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Karona Cahya Susena
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INDONESIA
Journal of Management, Economic, and Accounting
Published by Universitas Dehasen Bengkulu
ISSN : -     EISSN : 29624134     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management, Economic, and Accounting is a peer-reviewed journal. JMEA invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to: Management Science Marketing Financial management Human Resource Management International Business Entrepreneurship Economics Monetary Economics, Finance, and Banking International Economics Public Economics Economic development Regional Economy Accounting Sciences Taxation and Public Sector Accounting Accounting information system Auditing Financial Accounting Management accounting Behavioral accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 293 Documents
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The Influence Of Digital Marketing And Brand Image On The Competitiveness Of Micro, Small, And Medium Enterprises (Msmes) Among Generation Z At The Pondok Jawi Restaurant In Lahat Larasati, Putri; Ilpiyanto, Marko; Hasanah , Titi
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.987

Abstract

The purpose of this study was to determine the influence of digital marketing and brand image in increasing the competitiveness of MSMEs among Generation Z at Pondok Jawi Restaurant, Lahat. The results showed that (1) digital marketing has a significant partial effect on competitiveness, as evidenced by the calculated t value > t table (7.250 > 1.989). (2) brand image has a significant partial effect on competitiveness, as evidenced by the calculated t value > t table (3.298 > 1.989). (3) digital marketing and brand image have a significant simultaneous effect on competitiveness, as evidenced by the calculated f value > f table (61.564 > 3.956), with a significance value lower than the significance level (a) of 0.05 (0.000 < 0.05).
The Effect Of Service Quality And Price On Customer Satisfaction At Cv. Abadi Steel Lahat Monica, Jesi; Mujari, Mujari; Kesuma , Darwin
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.991

Abstract

The purpose of this study was to determine the effect of service quality and price on customer satisfaction at CV. Abadi Steel Lahat. The results showed that (1) service quality has a significant partial effect on customer satisfaction at CV. Abadi Steel Lahat, as evidenced by the calculated t-value > t-table (7.031 > 1.988). (2) price has a significant partial effect on customer satisfaction at CV. Abadi Steel Lahat, as evidenced by the calculated t-value > t-table (3.224 > 1.988). (3) service quality and price have a significant simultaneous effect on customer satisfaction at CV. Abadi Steel Lahat, as evidenced by the calculated f-value > f-table (58.389 > 3.953), with a significance value lower than the significance level (a) of 0.05 (0.000 < 0.05).
The Influence of Career Development and Work Potential on Employee Performance at the Public Housing and Settlement and Land Office (Perkim) of Lahat Regency Ariani, Shintya; Hestin , Hestin; Eduar, Rudi
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.992

Abstract

This study aims to determine how career development and work potential partially and simultaneously influence employee performance at the Lahat Regency Public Housing, Settlement and Land Affairs Office (PERKIM). The sample size for this study was 50 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis, processed using SPSS, resulting in a regression equation . The results showed a significant relationship between career development and employee performance at the Lahat Regency Public Housing, Settlement and Land Affairs Office (PERKIM). The F-test indicated that career development and work potential simultaneously influenced employee performance at the Lahat Regency Public Housing, Settlement and Land Affairs Office (PERKIM).
Analysis Of The Business Feasibility Studi Of The Eldest Putri Cracker Factory In Mundam Marap Village, Mukomuko Regency Novita, Meta; Irwanto, Tito; Harwini, Dewi
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.993

