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Journal of Community Empowerment
Published by Universitas Muhammadiyah Mataram
ISSN : 29619459     EISSN : 29637090     DOI : -
Core Subject : Economy, Health, Education, Social,
Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences
Journal of Community Empowerment is multidisciplinary scientific journal in the field of empowerment and community Service, published by the English Department Universitas Muhammadiyah Mataram with a publication period of two times in one year, namely in June and December. This journal covers some general problems from the results of research implemented to the community services including (1) social humanities, science, applied science, economic, health, cultural, ICT Development, and administration services, (2) Training and improvement in the results of educational, agricultural, information and communication, and appropriate technology, (3) community empowerment, students community services, local food security, marketing, and less developed region. The purpose of this journal publication is to disseminate conceptual thoughts or ideas and research results that have been achieved in the field of service to the community. This journal accepts manuscript in Bahasa or English.
Arjuna Subject : Umum - Umum
Articles 263 Documents
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EDUKASI LITERASI EKONOMI INTERNASIONAL BAGI PELAKU UMKM : MENGHADAPI TANTANGAN GLOBALISASI DAN DIGITALISASI PERDAGANGAN Rahmadani, Rafika; Rohmah, Miftakhur; Fernandez, Dahlia; Masitoh, Fitria Nur; Haryawan, Ade
Journal of Community Empowerment Vol 4, No 3 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i3.36613

Abstract

ABSTRAK                                                                                     Globalisasi dan digitalisasi perdagangan menuntut pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memiliki literasi ekonomi internasional serta keterampilan digital agar mampu bersaing di pasar global. Namun, hasil analisis situasi awal menunjukkan bahwa pelaku UMKM mitra masih memiliki pemahaman yang rendah terkait konsep ekonomi internasional, mekanisme perdagangan global, serta kemampuan memanfaatkan platform digital lintas negara, sehingga peluang ekspor dan pemasaran internasional belum dimanfaatkan secara optimal. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi ekonomi internasional dan keterampilan digital pelaku UMKM melalui pendekatan pelatihan edukatif dan pendampingan berbasis kebutuhan mitra. Mitra sasaran kegiatan adalah 20 pelaku UMKM binaan Universitas Nurul Huda yang bergerak di sektor kuliner, kerajinan, dan perdagangan daring. Metode pelaksanaan kegiatan meliputi sosialisasi program, workshop literasi ekonomi internasional, pelatihan pemasaran digital, praktikum penggunaan platform e-commerce global, serta pendampingan dalam penguatan profil digital usaha. Evaluasi kegiatan dilakukan melalui pre-test dan post-test, observasi praktik digital peserta, serta monitoring pascapelatihan. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan peserta sebesar 40,3%, dengan skor rata-rata meningkat dari 62,4 menjadi 87,6, serta sebanyak 80% peserta telah mampu membuat dan mengelola profil digital usaha secara mandiri. Dengan demikian, program pengabdian ini terbukti efektif dalam meningkatkan soft skill literasi ekonomi internasional dan hard skill digitalisasi UMKM dalam menghadapi tantangan globalisasi dan perdagangan digital.Kata kunci: Literasi Ekonomi Internasional;UMKM, Digitalisasi Perdagangan; Pendampingan; Ekspor. ABSTRACTGlobalization and digitization of trade require Micro, Small, and Medium Enterprises (MSMEs) to have international economic literacy and digital skills in order to compete in the global market. However, the results of the initial situation analysis show that MSME partners still have a low understanding of international economic concepts, global trade mechanisms, and the ability to utilize cross-border digital platforms, so that export and international marketing opportunities have not been optimally utilized. This community service activity aims to improve the international economic literacy and digital skills of MSME players through an educational training approach and needs-based mentoring. The target partners of this activity are 20 MSME players under the guidance of Nurul Huda University who are engaged in the culinary, handicraft, and online trading sectors. The methods used in this activity included program socialization, international economic literacy workshops, digital marketing training, practical training on the use of global e-commerce platforms, and mentoring in strengthening business digital profiles. The activity was evaluated through pre-tests and post-tests, observation of participants' digital practices, and post-training monitoring. The results of the activity showed a 40.3% increase in participants' knowledge, with the average score increasing from 62.4 to 87.6, and 80% of participants were able to create and manage their business digital profiles independently. This service program has proven to be effective in improving soft skills in international economic literacy and hard skills in MSME digitalization in facing the challenges of globalization and digital trade.Keywords: International Economic Literacy; MSMES; Trade Digitalization; Mentoring; Exports.
PEMUDA GO DIGITAL: PENGUATAN UMKM DESA MELALUI LITERASI E-COMMERCE DAN KEWIRAUSAHAAN BERBASIS PRODUK KREATIF Rohmah, Miftakhur; Masrukhin, Nuur Halimatus Sa’adiah Binti; Rahmadani, Rafika; Hidayat, Wahyu Dwi Nur; Prayogi, M Bagus
Journal of Community Empowerment Vol 4, No 3 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i3.35771

