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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
 167   168   169   170   171 
Pengaruh Kualitas Proiduk, Citra Merek, Dan HargaTerhadap Keputusan Pembelian Produk Imitasi(Studi Kasus Pada Konsumen Sepatu Vans Di Fakultas Ekonomi Dan Bisnis Unisma) Rasidi Rasidi; Muhammad Mansur; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted on students of the Islamic University of Malang, Faculty of Economics and Business, Department of Management, Jl. Major General Haryono 193, Dinoyo, Kec. Lowokwaru, Malang City, East Java. The purpose of the study was to determine whether product quality, brand image and price had an effect on purchasing decisions. The type of research used is quantitative research with the method of distributing questionnaires. The sample in this study was 90 respondents and data processing using SPSS computer program. The variable used in this research is Purchase Decision (dependent variable), while the independent variables are Product Quality, Brand Image and Price. This study has met the requirements of validity and reliability. Analysis of the data used in this study is the classical assumption test, multiple linear regression, hypothesis testing and analysis of the coefficient of determination. The results of this study conclude that the variables of Product Quality, Brand Image and Price have a significant positive effect on Purchase Decisions, for Vans shoes, they should be able to consider price adjustments to the needs of society in current conditions. Keywords: Product Quality, Brand Image, Price, Purchase Decision 
Analisis Pengaruh Visibility, Credibility, Attractiveness dan Power terhadap Keputusan Pembelian Produk MS Glow Skincare Usi Apriliani; Budi Wahono; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study was made to determine the effect of Visibility, Credibility, Attractiveness, Power on Purchase Decisions for MS Glow Skincare Products, the method used in this study is a quantitative method. Sampling in this study using the malhotra formula with a sample of 85 partisipants. The data used is primary data through a questionnaire. This study used instrument tests including: validity and reliability tests, normality tests, multicollinearity tests and heteroscedasticity tests, multiple linear regression analysis, simultaneous tests and partial tests.From the results of the research partially obtained results where Visibility has no significant effect on purchasing decisions, Credibility has no significant effect on purchasing decisions, Attractiveness has no significant effect on purchasing decisions, Power has a significant effect on purchasing decisions. Simultaneously Visibility, Credibility, Attractiveness and Power has a significant effect on purchasing decisions. Keywords: Visibility, Credibility, Attractiveness, Power and Purchase Decisio
Pengaruh Kecerdasan Emosional, Lingkungan Kerja Dan Beban Kerja Terhadap Stres Kerja (Studi pada PR DD Tajinan Malang) Muflih Abdur Rohman; Agus Widarko; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to determine and analyze the influence of emotional intelligence, work environment and workload on work stress. This research uses a population and sample of PR DD Tajinan Malang employees, totaling 47 respondents. Questionnaires were used as a data collection method. The data analysis methods used in this research are Instrument Test (validity test and reliability test), Normality Test, Classic Assumption Test (multicollinearity test and heteroscedasticity test), Multiple Linear Regression Analysis, Hypothesis test (F test and t test), and Test Coefficient of Determination (Adjusted R2). The analysis process uses SPSS. The research results state that Emotional Intelligence, Work Environment, and Workload have a significant effect on Job Stress. Emotional Intelligence has a significant effect on Job Stress. The work environment has a significant effect on work stress. Workload has a significant effect on Job Stress. Keywords: Emotional Intelligence, Work Environment and Workload on Job Stress
Pengaruh Brand Ambassador, Brand Image Dan Brand Awareness Terhadap Minat Beli Konsumen Tokopedia (Studi Kasus Pada Mahasiswa FEB Unisma Angkatan 2018) Juanda Chrystantor; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The aim of this study is to identify and evaluate the brand ambassadors, brand awareness, and brand image that simultaneously and in part impact Tokopedia customers' desire to purchase products. Buying interest is the dependent variable being measured, whereas brand ambassador, brand image, and brand awareness are the independent variables. Quantitative research using a descriptive methodology was used in this study. From the outset to the creation of the study design, the quantitative research method's specifications are systematic, well-planned, and clearly defined. The SPSS application was used to manage the data using multiple linear regression analysis. The information used includes both primary and secondary data that were gathered through surveys, interviews, and both direct and indirect observations. Since the sample size for this study is unclear, the Maholtra calculation with information on 15 indicators multiplied by 5 results in 75. Data processing revealed that the variables of brand ambassador, brand image, and brand awareness were present simultaneously and in part. Keyword: Purchase intention, Brand ambassador, Brand image, and Brand awarness. 
