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Media Bina Ilmiah
Published by LPSDI Bina Patria
ISSN : 19783787     EISSN : 26153505     DOI : 10.33758
Core Subject : Humanities, Education, Social,
Humanities Social Sciences Other
Media Bina Ilmiah, ISSN 1978-3787 (print) | 2615-3505 (online), diterbitkan 12 (Dua Belas) nomor dalam setahun (Januari-Desember) oleh BINA PATRIA. Jurnal ini merupakan sarana komunikasi dan penyebarluasan informasi hasil-hasil penelitian dan pengembangan, kajian serta pemikiran dalam bidang multidsiplin ilmu secara berkala.Redaksi menerima tulisan atau artikel ilmiah bidang Sosial. Redaksi berhak mengedit tulisan tanpa merubah maknanya. Media Bina Ilmiah adalah jurnal nasional terakreditasi SINTA 4.
Arjuna Subject : Umum - Umum
Articles 1,064 Documents
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STRATEGI BRANDING DESTINASI WISATA KAMPUNG ADAT CIREUNDEU UNTUK MENINGKATKAN DAYA TARIK WISATAWAN Wisnu Bawa Tarunajaya; Sukmadi; Haryadi Darmawan; Anwari Masatip
Media Bina Ilmiah Vol. 20 No. 1: Agustus 2025
Publisher : LPSDI Bina Patria

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Abstract

Penelitian ini bertujuan untuk menganalisis kondisi branding destinasi wisata Kampung Adat Cireundeu, mengidentifikasi faktor-faktor yang memengaruhi efektivitas strategi branding, serta merumuskan strategi branding yang tepat untuk meningkatkan daya tarik wisatawan. Kampung Adat Cireundeu di Kota Cimahi merupakan komunitas adat yang unik dengan kekuatan budaya lokal seperti tradisi makan singkong sebagai simbol ketahanan pangan, spiritualitas Sunda Wiwitan, rumah adat, serta filosofi hidup harmonis dengan alam. Namun, hingga kini, desa ini belum memiliki branding resmi yang terstruktur sebagai destinasi wisata budaya. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi partisipatif, dan studi dokumentasi. Analisis dilakukan menggunakan pendekatan tematik dan SWOT (Strengths, Weaknesses, Opportunities, Threats) untuk mengevaluasi potensi dan tantangan dalam membangun branding. Hasil penelitian menunjukkan bahwa kekuatan budaya dan nilai-nilai lokal Kampung Cireundeu memiliki daya tarik tinggi untuk dikembangkan menjadi identitas destinasi wisata yang autentik. Tantangan utamanya adalah rendahnya kapasitas promosi digital, belum adanya visual branding yang jelas, serta keterbatasan infrastruktur pendukung pariwisata. Strategi branding yang diusulkan adalah dengan mengangkat filosofi lokal "Julang Ngapak", yang mencerminkan kehati-hatian dalam modernisasi sambil tetap berpijak pada nilai adat dan alam. Branding ini diharapkan menjadi dasar narasi destinasi dan identitas visual, sekaligus alat edukasi dan promosi yang dapat meningkatkan keterlibatan wisatawan dan memperkuat posisi Kampung Adat Cireundeu sebagai destinasi budaya yang berkelanjutan.
SUSTAINABLE HR RESEARCH EVOLUTION IN 20 YEARS FROM 2005 UNTIL 2025 Ade Suhara; Amallia; Decut Della; Suyana Hadi; Nanny Mayasari
Media Bina Ilmiah Vol. 20 No. 1: Agustus 2025
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v20i1.1356

