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West Science Social and Humanities Studies
Published by Westscience Press
ISSN : 30261651     EISSN : 30253764     DOI : https://doi.org/10.58812/wsshs.v1i03
Core Subject : Economy, Humanities, Health, Social,
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences
West Science Social and Humanities Studies is an academic journal that focuses on interdisciplinary research in the fields of social science, science, and humanities studies. The journal aims to present high-quality articles that make significant contributions to our understanding of society, culture, science, and human interaction in the Western world. Within this journal, authors from various disciplines are invited to share original research findings relevant to the social sciences, such as sociology, psychology, anthropology, political studies, economics, and related fields. Additionally, the journal welcomes contributions from scientific studies, such as biology, physics, chemistry, and mathematics, that are related to social and human contexts. The fields of humanities studies, including history, literature, art, philosophy, and culture, are also a primary focus of this journal.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 671 Documents
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Analysis of SEO Strategy and Interactive Content Marketing in Increasing Online Visibility and Sales at E-Commerce in West Java Faridah, Faridah; Nugroho, Budi; Arini, Rani Eka
West Science Social and Humanities Studies Vol. 3 No. 04 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i04.1857

Abstract

This study investigates the impact of SEO Strategy and Interactive Content Marketing on online visibility and sales in the e-commerce sector in West Java. A quantitative research design was employed, with data collected from 190 respondents using a Likert scale (1–5). Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). Results reveal that Interactive Content Marketing significantly improves online visibility and sales, while SEO Strategy also contributes positively, albeit to a lesser degree. Online visibility plays a crucial role in driving sales. The study highlights the synergistic relationship between SEO and interactive content in enhancing e-commerce performance. These findings offer valuable insights for practitioners seeking to optimize digital marketing strategies in competitive online markets. 
The Impact of Minimum Wage Increase, Unemployment Rate, and Manufacturing Sector Investment on Workers' Welfare in Indonesia Judijanto, Loso; Prihanto, Purwaka Hari; Bunyamin, Ilham Akbar
West Science Social and Humanities Studies Vol. 3 No. 04 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i04.1868

Abstract

This study investigates the impact of Minimum Wage Increases (MWI), Unemployment Rates (UNR), and Manufacturing Sector Investment (MSI) on Workers' Welfare (WWF) in Indonesia. A quantitative research approach was used, with data collected from 200 participants, analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) 3. The results indicate that Manufacturing Sector Investment has a significant positive impact on Workers' Welfare, suggesting that industrial investment fosters job creation and better working conditions. Minimum Wage Increase also positively influences Workers' Welfare, improving workers' income and standard of living. Furthermore, Unemployment Rate has the strongest negative effect on Workers' Welfare, highlighting the importance of reducing unemployment to improve workers' well-being. The study suggests that policies promoting manufacturing sector investment, carefully calibrated minimum wage increases, and targeted initiatives to reduce unemployment are essential for enhancing workers' welfare in Indonesia. 
How are Juvenile Crime and Nighttime Street Crime Affected by the Spread of Negative Trends on Social Media in Indonesia? Apriyanto, Apriyanto; Setiawati, Rahmi; Nurhasanah, Dila Padila
West Science Social and Humanities Studies Vol. 3 No. 04 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i04.1874

Abstract

This study examines the impact of negative social media trends on juvenile and street crime in Indonesia, focusing on the behaviors and motivations of adolescents influenced by online content. Using qualitative analysis, data were collected through interviews with five informants, including social media analysts, law enforcement officials, community leaders, and adolescents. The findings reveal that social media trends often glorify risky and criminal behaviors, which are further amplified by peer pressure and group dynamics. Nighttime settings, coupled with a lack of recreational alternatives, exacerbate the issue by creating opportunities for crime. Additionally, the lack of digital literacy among youth contributes to their susceptibility to harmful content. This study highlights the urgent need for digital literacy education, community engagement, and policy interventions to mitigate the influence of negative trends on social media and reduce juvenile crime in Indonesia. 
Navigating Risk and Profit in Sharia Investment: Its Impact on MSME Sustainability in Central Java with a Focus on Social Investment Andiani, Paramita; Hendratri, Bhaswarendra Guntur; Novitasari, Salwa Aulia
West Science Social and Humanities Studies Vol. 3 No. 04 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i04.1875

