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Heri Isnaini
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garuda@apji.org
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INDONESIA
Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya
ISSN : 30256011     EISSN : 30256038     DOI : 10.61132
idang kajian dalam jurnal ini termasuk sub rumpun Ilmu Pendidikan, Bahasa, Sastra, dan Budaya. Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya
Articles 423 Documents
Analisis Semiotika terhadap Pemberitaan Efisiensi Anggaran Kabinet Prabowo di Kompas TV Roslia Arfanti; Liliana Muliastuti; Siti Ansoriyah
Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya Vol. 4 No. 3 (2026): June: Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/morfologi.v4i3.2750

Abstract

This study examines the ideological construction of meaning in Kompas TV news reporting on the Prabowo-Gibran cabinet's budget efficiency policy. The news article, published on February 19, 2025, juxtaposes public sector cuts with substantial official uniform allocations, suggesting inherent bias. While previous research has analyzed this text using Peirce's semiotics alone, this paper adopts a multi-theoretical framework incorporating Ferdinand de Saussure, Charles Sanders Peirce, Roland Barthes, and Umberto Eco to achieve a more comprehensive critical analysis. Through qualitative semiotic analysis, the study reveals that linguistic choices such as "was-was" and "fantastis" strategically shape ideological narratives at syntagmatic and paradigmatic levels. Peirce's triadic model identifies the official uniform as an icon of bureaucratic excess, budget figures as causal indexes, and efficiency terminology as contested symbols undergoing unlimited semiosis. Barthes' denotation-connotation-myth framework exposes a hidden myth portraying officials enjoying luxury while citizens endure austerity. Eco's perspective demonstrates that the news functions as a closed text, channeling readers toward a dominant interpretation by exploiting Indonesian cultural units and collective distrust in bureaucracy. These findings affirm that news texts are not neutral but active sites of ideological meaning construction, underscoring the necessity of critical media literacy.
Strategi Detik.com dalam Pemberitaan Aksi Kritik BEM KM UGM terhadap MBG dan Pidato Prabowo di PBB: Studi Wacana Kritis Perspektif Theo Van Leeuwen Dinar Thahira Handatika; Anisa Yogi Noviana; Avida Alfi Atuzzahro; Ayunda Riska Puspita
Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya Vol. 4 No. 3 (2026): June: Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/morfologi.v4i3.2757

Abstract

This study examines the representation of social actors in Detik.com news coverage regarding the criticism voiced by the Student Executive Board of Gadjah Mada University (BEM KM UGM) toward the Free Nutritious Meal (MBG) program and President Prabowo Subianto’s speech at the United Nations. The study aims to identify the strategies of social actor representation employed by the media in constructing particular meanings and perspectives surrounding the reported event. This research applies a descriptive qualitative approach using Theo van Leeuwen’s Critical Discourse Analysis framework. The data consist of news texts published by Detik.com, The data were gathered through observation and note-taking methods and subsequently analyzed using the concepts of exclusion and inclusion. The findings reveal that Detik.com utilizes various exclusion and inclusion strategies to present, obscure, and emphasize specific social actors within the news discourse. These strategies indicate a tendency to provide greater visibility and narrative space to university students as the primary critics of government policies. The study implies that social actor representation in news media is not entirely neutral but is shaped by linguistic choices and discursive strategies that influence how social realities are constructed and interpreted by readers.
Upaya Guru dalam Meningkatkan Kemampuan Literasi Siswa di UPT SDN Talang Tangah: Studi Kualitatif Nurul Azizah; Rangga Syaputra; Safrizal Safrizal; Sunarti Sunarti
Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya Vol. 4 No. 3 (2026): June: Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/morfologi.v4i3.2762

Abstract

This research is motivated by the low literacy skills of students in Indonesia and the less than optimal reading culture at the UPT SDN Talang Tangah. The purpose of this study is to analyze teachers' efforts in improving students' reading literacy skills at the school. This study uses a qualitative approach with a case study research type. Researchers collected data through in-depth interviews, observations, and documentation with purposive sampling techniques. Data analysis using the Miles and Huberment model consisting of data reduction, data display and conclusions. carried out through the stages of data reduction, data presentation, and conclusion drawing. The results show that teachers implemented various creative strategies, including reading habits at the beginning of learning, retelling activities, word play methods (learning through play), and the use of concrete media such as cards and letter boards. This strategy has proven effective in creating a fun learning atmosphere while increasing student understanding and involvement in literacy activities in elementary schools.
Peran Dukungan Orang Tua dalam Meningkatkan Kemampuan Belajar Siswa Kelas 1 SDIT Tahfidzul Qur’an Sawahlunto Salsabila Salsabila; Rosi Oktavia; Safrizal Safrizal; Mega Adyna Movitaria; Susi Ratna Sari
Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya Vol. 4 No. 3 (2026): June: Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/morfologi.v4i3.2763

