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Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Sekolah Tinggi Ilmu Ekonomi Trianandra Jl. Diponegoro No.69, Dusun I, Wirogunan, Kec. Kartasura, Kabupaten Sukoharjo, Jawa Tengah 57166 ; Email : lppm@stie-trianandra.ac.id
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INDONESIA
Jurnal bintang manajemen
Published by Sekolah Tinggi Ilmu Ekonomi Trianandra
ISSN : 29636035     EISSN : 29634830     DOI : 10.55606
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 264 Documents
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Pengaruh Gaya Hidup, Online Customer Review Dan E-Wom Terhadap Keputusan Pengguna Aplikasi Ovo Di Solo Raya Cindy Dayinta Puspitasari; Ari Susanti
Jurnal Bintang Manajemen Vol. 1 No. 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1892

Abstract

This study aims to determine the analysis of the influence of lifestyle, OCR and E-WOM on the decisions of OVO application users. This research method is associative research where the research method is a quantitative approach. This study uses a questionnaire to share basic data. In this study, the population is all the people of Solo Raya and the research sample is 100 respondents, and the sampling method uses Purposive Sampling and uses the roscoe formula, the analytical method is assisted by SPSS version 25. The data analysis method uses Instrument Tests, Classical Assumptions tests, and Multiple Regression Tests. secondary data obtained from books that reveal user decisions, the internet and previous research journals. The results of this study conclude that simultaneously (F test) shows if there is a significant effect between lifestyle, OCR, and E-WOM on user decisions..
Strategi Promosi Terhadap Peningkatan Volume Penjualan Pada Toko Redjo AC Sukoharjo Hasanudin Hasanudin; Esti Dwi Rahmawati; Agus Suyatno
Jurnal Bintang Manajemen Vol. 1 No. 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1895

Abstract

The market for the need for electronic goods such as air conditioners is much sought after by the public, which is marked by the large number of dealers or electronics stores that sell air conditioners. This has the impact of causing competition between business actors to attract consumers to buy. In this study the method used by researchers used data collection methods through observation, interviews, and documentation directly in the field, with qualitative descriptive analysis techniques and SWOT analysis using SWOT matrix analysis tools. The purpose of this research is to find out the promotion strategy that is run by Redjo AC store and the right promotion strategy to use it. The right promotion strategy to be carried out by the Redjo AC Sukoharjo store is a direct marketing promotion strategy because it will make consumers feel served by their air conditioning needs, what consumers want will be what they want and will make consumers loyal and will recommend to others
Model Bisnis Platform Kecantikan Beaudy Sebagai Media Telekonsultasi Perantara Antara Consumer Dengan Klinik Kecantikan Evarianti Evarianti; Kustini Kustini
Jurnal Bintang Manajemen Vol. 1 No. 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1905

Abstract

Currently, the business platform model is experiencing rapid development, one of which is in the health sector. The purpose of establishing a platform is to make it easier for consumers to be able to exchange value with one another. The idea for the Beaudy beauty business platform model is to help customers solve their skin problems. Customers who have problems in conducting skin care consultations, starting from price consultations tend to be expensive and don't have time to go to a beauty clinic. So that the results of the validation of the solutions carried out to the informants were the idea of a Beaudy web-based beauty business platform model that could help and answer the problems they were experiencing. These results indicate that Beaudy can be an intermediary teleconsultation medium between consumers and beauty clinics.
Pengaruh Gaya Hidup Hedonisme Dan Promo Tanggal Kembar Terhadap Impulse Buying : Studi Kasus Pengguna Shopee Di Tangerang Selatan Nurul Eka Putri; Ambardi Ambardi
Jurnal Bintang Manajemen Vol. 1 No. 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1932

