulani, Rafick; Kaakandikar, Rishikaysh; Quispe, Alexandra; Riva, Fiorella
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

In this research, we are going to analyze the effects of Covid 19 pandemic on the human resources management in the tourism sector. MakeMyTrip is Indian online tourism company which provides online travel services, including flight tickets, domestic and international vacation packages, hotel reservations, railways and bus tickets. MakeMyTrip has branch office in New York, Singapore, Kuala Lumpur, Phuket, Bangkok, and Dubai. This sector is one of the most affected by the pandemic. This study aims to analyze how employees adapt to the new needs of the sector and how companies motivate them to meet the organizational goals. The method used in this study was descriptive method in which the data taken from secondary source such as research articles and scientific journal. The results found that as many as 350 employees of MakeMyTrip had been laid off in order to maintain the company financial remain stable. They also reduce their variable costs such as advertising, sales promotions, payment gateway costs, optimized IT infrastructure and expenses related to the operation of their offices and other facilities.

How Brand Reputation Influences Customer Satisfaction: A Case Study of Starbucks, Malaysia Aryani, Dwi Nita; Singh, Padmalini; Liew, Yee Wen; Kee, Daisy Mui Hung; Li, Yurou; Li, Jiahui; Lim, Choon Yan; Arif, Wibowo
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Starbucks has a lot of loyal consumers from all over the world. There are some reasons that consumers tend to purchase at Starbucks. This study examines the influences of brand reputation on customer satisfaction in Starbucks, Malaysia. The study adopted a survey research design. The method of data collection in this study are internet sources and questionnaires. A total of 100 respondents participated in this survey. The data were analyzed with descriptive statistics and inferential statistics. From the findings of the study, we find out that the aspects of brand reputation influence and correlate to customer satisfaction in Starbucks, Malaysia. Besides, some recommendations for Starbucks' improvement can be obtained through the findings.

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Contact Name
Ira Kristiana

Contact Email
journal.ijthap@gmail.com

Phone
+62341366222

Journal Mail Official
journal.ijthap@gmail.com

Editorial Address
Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA

Abstract

Abstract

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Abstract

Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Ira Kristiana

Contact Email journal.ijthap@gmail.com

Phone +62341366222

Journal Mail Official journal.ijthap@gmail.com

Editorial Address Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location Kab. malang, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Ira Kristiana

Contact Email
journal.ijthap@gmail.com

Phone
+62341366222

Journal Mail Official
journal.ijthap@gmail.com

Editorial Address
Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA