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Fatimahtuz Zahro Nur Wahyudin
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Al Mu'azarah: Jurnal Pengadian kepada Masyarakat
Published by Universitas Islam Internasional Darullughah Wadda'wah
ISSN : -     EISSN : 30260361     DOI : https://doi.org/10.38073/almuazarah
Core Subject : Religion, Humanities, Health, Science, Education, Social,
Religion Humanities Education Library & Information Science Public Health Social Sciences Other
Al Muazarah: Jurnal Pengabdian Kepada Masyarakat bertujuan untuk menyediakan media bagi penelitian dan kajian terkait pengabdian kepada masyarakat dari berbagai bidang ilmu. Fokus dan ruang lingkup pengabdian masyarakat pada jurnal ini diantaranya Collaborative Governance, Pembangunan Partisipatif, Pembangunan Berkelanjutan, Pembangunan Inklusif, Ekonomi Kreatif, Knowledge Transfer for Community Development, Aktualisasi Kearifan dan Budaya Lokal, Sustainable Livelihood, Transfer Teknologi, Globalisasi dan Transformasi Sosial, Pengembangan Kompetensi dan Kewirausahaan, Pengembangan Ekonomi Kerakyatan, Rekayasa Sosial, Manajemen Konflik, dan Literasi Informasi Digital. Jurnal ini memuat hasil-hasil pengabdian masyarakat berbasis penelitian seperti PAR (Participatory Action Research), ABCD (Asset Based Community Development), CBR (Community-Based Research), Service Learning, Community Development, dan metodologi lainnya.
Arjuna Subject : Umum - Umum
Articles 41 Documents
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Akselerasi Promosi Wisata Mandailing Natal melalui Integrasi Media Massa dan Media Sosial Terpadu Farid, Ahmad Salman; Yusdian, Desi
Al Mu'azarah: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2026): March
Publisher : Universitas Islam Internasional Darullughah Wadda'wah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/almuazarah.v3i2.4657

Abstract

Mandailing Natal possesses immense tourism potential, yet it suffers from low visibility due to unintegrated communication strategies. This community service program aims to accelerate regional tourism promotion by integrating mass media management and unified social media strategies. The program implemented the Service Learning (SL) method, which integrates academic instruction with community needs. The implementation involved three main phases: field identification, service action through intensive workshops on digital branding and media relations for tourism managers (Pokdarwis), and a reflection session to evaluate program sustainability. The initiative resulted in a 60% increase in the media literacy and technical competencies of the managers. The implementation of a unified media strategy successfully boosted digital audience engagement by 45% and secured 5 publications in regional mass media. Furthermore, the transformation of local wisdom into persuasive digital storytelling has established a professional and credible destination brand identity. The synergy between formal mass media and interactive social media effectively bridges the information gap between regional destinations and potential tourists. This integrated approach not only enhances exposure but also fosters community independence in managing digital narratives. Strategic collaboration between academics and local stakeholders is essential for maintaining the momentum of digital tourism transformation.

Page 5 of 5 | Total Record : 41

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