Abstract

This study conducts a comprehensive bibliometric analysis to examine the evolution of sustainable human resource management (HRM) research over a 20-year period from 2005 to 2025. Utilizing data extracted from the Scopus database and analyzed through VOSviewer, the research maps the intellectual structure, thematic concentrations, and global collaboration networks within the field. The findings reveal a steadily growing body of literature, with core themes centered on corporate social responsibility, green HRM, strategic alignment, and employee well-being. Co-authorship and country collaboration analyses indicate a dense network of influential scholars and cross-regional partnerships, led by the United Kingdom, United States, India, and China. Keyword co-occurrence and temporal mapping highlight an evolving research agenda, with emerging topics such as artificial intelligence, sustainable development goals, and mental health gaining traction in recent years. This study contributes to the field by offering a synthesized overview of key research trends, identifying conceptual gaps, and suggesting future directions for scholarly inquiry into sustainable HRM within the broader sustainability discourse.
PERMASALAHAN DAN PENANGANAN KREDIT MACET DI LEMBAGA PERBANKAN (SUATU TINJAUAN TEORITIES) I Made Murjana; I Wayan Nuada
Media Bina Ilmiah Vol. 20 No. 1: Agustus 2025
Publisher : LPSDI Bina Patria

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Abstract

Dalam terminologi perbankan bahwa kegiatan perkreditan merupakan kegiatan bank yang mengandung resiko kerawanan yang dapat merugikan bank berupa kredit macet. Dan pada gilirannya hal ini juga dapat berakibat pada kepentingan masyarakat penyimpan dana dan pengguna jasa perbankan. Maka dari itu setiap bank wajib menerapkan dan melaksanakan fungsi pengawasan kredit yang bersifat menyeluruh dengan penuh kehati-hatian.
PENGARUH KUALITAS PELAYANAN PEMASARAN RELASIONAL DAN KUALITAS TELEMEDISIN TERHADAP LOYALITAS PASIEN DI RSPX SEMARANG Wong Janetta Rhea Adabelle; Albert Surya Wanasida
Media Bina Ilmiah Vol. 20 No. 1: Agustus 2025
Publisher : LPSDI Bina Patria

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Abstract

Abstrak Transformasi digital dalam layanan kesehatan menuntut rumah sakit untuk meningkatkan mutu pelayanan dan memperkuat hubungan dengan pasien melalui strategi relasional dan telemedisin. Pelayanan menjadi salah satu area yang memerlukan perhatian khusus karena mengandalkan kenyamanan, akses yang cepat, dan komunikasi yang efektif antara pasien dan tenaga medis. Tujuan penelitian ini adalah menganalisis pengaruh kualitas pelayanan, pemasaran relasional, dan kualitas telemedisin terhadap loyalitas pasien di RSPX Semarang. Pendekatan penelitian bersifat kuantitatif dengan metode survey dengan melibatkan 193 pasien di RSPX Semarang dalam pengisian kuesioner terstruktur. Analisis data dilakukan menggunakan teknik Partial Least Squares Structural Equation Modeling (PLS-SEM) yang didukung oleh Importance-Performance Map Analysis (IPMA) untuk mengidentifikasi variabel prioritas berdasarkan tingkat kepentingan dan kinerjanya. Hasil penelitian menunjukkan bahwa pemasaran relasional dan kualitas telemedisin memberikan pengaruh signifikan terhadap loyalitas pasien. Sebaliknya, kualitas pelayanan tidak menunjukkan pengaruh terhadap pembentukan loyalitas. Beberapa indikator seperti kenyamanan pelayanan, responsivitas tenaga medis, kemudahan akses telemedisin, dan pendekatan komunikasi personal menjadi faktor yang berdampak tinggi namun masih memerlukan peningkatan kinerja. Rekomendasi diberikan agar pihak rumah sakit memprioritaskan peningkatan aspek tersebut sebagai bagian dari strategi peningkatan loyalitas pasien dan mutu pelayanan secara keseluruhan.
PERAN MEDIA SOSIAL DALAM PROMOSI PARIWISATA PANTAI TELUK GURITA Sonia M. Rosa De Sena; Julian Andriani Putri
Media Bina Ilmiah Vol. 20 No. 1: Agustus 2025
Publisher : LPSDI Bina Patria