Abstract

This study was structured to determine the effect of the Hedonism Lifestyle and Twin Date Promos on Impulse Buying for Shopee users in South Tangerang. The method used in this study is a quantitative method with the type of associative descriptive research. This study uses primary data obtained by making questionnaires and then distributed to respondents who match the research criteria, the data is then analyzed using the classical assumption test and hypothesis testing. The statistical method in this study uses multiple linear regression analysis with the help of SPSS version 24. The results of this study indicate that there is a significant influence between the Hedonism Lifestyle and Twin Date Promo on Impulse Buying for Shopee users in South Tangerang.
Pengembangan Karir Dalam Era Ambiguitas Helen Novita Sari; Nur Rahmania; Mochammad Isa Anshori
Jurnal Bintang Manajemen Vol. 1 No. 4 (2023): Desember : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i4.2184

Abstract

Career development in an era of ambiguity is becoming increasingly important in the modern era of uncertainty and rapid environmental change. The ever-changing business, social, and technological environments pose new challenges for individuals seeking to develop their careers. This research aims to identify career development strategies in the face of an ambiguous work environment, as well as to explore the concepts and practices of career development that exist in this era of ambiguity. This research uses the literature method or literature study, which is by utilizing various literature sources to obtain data. A qualitative approach was chosen because the data produced is in the form of descriptions or words. The results showed that career development is very important in the era of ambiguity, and each individual needs to integrate flexibility, adaptability, and understanding of uncertainty in their career development strategy. With a deep understanding of ambiguity and the ability to adapt, individuals can maximize their career potential in this era of change. Organizations can also support employees by creating an environment that enables growth and development amidst rapid change.
Pengaruh Presepsi Harga, Kualitas Pelayanan Dan Lokasi Terhadap Kepuasan Pelanggan Batik Danar Hadi Semarang Edy Suryawardana; Sugeng Riyanto; Citra Rizkiana; Kamalina Din Jannah
Jurnal Bintang Manajemen Vol. 1 No. 4 (2023): Desember : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i4.2217

Abstract

The purpose of this study was to analyze the effect of perceived price, service quality and location on customer satisfaction at Batik Danar Hadi Branch Semarang. The hypothesis of this study is the perception of price, service quality and location have a positive effect on customer satisfaction at Batik Danar Hadi Semarang. The number of samples in this study were 76 people. Then the method of collecting data through questionnaires and data analysis using SPSS which includes validity test, reliability test, classical assumption test, multiple linear regression analysis, F test, and hypothesis testing using t test and R2. The results showed that the independent variable, namely price perception, had no effect on customer satisfaction. This is evidenced by the value of t arithmetic is smaller than t table that is -0.977 < 1.667 with a significant value of 0.332 > 0.05 (not significant). Service quality has a positive effect on customer satisfaction. This is evidenced by the value of t arithmetic is greater than t table that is 3.592 > 1.667 with a significant value of 0.001 < 0.05 (significant). Location has positif effect on customer satisfaction. This is evidenced by the value of t arithmetic is bigger than t table that is 1.725 > 1.667 with a significant value of 0.039 < 0.05 (significant). Based on the value of the coefficient of determination, the test results show the adjusted r square value of 0.638, this means that changes in the customer satisfaction variable of 63.8% can be explained by the independent variables of price perception, service quality, and location. Meanwhile, 36.2% was influenced by other variables not examined.
Pengaruh ROA, ROE, TATTO Terhadap Nilai Perusahaan (Studi Pada Perusahaan Manufaktur Yang Listed Di Bursa Efek Indonesia Tahun 2020-2022) Putri Anggraeni; Rani Afriyani; Widodo Ryan Setiaji; Muhammad Habil Habszy Masabrino
Jurnal Bintang Manajemen Vol. 1 No. 4 (2023): Desember : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i4.2218

Abstract

This study aims to determine the effect of ROA, ROE, TATTOO on PBV. The object studied in this study is a manufacturing company listed on the Indonesia Stock Exchange for the period 2020-2022. This type of research is quantitative research. The population in this study is Manufacturing companies listed on the Indonesia Stock Exchange in 2020-2022. The research sample was selected using purposive sampling technique and obtained as many as 89 observational data. This study used secondary data obtained through the Annual Report. The data analysis technique in this study is multiple linear regression. The results showed that the ROA and TATTO variables had an effect on PBV, while the ROE variable had no effect on PBV.
Pengaruh Kompetensi, Disiplin Dan Motivasi Terhadap Kinerja Karyawan (Studi Kasus Pada CV. Vin_Case) Teguh Ariefiantoro; Dewi Sania; Asih Niati; Susanto Susanto
Jurnal Bintang Manajemen Vol. 1 No. 4 (2023): Desember : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i4.2220