Abstract

This study examines the impact of risk and profit on the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Central Java, focusing on the mediating role of social investment within Sharia-compliant financial practices. Employing a quantitative approach, data were collected from 85 MSMEs through structured questionnaires and analyzed using SPSS version 25. The findings reveal that financial risk negatively affects MSME sustainability, while profitability positively influences it. Social investment practices, such as zakat and waqf, play a significant mediating role, reducing the negative impact of risk and enhancing the positive influence of profitability on sustainability. These results highlight the importance of integrating ethical and socially responsible financial practices in fostering resilience and growth among MSMEs. The study underscores the potential of Sharia investment principles in addressing the unique challenges faced by MSMEs, offering practical insights for policymakers and business stakeholders. 
The Cultivation and Development of Regional Languages in the Era of Smart Society 5.0 Ida Bagus Rai Putra; Gusti Nyoman Mastini; I Wayan Mandra; Gek Diah Desi Sentana; I Gede Bagus Wisnu Bayu Temaja
West Science Social and Humanities Studies Vol. 3 No. 05 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i05.1885

Abstract

This study aims to examine the strategies for cultivating and developing regional languages within the context of Smart Society 5.0; a society that places humans at the center of technological innovation. Regional languages are vital cultural assets that reflect local identity and values. However, amid the currents of globalization and the dominance of national and foreign languages in digital spaces, many regional languages are experiencing a decline in speakers, particularly among the younger generation. This research employs a descriptive qualitative approach through a literature review of journal articles, books, policy documents, and official reports. The findings indicate that regional language development through school-based local content, teacher training, and community involvement proves effective when supported by strong policies and the use of digital technology. Educational apps, online dictionaries, and multimedia content present significant opportunities to engage the interest of younger generations. The role of cultural communities, traditional institutions, and local governments is also crucial in revitalizing the function of regional languages in daily life. Therefore, preservation strategies must integrate cultural, educational, and technological approaches in a sustainable manner. This study recommends a community-based collaborative model and a digital ecosystem as adaptive preservation strategies for the challenges of the Smart Society 5.0 era.
The Effect of Open Unemployment Rate and Average Years of Schooling (RLS) on Poverty Rate in The Province of West Nusa Tenggara 2018-2023 Lestari, Sinta Puja; Sutanto, Himawan; Purwadinata, Subhan
West Science Social and Humanities Studies Vol. 3 No. 05 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i05.1890

Abstract

This study aims to examine the impact of the open unemployment rate and average years of schooling on the poverty level in West Nusa Tenggara (NTB) Province from 2018 to 2023. This research employs a quantitative approach with an associative design. Data collection was conducted directly through the Central Statistics Agency (BPS) of NTB Province. The study utilized three datasets: the poverty level indicated by the percentage of the poor population, the open unemployment rate (TPT), and the average years of schooling (RLS) in NTB Province during the specified period. The data analysis method applied in this research is panel data analysis using Eviews 12. The results indicate that the open unemployment rate has a negative and insignificant effect on the poverty level, while the average years of schooling has a negative and significant impact on poverty. Collectively, the open unemployment rate and average years of schooling significantly affect the poverty level in NTB Province from 2018 to 2023.
The Effect of Population and Human Development Index (IPM) on The Open Unemployment Rate in West Nusa Tenggara Province in 2018-2023 Ayuwanjani, Selvi Sari; Busaini, Busaini; Purwadinata, Subhan
West Science Social and Humanities Studies Vol. 3 No. 05 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i05.1892

