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Dadin Solihin
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Juni-Jurnal Pelita Nusa
Published by Sekolah Tinggi Agama Islam Pelita Nusa Bandung Barat
ISSN : 27977862     EISSN : 27977862     DOI : https://doi.org/10.61612/jpn.v1i1
Core Subject : Religion, Economy, Education, Social,
Religion Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences
Ekonomi Islam, Manajemen dan Bisnis Syariah (MBS), Lembaga Keuangan Syariah (LKS), Ekonomi dan Manajemen, Akuntansi. Hukum Islam Hukum Ekonomi Syari’ah (Mu’amalah), Hukum Keluarga Islam. Kepemimpinan di bidang Pendidikan, Manajemen Sekolah, Manajemen Pendidikan Tinggi, Manajemen Pesantren, Pengaturan dan Pengawasan di Bidang Pendidikan, Sistem Informasi Manajemen Pendidikan, dan Pendidikan Agama Islam.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 90 Documents
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STRATEGI PEMASARAN TERHADAP OMZET PENJUALAN DI UKHUWAH GROSIR PADALARANG BANDUNG BARAT Yulyanti, Dini; Ma’mun, Saepul; Sundari, Asri
Jurnal Pelita Nusa Vol 4 No 2 (2024): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i2.81

Abstract

This research is motivated by the importance of marketing strategies in increasing sales turnover in the wholesale sector. Ukhuwah Grosir Padalarang West Bandung is the object of research to examine the extent to which marketing strategies affect the level of sales turnover. This study uses a quantitative approach with a survey method conducted through the distribution of questionnaires to consumers. The research population consisted of 50 consumers, who were also respondents using the census sample technique. The results of the descriptive analysis show that the variables of marketing strategy and sales turnover are in the high category. Furthermore, linear regression analysis shows that there is a significant relationship between marketing strategy and sales turnover. Marketing strategies contribute to explaining the variation in sales turnover, although most of them are still influenced by other variables that have not been studied. Further analysis shows that the improvement of marketing strategies has a positive impact on the increase in sales turnover, which illustrates the contributing relationship between the two variables. This study concludes that marketing strategy has a significant influence on increasing sales turnover at Ukhuwah Grosir Padalarang West Bandung. These findings underscore the importance of implementing effective marketing strategies to drive sales growth in the wholesale sector.
PERAN KOMUNIKASI PEMASARAN DALAM MENINGKATKAN MINAT BELI KONSUMEN DI ERA DIGITAL MENGGUNAKAN BRAND AMBASSADOR Safitri, Syifa Aulia; Wartika, Ai Ika; Maha Dewi, Aura Pridita; Dwi Yulianto, Marsel; Sundari, Asri
Jurnal Pelita Nusa Vol 4 No 2 (2024): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i2.101

Abstract

The COVID-19 pandemic has provided significant challenges for various business sectors, including the apparel and consumption industries. During these conditions, marketing communication plays an important role in helping the company survive and grow again. This study aims to analyze the effectiveness of marketing communication strategies by using brand ambassadors to increase brand awareness in the digital era. The case study was conducted on Yellow Fit Kitchen, a healthy food catering company, which successfully leveraged influencers as brand ambassadors to reach a wider target market. This study uses a qualitative descriptive approach by collecting data through in-depth interviews, documentation analysis, and literature studies. The results of the study show that the selection of the right brand ambassador, based on characteristics such as suitability, credibility, attractiveness, strength, and the ability to transfer brand value, contributes significantly to increasing brand awareness. This strategy is also effective in building relationships with consumers and strengthening the brand image in a competitive market. In conclusion, effective marketing communication through the use of brand ambassadors can be a relevant strategy and have a positive impact in supporting the company's marketing success in the digital era.
STRATEGI PENETAPAN HARGA: DALAM PERSPEKTIF ISLAM Fariz, Ferdinan; Alfiah Insani, Nurul; Susanti, Susi; Rohadatul Aisy, Zahra; Sundari, Asri
Jurnal Pelita Nusa Vol 4 No 2 (2024): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i2.109

Abstract

Pricing strategy is an important step that allows companies to classify and classify the products and services produced. Prices reflect the total value that customers provide to benefit from owning or using those products and services. From an Islamic perspective, pricing is based on a balance between demand and supply, which is achieved through agreement and willingness between sellers and buyers. In addition, Islamic economic principles such as fairness, honesty, and market balance are the main cornerstones in setting prices. Effective pricing requires a deep understanding of market dynamics, consumer needs, and economic and Sharia principles. By paying attention to all these aspects, companies can determine prices that not only support the achievement of business goals but also uphold the values of justice and mutual benefit.
STRATEGI PEMASARAN DI ERA DIGITAL DALAM MENINGKATKAN PENJUALAN Widia Lestari, Elsa; Inez Fitria; Miftahul Jannah; Meriyana, Shinta; Sundari, Asri
Jurnal Pelita Nusa Vol 4 No 2 (2024): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i2.111