Abstract

This study aims to determine the Effect of Competence, Discipline, and Work Motivation on Employee Performance (Case Study at CV. Vin_Case). The population used in this study were all employees of CV. Vin_Case totaling 45 employees. This study uses a quantitative method using a questionnaire. The method of data analysis in this study uses multiple linear analysis with the dependent variable being Employee Performance, while the independent variables are Competence, Discipline and Motivation. In this study using saturated sampling techniques, namely sampling techniques where all members of the population are used as samples. Then the data collection method was through questionnaires and data analysis using SPSS version 21. Data analysis techniques used in this study included validity testing, reliability testing, classical assumption testing, multiple regression analysis, hypothesis testing using the t test and the coefficient of determination test (R2). The results of this study indicate that the independent variables, namely Competence (X1), Discipline (X2) and Motivation (X3) have a positive and significant effect on Employee Performance (Y). Based on the coefficient of determination 58.6 percent of employee performance can be explained by independent variables in this study, while the remaining 41.4 percent is explained by variables not observed in this study.
Dampak Transformasi Era Digital Terhadap Manajemen Sumber Daya Manusia Angga Wahyudi; Muhammad Bhismi Thoifurqoni Assyamiri; Wilda Al Aluf; Mohammad Ryan Fadhillah; Shinta Yolanda; M. Isa Anshori
Jurnal Bintang Manajemen Vol. 1 No. 4 (2023): Desember : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i4.2222

Abstract

The digital era has changed the paradigm and practice of human resource management (HR). This article analyzes the impact of digital transformation on HR, with a focus on paradigm shifts, digital skills development, and the use of technology in decision making. The pre-digital era emphasized administration, while the digital era demands attention to employees' digital skills. Developing digital skills is important, considering these skills are key in the modern world of work. A competency-based approach is a more suitable method for dealing with technological change. HR management has a major role in facilitating organizational adaptation and success in the ever-evolving digital era. The World Economic Forum (2020) said skills such as understanding technology, data analysis, and proficiency in using digital devices have become important in today's world of work. In facing the digital era, organizations are faced with new challenges and opportunities. Changing the HR management paradigm from administrative to strategic requires adaptive and innovative leadership. Digital skills development is the foundation for productivity and competitiveness. Therefore, employee training and development must be the main focus. A competency-based approach allows a more precise identification of the required skills requirements. In addition, the use of technology and data analysis enables more accurate and objective decision making.
Pengaruh Beban Kerja dan Disiplin Terhadap Komitmen Pegawai pada Dinas Pendidikan Pemuda dan Olahraga Kebupaten Solok Siti Rukmana; Nurhayati Nurhayati; Afni Yeni
Jurnal Bintang Manajemen Vol. 1 No. 4 (2023): Desember : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i4.2226

Abstract

This study aims to analyze the effect of workload and discipline on employee commitment at the Solok district youth and sports education office. The sample in this study were 79 respondents with the total sampling method. Based on the results of multiple linear regression analysis of the variables Workload and Discipline on Employee Commitment with a value of Y = 14.413 + 0.259(X1) + 0.303 (X2) + e. From the t test conducted on the X1 variable, namely Workload with a t-count value smaller than t-table 1.735 > 1.992, which means that the Workload variable has no effect on Employee Commitment, while the X2 variable, namely Discipline, obtains a greater t-count value from t-table 3, 832 > 1.992 which means Discipline affects Employee Commitment. While the results of the f-test analysis obtained the f-count value is greater than the f-table, namely 10.860 > 3.12, which means that Workload and Discipline together affect Employee Commitment.

Page 18 of 27 | Total Record : 264

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