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Journal of Innovative and Creativity
Published by Universitas Pahlawan Tuanku Tambusai
ISSN : 2962570X     EISSN : 2776771X     DOI : https://doi.org/10.31004/joecy
Core Subject : Education, Social,
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other
Journal of Innovative and Creatifity (JOECY) publishes research articles in the field of education which report empirical research on topics that are significant across educational contexts, in terms of design and findings. The topic could be in curriculum, teaching learning, evaluation, quality education, management, and education technology. Papers which contain in-depth critical literature reviews of research on specific educational topics are also welcomed.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 7,356 Documents
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Leveraging Relationship Marketing and Digital Engagement to Enhance Operational Efficiency in Indonesia’s Logistics Sector Eka Pratiwi Septania Parapat
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.11568

Abstract

The rapid growth of Indonesia’s logistics sector necessitates innovative strategies to improve operational efficiency amid complex supply chain dynamics. This study examines the combined impact of relationship marketing and digital engagement on logistics performance, drawing on primary data from 120 logistics firms across Java and Sumatra. Using structural equation modeling, we assess how customer-centric relationship-building practices such as trust development, personalized communication, and loyalty programs interact with digital engagement initiatives, including real‐time tracking, social media interaction, and mobile platforms, to influence cost reduction, delivery reliability, and process agility. Results reveal that relationship marketing exerts a direct positive effect on operational efficiency (β = 0.45, p < 0.01), while digital engagement mediates this relationship, amplifying efficiency gains by 30%. Integrating digital tools into customer relationship frameworks enhances transparency, responsiveness, and collaborative decision‐making. The findings provide empirical support for a unified strategic approach, highlighting that synergistic implementation of marketing and digital technologies can drive sustainable competitive advantage in emerging‐market logistics.
Pengaruh Penataan Toko dan Manajemen Stock Terhadap Peningkatan Penjualan pada Toko Ritel Tradisional Binaan PT. X Area Medan Achmad Habib Hamsar; Muhammad Irwan Padli Nasution; Andri Soemitra
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini berjudul "Pengaruh Penataan Toko dan Manajemen Stock Terhadap Peningkatan Penjualan pada Toko Ritel Tradisional Binaan PT. X Area Medan." Penelitian ini bertujuan untuk mengetahui pengaruh secara parsial dan simultan dari variabel penataan toko (store layout) dan manajemen stock terhadap peningkatan penjualan pada toko ritel tradisional. Populasi dan sampel dalam penelitian ini adalah pemilik toko ritel tradisional dan konsumen toko ritel tersebut di wilayah Kecamatan Medan Johor, Kota Medan. Teknik pengambilan data menggunakan observasi, wawancara, kuesioner, dan studi pustaka. Metode analisis data menggunakan pendekatan deskriptif kuantitatif. Hasil penelitian diharapkan dapat menunjukkan apakah terdapat pengaruh yang signifikan dari variabel penataan toko dan manajemen stock terhadap peningkatan penjualan pada toko ritel tradisional. Literatur dan penelitian terdahulu menunjukkan bahwa penataan toko yang baik dan sistem manajemen stock yang efektif secara konsisten berkontribusi positif terhadap peningkatan penjualan dan kepuasan konsumen pada toko ritel. Kata Kunci: Store Layout, Manajemen Stock, Peningkatan Penjualan, Toko Ritel Tradisional, Penataan Produk
Bauran Pemasaran 2P (Produk dan Price) dalam Resiliensi Gadai Emas Pada Bank Sumut Kantor Cabang Syariah Medan Palti Raja Siregar; Muhammad Irwan Padli Nasution; Andri Soemitra
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.11799

