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Beryaldi Agam
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Mestaka: Jurnal Pengabdian Kepada Masyarakat
Published by Pakis Journal Institute
ISSN : 29853958     EISSN : 29635969     DOI : https://doi.org/10.58184/mestaka.v1i1.4
Core Subject : Humanities, Science, Education, Agriculture, Social, Engineering,
Agriculture, Biological Sciences & Forestry Humanities Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other
Mestaka: Jurnal Pengabdian Kepada Masyarakat diterbitkan pada tahun 2022 oleh CV. Pakis Journal. Jurnal ini menerbitkan artikel-artikel yang memuat hasil kegiatan pengabdian kepada masyarakat yang dilakukan oleh dosen, mahasiswa, kalangan akademis lainnya, maupun pihak umum. Tujuan jurnal ini adalah sebagai media untuk menyebarluaskan ide pemikiran konseptual maupun gagasan hasil kegiatan pengabdian kepada masyarakat dari semua disiplin keilmuan. Terbit sebanyak 6 kali pada bulan Februari, April, Juni, Agustus, Oktober, dan Desember setiap tahunnya.
Arjuna Subject : Umum - Umum
Articles 34 Documents
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Search results for , issue "Vol. 4 No. 3 (2025): Juni 2025" : 34 Documents clear
Aktualisasi Patronasi untuk Membangun Perilaku Peduli Lingkungan pada Kalangan Siswa Sekolah Adiwiyata di Padelegan Pamekasan Asih, Eka Nurrahema Ning; Rizqiyeh, St.; Sofiya, Lely; Widiyawati, Devita; Setiawati, Sulastiana; Nuzula, Nike Ika; Pratiwi, Wiwit Sri Werdi; Kartika, Ary Giri Dwi; Wicaksono, Ashari; Siswanto, Aries Dwi; Efendy, Makhfud
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.632

Abstract

Padelegan Village is a coastal village that has a high risk of experiencing physiological stress in the form of pollution produced by domestic waste and industrial waste. This community service activity aims to foster an attitude of caring for the environment, especially character building in Padelegan 1 Elementary School students from an early age. This activity was carried out using three activity programs, namely socializing environmental awareness, reforestation practices through planting green beans and family medicinal plants (toga), education on types of waste, and making rubbish bins using used goods (gallons). The results of the activity showed that as many as 30 students representing 10 students each from classes IV, V, and VI showed that all students were interested in applying and re-practicing the activities that had been carried out. This shows that the entire program that has been carried out and the objectives of the program that have been implemented have succeeded in fostering an attitude of caring for the environment from an early age.
Pengembangan Brand Image dengan Sistem Promosi pada Mrs Clean Laundry Mart di Kota Batam Cuandra, Fendy; Agustian, Willien
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.634

Abstract

Mrs Clean Laundry Mart is a micro, small, and medium enterprise (MSME) in Batam City that provides laundry services. To compete in a highly competitive market, a digital marketing strategy is needed to enhance brand image and attract more customers. This report discusses the implementation of promotions through social media and the inclusion of business locations on Google Maps to improve visibility and competitiveness. The methods used include interviews, observations, and SWOT analysis to identify issues and develop solutions. The implementation involves optimizing Instagram and TikTok accounts, creating promotional content, and registering the business location on Google Maps to make it more accessible to customers. The results show increased customer interaction and engagement on social media, as well as easier access to services via Google Maps. Digital marketing has proven effective in boosting brand awareness and business competitiveness, although further optimization of promotions and service innovations is still needed.
Pendampingan Pembuatan Akun Media Sosial dan Google Maps sebagai Upaya Digitalisasi UMKM Keripik Chatenori Putri, Natasya; Ardesta, Pauta Sapa; Saputri, Arnila; Febriansyah, Okta; Hasanah, Uswatun
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.644