Abstract

Perkembangan teknologi di era digital telah mengubah cara perusahaan berinteraksi dengan pelanggan, menjadikan strategi pemasaran digital sebagai aspek penting untuk meningkatkan penjualan produk. Pelanggan kini memiliki akses luas dan mudah terhadap informasi produk dan layanan, sehingga perusahaan perlu mengembangkan pendekatan yang efektif dan efisien untuk menjangkau pasar. Penelitian ini bertujuan untuk menganalisis penerapan strategi pemasaran digital yang efektif dalam meningkatkan interaksi dengan pelanggan potensial. Metode yang digunakan melibatkan studi literatur dan analisis data terkait penggunaan platform digital seperti media sosial, situs web bisnis, serta teknologi informasi dalam pemasaran. Hasil penelitian menunjukkan bahwa strategi pemasaran digital yang dirancang sesuai dengan preferensi target pasar, dengan pendekatan interaktif dan penggunaan teknologi terkini, mampu meningkatkan keterlibatan pelanggan secara signifikan. Kesimpulannya, pemanfaatan teknologi informasi dan strategi digital yang tepat menjadi kunci keberhasilan bisnis di era digital.
TAX AMNESTY DALAM PERSPEKTIF SYARIAH: TINJAUAN TERHADAP KEPATUHAN DAN PENERIMAAN PAJAK Dara, Dara Fauzia; Rusmanti Fisabililah, Endah; Nirmalawati, Syifa; Cassena, Dewuwuh; Sundari, Asri
Jurnal Pelita Nusa Vol 4 No 2 (2024): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i2.115

Abstract

Taxes are Indonesia's main source of revenue to support government operations and the implementation of development programs. However, the level of compliance of individual taxpayers in Indonesia is still low, which can hinder the success of national development which is highly dependent on tax revenue. To overcome this problem, the government implements a Tax Amnesty policy that provides forgiveness of fines and sanctions for tax evaders to increase tax compliance. This study aims to analyze Islam's views on taxes and Tax Amnesty policies, as well as their impact on tax compliance in Indonesia. This study uses a descriptive qualitative method with a literature study as the main data source. The results of the study show that the Tax Amnesty policy is designed to expand the tax database and encourage tax compliance in the future. From the Sharia perspective, taxes are allowed as long as they are aimed at the benefit of the people, with the application of the principle of justice in their imposition and use. Tax compliance is considered important to increase state revenue and support the sustainability of national development.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI SHOWROOM DICKY JAYA MOTOR KECAMATAN CIPONGKOR, KABUPATEN BANDUNG BARAT Rijaldi, Diki; Sutira, Andri
Jurnal Pelita Nusa Vol 4 No 2 (2024): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i2.119

Abstract

Customer satisfaction is a person's level of satisfaction which is measured based on the comparison between the perceived performance and the expectations they have. Factors that can affect customer satisfaction include service quality, product quality, and price. This study aims to analyze the influence of service quality on customer satisfaction at the Dicky Jaya Motor Showroom. This study uses a quantitative approach with a sample of 50 Dicky Jaya Motor Showroom customers. The data obtained was analyzed using SPSS version 26 software. The results of the analysis show that the service quality variable (X) has a significant influence on customer satisfaction (Y). This is evidenced by a t-cal value of 6.262 which is greater than the t-table of 2.010 at a significance level of 0.000 < 0.05. Based on these results, the null hypothesis (H0) was rejected, and the alternative hypothesis (Ha) was accepted, which means that the quality of service contributed significantly to customer satisfaction at the Dicky Jaya Motor Showroom. This study concludes that service quality is an important factor in determining customer satisfaction, so efforts to improve service quality need to be a priority to support business success in the automotive sector.
SINERGITAS KUALITAS PRODUK BUAH-BUAHAN TERHADAP MINAT PEMBELIAN KEMBALI KONSUMEN DI TOKO BERKAH BUAH PADALARANG Hadi, Rusman; Solihin, Dadin
Jurnal Pelita Nusa Vol 4 No 2 (2024): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i2.125