Abstract

Penelitian ini bertujuan menganalisis peran bauran pemasaran 2P (Product dan Price) dalam meningkatkan resiliensi bisnis gadai emas syariah pada Bank Sumut Kantor Cabang Syariah Medan. Gadai emas syariah merupakan salah satu produk pembiayaan yang memiliki tingkat likuiditas tinggi, namun rentan terhadap fluktuasi harga emas dan persaingan industri keuangan syariah. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif. Data diperoleh melalui wawancara mendalam dengan pimpinan unit kerja, pimpinan seksi konsumer, penaksir, dan nasabah, serta didukung oleh observasi dan studi dokumentasi. Analisis data dilakukan melalui teknik triangulasi sumber dan dianalisis menggunakan pendekatan SWOT untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang memengaruhi keberlanjutan bisnis gadai emas. Hasil penelitian menunjukkan bahwa strategi Product dan Price yang diterapkan Bank Sumut Kantor Cabang Syariah Medan telah mendukung pertumbuhan bisnis gadai emas secara signifikan. Transparansi layanan, kepatuhan terhadap prinsip syariah, proses penaksiran yang terbuka, serta biaya ujrah yang kompetitif menjadi faktor utama yang meningkatkan kepercayaan dan loyalitas nasabah. Analisis SWOT menunjukkan bahwa kekuatan utama terletak pada transparansi layanan dan pricing yang kompetitif, sementara peluang terbesar berasal dari tingginya kebutuhan masyarakat terhadap pembiayaan cepat berbasis emas. Penelitian ini menyimpulkan bahwa integrasi strategi bauran pemasaran 2P dengan analisis SWOT dapat menjadi instrumen strategis dalam memperkuat resiliensi dan pertumbuhan bisnis gadai emas syariah di tengah dinamika pasar dan fluktuasi harga emas. Kata Kunci: Bauran Pemasaran 2P, Gadai Emas Syariah, Resiliensi Bisnis, Analisis SWOT, Bank Sumut Syariah.
Strategi Kampanye Public Relations Shopee Indonesia Melalui Pemanfaatan Chatbot Berbasis Artificial Intelligence Dalam Membangun Kepercayaan Konsumen: Sebuah Kajian Literatur Fifi Anggraini; Nyimas Nabila Putri Rahmadani; Nia Azzahra; Frendira Frendira; Sri Hertimi
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Perkembangan industri e-commerce di Indonesia mendorong perusahaan untuk mengadopsi teknologi Artificial Intelligence (AI), salah satunya dalam bentuk chatbot, sebagai instrumen komunikasi yang responsif dan strategis. Shopee Indonesia, sebagai salah satu platform e-commerce terdepan di Asia Tenggara, telah mengintegrasikan chatbot berbasis AI ke dalam ekosistem layanan pelanggannya. Penelitian ini bertujuan untuk menganalisis dan mensintesis bagaimana pemanfaatan chatbot berbasis AI dapat menjadi bagian dari strategi kampanye Public Relations (PR) dalam membangun kepercayaan konsumen di industri e-commerce. Penelitian menggunakan metode Literature Review dengan pendekatan deduktif, yakni memulai kajian dari teori-teori umum tentang PR, kepercayaan konsumen, AI, dan komunikasi digital untuk kemudian menghubungkannya secara spesifik dengan fenomena chatbot Shopee Indonesia. Sumber literatur mencakup jurnal nasional terakreditasi SINTA, jurnal internasional terindeks Scopus, buku akademik, dan laporan resmi yang diterbitkan antara tahun 2016 hingga 2026. Hasil kajian menunjukkan bahwa chatbot berbasis AI memiliki peran signifikan dalam strategi PR digital melalui dimensi responsivitas, personalisasi, dan konsistensi informasi yang secara langsung memengaruhi pembentukan kepercayaan konsumen. Selain itu, integrasi AI dalam praktik PR juga membawa tantangan etis berupa transparansi algoritma, perlindungan data, dan keautentikan komunikasi. Penelitian ini memberikan kontribusi konseptual berupa kerangka integrasi antara AI chatbot, strategi PR digital, dan consumer trust yang dapat menjadi landasan bagi penelitian empiris selanjutnya.
Pengaruh Environmental Awareness, Green Trust, dan Perceived Price terhadap Green Purchase Intention Cat Litter Ramah Lingkungan pada Pemilik Kucing di Jakarta Intan Irawati Intan Irawati; Jana Sandra
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.11803