Abstract

This study investigates the role of parental support in improving the learning abilities of elementary school students, with a particular focus on first-grade students at Tahfidzul Qur'an Elementary School. The research was motivated by the growing recognition that parental involvement is a key factor influencing children's academic development and learning success during the early years of education. A qualitative approach with a case study design was employed to gain an in-depth understanding of how parental support contributes to students' learning experiences. Data were collected through classroom observations, semi-structured interviews with teachers and parents, and documentation of relevant school records. The data were analyzed using the Miles and Huberman interactive model, which consists of data reduction, data display, and conclusion drawing and verification. The findings reveal that parental support positively influences students' learning abilities by increasing motivation, fostering positive learning habits, encouraging active participation in school activities, and strengthening communication between home and school. Students whose parents consistently provided emotional, motivational, and academic support demonstrated better learning outcomes and greater engagement in classroom activities. The study concludes that parental support plays a crucial role in enhancing elementary students' learning abilities and emphasizes the importance of strong collaboration between parents and schools to create an effective and supportive learning environment.
Fenomena Kecanduan Tiktok dan Dampaknya terhadap Kebiasaan Belajar Siswa Sekolah Dasar Santi HS; Selvi Anita Sari; Mega Adyna Movitaria; Sunarti Sunarti
Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya Vol. 4 No. 3 (2026): June: Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/morfologi.v4i3.2771

Abstract

Digital transformation has introduced the TikTok addiction phenomenon into elementary schools, triggering behavioral and cognitive disruptions among students. The urgency of this study is based on findings of internal noise and intrusive behaviors that hinder the knowledge transfer process in the classroom. This study aims to analyze the manifestations of TikTok addiction and its impact on students' learning habits. This qualitative research employed a case study design. Data were collected through passive participant observation, in-depth interviews with 2 teachers and 5 students, and documentation studies. Data analysis followed the Miles and Huberman model, including data reduction, data display, and conclusion drawing. Findings indicate that TikTok addiction manifests as: (1) Concentration disorders due to the dominance of viral content such as "Tabola Bale" songs and "velocity" movements in students' minds; (2) Physical fatigue and acute procrastination leading to the loss of study time at home; and (3) Early social imitation through symbols like "black bracelets" indicating age-inappropriate adult behavior. The root cause was identified as personal gadget access starting from preschool age (Kindergarten). TikTok addiction fundamentally undermines students' learning habituation. The implication is that a collaborative strategy between schools and parents is necessary to strengthen digital literacy from an early age to mitigate the negative impacts of technology.
Materialisme dan Elitisme dalam Lirik Lagu Bento Karya Irwan Fals Sebagai Konruksi Wacana Kritis Van Dijk Fitria Khoirunnisa; Desma Yuliadi Saputra; Rina Andriani
Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya Vol. 4 No. 3 (2026): June: Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/morfologi.v4i3.2788

Abstract

This study aims to examine the construction of critical discourse against elitism and materialism in the lyrics of Iwan Fals' song "Bento" using Teun A. Van Dijk's Critical Discourse Analysis (CDA) approach. The CDA approach considers discourse as a social practice that demonstrates the relationship between ideology and power in society. This research was conducted using a qualitative descriptive method with text analysis of micro, macro, and superstructure. The results show that the lyrics of the song "Bento" demonstrate a critique of elitism by depicting the character "Bento" as a symbol of an arrogant, exclusive, and alienated elite class. On the other hand, the lexical choices that emphasize material possession as a means of legitimizing social status and power are translated as materialism. The song "Bento" functions not only as a work of art but also as a tool for social criticism that encourages discussion about resistance to materialism and elitism in society
Representasi Bahasa Generasi Z pada Konten Kreator Fujian Utami Putri di Media Sosial Adinda Atiqotuz Zummah; Magfirotul Hamdiah
Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya Vol. 4 No. 3 (2026): June: Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/morfologi.v4i3.2791

