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Journal of Educational Management Research
Published by Al-Qalam Institute
ISSN : 29629195     EISSN : 29638992     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Education Social Sciences
Journal of Educational Management Research is an international peer-reviewed journal which publishes original and significant contributions to educational management, administration, and leadership, in its broadest sense, from all over the world. This includes primary research projects in schools and further vocational and higher education institutions. This journal encourages contributions that respond to important issues in management education. Contributions may be either conceptual or empirical and are welcomed from any topic area and country so long as they primarily focus on management or organization in education. Although our core areas of interest are organizational behaviour and management in education, we are also interested in leadership, public relation, human resource management, social issues in management, financial management, organizational development, critical management studies, etc. Authors are strongly encouraged to have their work reviewed and evaluated by their colleagues prior to submission for formal editorial review.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 317 Documents
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Management of Communication Strategy by the Indonesian Television Journalists Association (IJTI) Tapal Kuda Jember in Enhancing Journalism Professionalism and Quality in the Digital Era Munawwaroh, Umi Adibah; Azharghany, Rojabi
Journal of Educational Management Research Vol. 4 No. 4 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i4.1151

Abstract

Rapid technological developments require journalists not only to convey information accurately and quickly, but also to adapt to various emerging technologies in order to maintain professionalism and journalistic quality. This study aims to analyze the management of communication strategies implemented by a journalistic organization in addressing the challenges posed by digital transformation. Using a qualitative approach, this study explores various organizational efforts to improve member competence through journalism training programs, the utilization of digital media for education and information dissemination, and the strengthening of collaboration among journalists. Data were collected through in-depth interviews, direct observation, and documentation. The findings indicate that the organization has successfully managed digital technology to build an adaptive, participatory, and sustainable journalistic ecosystem. This strategic management approach not only enhances journalistic skills but also reinforces solidarity in facing global challenges in the media landscape. This study contributes to a deeper understanding of the urgency of innovation and digital transformation in the management of communication strategies within journalistic organizations.
Propagation Cadre Training by the Islamic Boarding School Development Bureau as an Effort to Improve Public Speaking During Sarwahan Activities Shalshabila, Mutiara Alif
Journal of Educational Management Research Vol. 4 No. 5 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i5.1152

Abstract

This study aims to analyze the implementation of the Preaching Cadre Training as an effort to improve students' public speaking skills through the Sarwahan activity. Employing a descriptive qualitative approach, data were collected through observation, interviews, and documentation related to the training process and students' preaching practices. The findings indicate that this training, based on experiential learning, significantly enhances students' self-confidence, public speaking competence, and active participation in Sarwahan forums. Sarwahan has proven effective as a contextual and practical preaching training medium that supports the development of communicative character among students. However, the program faces challenges, including low participant commitment and limited external communication media. Therefore, strengthening training strategies and managerial support such as optimizing digital media and providing intensive mentorship is essential. These findings are expected to contribute to the development of an adaptive and sustainable Islamic boarding school-based preaching training model.
Transformative Islamic Education: The Role of Qur’anic Value Internalization in Building Santri’s Religious Character Hishnuddin, As'ad; Jazilurrahman, Jazilurrahman
Journal of Educational Management Research Vol. 4 No. 5 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i5.1153

Abstract

This study aims to explore the implementation of Qur’anic values in shaping the religious character. The research employed a descriptive qualitative approach to investigate how Qur’anic principles are internalized through daily practices, role modeling, and institutional management. Data were collected through observation, interviews, and documentation involving teachers, students, and pesantren administrators. Findings reveal that the Qur’an serves not only as a textual source of knowledge but also as a behavioral guide actively embodied in the daily routines of santri. Religious character formation is facilitated through consistent activities such as communal prayers, Qur’an recitation, and ethical mentoring, supported by the exemplary behavior of teachers. Furthermore, the institutional management plays a strategic role in designing and maintaining an environment that integrates Qur’anic values into all aspects of pesantren life. The study concludes that the successful internalization of Qur’anic values results from a synergy of value-based education, modeling, and structured management. This model provides a transformative and holistic framework that addresses the contemporary crisis of moral and religious identity among Muslim youth, offering a replicable alternative for character education in formal settings.
Strategies for Implementing Project-Based Learning to Enhance Student Collaboration Skills in Religious Education at the Senior High School Level with a Managerial Approach Kamilah, Fitrotul; Mansur, Umar
Journal of Educational Management Research Vol. 4 No. 5 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i5.1159