Abstract

This study aims to analyze the influence of environmental awareness, green trust, and perceived price on green purchase intention toward eco-friendly cat litter among cat owners in Jakarta, Indonesia. The increasing number of cat owners has contributed to the rising use of cat litter products, particularly bentonite litter, which is considered less environmentally friendly due to its non-biodegradable characteristics. Eco-friendly alternatives such as tofu litter and wood litter have emerged as sustainable solutions; however, their adoption remains relatively limited due to price and practicality considerations.This study employed a quantitative explanatory research design using primary data collected through questionnaires distributed to 180 respondents who own cats and use cat litter products in Jakarta. The sampling technique used was purposive sampling combined with snowball sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS).The results show that environmental awareness, green trust, and perceived price have positive and significant effects on green purchase intention toward eco-friendly cat litter. Among these variables, green trust was identified as the most dominant factor influencing consumers’ intention to purchase eco-friendly cat litter products. The findings indicate that consumers are more likely to purchase environmentally friendly cat litter when they are aware of environmental issues, trust the product’s green claims, and perceive the price as reasonable compared to the benefits offered.This study contributes to the development of green consumer behavior research in the pet care industry, particularly in the context of sustainable pet waste management in urban areas.
Arsitektur Pembelajaran Masa Depan: Transformasi Manajemen Kurikulum Berbasis Hyper-Personalization dalam Implementasi Kurikulum Merdeka di Dairi Sulis Solin; Inom Nasution; Pramesti Tumangger
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Pendidikan era digital menuntut adaptasi kurikulum yang dinamis, namun implementasi Kurikulum Merdeka pada tataran manajerial di sekolah sering kali masih terjebak pada pendekatan klasikal. Penelitian ini bertujuan untuk mengkaji celah operasional (gap analysis) di lapangan dan merumuskan model arsitektur pembelajaran masa depan melalui transformasi tata kelola kurikulum berbasis hyper-personalization. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan desain studi kasus eksploratif yang dilaksanakan pada semester genap tahun ajaran 2025/2026 di sebuah satuan pendidikan tingkat menengah di Kabupaten Dairi. Proses pengumpulan data primer dan sekunder dilakukan melalui instrumen wawancara mendalam dengan pemangku kepentingan kurikulum, observasi partisipatif pasif, serta studi dokumentasi, yang kemudian dianalisis menggunakan model interaktif Miles, Huberman, dan Saldana. Hasil penelitian menunjukkan bahwa praktik diferensiasi pembelajaran eksisting masih dilakukan secara manual dan berjenjang statis tanpa pelibatan analitik data yang memadai. Merespons kesenjangan tersebut, penelitian ini menghasilkan dan merumuskan draf arsitektur konseptual manajemen kurikulum yang bertumpu pada tiga pilar utama, yaitu: asesmen diagnostik berkelanjutan secara otomatis, perancangan jalur pembelajaran adaptif (adaptive learning pathways), dan evaluasi formatif berbasis analitik data. Kesimpulannya, integrasi tata kelola hyper-personalization terbukti secara konseptual mampu mendisrupsi rancangan instruksional tunggal menjadi ekosistem pendidikan yang secara presisi mengakomodasi kecepatan, gaya, dan minat spesifik setiap peserta didik demi mewujudkan kemerdekaan belajar yang inklusif dan sejati..
Strategi Pemasaran Digital Dalam Meningkatkan Penjualan Umkm Seblak Cinderella Rawajaya M. Rio Saputra; Siti Lutfyah; Deka Susanti; Nuraini Nuraini; Wulan Oktarina
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

This study aims to analyze the digital marketing strategies implemented by Seblak Cinderella MSME and their impact on increasing product sales. The research employed a qualitative method with a case study approach. Data were collected through observation, interviews, and documentation involving the business owner and customers as research informants. Data analysis was conducted using the Miles and Huberman model, which consists of data reduction, data display, and conclusion drawing. The findings reveal that Seblak Cinderella utilizes various promotional media, including Instagram, TikTok, WhatsApp, banners, and promotional discounts as part of its marketing strategy. The use of digital media is carried out through the creation of attractive content, regular dissemination of product information, and active interaction with customers. These strategies have positively contributed to sales growth, as indicated by an increase in the number of customers, higher consumer purchase interest, broader market reach, and stronger business visibility amid competition in the culinary industry. This study demonstrates that the combination of social media utilization, direct promotion, and discount programs can serve as an effective strategy for MSMEs to enhance competitiveness and business sustainability in the digital era.
The Existence of Justice Collaborators in Corruption Crimes: Challenges and Legal Policies Ismaidar Ismaidar; Abdul Rahman Maulana Siregar; Sagita Purnomo; Rohasiholan Doloksaribu; Bima Lumbanbatu
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