Abstract

This study aims to determine the effect of population and Human Development Index (IPM) on the open unemployment rate in NTB Province in 2018-2023. This study is a quantitative study with an associative approach. In the study, data collection was carried out directly through the Central Statistics Agency (BPS) of NTB Province. Using three data, namely population data, Human Development Index data and open unemployment rate data for NTB Province in 2018-2023. The analysis method used in this study is panel data regression using Eviews 12.0 software. The results of this study indicate that population has a positive and insignificant effect on the open unemployment rate and the Human Development Index (IPM) has a negative and significant effect on the open unemployment rate and simultaneously the population and Human Development Index (IPM) have a significant effect on the open unemployment rate. The implications of these findings indicate that population growth needs to be managed properly so as not to increase the risk of unemployment. In addition, increasing the IPM has been shown to reduce the unemployment rate, so efforts to improve the quality of education, health, and living standards must continue to be encouraged by the local government. 
Increased Focus on Employee Holistic Wellbeing: A Bibliometric Analysis Judijanto, Loso; Andiani, Paramita; Novitasari, Salwa Aulia
West Science Social and Humanities Studies Vol. 3 No. 05 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i05.1914

Abstract

This study conducts a bibliometric analysis to map the intellectual structure, thematic development, and global research trends surrounding employee holistic wellbeing. Drawing data from the Scopus database and analyzing 2000–2024 publications using VOSviewer, the study reveals four major thematic clusters: psychological stress and health, organizational engagement and satisfaction, performance-driven wellbeing strategies, and sustainability-linked ethical frameworks. The temporal overlay shows a transition from deficit-oriented topics like job stress and burnout toward emerging themes such as remote work, mindfulness, and resilience. Author co-citation networks identify Schaufeli W.B. and Bakker A.B. as foundational scholars, with contributions from interdisciplinary domains including psychology, HRM, and organizational behavior. Geographic analysis highlights dominant research from the United States, United Kingdom, and Australia, with growing participation from India, China, and Malaysia. The study concludes by emphasizing the need for integrated, cross-cultural, and proactive approaches to employee wellbeing in research and practice.
A Bibliometric Study on the Impact of Social Tech Hubs on Social Innovation and Local Economic Development Judijanto, Loso; Irwanto, Irwanto; Putri Mahadi, Nur Rizky
West Science Social and Humanities Studies Vol. 3 No. 05 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i05.1915

Abstract

This study presents a comprehensive bibliometric analysis of the scholarly literature on the impact of social tech hubs on social innovation and local economic development. Using data from the Scopus database and analytical tools such as VOSviewer, the study explores co-authorship networks, keyword co-occurrences, citation patterns, and thematic clusters. Results indicate that “social innovation” is the central concept in this domain, frequently associated with themes such as sustainable development, social entrepreneurship, and digital transformation. The field demonstrates a shift from earlier emphasis on open innovation and corporate responsibility to more recent interests in digital social innovation and sustainability goals. Leading contributors are concentrated in Europe, North America, and Australia, though there is growing representation from Asia, Latin America, and Africa. The findings highlight both the growing complexity and interdisciplinarity of the field, as well as its structural gaps—particularly in rural development, governance, and Global South collaboration. This study provides valuable insights for researchers, policymakers, and practitioners seeking to understand the evolving role of social tech hubs in advancing inclusive and sustainable innovation ecosystems. 
Visualizing the Growth of Green Retailing: A Bibliometric Mapping of Sustainable Practices in Retail Marketing Judijanto, Loso; Arini, Rani Eka; Pahrijal, Rival
West Science Social and Humanities Studies Vol. 3 No. 05 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i05.1916

Abstract

This study presents a bibliometric analysis of the academic literature on green retailing and sustainable practices in retail marketing, using data retrieved from the Scopus database (2000–2024). Employing VOSviewer for co-authorship, citation, and keyword co-occurrence analysis, the study identifies core research themes, influential contributors, and evolving trends in the field. The results reveal that “green retailing,” “green marketing,” and “cost optimization” are central to the scholarly discourse, reflecting the growing strategic importance of sustainability in retail operations. The analysis also uncovers a temporal shift from foundational environmental themes to more actionable managerial strategies. India stands out as a hub of international collaboration, and author network analysis highlights prominent research clusters around figures such as Sarkis J. and Lai K.H. While the literature has matured in linking green practices with business outcomes, emerging gaps include social dimensions of sustainability and digital transformation in retail. The study concludes with recommendations for future research directions that emphasize interdisciplinary inquiry and practical application in advancing sustainable retail marketing. 

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