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Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Lampung Gd B, Bandar Lampung Kode Pos : 35141 e mail : jkb@fisip.unila.ac.id Web : https://admbisnis.fisip.unila.ac.id/
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Jurnal Kompetitif Bisnis
Published by Universitas Lampung
ISSN : -     EISSN : 27757781     DOI : https://doi.org/10.0120/ss
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Kompetitif bisnis adalah jurnal kajian bisnis yang diterbitkan dua kali dalam setahun (Maret dan November) oleh Administrasi Bisnis-FISIP Universitas Lampung. Topik artikel yang diterbitkan adalah penelitian teoritis dan empiris yang berfokus pada studi tentang bisnis Topik artikel: Keuangan, Pemasaran, Sistem informasi, perilaku organisasi dan sumber daya manusia, manajemen strategis, tanggung jawab sosial perusahaan, kewirausahaan, bisnis kreatif dan inovasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 269 Documents
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PENGARUH HARGA EMAS DUNIA, HARGA MINYAK DUNIA, DAN NILAI TUKAR RUPIAH TERHADAP HARGA SAHAM SEKTOR PERTAMBANGAN PADA BURSA EFEK INDONESIA PERIODE 2016-2019 Shella, Hesti May; Damayanti, Damayanti; Harori, M. Iqbal
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims to determine the effect of world gold price, crude oil price, and Rupiah exchange rate to mining stock price of Bursa Efek Indonesia 2016-2019 period. This type of research uses explanation with quantitative approach and sampling using saturated sample technique or census obtained by 48 amount of data. The analysis method used in this research is statistic analysis and regression test using SPSS 23 software. The results of this study indicate that partially crude oil price has a significant effect on mining stock price. Meanwhile, partially world gold price and Rupiah exchange rate do not have a significant effect on mining stock price. Then, simultaneously world gold price, crude oil price, and Rupiah exchange rate has an influence on mining stock price.
PENGARUH KARAKTERISTIK MEREK, KARAKTERISTIK PERUSAHAAN, KARAKTERISTIK PELANGGAN TERHADAP LOYALITAS PELANGGAN OTSKY DI BANDAR LAMPUNG Gandasurya, Dilan Darizki; Bakti, Dadang Karya; Harori, M. Iqbal
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims to determine the influence of brand characteristics, company characteristics, customer characteristics on the brand loyalty of Otsky in Bandar Lampung. This type of quantitative research with a descriptive approach. The population in this study were customers of the Otsky store in Bandar Lampung. The sampling technique used purposive sampling with a sample of 100 respondents. The data were obtained from questionnaires using a Likert scale. The data analysis method used in this research is quantitative analysis which includes: validity test, reliability test, and multiple linear regression, and the research hypothesis is tested using the individual parameter significance test (T test), simultaneous significance test (F test), and determination. coefficient analysis (). The results showed that simultaneously three independent variables, namely brand characteristics (X1), company characteristics (X2), customer characteristics (X3) had a positive and significant effect on customer loyalty (Y) Otsky Store in Bandar Lampung. The partial test also shows that all of the respective variables have a positive effect on customer loyalty at Otsky Store in Bandar Lampung.
EXPLORING THE BUSINESS POTENTIAL OF REFILL DRINKING WATER BUSINESS Fauzi, Agung Rasi; Wardianto, K. Bagus; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