Abstract

This study explores the use of Project-Based Learning (PBL) in religious education at the senior high school level, aiming to enhance students' collaboration skills. By focusing on real-world projects, PBL fosters teamwork, critical thinking, and the application of religious principles in everyday life. A school known for its diverse student body and innovative teaching approaches, the study uses a qualitative case study design. Data was gathered through semi-structured interviews with teachers, students, and administrators, along with direct classroom observations. The results indicate that PBL significantly improved students' collaboration abilities, including communication, responsibility-sharing, and conflict resolution. However, challenges such as time constraints and students’ difficulty in linking abstract religious concepts to practical projects were noted. Teachers used strategies like rotating leadership roles, reflection discussions, and managing group dynamics to facilitate learning. Despite the success, the study highlights the need for teacher training and curriculum adjustments to overcome the limitations of time and address the unique challenges of applying PBL in religious education. Overall, PBL proves to be an effective approach to increasing student engagement and understanding, though its implementation methods require refinement to suit religious content.
Optimization of Social Media Management in Enhancing the Brand Image of Islamic Boarding Schools Habsi, Malikul; Hefniy, Hefniy; Munawaroh, Madinatul
Journal of Educational Management Research Vol. 4 No. 5 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i5.1160

Abstract

This study investigates the role of social media optimization in enhancing the brand image of Islamic boarding schools (pesantren). With the rapid growth of digital communication, social media has become a critical tool for educational institutions to engage with their audience and improve their public perceptionSocial media plays a vital role in brand identity creation, with professional social media management, structured content strategies, and platform-specific engagement being key factors in achieving successful branding. Using a multi site approach, the study combined observational data and interviews with social media admins from two pesantren, PP. Al-Mashduqiah and PP. Asy-Syarify. The findings revealed that professional social media admins significantly contribute to maintaining a positive public image, that a structured content strategy is crucial for consistent engagement, and that different platforms are more effective for targeting specific audience segments. This research contributes to the understanding of how religious institutions can leverage social media for branding, particularly in a competitive educational landscape. Recommendations include investing in professional social media management, adopting structured content planning, and tailoring content to specific platforms for optimal reach.
The Effect of Digital Marketing Strategies, Social Media, and Influencer Marketing on Brand Awareness Ramdani, Amjad; Fietroh, Muhammad Nur
Journal of Educational Management Research Vol. 4 No. 5 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i5.1161

Abstract

This study aims to analyze the influence of digital marketing, social media, and influencer marketing on brand awareness of MSME products. The background of this study is based on the low level of brand awareness, which remains a major challenge in developing the competitiveness of MSMEs, especially in non-metropolitan areas. Using a quantitative approach and an explanatory survey method, data was collected from 100 SME respondents who actively use social media in their marketing strategies. The research instrument was validated through validity and reliability tests, then analyzed using multiple linear regression with SPSS version 25. The results indicate that the three independent variables—digital marketing, social media, and influencer marketing—have a positive and significant impact on brand awareness. Digital marketing has been proven to efficiently enhance brand visibility; social media strengthens emotional connections and closeness between brands and consumers; while influencer marketing provides credibility effects that expand brand reach through social influence. The coefficient of determination (Adjusted R²) of 0.645 indicates that the model explains 64.5% of the variance in brand awareness. This study provides practical contributions for SMEs in designing more effective and adaptive digital marketing strategies in response to changes in digital consumer behavior.
Principal Leadership Strategies for Enhancing Teacher Performance in Islamic Schools Emi Dwi Ani; Abu Hasan Agus R; Suhermanto
Journal of Educational Management Research Vol. 4 No. 5 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i5.1163