Abstract

This study aims to describe the form and sociolinguistic function of Generation Z language representation used by content creator Fujianti Utami Putri on social media. A descriptive qualitative approach with content analysis method was applied to dissect this linguistic phenomenon deeply. The data source consists of an audio-visual document from a single video titled "Mau ketemu bayiiiii" (2026), lasting 1 minute and 53 seconds, downloaded from the official TikTok account @fujiiian. The research data includes words, phrases, and sentences in oral utterances as well as on-screen text that contain the linguistic characteristics of the younger generation. Data collection used the observation method through the Uninvolved Conversation Observation Technique (SBLC) and note-taking technique. Data analysis was completed through data reduction, data display in matrix tables, contextual interpretation, and conclusion drawing. The results show 12 data units classified into four main categories: first, English code-switching (stress relief, glowing, glass skin), second, regional dialects adapted into national slang (sat-set and ruwet), third, creative affixation neologisms (ngonten), and fourth, hyperbolic dictions (mantul). Functionally, this hybrid language variety acts as a strategic sociolinguistic instrument to strengthen the collective identity among Generation Z while breaking down formality barriers between a public figure and the audience to build emotional intimacy. This phenomenon proves that the Indonesian language is a living entity that continues to evolve creatively amidst digital technology disruption.
Variaisi Bahasa dalam Slogan Iklan Produk Kecantikan di Tiktok Tahun 2025-2026 Nuril Isabillah; Magfirotul Hamdiah
Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya Vol. 4 No. 3 (2026): June: Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/morfologi.v4i3.2792

Abstract

This study aims to describe language variation and language functions in beauty product advertising slogans on TikTok during 2025–2026. A descriptive qualitative method with a sociolinguistic approach was employed. The data consist of words, phrases, and sentences found in beauty product advertising slogans posted on TikTok accounts of skincare brands, cosmetics brands, and beauty influencers. Data were collected through observation and note-taking techniques, while data analysis followed the stages of data reduction, classification, interpretation, and drawing conclusions. The findings reveal that TikTok beauty advertising slogans are predominantly characterized by code-mixing (Indoglish) and slang varieties. These language forms are used to create a modern, trendy, and engaging impression that aligns with digital communication culture. In addition, the dominant language functions identified are informative and persuasive (conative) functions. The informative function is used to deliver product information, while the persuasive function aims to influence consumers’ purchasing decisions. Overall, the use of language variation in TikTok beauty advertising slogans indicates that language in digital media functions not only as a means of communication but also as a marketing strategy and a representation of contemporary lifestyle, particularly among Generation Z users.
Narasi Keadilan dan Emosi Sosial dalam Pemberitaan Kematian Affan Perspektif Retorika Aristoteles Dede Putri; Desma Yuliadi Saputra; Rina Andriani
Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya Vol. 4 No. 3 (2026): June: Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/morfologi.v4i3.2820

Abstract

The news of the death of Affan Kurniawan, an online motorcycle taxi driver who lost his life in clashes during demonstrations in Jakarta, sparked an extraordinary public reaction and gave rise to the narrative of "Justice for Affan." This information not only conveyed facts but also shaped the construction of justice and social emotions through media rhetorical techniques. This study aims to analyze how the narrative of justice and social emotions was formed in the reporting of Affan's death, using the perspective of Aristotle's rhetoric, which consists of Ethos, Pathos, and Logos. The method applied was descriptive qualitative analysis, focusing on news texts from the international news portal The Straits Times. The results of the analysis indicate that Ethos was constructed through the selection of sources deemed credible, such as the victim's family and official statements from authorities; Pathos was reflected in the use of emotional language, depictions of grief, and representations of public anger; while Logos was demonstrated through the presentation of the sequence of events and supporting evidence. These findings indicate that reporting is not merely neutral but uses rhetorical strategies to create empathy, solidarity, and demands for justice among the audience. Thus, this analysis underscores the importance of rhetoric in mass media in influencing public perceptions and social reactions to tragic events.
Gaya Bahasa dalam Konten Tiktok Vilmei pada Fenomena Viral Pemblokiran dan Pemulihan Tiktokshop Desma Yuliadi Saputra; Rina Andriani
Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya Vol. 4 No. 3 (2026): June: Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/morfologi.v4i3.2824

Abstract

Social media has become a primary platform for information dissemination and public opinion formation, making language use a crucial factor in shaping audience perceptions. One phenomenon that attracted widespread public attention was the viral blocking and subsequent restoration of Vilmei's TikTok account, which generated various forms of communication directed toward her followers. The uploaded content served not only as a means of communication but also demonstrated the use of figurative language capable of evoking emotions, fostering empathy, and encouraging audience engagement. This study aims to describe the types of figurative language employed in Vilmei's TikTok content and explain their functions in constructing meaning and influencing public responses. The study adopted a descriptive qualitative approach using stylistic analysis. The data consisted of utterances and textual content found in Vilmei's TikTok videos uploaded during the account blocking and restoration period. Data were collected through documentation, observation, and note-taking techniques, while data analysis followed the Miles and Huberman model. The findings reveal that the dominant language styles include metaphor, repetition, hyperbole, and emotive diction, which function to strengthen emotional expression, build emotional closeness with followers, enhance audience engagement, shape the creator's self-image, and influence public responses. This study demonstrates that language style plays an essential role in creating effective communication on social media and can serve as a reference for language studies and digital literacy.

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