Abstract

Repeat purchase interest occurs after a consumer makes a transaction and is influenced by various factors, such as promotion, satisfaction, service quality, and product quality. This study aims to analyze the influence of product quality on consumer repurchase interest at the Padalarang Fruit Blessing Shop, West Bandung. The research used a quantitative approach with a survey method, involving 100 respondents through a saturated sample technique. The results of the study show that product quality and consumer repurchase interest are in a very strong category. The linear relationship between product quality (X) and repurchase interest (Y) has a correlation coefficient of 0.52, with product quality able to explain 27.1% of the variation in repurchase interest, while the remaining 72.9% is influenced by other factors. The influence test showed a t_hitung value of 6.034, greater than t_tabel 0.67703, and a p-value below 0.000. Every one-point improvement in product quality can increase repurchase interest by 0.484 points. This emphasizes the importance of maintaining product quality to increase consumer loyalty and provide added value for the Padalarang Fruit Blessing Shop.  
ANALISIS MANAJEMEN PENDAYAGUNAAN ZAKAT PRODUKTIF PADA BADAN AMIL ZAKAT NASIONAL (BAZNAS) KABUPATEN BANDUNG BARAT Nurjaman, Firman; Oktaviani, Ridha; Ma’mun, Saepul; Sundari, Asri
Jurnal Pelita Nusa Vol 4 No 2 (2024): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i2.155

Abstract

Pendayagunaan Zakat Produktif merupakan salah satu upaya strategis untuk mengentaskan kemiskinan. Melalui pendekatan ini, para penerima zakat difokuskan pada pemberdayaan sumber daya manusia melalui pelatihan-pelatihan yang bertujuan meningkatkan keterampilan. Pada akhirnya, dana zakat tersebut dapat dimanfaatkan sebagai modal untuk pengembangan usaha mereka. Penelitian ini mengkaji tiga aspek utama dalam pengelolaan zakat produktif oleh BAZNAS Kabupaten Bandung Barat, yaitu: perencanaan, pelaksanaan, dan pengawasan. Penelitian ini menggunakan metode kualitatif untuk mendalami proses manajemen pendayagunaan zakat produktif. Hasil penelitian menunjukkan bahwa: pertama, pada tahap perencanaan, BAZNAS melakukan koordinasi dengan seluruh jajaran amil terkait program zakat produktif. Kedua, pada tahap pengorganisasian, dibentuk tim khusus untuk menjalankan program tersebut. Ketiga, pada tahap pelaksanaan, program zakat produktif dijalankan sesuai rencana yang telah ditetapkan. Keempat, pada tahap pengawasan, dilakukan monitoring terhadap kinerja amil serta pemanfaatan zakat produktif oleh para penerima manfaat.
PENGELOLAAN WAKAF TUNAI: STUDI KASUS PADA LEMBAGA LAZ AL-HILAL BANDUNG Puji Lestari, Fitriyani; Ma’mun, Saepul; Setiadi
Jurnal Pelita Nusa Vol 4 No 2 (2024): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i2.159

Abstract

In 2019, the Indonesian Waqf Board (BWI) recorded the potential of waqf assets in Indonesia reaching 2000 trillion rupiah per year with a waqf land area of 420,000 hectares. However, most of the waqf land is used for worship sectors such as mosques and prayer rooms, while other sectors such as education, social, and economic are still minimal. The low public understanding of productive waqf is an obstacle to increasing the active participation of the community in the world of waqf. This study aims to evaluate the management of cash waqf at LAZ Al-Hilal Bandung, as well as explore steps to increase its distribution to support the welfare of the people. This research uses a qualitative approach with interview, observation, and documentation techniques. The validity of the data is checked through source triangulation. The analysis was carried out through data collection, data reduction, data presentation, and conclusion drawn. The results of the study show that the management of cash waqf at LAZ Al-Hilal has gone quite well and provided benefits. However, there is a weakness in the socialization aspect, where the lack of counseling and information about cash waqf leads to low public knowledge about this program and access to information through the LAZ Al-Hilal website.
PENGERTIAN, SEJARAH BERDIRI, DAN TUMBUH KEMBANG PESANTREN: STUDI KASUS DI PONDOK PESANTREN SURYALAYA TASIKMALAYA Badriya Hisniati, Sally; Sariwati, Nova; Basri, Hasan; Suhartini, Andewi
Jurnal Pelita Nusa Vol 4 No 2 (2024): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i2.165

Abstract

This article aims to explain in detail the history of the establishment and growth of pesantren in the Indonesian archipelago, where there are concepts of salafiah pesantren and khalafiah pesantren. Salafiyah pesantren is a pesantren where a person seeks knowledge, by applying education that is guided by classical books or commonly known as yellow books. Khalafiyah pesantren or commonly known as modern pesantren is the result of the development of salafiyah pesantren, where education in this modern pesantren in addition to teaching religious knowledge is also taught general knowledge, with the aim of producing a generation that has skills in accordance with the times that exist today. The research method involved a literature review and analysis of current data related to the use of social media and its impact. The results of the study show that the Pesantren is transformative-active for its progress and is no longer a backward institution, the challenges of the times require the Pesantren to assimilate with the new culture. Now many Pesantren experience growth and development both in terms of curriculum, teaching and leadership patterns.

Page 8 of 9 | Total Record : 90

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