The purpose of this study was to determine the feasibility of the business of Refillable Water in Purwosari Village, Central Lampung in terms of non-financial aspects, namely legal aspects, market and marketing aspects, technical and technological aspects, environmental aspects as well as economic and social aspects and financial aspects which were analyzed using the method. payback period (PP), net present value (NPV), internal rate of return (IRR), and modified internal rate of return (MIRR).The existence of water is very important for all living things on earth. The existence of water is very important because its various benefits can affect a number of vital activities carried out by living things, especially humans to survive. Almost all activities carried out by humans always need water. Human needs for water are also very diverse, ranging from use for drinking water, cooking, bathing, washing, and other activities. The most important and vital use of water for humans is its function as drinking water. The results of this study indicate that: In terms of legal aspects, the business of refill drinking water in Purwosari Lampung village is feasible to run, In terms of market and marketing aspects, the business of refilling drinking water in Purwosari Village Lampung is declared very feasible to run. In terms of technical and technological aspects, the business of refilling drinking water in the village of Purwosari Lampung Tengah is very feasible to run, In terms of environmental aspects, the business of refilling drinking water in Purwosari Lampung Village is declared very feasible to run, In terms of economic and social aspects, the business of refilling drinking water in Purwosari Lampung village is being declared very feasible to run and In terms of financial aspects, the business of refilling drinking water in Purwosari Lampung village is declared very feasible to run.
PENGARUH KUALITAS PELAYANAN DALAM MENINGKATKAN KEPUASAN PELANGGAN (STUDI PADA KEDAI KOPI DOESOEN COFFEE & SPACE) Triatama, Aklas Nurdika; Hatono, Hartono; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This“study purposed to determine the magnitude of the“effect“ of“ service quality on increasing customer“satisfaction at a coffee shop. Doesoen Coffee & Space. Explanatory Research is the type of Research used, and consumers of Doesoen Coffee & Space coffee shops are the population in this study. The sampling“technique in“this“study was purposive“sampling“ with a sample of 100 people.” Based on data“analysis. research and data analysis, service quality with dimensions, responsiveness, “assurance, empathy, and tangibles have a “and“significant effect on customer satisfaction; This shows that the 'influence' of service quality with dimensions, responsiveness, guarantee, empathy, and form 'can significantly increase customer satisfaction at Doesoen Coffee & Space's coffee shop”.
PENGARUH KELENGKAPAN PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BANDAR LAMPUNG (SURVEI PADA KONSUMEN TOKO PUSH PIN BANDAR LAMPUNG): PENGARUH KELENGKAPAN PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BANDAR LAMPUNG (SURVEI PADA KONSUMEN TOKO PUSH PIN BANDAR LAMPUNG) Mawarni, Alida; Agung, Maulana; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims to determine the effect of product completeness, price, and location on consumer purchasing decisions at push pin shops in Bandar Lampung. This research is a type of Explanatory Research with a quantitative approach. The sampling technique is using the purposive sampling technique using the Non-Probability Sampling method with a sample of 100 respondents from push pin shop consumers. Analysis of the data in this study using multiple linear regression analysis with the help of SPSS 26. The results of this study indicate that the completeness of the product, price, and location simultaneously affect the purchase decision by 60.8%. While the partial test results of each variable indicate that the completeness of the product has a positive and significant effect on purchasing decisions by 3.71%, the price has a positive and significant effect on purchasing decisions by 5.21% and location has a negative and insignificant effect on purchasing decisions by - 0.56%. The biggest influence lies in the product completeness variable, seen from the availability of various brands, the availability of products at the store makes consumers consider buying a product at the store.
KAJIAN PERILAKU KONSUMEN DALAM PEMBELIAN KOPI SERTA PENDAPATNYA TERHADAP STORE ATMOSPHERE DAN PERSEPSI HARGA (STUDI PADA PENGGUNA COFFE SHOP BUN KOPI DI BANDAR LAMPUNG) Artini, Ketut; Efendi, Nur; Djausal, Gita Paramitha
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

ABSTRAKBun Kopi memberikan suasana toko yang nyaman agar konsumen tertarik dan menetapkan pilihan alternatif sebagai keputusan berkunjung. Bun Kopi menghadirkan desain identik yang berbeda dimana menghadirkan pioneer botol kaca, dinding yang berwarna putih, jendela yang berbentuk lingkaran mengindahkan bentuk interior yang memberikan kesan menarik bagi konsumen. Penelitian ini menganalisis keputusan pembelian pada konsumen Bun Kopi di Bandar Lampung, dilihat dari aspek suasana toko dan persepsi harga.Penelitian ini menggunakan pendekatan kuantitatif, dengan menggunakan kuesioner pada google form yang disebar kepada 100 responden.Teknik pengambilan sampel dalam penelitian ini dengan menggunakan teknik purposive sampling. Teknik analisis data menggunakan analisis regresi berganda dengan alat uji program SPSS 25. Berdasarkan uji F (simultan) menunjukkan bahwa variabel suasana toko dan persepsi harga secara bersama-sama memiliki pengaruh secara simultan terhadap keputusan pembelian dengan nilai koefisien determinasi sebesar 44,5%. Secara parsial menunjukkan bahwa variabel suasana toko memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian di Bun Kopi Bandar Lampung.Sedangkan variabel persepsi harga memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian di Bun Kopi Bandar Lampung.Kata Kunci : keputusan pembelian, persepsi harga, dan keputusan pembelian konsumen.
Pengaruh Dewan Komisaris Independen, Komite Audit, Ukuran Perusahaan Dan Profitabilitas Terhadap Penghindaran Pajak Pada Perusahaan Manufaktur Yang Terdaftar Di Bei Periode 2016-2020 Hanifah, Nur; Damayanti, Damayanti; Harori, M. Iqbal
Jurnal Kompetitif Bisnis Vol. 1 No. 1 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