Abstract

ABSTRAKProgram Pengabdian Kepada Masyarakat (PKM) dengan tema “Pemuda Go Digital” dilaksanakan sebagai upaya strategis dalam pemberdayaan pemuda dan pelaku usaha muda di Desa Karang Menjangan melalui penguatan kapasitas digital berbasis ekonomi kreatif. Permasalahan utama yang dihadapi mitra meliputi keterbatasan inovasi produk, lemahnya pengelolaan keuangan usaha, serta rendahnya kemampuan dalam pemanfaatan teknologi digital untuk pemasaran. Kondisi tersebut berdampak pada rendahnya daya saing produk lokal serta terbatasnya akses terhadap pasar yang lebih luas. Program ini menawarkan solusi melalui tiga bidang utama, yaitu: (1) Bidang Produksi, dengan pelatihan inovasi produk dan pengemasan ramah lingkungan; (2) Bidang Manajemen, melalui pendampingan pembukuan sederhana serta penguatan aspek legalitas usaha; dan (3) Bidang Pemasaran, dengan pelatihan pembuatan konten digital, penguatan branding, serta optimalisasi media sosial sebagai sarana promosi. Pelaksanaan kegiatan dilakukan dengan pendekatan workshop, coaching clinic, dan pendampingan intensif berbasis komunitas digital yang melibatkan partisipasi aktif mitra selama tiga bulan. Hasil kegiatan menunjukkan adanya peningkatan kemampuan produksi sebesar 40%, efisiensi biaya operasional sebesar 25%, serta peningkatan omzet rata-rata hingga 30% melalui pemanfaatan strategi pemasaran digital. Selain itu, terbentuk komunitas digitalpreneur desa sebagai wadah keberlanjutan kegiatan dan kolaborasi antar pelaku usaha muda. Secara keseluruhan, program ini menunjukkan bahwa penguatan kapasitas digital berbasis ekonomi kreatif berpotensi menjadi model pemberdayaan berkelanjutan dalam mendukung pengembangan wirausaha muda berbasis potensi lokal di era transformasi ekonomi digital.Kata kunci: Pemberdayaan Pemuda; Ekonomi Kreatif; Wirausaha Digital; Pemasaran Digital; Inovasi Produk. ABSTRACTThe Community Service Program (PKM) “Pemuda Go Digital” was implemented as a strategic effort to empower youth and young entrepreneurs in Karang Menjangan Village through strengthening digital capacity based on the creative economy. The main problems faced by partners include limited product innovation, weak business financial management, and low ability to utilize digital technology for marketing. These conditions have an impact on the low competitiveness of local products and limited access to wider markets. This program offers solutions through three main areas, namely: (1) Production, with training in product innovation and environmentally friendly packaging; (2) Management, through assistance with simple bookkeeping and strengthening business legal aspects; and (3) Marketing, with training in digital content creation, strengthening branding, and optimizing social media as a promotional tool. The implementation of activities was carried out using a workshop approach, coaching clinics, and intensive digital community-based mentoring involving the active participation of partners for three months. The results of the activities showed an increase in production capacity of 40%, operational cost efficiency of 25%, and an average increase in turnover of up to 30% through the use of digital marketing strategies. In addition, a village digitalpreneur community was established as a platform for sustainable activities and collaboration among young entrepreneurs. Overall, this program demonstrates that strengthening digital capacity based on the creative economy has the potential to become a sustainable empowerment model for supporting the development of young entrepreneurs based on local potential in the era of digital economic transformation.Keywords: Youth Empowerment; Ereative Economy; Digitalpreneur; Digital Marketing; Product Innovation.
MODEL PEMBERDAYAAN EKONOMI BERKELANJUTAN MELALUI PRODUKSI LILIN DAUR ULANG DAN PETA DIGITAL UMKM DI DESA LEUWILAJA KECAMATAN SINDANGWANGI Fadilah, Karunia Nurul; Rahmayani, Rieska; Rahmiyani, Riezqi; Salsabila, Amelia Azhar; Prasetyono, Agus
Journal of Community Empowerment Vol 4, No 3 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i3.36805

