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Maneggio
Published by PT Anagata Sembagi Education
ISSN : -     EISSN : 30327652     DOI : https://doi.org/10.62872/kk44fp66
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other
The journal publishes original articles on current issues and trends occurring internationally in financial management, marketing management, human-resource management, behavior organizational, good governance, strategic management, business ethics, entrepreneurship, management accounting, manajemen produksi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 148 Documents
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Customer Relationship Management (CRM) Strategy in Increasing Consumer Loyality Suarniki, Ni Nyoman; Daud, Ibrahim
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/3785b108

Abstract

This research investigates the impact of Customer Relationship Management (CRM) strategies on consumer loyalty in the context of businesses implementing CRM practices. The purpose of this study is to examine how CRM strategies, such as customer identification, interaction, and personalization, influence consumer satisfaction and loyalty. Using a quantitative research approach with a descriptive correlational design, the study surveyed 225 respondents through a questionnaire. The data were analyzed using multiple regression analysis to assess the relationship between CRM strategies and consumer loyalty. The results reveal that CRM strategies have a significant positive impact on consumer loyalty, with strong correlations and statistical significance. The findings suggest that businesses can enhance consumer loyalty by improving CRM practices, focusing on personalized services, leveraging customer data, and engaging with consumers through effective communication channels. The study also highlights the importance of maintaining long-term relationships with consumers through loyalty programs and personalized experiences. These findings offer valuable recommendations for businesses to strengthen customer retention, satisfaction, and loyalty. Furthermore, the research emphasizes the importance of continuous CRM adaptation to meet evolving consumer needs and technological advancements. This study provides a comprehensive understanding of how CRM strategies contribute to building a loyal consumer base and fostering long-term business growth.
Implementation of Pricing Strategies to Increase Sales in The Digitalization Era Faiqoh, Dina Nadiyah; Riyadi, Selamet; Lestari, Setyani Dwi; Mudjijah, Slamet
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/j1y8vw67

Abstract

Pricing strategy plays an important role in marketing, influencing consumer decisions and sales volume. Methods such as penetration pricing, psychological pricing, and discount pricing are used to attract consumers' attention. Modern technologies, including data analytics and AI, enable rapid price adjustments to increase profitability and competitiveness. Pre-sales also collects important data to increase sales of new products. In the supply chain, traditional and direct channel pricing and service strategies are important for customer satisfaction. Dynamic pricing optimizes sales by adjusting prices based on consumer demand and perception. Consumer behavior analysis supports the effectiveness of pricing strategies, both cost-plus pricing for products and value-based pricing for services. In addition, price personalization strategies and money-back guarantees can increase customer trust and loyalty, especially in online markets, through real-time interactions and technology-based promotions. 
Accounting Management in Facing the Challenges of the Digital Economy Rohman, Fatchur; Samiun, Aspiati A. Samiun; Fauzi; Nurlaela, Nunung
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/7cq81z69

Abstract

The development of the digital economy has created a complex business ecosystem, demanding a rapid response from various parties, including accounting management. In this era, digital transformation is not just about adopting new technologies, but also a paradigm shift in financial information management. Technologies such as cloud accounting, big data analytics, and artificial intelligence are becoming an urgent need to ensure companies remain competitive. However, the implementation of these technologies faces challenges such as data security, workforce readiness, and high investment costs. In addition, digital transformation requires the ability to transform financial data into strategic insights, where accounting plays a role as a partner that can add value through predictive analysis and data-driven decision-making. This shift also requires accounting management to maintain a balance between information transparency and personal data security. Using a descriptive-analytical qualitative method, this study explores how companies adopt digital technology in accounting management and its impact on strategic decision-making. The results show that although digital transformation presents great opportunities, challenges such as data security, workforce training, and harmonization of accounting standards with technological developments must be managed well to create an efficient and sustainable accounting system in the digital era.
Customer Service Management Strategies In The E-Commerce Era: Enhancing Customer Loyalty Through Digital Experiences Jamaluddin; Alam, Roslina; Hatidja, St.; Mariana, Lina
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/k8savq47