Abstract

The assistance in creating social media accounts and Google Maps is an effort to digitize micro-enterprises, aimingtoenhance marketing and productvis ibility for MSMEs. This activity was conducted in response to the challenges faced by MSME actors, particularly in digital marketing and business licensing. The implementation method in cludes needs identification, training on creating social media accounts (Instagram, TikTok), and setting up business locations on Google Maps. The results of this activity show that the UMKM Kripik Tempe Ibu Susmidaryani successfully utilized digital platforms to expand market reach, improve customer interaction, and build product branding. The conclusion is that digitization through social media and Google Maps can be an effective solution to increase sales and competitiveness of MSMEs in the digital era. Recommendations for the next steps include the need for ongoing training and assistance in managing digital content to ensure the continuous growth of micro-enterprises.
Upaya Digitalisasi melalui Pendampingan Pembuatan Akun Instagram untuk Usaha UMKM Kopi Heloo Bintang, Abbin Mutiara; Rahmadan, Noval Syabirin; Alfajri, Octo; Peranata, Suria; Hasanah, Uswatun
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.646

Abstract

Digitalization is crucial for MSMEs as key drivers of the local economy. This study explores how assisting the "Heloo" coffee MSME in creating an Instagram account enhances digital presence. Activities include account creation, content management, and marketing strategies. Guidance covers effective use of Instagram features, hashtags, and customer engagement. Results show improved brand exposure, increased followers, and active interaction, especially among youth. Feedback also helps improve product quality. This mentoring proves that social media use can strengthen MSME competitiveness and market reach. The study may serve as a reference for MSMEs and policymakers to support broader digital adoption.Moreover, the mentoring process not only provided technical support but also increased the owner's confidence in managing digital tools independently. Consistent posting schedules, story updates, and interactive content such as polls and Q&A sessions contributed to higher engagement rates. Collaborations with local influencers and participation in online campaigns further expanded visibility. The initiative also included basic training in graphic design and copywriting to help the MSME create appealing content. As a result, Heloo Coffee began receiving more online orders and inquiries, indicating a shift toward digital sales channels. Overall, the project underscores the transformative power of social media in modern MSME development.
Inovasi Kemasan untuk Meningkatkan Daya Tarik Produk Risole Mayo G2J dalam Pasar UMKM Atikah, Nabilah Nur; Hidayah, Nischa Purnama; Utami, Lili; Hasanah, Uswatun
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.648

Abstract

Packaging innovation is an important strategy in increasing product attractiveness, especially in the Micro, Small and Medium Enterprises (MSME) market. This research focuses on the Risole Mayo G2J product, which is a popular snack food. Through a creative and functional packaging design approach, this research aims to explore how attractive packaging can influence consumer perceptions and increase sales. The methods used include consumer surveys and packaging design analysis. The research results show that innovative packaging not only attracts consumers' attention but also provides significant added value to the product. Thus, packaging innovation can be the key to increasing the competitiveness of MSME products in an increasingly competitive market.
Pembuatan Bakso Ikan yang Sehat dan Lezat untuk Meningkatkan Keterampilan Masyarakat di Kelurahan Watumotobe Kecamatan Kapontori Badaruddin, Rusli; Saili, Takdir; Sandiah, Natsir; Bahtiar, Bahtiar; Kimestri, Asma Bio; Putri, Anindyaningrum Zainal; Ilahude, Meygi Caesarika Putri; Hakim, Muh. Haidir
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.650

Abstract

This community service activity aims to improve the skills and knowledge of the community in processing fishery products into processed products with economic value, especially fish balls. The activity was carried out in Watumotobe Village, Kapontori District, with the main target of housewives, MSME players, and fishermen groups. The methods used were counseling, hands-on training in making fish balls, and discussion and evaluation with participants. The results of the activity showed that participants were able to understand and practice the process of making fish balls well, starting from the selection of ingredients, mixing dough, shaping, to boiling and storage techniques. In addition, this activity opened participants' insights about the potential of local fish-based businesses and the importance of product packaging and marketing. The conclusion of this activity is that the fish meatball making training is effective in improving community skills and has the potential to support local economic development based on fishery resources.
Pengaruh Kualitas Konten Influenser terhadap Minat Beli Konsumen di Salon Floom Beauty Longue Nauli, Roma Dona; Vera, Vety; Yuneri, Winda
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.651