Abstract

This study aims to determine the amount of cost, income, profit, and the level of business feasibility of the cracker production, as well as to identify the problems faced in managing the business. According to Kasmir and Jakfar, a feasibility study is essential to assess the extent to which a business can provide benefits to investors and related stakeholders. A feasibility study is a crucial stage that cannot be overlooked, as it serves to compare the costs incurred with the benefits obtained. This research employs a qualitative descriptive method with an approach based on actual field conditions. Data were collected through observation and interviews. The financial aspect analysis was conducted using the Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), and Profitability Index (PI) methods. The object of this study is the Putri Sulung Cracker Factory, established in 2009 by Mr. Sudarso and managed independently without involving employees. The main objective of establishing this business was to support the family’s economy and take advantage of market opportunities for traditional snack products. The analysis results show that the PP value in 2023 was 3.753 years and decreased to 2.496 years in 2024, indicating that the investment return period is relatively long. The NPV value was IDR 230,516,003 (positive), PI was 7.683, and IRR reached 15.02. These three indicators demonstrate that the business provides benefits to investors and has growth potential. Based on these results, it can be concluded that the Putri Sulung Cracker Factory business is feasible to operate and has a high potential for financial profitability.
The Influence Of Lifestyle And Financial Literacy On The Use Of Digital Payment Among Students At Dehasen University Bengkulu Pratama, Yoga Anugra; Afriani , Sulisti; Febliansa , M Rahman
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.998

Abstract

This study aims to determine the influence of lifestyle and financial literacy on the use of digital payment among students at Dehasen University Bengkulu. The background of this research is the rapid development of financial technology that encourages students to adopt cashless transactions. However, the lack of financial literacy has led many students to behave consumptively. This research employs a quantitative associative method with 110 student respondents selected using purposive sampling. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with the help of SPSS software, including validity tests, reliability tests, classical assumption tests, t-test, F-test, and the coefficient of determination (R²). The results of the study show that lifestyle and financial literacy have a significant influence on the use of digital payment, both partially and simultaneously. The coefficient of determination (R²) value of 0.670 indicates that 67% of the variation in digital payment use can be explained by lifestyle and financial literacy, while the remaining 33% is influenced by other factors. These findings suggest that students with a higher level of financial literacy and a more productive lifestyle tend to use digital payment more wisely and efficiently. Therefore, improving financial literacy is essential to encourage responsible digital financial behavior among university students.
The Influence of Marketing Strategy and Product Quality on the Competitiveness of Coffee Products at Kiro Lahat Coffee Shop Dewanti, Vilda Tiara Ayu; Markus , Markus; Sholiha, Emila
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.999

Abstract

This study aims to determine how marketing strategy and product quality partially and simultaneously influence the competitiveness of coffee products at Kiro Lahat Coffee Shop. The sample size for this study was 42 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis, processed using SPSS, to produce a regression equation . The results showed a significant effect between marketing strategy and the competitiveness of coffee products at Kiro Lahat Coffee Shop, and a significant effect between product quality and the competitiveness of coffee products at Kiro Lahat Coffee Shop. The F-test indicated that marketing strategy and product quality simultaneously influenced the competitiveness of coffee products at Kiro Lahat Coffee Shop.
The Influence of Marketing Strategy and Product Quality on the Competitiveness of Coffee Products at Kiro Lahat Coffee Shop Gianto, Tania Putri Rahmadhani; Sholiha, Emila; Markus, Markus
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1000

Abstract

This study aims to determine the Influence of Celebrity Endorsers and Prices on Elzatta Hijab Purchase Decisions (Case Study of Elzatta Shop Customers in Lahat City) partially or simultaneously. This study is a quantitative associative research using the Accidental Sampling technique and the Slovin formula method in determining the sample. The sample used in this study amounted to 81 people who were used as research respondents. Based on the results of the study, the regression equation Y = 4.602 + 0.385 X1 + 0.503 X2 + e, means that without the variables Celebrity Endor (X1) and Price (X2), then the Purchase Decision (Y) is 4.602. The value of the determination coefficient (R2) is 0.551, meaning that the independent variables have a contribution with dependent variables of 55.1% and the remaining 44.9% are influenced by other factors that were not studied by the author. Based on the results of SPSS processing version 25.0, the Fcal value of 47.876 was obtained while the Ftable value was 3.114 thus 47.876 > 3.114, Ho was rejected and Ha was accepted, meaning that the variables Celebrity Endor (X1) and Price (X2) together had a significant effect on the Decision Purchase (Y). The Ttable value is 1.664. By comparing the value of Thitung and Ttabel it can be concluded: the variable Celebrity Endorser (X1) with the value of Tcount > Ttable or 4.664 > 1.664 , then Ho is rejected and Ha is accepted. Price (X2) with a Thcal value of > Ttable or 6,270 > 1,664, then the variables Celebrity Endorser (X1) and Price (X2) have a partial effect on the Purchase Decision (Y) of Elzatta Hijab (Case Study of Elzatta Store Customers in Lahat City).
The Effect Of Work Discipline And Work Motivation On Work Productivity At The Lahat Regency Fire And Rescue Service Supriono, Supriono; Rusilawati , Tri; Amaludin, Amaludin
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1001