Abstract

This study aims to analyze the role of digital marketing strategies in increasing customer loyalty in the e-commerce industry. In the rapidly evolving digital era, e-commerce companies are increasingly relying on technology to strengthen customer relationships and build long-term loyalty. This research highlights several key factors, such as personalization of marketing messages, digital technology-enabled loyalty programs, active interaction through digital platforms, as well as smart use of customer data. In addition, active interaction through social media and chatbots facilitates real-time communication, which increases customer satisfaction and their loyalty. The use of customer data allows companies to understand customer behavior and preferences, so they can tailor the customer experience more effectively. This study aims to analyze the role of digital marketing strategies in increasing customer loyalty in the e-commerce industry. In the rapidly evolving digital era, e-commerce companies are increasingly relying on technology to strengthen customer relationships and build long-term loyalty. This research highlights several key factors, such as personalization of marketing messages, digital technology-enabled loyalty programs, active interaction through digital platforms, as well as smart use of customer data. Personalization of marketing strategies can improve message relevance and customer experience, while digital loyalty programs provide incentives that drive engagement and strengthen customer relationships. In addition, active interaction through social media and chatbots facilitates real-time communication, which increases customer satisfaction and their loyalty. The use of customer data allows companies to understand customer behavior and preferences, so they can tailor the customer experience more effectively.
Poverty in the Palu Koro Fault Hazard Area, Central Sulawesi and its Influencing Factors. Adfar, Mohamad
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/11vq6n89

Abstract

Disaster areas are important to study, especially the level of poverty and the factors that influence it, especially the Gross Regional Domestic Product factor, Income Inequality of people including the Population and the Length people took the study in the school within a period of 10 years, namely from 2014-2023. Poverty has always been a benchmark for the success of development in a region which is always associated with and has implications for low levels of education, health, physical security and reduces the quality of life of community. Government efforts continue to be made to reduce poverty levels, Of course studies from various institutions are needed as input for policy makers in the Region. The use of quantitative research methods was chosen by the author to analyze the problems in this study using multiple regression with time series data from three regions, namely Donggala Regency, Palu City and Sigi Regency. The data used in this study are secondary data from 2014-2023 obtained from the official publication of the Central Statistics Agency (BPS). The results of the study show that the Gross Regional Domestic Product (GRDP) in the Palu Koro fault disaster area does not have a significant effect on Poverty, while Income Inequality has a negative and significant effect on Poverty, as well as the Population has a negative and significant effect on Poverty while the variable of  the Length people took the study in the school the area has a significant and positive effect on the increase in the Number of Poverty from 2018 to 2023.  
Development of Human Resource Work Quality in Improving The Performance of Civil Servants at The Bambaira Sub-District Office, Pasangkayu Regency Huzaemah, Huzaemah; Wahab, Abdul; Sakaria, Maulid
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/gars0f28

Abstract

This study aims to examine and analyze the development of human resource work quality in enhancing the performance of Civil Servants at the Bambaira Sub-District Office, Pasangkayu Regency. The research involved 25 civil servants as respondents. The findings reveal that the quality of human resources at the Bambaira Sub-District Office is excellent. The civil servants demonstrate a high level of competence, which is reflected in their consistent ability to deliver optimal performance. Employees exhibit a thorough understanding of their responsibilities and maintain a collaborative work environment. When faced with challenges or uncertainties in performing their duties, coworkers readily offer constructive advice and guidance. This positive interaction fosters a supportive atmosphere that ensures task completion aligns with the organization's goals. Consequently, the work cycle runs smoothly, meeting organizational expectations efficiently. These results underline the significance of human resource quality in achieving superior performance and organizational success. The study highlights the importance of continuous development and fostering teamwork to sustain high performance among civil servants. In conclusion, the quality of human resources at the Bambaira Sub-District Office plays a pivotal role in driving effective service delivery and organizational achievement.
The Effect of Profitability Liquidity and Company Size on Firm Value in Food and Beverage Companies on the Indonesia Stock Exchange (IDX) for the Period 2018-2022 Vinasti, Vinasti; Qosim, Nanang; Djalamang, Zulfikar Jakaputera; Akhmad; Nurapiah
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/sqdc4v67