Abstract

This research aims to help increase the marketing of Floom Beauty Longue Salons through social media content and increase public interest in treatments. In the current digital era, marketing through influencers has become an effective strategy in reaching potential customers, especially in the beauty industry. The quality of content which includes visual aspects, information, and influencer credibility are important factors in building trust and attracting consumer interest. This type of research is descriptive qualitative research which aims to describe the phenomena that occur and provide a clearer understanding of how the quality of influencer content can influence consumers' decisions to make purchases at the salon. The results of this research are that influencers have a significant influence on consumer purchasing interest. Therefore, Floom Beauty Lounge Salon is advised to collaborate with influencers who have high credibility and ensure that the content produced has good aesthetic and informative value. Additionally, salons can increase engagement with customers through social media to maintain customer loyalty.
Peran Promosi dalam Mendorong Keputusan Pembelian pada Toko Beng’s Coffee Agustina, Cica; Lestari, Nada Wafika; Sari, Nadia Yupita
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.652

Abstract

Sales promotion has a vital role in attracting consumers' attention and influencing purchasing decisions, especially in the beverage industry such as coffee shops. This study aims to analyze the effectiveness of the promotional strategies implemented by Beng's Coffee in encouraging consumer purchase decisions. Using a descriptive qualitative approach, data was collected through observation, interviews, and documentation. The results of the study show that promotional strategies such as discounts on special days, loyalty programs with a stamp system, and product bundling have a positive impact on increasing customer buying interest. Promotion through social media has also proven effective in reaching young consumers. The findings show that appropriately designed promotions not only increase sales volume, but also build consumer loyalty to the brand. In addition, consumers tend to feel that they get added value through the promotional programs that are run. Therefore, it is recommended that Beng's Coffee continue to develop promotional innovations that are relevant to market needs in order to maintain competitiveness and expand market share. This research contributes to understanding the importance of the role of promotion in MSME marketing strategies, especially in the culinary sector.
Sosialisasi Sistem Informasi Pembelajaran Siswa Slow Learner E-IM3 kepada Guru Pendamping Khusus SMP Negeri Kabupaten Magetan Anardani, Sri; Murtafiah, Wasilatul; Trisnani, Rischa Pramudia; Putra, Aldeva Rizky Winanto Pratama; Solikah, Nurul Islami; Alifia, Revalina Putri
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.655

Abstract

The study of inclusive education has been regulated in Law Number 20 of 2023 concerning the National Education System. Based on data obtained from community partnership empowerment activities at Special Assistant Teachers (GPK) of Public Middle Schools in Magetan Regency, it shows that out of 43 GPKs, 86.04% of GPKs have difficulty using discussion and presentation methods in assisting slow learner students in learning mathematics. The problem occurs because there is no media specifically designed by GPK to attract the attention and interest of slow learner students. Following up on this problem, socialization and training activities for the E-IM3 information system were held for 43 GPKs. The activity method was carried out carefully, training in the use of E-IM3, and finally a system evaluation with a User Acceptance Test (UAT). The results of the UAT evaluation showed that the average score of the Software Engineering Test was 4.21, which means that E-IM3 is ready to use. The system functional test had a score of 3.87 and the User Interface (UI) test showed a score of 3.74, which means that there needs to be an improvement in system performance and a more attractive UI design.
Pelatihan Digital Marketing Syariah sebagai Pendukung Pertumbuhan UMKM di Geprek Cila Desriani, Wiwit; Yulia, Sandre; Zaldi, Farhan; Yustati, Herlina; Harpepen, Andi
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.656

Abstract

This study aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Geprek Cila through the use of digital marketing. The reason for choosing this topic is based on the great potential of MSMEs in driving the local economy and the challenges faced in adapting to the digital era. This research activity uses intensive training and mentoring methods regarding digital marketing strategies, utilization of social media, promotional content creation, and simple analysis of the effectiveness of online marketing. The results of this study indicate an increase in understanding and skills of MSME actors in implementing digital marketing to expand market reach, increase interaction with consumers, and ultimately it is expected to increase their business income. In addition, this activity also builds awareness of the importance of technology adaptation in the sustainability of MSME businesses in the digital era.

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