Abstract

ABSTRAK                                                                                     Pengabdian ini bertujuan untuk memberdayakan ekonomi masyarakat Desa Leuwilaja, Kecamatan Sindangwangi melalui dua pendekatan terintegrasi, yaitu pembuatan lilin ramah lingkungan dari minyak jelantah dan pengembangan peta digital untuk mendukung promosi UMKM lokal. Program ini dilatarbelakangi oleh rendahnya pemanfaatan limbah rumah tangga serta keterbatasan akses dan literasi digital yang dimiliki oleh pelaku UMKM desa. Metode pelaksanaan meliputi pelatihan dan pendampingan pembuatan lilin daur ulang yang melibatkan warga setempat, serta pemetaan lokasi UMKM menggunakan teknologi berbasis Geographic Information System (GIS). Hasil kegiatan pengabdian menunjukkan adanya umpan balik yang positif pada pengetahuan, keterampilan, dan kesadaran masyarakat dalam mengolah minyak jelantah menjadi produk bernilai ekonomi. Selain itu, setelah dilakukan pendampingan, mitra UMKM mengalami perubahan positif berupa meningkatnya kemampuan dalam memanfaatkan media digital untuk promosi, bertambahnya jangkauan pemasaran, serta meningkatnya kepercayaan diri pelaku usaha dalam mengembangkan produknya. Program ini diharapkan dapat menjadi model pemberdayaan ekonomi berkelanjutan yang berbasis potensi lokal dan pemanfaatan teknologi tepat guna.Kata kunci: Pemberdayaan Ekonomi; Pelatihan UMKM; Teknologi Tepat Guna. ABSTRACTThis community service program aims to empower the economy of Leuwilaja Village, Sindangwangi District through two integrated approaches, namely the production of environmentally friendly candles from used cooking oil and the development of digital maps to support the promotion of local MSMEs. This program was motivated by the low utilization of household waste and the limited access and digital literacy of village MSMEs. The implementation methods include training and assistance in making recycled candles involving local residents, as well as mapping the locations of MSMEs using Geographic Information System (GIS) technology. The results of the community service activities show positive feedback on the knowledge, skills, and awareness of the community in processing used cooking oil into products with economic value. In addition, after the mentoring, MSME partners experienced positive changes in the form of increased ability to utilize digital media for promotion, increased marketing reach, and increased confidence of business actors in developing their products. This program is expected to become a model for sustainable economic empowerment based on local potential and the use of appropriate technology.Keywords: Economic Empowerment; MSME Training; Appropriate Technology.

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