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Ridha Rizki Novanda
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jurnalagrisep@unib.ac.id
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Department of Socio Economic of Agriculture Faculty of Agriculture, Bengkulu University WR. Supratman Street, Kandang Limun - Bengkulu
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Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Published by Universitas Bengkulu
ISSN : 14128837     EISSN : 25799959     DOI : https://doi.org/10.31186/jagrisep
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
(1) The Macro approach of agricultural socio-economic as a system which comprehensive and integrated from subsystems up-stream, subsystems on-farm, subsystems down-stream, subsystems support and the impact of their interrelationships with government policy, international economics, agricultural marketing, natural resources, agricultural extension and communication, agricultural sociology, farmer institutions, and community empowerment; (2) The Micro approach includes the study in the development of agribusiness (finance, farm management, functional and technical aspects) and agricultural local institutional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 506 Documents
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Measuring Chilli Farmer Satisfaction to Improve the Quality of Jacko 99 Brand Seeds Yekti, Ananti; Safitri, Ipah Mardiyana Nur
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 02 2025 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.02.871-886

Abstract

Understanding and categorizing product attributes can help design products that meet consumer needs and preferences, leading to higher satisfaction and loyalty. This study aims to (1) find out the characteristics of farmers who use Jacko 99 brand chilli seed in Magelang Regency, (2) analyze the perception of farmers on the level of importance and performance of Jacko 99 brand chilli seed attributes in Magelang Regency, and (3) measure the level of satisfaction of Jacko 99 brand chilli farmers in Magelang Regency. Research activities were carried out from April to December 2024. This research is descriptive research with quantitative analysis. The research sample comprised 60 respondents, determined by non-probability sampling from the population of Jacko 99-brand chilli farmers in Magelang Regency. The results of the Importance Performance Analysis show that two attributes must be improved: resistance to pest diseases and the freshness and durability of chilli. The results of the Customer Satisfaction Index showed that consumers of Jacko 99-brand chilli seeds were very satisfied, with a satisfaction index value of 86.14% (0.86). It is recommended to the producer of the Jacko 99 brand chilli seed to improve the resistance to pest diseases, durability of fresh chilli fruit, and also maintain the achievements of attributes that have already given satisfaction to the chilli farmers.
Analysis of Factors Affecting Rice Production and Its Associated Risks Purnomo, Sodik Dwi; Sundari, Sri; Jati, Damar; Cahyo, Heru; Uripi, Cahyaningtyas Ria; Octisari, Sully Kemala; Luhita, Tiladela
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 02 2025 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.02.849-870

Abstract

Effective risk management is essential for rice farmers to achieve sustainable agriculture. Rice production is inherently influenced by uncertainties that can lead to yield declines or, in severe cases, complete crop failure. These uncertainties arise from various factors, including climate change, nutrient leaching, soil erosion, landslides, floods, pests, and droughts. Such risks not only threaten production but also have short-term impacts on food security at regional and national levels, potentially resulting in rice scarcity and rising prices. This study aims to analyze rice production and its associated risks in Purbalingga Regency, Central Java. Using multiple linear regression and multiplicative heteroscedasticity regression methods, the study incorporates novel elements such as agricultural inputs (land size, seeds, urea fertilizer, pesticides, and machinery), socio-demographic factors (planting season, education, farming experience), and government policies (ownership of farmer cards and extension service intensity). The findings indicate that land area, urea fertilizer, pesticides, agricultural tools, Farmer Card ownership, extension services, and planting seasons significantly affect rice production and its risks. These results underscore the importance of enhancing farmers' capabilities through improved agricultural inputs, education, and a deeper understanding of evolving planting processes, ultimately enabling more effective risk management strategies.
Redesign Marketing Mix in Hj Karmi's Chili Chips Based on Consumer Perception and Digital Concept Septya, Fanny; Agbolosoo, John Atsu; Yusri, Jumatri; Pitri, Susila
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 02 2025 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.02.829-848