This research aims to discuss in depth the role and effectiveness of justice collaborators in law enforcement of corruption crimes, as well as comprehensively discuss the obstacles and legal policies for the implementation of justice collaborators in corruption crimes. The type of research used is normative juridical with a descriptive-analytical approach, discussing existing legal symptoms and problems and testing them based on applicable laws and regulations and legal norms. The results of this study show that the role of justice collaborators is to reveal and provide information and supporting evidence to law enforcement officials, as well as to give testimony at the trial about the mode, how, and where and who received the money from corruption. The existence of justice collaborators in law enforcement for corruption crimes has not been fully effective because there are still inconsistencies in information or confessions by justice collaborators in trials. Obstacles to the implementation of justice collaborators in corruption crimes include: the absence of legal arrangements, suboptimal protection, the disparity of the judiciary, and the status as the main perpetrators of the crime.
Konflik Hukum Negara dan Hukum Adat dalam Pengelolaan Sumber Daya Alam di Papua Barat Daya Adirandi M Rajab; Muh Akbar Yanlua
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Southwest Papua is a region rich in natural resources, such as forests, seas, and minerals. For indigenous communities, these resources are not merely economic commodities but also part of their social and spiritual identity. In practice, the state often grants management permits to companies without considering the customary rights of indigenous communities. This situation not only demonstrates the weak implementation of the norms in the 1945 Constitution but also reveals an imbalance in the power relations between the state, corporations, and indigenous communities. When business permits are granted without thorough verification of the existence of indigenous territories, the state indirectly negates the collective rights of indigenous communities. In many cases, areas traditionally managed by indigenous communities are categorized as state land, thus opening up legal space for granting concessions to third parties. As a result, indigenous communities lose control over their own living space, both economically, socially, and culturally. This practice also demonstrates the state's tendency to prioritize an investment-based development approach over protecting indigenous peoples' rights. A development paradigm oriented toward economic growth often positions land and natural resources as commodities, rather than as part of the identity and survival of indigenous communities. This creates a tension between development interests and social justice.
Peran Orang Tua dalam Optimalisasi Perkembangan Anak Usia Dini melalui Pendekatan Multiple Intelligences Juni Wulansari; Tia Nur Septiani; Desmitha Anggraini; Ariana Santri; Graccia Nezy Purwanti; Fidhia Andani
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.11812

Abstract

Orang tua memiliki peran sentral dan tidak tergantikan dalam proses perkembangan anak usia dini. Masa anak usia dini (0-8 tahun) merupakan periode emas yang menentukan kualitas perkembangan manusia di masa depan. Teori kecerdasan majemuk (multiple intelligences) yang dikemukakan oleh Howard Gardner mengidentifikasi setidaknya delapan jenis kecerdasan yang dimiliki anak, meliputi kecerdasan linguistik, logis-matematis, musikal, spasial, kinestetik-tubuh, interpersonal, intrapersonal, dan naturalis. Penelitian ini bertujuan untuk mendeskripsikan peran orang tua dalam mengoptimalkan perkembangan anak usia dini melalui pendekatan multiple intelligences. Metode yang digunakan adalah kajian literatur dengan menganalisis berbagai hasil penelitian dan sumber teoretis yang relevan. Hasil kajian menunjukkan bahwa orang tua yang memahami dan menerapkan prinsip-prinsip multiple intelligences dalam pola pengasuhan sehari-hari dapat mendukung secara signifikan perkembangan berbagai potensi kecerdasan anak. Stimulasi yang disesuaikan dengan profil kecerdasan masing-masing anak, lingkungan rumah yang mendukung, serta keterlibatan aktif orang tua dalam kegiatan belajar anak menjadi faktor kunci dalam mengoptimalkan perkembangan anak usia dini. Disarankan agar orang tua dan praktisi pendidikan meningkatkan pemahaman tentang multiple intelligences untuk merancang program pengembangan yang lebih efektif dan holistik.

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