Abstract

This study aims to describe and analyze the leadership practices of the madrasah principal in enhancing teacher performance. The background of this research is related to the critical role of the principal as a strategic leader in developing the quality of human resources, particularly teachers, who are the primary agents in the learning process. The generally low teacher performance in several educational institutions highlights the need for a transformative and supportive leadership approach. This research employs a descriptive qualitative method, utilizing data collection techniques that include in-depth interviews, participatory observation, and document analysis. The research subjects include the principal, teachers, students, and parents, selected purposively. The findings show that the principal applies a transformational leadership model through academic supervision, continuous monitoring, and the reinforcement of discipline and work ethic. Supervision is conducted in a humanistic and dialogical manner, directly contributing to the improvement of teachers' pedagogical competence. Monitoring serves as a development tool and a systematic performance mapping instrument. Additionally, the principal's exemplary conduct promotes discipline and collective responsibility. The improvement in teacher performance has a positive impact on the quality of learning and stakeholder satisfaction, including that of students and parents.
The Role of Service, Product Quality, and Consumer Satisfaction in Driving Repurchase Intention on TikTok Shop Dwicahyo, Herwanda Rama; Fietroh, Muhammad Nur
Journal of Educational Management Research Vol. 4 No. 5 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i5.1167

Abstract

This study examines the effects of service quality, product quality, and customer satisfaction on repeat purchase intention among TikTok Shop users in Sumbawa Regency. TikTok Shop, as a social commerce platform integrating entertainment with digital transactions, has transformed consumer online shopping behavior. Employing a quantitative approach and multiple linear regression analysis with 100 purposively sampled respondents, the findings indicate that service quality, product quality, and customer satisfaction significantly and positively influence repeat purchase intention both partially and simultaneously. The adjusted R² value of 0.475 suggests that these three independent variables explain 47.5% of the variation in consumers’ repeat purchase intention. These results emphasize the importance of enhancing service and product quality alongside managing customer satisfaction as strategic measures to build customer loyalty and ensure business sustainability, especially for MSMEs in non-metropolitan regions such as Sumbawa Regency. The practical implications of this study can serve as guidelines for developing effective marketing and service strategies on the TikTok Shop platform to improve customer retention. Furthermore, this study contributes empirical insights into the dynamics of social commerce in Indonesia within the context of the local digital economy.
Employee Performance Driven by Innovation and Knowledge Sharing Fitri, Mutiara Eka; Gunawan, Asep; Febriyansyah, Hevy
Journal of Educational Management Research Vol. 4 No. 5 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i5.1171

Abstract

This study investigates the influence of individual innovation capability and knowledge sharing on employee performance. Using a quantitative correlational approach, data were collected through questionnaires distributed to 67 employees across six beauty salons. The results of multiple linear regression analysis revealed that both individual innovation capability (β = 1.124, sig. = 0.000) and knowledge sharing (β = 1.275, sig. = 0.000) have a significant and positive effect on employee performance. These findings suggest that employees who are open to new ideas, creative in solving problems, and willing to exchange knowledge with their peers tend to perform better in service-based tasks. The study emphasizes the importance of fostering a work environment that promotes innovation and collaboration to support sustained employee performance. It also highlights the need for future research to consider additional variables such as organizational support or leadership style to better understand performance drivers in similar contexts.
The Impact of Original Programming and Product Quality on Brand Trust and Brand Loyalty Sirait, Kezhia Bianta
Journal of Educational Management Research Vol. 4 No. 5 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i5.1170

Abstract

The development of digital technology has changed people's entertainment consumption patterns, including the shift from conventional television to streaming services. This study aims to examine the effect of original programming and product quality on brand loyalty, with brand trust as a mediating variable. This study used a quantitative approach through a survey of 95 respondents with a purposive sampling technique. Data were analyzed using linear regression, path analysis, and the Sobel mediation test. The results show that original programming and product quality have a positive and significant effect on brand trust and brand loyalty with an Adjusted R square value of 0.941. In addition, brand trust is proven to significantly mediate the relationship between the two independent variables and brand loyalty. This research highlights the need for managers in the digital entertainment industry to focus on enhancing original programming and maintaining high product quality to foster brand trust. Strengthening brand trust can lead to increased brand loyalty, offering a competitive advantage in a rapidly evolving market. The findings suggest that companies should invest in content creation and quality improvements as strategies to build and sustain long-term customer loyalty.

Page 17 of 32 | Total Record : 317

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