Abstract

This study aims to determine the effect of profitability liquidity and company size on firm value in food and beverage companies on the Indonesian stock exchange (IDX) for the period 2018-2022. The data used in this study are quantitative data. The population in this study were 33 companies, and the samples used in this study were 12 companies. The observation period was carried out for 5 years, starting from 2018-2022. The data used is secondary data, namely data obtained directly in the form of financial reports on the site www.idx.co.id. The data analysis technique used uses statistical analysis, namely: The results of the study simultaneously show that profitability liquidity and company size have a significant effect on firm value in food and beverage companies listed on the Indonesian stock exchange (IDX) for the period 2018 - 2022. Then the partial research results profitability has no significant effect on firm value and liquidity has a negative and insignificant effect on firm value. While company size has a negative and significant effect on firm value.
Financial Performance of Mining Companies in Indonesia Lauw, Pratama Rizky Kautsar; Norhidayati, Norhidayati; Harahap, Syanti Dewi
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/ep4q8d28

Abstract

This study aims to analyze the financial performance of the mining sector in Indonesia by using the variables earnings per Share (EPS), Current Ratio (CR), and Debt to Equity Ratio (DER) as factors that affect Return on Assets (ROA) as an indicator of financial performance. This research uses secondary data in the form of financial statements of mining companies listed on the Indonesia Stock Exchange (IDX) during the period 2018-2023. Data analysis technique used is multiple linear regression analysis with classical assumption test. The results showed that EPS and CR had a significant positive effect on ROA, while DER had a significant negative effect. These findings contribute to the management of mining companies in improving financial efficiency and profitability, as well as a guide for investors in evaluating investment potential. The study also recommends better debt management to minimize financial risk.
Digital Transformation in Human Resource Management: Challenges and Opportunities for Modern Organizations Eprianto, Idel; Djunaedi; Mulyanto, Takim; Sumarno, Sumarno
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/vv9pmq42

Abstract

Digital transformation in human resource management has become a major factor in improving the efficiency and effectiveness of HR management in the modern era. Along with the rapid development of technology, many organizations have begun to turn to digital systems to handle various HR functions, such as recruitment, training, payroll, and performance management. This research aims to analyze the impact of digital transformation in HR management, focusing on the challenges faced by organizations and the opportunities that can be utilized to improve HR management. The method used is a literature study and qualitative analysis of various secondary sources, including scientific articles and industry reports. The results show that the application of digital technology in HR provides significant benefits, such as increased operational efficiency, reduced administrative costs, and more accurate and measurable data-based performance management. Technologies such as cloud-based systems, artificial intelligence (AI) for recruitment, and analytics platforms provide opportunities for organizations to make faster, evidence-based decisions However, digital transformation also presents challenges, including resistance to changes in organizational culture, data security and privacy concerns, and digital skills gaps among employees. The implications of this research suggest that organizations must provide adequate technology training, overcome cultural barriers and ensure personal data protection in order to harness the full potential of digital transformation. Organizations that successfully manage these challenges will gain a competitive advantage, create a more efficient work environment and improve the overall employee experience.  
Digital Transformation in HR Management: The Impact of Automation on Employee Productivity and Wellbeing Farawowan, Fauziah F.; Rosalia, Olyvia; Firayani, Firayani; Prasetyo, Andreas Recki
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/1mk6f395

Abstract

Digital transformation in Human Resource Management (HRM) has become a major focus for many organizations to improve operational efficiency and effectiveness. One of the most prominent aspects is the implementation of automation in various HR processes, from recruitment, training, to performance appraisal. This study aims to analyze the effect of automation on the productivity and well-being of employees in the organization. By using quantitative methods through surveys to employees in several companies, the results showed that the implementation of automation in the HR sector can increase work productivity, reduce administrative burden, and provide more time for employees to focus on more strategic tasks. In addition, automation enables organizations to take more accurate, data-driven decisions, thereby increasing the effectiveness of HR strategies. However, automation also poses new challenges, including anxiety related to work roles, adaptation to technology, and employee mental well-being. Lack of training and effective communication can trigger resistance from employees to the changes taking place. Therefore, it is important for organizations to consider a balanced approach between technology and human aspects in the implementation of automation in HR management, including communication strategies and employee skill development so that the digital transition can run smoothly and sustainably.

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