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Abstract

Teluk Gurita Beach, located in Belu Regency, East Nusa Tenggara, is one of Indonesia’s border tourism destinations with Timor Leste that holds significant natural and cultural potential, yet remains relatively unknown. The lack of conventional promotional efforts has highlighted the need for a digital strategy utilizing social media to increase the visibility of this destination. This study aims to analyze the role of social media in promoting local tourism and how tourism actors and local communities utilize platforms such as Instagram, Facebook, and TikTok to disseminate information and attract visitors. A descriptive qualitative approach was employed, using in-depth interviews, participatory observation, and document analysis as data collection techniques. The results indicate that social media serves as an effective tool for building destination image and significantly increasing tourist visits. Moreover, community involvement, especially among youth, enhances visual content promotion and digital participation. However, challenges such as limited internet access, lack of digital marketing training, and inadequate documentation equipment remain obstacles. This research highlights the importance of collaboration among government, communities, and tourism stakeholders to strengthen social media-based destination promotion in border regions.
PENGARUH GAYA KEPEMIMPINAN, MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS LINGKUNGAN HIDUP KABUPATEN MALINAU PROVINSI KALIMANTAN UTARA Toni Salsius; Ibnu Sabil; Agus Priyanto
Media Bina Ilmiah Vol. 20 No. 1: Agustus 2025
Publisher : LPSDI Bina Patria

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Abstract

This research aims to analyze the influence of leadership style, motivation, and work discipline on employee performance at the Environmental Office of Malinau Regency. The phenomenon underlying this study is the suboptimal organizational performance achievement reflected in punctual attendance rates of 72.6%, timely work program completion of 70%, and individual performance target achievement of 61%. The research method employed a quantitative approach using survey techniques with 100 employee respondents. The research instrument consisted of questionnaires that had been tested for validity and reliability. Data analysis utilized multiple linear regression with statistical software assistance. Research findings indicated that all variables met classical assumption tests including normality, multicollinearity, and heteroscedasticity. Hypothesis testing proved that leadership style, motivation, and work discipline significantly influenced employee performance both partially and simultaneously with significance values of 0.000 < 0.05. The formed regression equation was Y = 2.997 + 0.222X₁ + 0.390X₂ + 0.361X₃, where motivation had the greatest influence (β = 0.390), followed by work discipline (β = 0.361), and leadership style (β = 0.222). The coefficient of determination of 71.3% demonstrated that the three independent variables could explain employee performance variation. Research findings confirmed the importance of synergy between effective leadership, high motivation, and consistent discipline in achieving optimal performance. The practical implications of this research emphasize the need to focus on motivation enhancement as the primary priority, followed by strengthening work discipline and developing adaptive leadership styles to optimize employee performance in public administration environments
ANALISIS KEPUTUSAN KONSUMEN MEMBELI BERAS PREMIUM DAN NON PREMIUM DI KOTA BATURAJA KABUPATEN OKU Anthony Purawijaya; Yunita Sari; Fifian Permata Sari
Media Bina Ilmiah Vol. 20 No. 1: Agustus 2025
Publisher : LPSDI Bina Patria

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Abstract

This study aims to analyze consumer decisions in purchasing premium and non-premium rice in Baturaja city. The research method used is a random chance method where consumers who buy premium and non-premium rice are used as samples for analysis. The sampling method used is proportional stratified random sampling with 30 samples of consumers who buy premium rice and 30 samples of consumers who buy conventional or non-premium rice. The results of the study analyzed using logit analysis showed that the variables of premium rice price (X1), rice quality (X2) and rice consumption experience (X2) have a significant effect on the purchase of premium rice by consumers.
PENERAPAN PROSEDUR KESELAMATAN DAN KESEHATAN KERJA PADA PROYEK KONSTRUKSI DINAS PUPR KALIMANTAN TIMUR Aulia Muttaqin; Benny Mocthar2; Suratmi
Media Bina Ilmiah Vol. 20 No. 1: Agustus 2025
Publisher : LPSDI Bina Patria