Abstract

This study is entitled "The Influence of Work Discipline and Work Motivation on Employee Productivity at the Lahat Regency Fire and Rescue Service." This study aims to determine the influence of Work Discipline on Work Productivity and the influence of Work Motivation on Work Productivity at the Lahat Regency Fire and Rescue Service Kabupaten Lahat. The number of respondents in this study was 41 employees, the analysis method used was qualitative and quantitative descriptive analysis, namely by comparing existing theories and realities, by collecting data through questionnaires on 41 respondents, the questionnaires made were related to 3 (three) variables, namely Work Discipline, Work Motivation and Work Productivity, Data processing or data calculations using SPSS Statistic versi 30. Based on the results of the Multiple Linear Regression test b1 (regression coefficient value X1) has a positive value (+) of 0.032, it can be interpreted that if variable X1 increases, variable Y will also increase and vice versa, b2 (regression coefficient value X2) has a negative value (-) of - 0.009, it can be interpreted that if variable X2 increases, variable Y will decrease, and vice versa, The results of the t test (partial) show that the significance value of the influence of Work Discipline (X1) on Work Productivity (Y) is 0.001 < 0.05 and the calculated t value is 6.615 > the t table value of 1.685, so Ho is rejected and Ha is accepted, meaning that there is a significant influence of Work Discipline (X1) on Work Productivity (Y), the t test (partial) shows that the significance value of the influence of Work Motivation (X2) on Work Productivity (Y) is 0.001 < 0.05 and the calculated t value is 6.786 > The t table value is 1.685, so Ho is rejected and Ha is accepted, meaning that there is a significant influence of Work Motivation (X1) on Work Productivity (Y). The F test (Simultaneous Test) shows that the significant value for Variable X1 and Variable X2 on Variable Y is 0.960 > 0.05 and F count is 0.041 < F table value of 3.24. This proves that Ho is accepted and Ha is rejected, meaning that there is no significant influence of Variable X1 and Variable X2 on Variable Y.
The Effect Of Online System Promotion And Service On The Decision To Purchase Economic Train Tickets (Case Study On Train Passengers At Lahat Station) Indah, Merry; Sholiha , Emila; Markus, Markus
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1002

Abstract

This study aims to determine how promotions and online system services partially and simultaneously influence the decision to purchase economy class train tickets (a case study of train passengers at Lahat Station). The sample size for this study was 44 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis, processed using SPSS, resulting in a regression equation . The results of this study indicate a significant effect between promotions and the decision to purchase economy class train tickets (a case study of train passengers at Lahat Station), and a significant effect between online system services and the decision to purchase economy class train tickets (a case study of train passengers at Lahat Station). The F-test indicates that promotions and online system services simultaneously influence the decision to purchase economy class train tickets (a case study of train passengers at Lahat Station).
The Influence of Product Quality and Cafe Service Quality on Consumers' Repurchase Interest in Cafe Janji Mantan in Lahat Anyenlita, Afiqa Alifia; Hayani, Hayani; Iskandar, Iskandar
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1003

Abstract

This study aims to determine how product quality and service quality partially and simultaneously influence consumer repurchase intention at Cafe Janji Mantan in Lahat. The sample size for this study was 66 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis, processed using SPSS software, resulting in a regression equation . The results showed a significant effect between marketing strategy and consumer repurchase intention at Cafe Janji Mantan in Lahat. Service quality also significantly influenced consumer repurchase intention at Cafe Janji Mantan in Lahat. The F-test showed that product quality and service quality simultaneously influenced consumer repurchase intention at Cafe Janji Mantan in Lahat.

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