Pengaruh Ketepatan Waktu, Kualitas Pelayanan, Keamanan Dan Harga Terhadap Kepuasan Pelanggan J&T Express Lowokwaru Kota Malang (Studi Kasus Pada Mahasiswa Universitas Islam Malang) Winardianto Hadi Susilah; Rois Arifin; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to tetst and explain the effect timelines, service quality, safety and price to satisfaction customers of J&T Express Lowokwaru Malang City case study on students University Of islam. This study uses a quantitative approach which uses the maholtra formula in order to determine the population is still not know with certainy, looking at the results of calculating the formula maholtra get the results of the number of samples of ninety. To complete the problems in this study use SPSS assistance in analyzing various kinds of tests were performed such as validity test, reliability test, test normality, classical assumption test, hypothesis test, multiple liniear regression test and test coefficient of determination adjusted R2 . The results of this study are timeliness, quality of service, security and price affect simultaneously on customer satisfaction and service quality and price are significant for customer satisfaction while timeliness and security are not significant to customer satisfaction. Keywords: Timeliness, Service Quality, Security, Price, Customer Satisfaction
Pengaruh Motivasi Kerja Dan Lingkungan Kerja Terhadap Kinerja Pegawai Pada Kantor Kecematan Monta Kabupaten Bima M Agil Saputra; Budi Wahono; M. Khoirul Anwarudin Broto Suharto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The work environment is the situation around the workplace both physically and non-physically which can give the impression of being pleasant, secure, reassuring and the impression of being at home/at ease at work and so on. Observations made by researchers at the Monta District Office, Bima Regency, show that some of the performance of employees at this office is not fully in accordance with what is expected by the organization in general. Dealing with such complex tasks, functions and authorities, the office should need human resources who have high performance at workThe research approach used in this study is to use an associative approach. The results showed that: 1. Work motivation and work environment simultaneously influence employee performance at the Monta District Office, Bima Regency 2. Work motivation influences employee performance at the Monta District Office, Bima Regency 3. The work environment influences employee performance at the Monta District Office Bima districtKeywords: work motivation, work environment, employee performance
Pengaruh Gaya Hidup, Persepsi Harga Dan Periklanan Terhadap Keputusan Pembelian Pada Rokok Sampoerna A Mild (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Angkatan 2019) Gery Rhivas Nugraha Wahyudi; N Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study was to determine the effect of lifestyle, price perceptions and advertising on purchasing decisions on Sampoerna A Mild cigarettes (a case study of students at the Faculty of Economics and Business, Islamic University of Malang). This study used a quantitative research method using a questionnaire with a Likert scale of 1-5. The population in this study were students who consumed Sampoerna A Mild cigarettes. The data collection technique uses the techniquenonprobability sampling namely by techniquepurpose sampling. The sample in this study amounted to 95 respondents. The results of this study indicate that lifestyle has a significant effect on purchasing decisions, perceived price has no significant effect on purchasing decisions and advertising has a significant effect on purchasing decisions. Keywords: Lifestyle, Perceived price, Advertising and Purchase Decision
Analisis E-Marketing, Effectiveness Of Advertising Dan Brand Awareness Terhadap Keputusan Pembelian Yesi Umita Sari; Achmad Agus Priyono; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted to analyze the effect of E-marketing, Effectiveness of advertising and Brand awareness on Khayrscarf Official. This research uses explanatory research with a quantitative approach. The source of data in this study is primary data derived from distributing questionnaires to Khayrscarf Official consumers and secondary data derived from documents, journals, previous research and other sources. The population used in this study was 154,600 taken from social media followers. The sampling technique in this study used purposive sampling and 100 samples were obtained using the method of randomly distributing questionnaires and the questionnaires distributed in this study used a Likert scale. Data were analyzed using multiple linear regression as measured by SPSS. Hypothesis testing using the t test and f test. The results showed that E-marketing, Effectiveness of advertising and Brand awareness had a simultaneous effect on purchasing decisions and partially E-marketing, Effectiveness of advertising and Brand awareness had a positive and significant effect on purchasing decisions. Keywords: E-marketing, Effectiveness of advertising dan Brand awareness
Pengaruh Green Marketing, Citra Merek, Dan Harga Terhadap Keputusan Pembelian Produk Tupperware (Studi Pada Mahasiswa Universitas Islam Malang) Siti Masluhah; Muhammad Agus Salim; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study is to determine the effect of green marketing on purchasing decisions, to determine the effect of brand image on purchasing decisions, to determine the effect of price on purchasing decisions. The type of research used in this research is quantitative research. The sampling technique uses the Malhotra formula by multiplying the number of indicators by 5 to obtain 85 respondents. This study uses multiple linear regression analysis, by testing the hypothesis using the t test. The results of this study indicate that green marketing has a significant effect on purchasing decisions, brand image has a significant effect on purchasing decisions, price does not have a significant effect on purchasing decisions. Keywords : Green Marketing, Brand Image, Price, Purchase Decision
Pengaruh Kualitas Produk, Daya Tarik Iklan di Medsos dan Persepsi Harga Terhadap Keputusan Pembelian Pada Konsumen Produk Fitarasa Cake Kab. Probolinggo Eka Sukmawati; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The method used is multiple linear regression. The sampling technique uses the Maholtra formula with the results of calculating 95 samples. In completing this research using SPSS 29 with the help of validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, f test and t test. The results of this study indicate that the variables of product quality, advertising attractiveness, and price perceptions influence purchasing decisions simultaneously, product quality variables influence purchasing decisions, and advertising attractiveness variable has no effect on  influence purchasing decisions. the price perception variable influences the purchase decision. Keywords: Product Quality, Advertising Attractiveness, Perceived Price on Purchasing Decisions 

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