Abstract

Hj. Karmi chilli chips, a small enterprise in Dumai City, Riau, Indonesia, is contending with competition from local competitors. This research seeks to revitalize the marketing mix by examining consumer perceptions and digital strategies. The study assesses consumer views on the 7Ps marketing mix (product, price, place, promotion, process, people, physical evidence) for Hj. Karmi chilli chips. This study examines the present condition of these elements and proposes improvements to boost competitiveness and facilitate market growth. Utilizing survey methods with 40 participants and descriptive analysis based on the Likert scale and gap analysis, the study discovered that consumers have a very positive perception of price, people, and process, and a positive perception of place and product. Consumers rated physical evidence and promotion as average. Overall, the marketing perception of Hj. Karmi's consumers are positive. The product features simple packaging that emphasizes the product itself. The chips are priced competitively in Dumai City, providing affordable quality. The store's location suffers from poor accessibility and parking. Limited promotional activities have led to low awareness. Family members manage operations, allowing for close oversight but restricting growth. Consumers highly rate the production process for its quality and hygiene. The physical evidence was considered unattractive. Enhancements are necessary in product, place, promotion, people, and physical evidence to boost competitiveness. Recommendations include enhancing product quality and packaging, improving store accessibility, increasing digital promotion, hiring non-family employees, and upgrading the store layout to attract consumers in Dumai City, Riau.
Price Integration of Major Vegetable Oils: A VECM Approach Sari, Lela Novita; Feryanto; Pambudy, Rachmat
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 02 2025 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.02.929-942

Abstract

Globally four main vegetable oils are soybean, rapeseed, sunflower, and palm oils. Although these oils compete, their prices typically trend in the same direction. This research aims to investigate the short-term and long-term pricing relationships among these four oils. After using the Vector Error Correction Model (VECM) for analysis, the study applies variance decomposition and impulse response approaches. Monthly data from January 2003 to December 2024 is included in the dataset. The results show that each vegetable oil's price is impacted by its historical price in the short run. On the other hand, the four oil prices show a long-term link over the long run, suggesting that they are cointegrated. It is evident from variance decomposition and impulse response function analysis that soybean oil's price significantly has a greater influence on the price of palm, sunflower, and rapeseed oils. The conclusion is that the price fluctuations of rapeseed oil, sunflower oil, and palm oil are largely driven by changes in soybean oil prices.
Integrating Social Empowerment and Membrane Technology for Clean Water Access in a Rural Indonesian Community Case Study in Nganti Village, Bojonegoro Handono, Setiyo Yuli; Wibisono, Yusuf; Nugroho, Wahyunanto Agung; Arif, Chusnul
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 02 2025 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.02.633-660

Abstract

Human resilience is related to the availability of natural resources, such as water, which is developed through community empowerment and technology. Nganti Village, Bojonegoro is one of the villages that is vulnerable to the availability of clean water for daily consumption. So, this research aims to  (1) analyze the problems and potential of water sources that are not utilized by the Nganti community, (2) analyze community strategies in dealing with water problems, and (3) simulate alternative membrane technology based on community empowerment. This research used a combined approach, quantitative and qualitative, involving key informants, including the Village Head, Head of the Clean Water Association, Ngraho Sub-district Head, and Community Leaders, in addition to a survey of 40 Nganti-Ngraho residents. Data analysis is descriptive statistical and qualitative. The water quality of a spring in Nganti Village shows that the water is not suitable for drinking, washing and latrines (MCK) due to the high content of iron and other metals. Meanwhile, the community's strategy is to use water reservoirs as an alternative water source and introduce membrane technology through community empowerment activities.
Study of Livestock Farmer's Satisfaction with Beef Cattle Insurance Program in Polewali Mandar Regency, West Sulawesi Province Susanti S, Irma; Khaliq, Taufik Dunialam; Nuraliah, Siti
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 02 2025 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.02.725-740

Abstract

This study aims to analyze the model of farmer satisfaction with the Asuransi Usaha Ternak Sapi (AUTS) program in Polewali Mandar Regency. This research was conducted in Polewali Mandar Regency in April-October 2024. This research model is quantitative descriptive research. The number of respondents in this study was 83 farmers. The data obtained were then processed and analyzed using Path Analysis. The results of the survey of the characteristics of beef cattle farmers in Polewali Mandar Regency include being dominated by men, aged 51-60 years, married, with a high school education level, an average monthly income of less than IDR 1,000,000, 6-10 years of farming, and having 0-5 beef cattle. The technical competence aspect has a significant effect on service quality, while social competence does not have a significant effect on service quality. The satisfaction model developed from technical, social and service quality competency factors has been proven to have a significant influence on the level of farmer satisfaction.. Service quality affects farmer satisfaction as participants in AUTS.

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