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Abstract

This study aims to analyzed the implementation of Occupational Safety and Health (OHS) procedure on construction projects in the Public Works, Spatial Planning and Housing Office of East Kalimantan Province, particularly in the Water Resources sector. The focus of this research is on comparing the level of OHS implementation between small and non-small construction companies. The method used in this research was a quantitative approach with questionnaire instruments, validity and reliability tests, and statistical analysis using the Chi-Square test and contingency coefficient. The results showed that there was a difference in the level of implementation of the OHS procedure between small and non-small construction companies, as well as a significant relationship between the company category and the level of compliance with the implementation of OHS. This research can be forms the basis for recommendations to improve the effectiveness of policies, quality of training, implementation of procedures, awareness raising and completeness of work safety facilities.
INOVASI TEKNOLOGI DALAM MENDORONG KEWIRAUSAHAAN PUBLIK DI DESA MORI, KEC. TRUCUK, KABUPATEN BOJONEGORO) Heny Suhindarno; Musta’ Ana; Lita Tri Cahyaningrum
Media Bina Ilmiah Vol. 20 No. 1: Agustus 2025
Publisher : LPSDI Bina Patria

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Abstract

Penelitian ini bertujuan untuk mengeksplorasi peran inovasi teknologi dalam mendorong kewirausahaan publik, dengan studi kasus pada pelaku usaha crochet homemade di Desa Mori, Kecamatan Trucuk, Kabupaten Bojonegoro. Pendekatan kualitatif dengan metode studi kasus digunakan untuk memahami secara mendalam bagaimana pelaku usaha memanfaatkan teknologi digital dalam produksi dan pemasaran produk kerajinan tangan. Hasil penelitian menunjukkan bahwa pemanfaatan media sosial dan platform e-commerce secara signifikan memperluas jangkauan pasar, meningkatkan produktivitas, dan membuka peluang ekonomi baru, khususnya bagi perempuan di wilayah pedesaan. Meskipun demikian, penelitian juga menemukan adanya hambatan yang bersifat struktural, seperti rendahnya literasi digital, keterbatasan akses terhadap modal usaha, serta kurangnya pendampingan kebijakan secara berkelanjutan. Penelitian ini menyimpulkan bahwa keberhasilan integrasi teknologi dalam kewirausahaan publik sangat dipengaruhi oleh kesiapan sosial, dukungan kelembagaan, serta kebijakan publik yang adaptif. Oleh karena itu, sinergi antara pelaku usaha, pemerintah, dan institusi pendidikan sangat diperlukan untuk menciptakan ekosistem usaha mikro yang inklusif, berkelanjutan, dan berbasis teknologi.
PERAN PARTISIPASI MASYARAKAT DALAM PROSES PERUMUSAN KEBIJAKAN PUBLIK DI ERA DESENTRALISASI Fanila Kasmita Kusuma
Media Bina Ilmiah Vol. 18 No. 9: April 2024
Publisher : LPSDI Bina Patria

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Abstract

The decentralization era in Indonesia, marked by the implementation of regional autonomy, has significantly transformed governance structures, particularly in the formulation of public policy. One of the key elements in this transformation is the growing demand for community participation as a form of participatory democracy. This study aims to analyze the role of community participation in the public policy formulation process at the local level and to identify supporting and inhibiting factors that influence the effectiveness of such participation. The research employs a qualitative approach through literature review and case studies on participatory forums such as Musrenbang (development planning forums) and public consultation forums in selected regions. The findings reveal that community participation plays a vital role in enhancing transparency, accountability, and the relevance of policies to local needs. However, its effectiveness is often constrained by limited public capacity, lack of access to information, and weak bureaucratic commitment to accommodate public aspirations. Therefore, there is a need to strengthen participatory mechanisms that are more inclusive, systematic, and sustainable, ensuring that public policies truly reflect the interests of the people. This study contributes to a deeper understanding of participation as a foundational pillar in democratic local governance

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