ABSTRACT : The purpose of this study was to determine the effect of the independent variables, namely the independent board of commissioners, audit committee, firm size and profitability on the dependent variable, namely corporate tax avoidance. Sampling used purposive sampling method, and obtained 10 sample companies from a population of 26 manufacturing companies in the food and beverage sub-sector listed on the Indonesia Stock Exchange for the 2016-2020 period. The analytical method used is panel data regression analysis which is processed using the e-views 9 program. The results of this study indicate that partially independent board of commissioners/variables, company size and profitability have a significant effect on the avoidance of tax. While the audit committee has no significant effect on tax avoidance. The results showed that simultaneously independent board of commissioners, audit committee, firm size and profitability had a significant effect on tax avoidance. Keywords: Independent Board of Commissioners, Audit Committee, Company Size, Profitability and Tax Avoidance
ANALISIS KELAYAKAN USAHA HOME INDUSTRY TEMPE DIMASA PANDEMI COVID-19 DI KELURAHAN SAWAH BREBES (Studi Kasus Pada Home Industry Tempe Bapak M.Sanif) Sandi, Kurnia; Damayanti, Damayanti; Destalia, Mediya
Jurnal Kompetitif Bisnis Vol. 1 No. 1 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

ABSTRACT The purpose of this study was to determine and analyze the financial and non-financial viability of Mr. M. Sanif's tempe home industry during the COVID-19 pandemic. This was a descriptive study that employed a qualitative approach. Observation, interviewing, and documentation were used for data collection. The results show that the financial aspect has a total production cost of Rp. 235.873.000 with a net profit of Rp. 167.327.000. On a non�financial level, it operates without a business license; marketing is conducted in the SMEP market through direct sales to consumers; environmental concerns regarding liquid waste management are addressed through the construction of water channels; and solid waste is used as animal feed. On a technical level, the production location is close to the location of theraw materials and sales, themanagement and human resources management divisions have two employees, and regarding social and economic aspects,this industry gives benefit by employingpeople of the surrounding community. The BEP price of rectangular tempe is Rp. 964 with a BEP quantity of 231 pieces, the BEP price of long tempe is Rp. 963 with a BEP quantity of 212 pieces, the R/C Ratio is 1.71, the B/C Ratio is 0.71, the ROI is 65%, the NPV is Rp 534.261.783 and the PI is 3,07%. Thus, the value obtained exceeds the standard eligibility criteria, indicating that Mr. M. Sanif's tempe home industry is feasible. Keywords: Feasibility
PENGARUH DIGITAL MARKETING, KUALITAS PRODUK, KUALITAS PELAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN: PENGARUH DIGITAL MARKETING, KUALITAS PRODUK, KUALITAS PELAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN Kartika, Aulia; Aplilani, deddy; Adistya, Diang
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

The purpose of this study is to determine and explain the influence of digital marketing, product quality, service quality, and price perception toward customer’s purchase decision at LadyFame in Bandar Lampung. This research category is belonged to explanatory research with quantitative method. Purposive sampling was used to get a valid data with 100 Ladyfame Store consumers as the respondent using Likert Scale. SPSS Version 20.0 was used to analayzed the data. Based on the result, this research shows all the variables that consist of digital marketing, product quality, service quality, and price perception simultaneously have positive influence toward purchase decision but in a low number with R Square 0.109. Partially only product quality that have positive influence with t-value 3.309 > t table, meanwhile the other variable have no influence toward purchase decision on LadyFame Bandar Lampung.
RELATIONSHIP MARKETING: STUDI TENTANG PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP LOYALITASKONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi pada PT. Lautan Berlian Utama Motor) Septiana, Ega Citra; Suprihatin Ali; Fanny Saptiani
Jurnal Kompetitif Bisnis Vol. 3 No. 3 (2025): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/jkb.v3i3.196

Abstract

ABSTRACT Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan, persepsi hargaterhadap loyalitas konsumen dengan kepuasan sebagai variabel intervening. Teknik pengambilansampel yang digunakan adalah convidience sampling dengan jumlah sampel sebanyak 100pelanggan, data diperoleh melalui penyebaran kuesioner kepada responden. Teknik analisis datamenggunakan pendekatan Structural Equation Modeling (SEM) yang dibantu dengan alat PartialLeast Square (PLS). Hasil penelitian ini menunjukkan bahwa kualitas pelayanan tidak berpengaruhpositif secara signifikan terhadap loyalitas konsumen dengan kepuasan sebagai variabelintervening. Persepsi harga tidak berpengaruh secara signifikan terhadap loyalitas pelangganmelalui kepuasan konsumen sebagai variabel intervening, kepuasan konsumen sebagai variabelintervening tidak memiliki pengaruh terhadap loyalitas konsumen, kualitas pelayanan berpengaruhpositif secara signifikan terhadap loyalitas konsumen dan persepsi harga berpengaruh positifsecara signifikan terhadap loyalitas konsumen.

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