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Jurnal Ekonomi Bisnis dan Kewirausahaan
Published by CV. Denasya Smart Publisher
ISSN : 30473845     EISSN : 30473225     DOI : 10.69714
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER) : dengan e-ISSN : 3047-3225, p-ISSN : 3047-3845 diterbitkan 6 (Enam) kali dalam setahun, yaitu pada bulan (Februari, April, Juni, Agustus, Oktober dan Desember) oleh Denasya Smart Publisher. Jurnal ini merupakan jurnal yang dapat akses secara terbuka bagi para Peneliti, Mahasiswa dan Dosen yang ingin mempublikasikan hasil penelitiannya pada bidang ilmu Ekonomi, Kewirausahaan. Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER) mempublikasikan artikel-artikel kajian empiris dan teoritis dalam bidang Ekonomi Kewirausahaan, Manajemen, Bisnis dan Akuntansi serta berbagai topik yang relevan.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 104 Documents
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BRANDING PRIBADI GURU MI SEBAGAI MODAL EDUPRENEURSHIP DI ERA MEDIA SOSIAL Alya Nadiastuti; Anindia Ameliani Fernanda; Widi Jauza Labilla; Ulva Milda Tisana; Nur Khasanah; Ferida Rahmawati
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 6 (2025): Desember : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/6h97y665

Abstract

This paper explores how personal branding can serve as an asset for Madrasah Ibtidaiyah teachers who want to develop edupreneurship activities on social media. The problem stems from teachers’ need to position themselves professionally while creating economic opportunities through digital educational content and services, yet focused studies on the MI context remain scarce. The aims are to outline practical personal branding strategies for MI teachers, assess their benefits for educational ventures, and identify realistic implementation steps. The method is a literature review drawing on books, articles, and policy reports to synthesize best practices in content creation, reputation management, audience engagement, and service monetization. Key findings include: the necessity of grounding identity in clear pedagogical values and competencies; using social platforms to distribute learning materials and build professional networks; maintaining consistent communication to earn trust from parents and stakeholders; and diversifying offerings—such as digital modules, short online classes, or consulting—as revenue streams. In conclusion, well-planned personal branding rooted in professional ethics offers MI teachers viable paths to become edupreneurs without compromising their educational role, and it calls for targeted training and supportive policies to enable this shift.
PERAN MARKET DAY DALAM MENUMBUHKAN JIWA KEWIRAUSAHAAN PESERTA DIDIK Silvi Fitriyani; Khanah Nabilah; Sania Nur Izzati; Khusnul Khotimah
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 6 (2025): Desember : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/wave6349

Abstract

Market Day is one of the experiential learning strategies designed to cultivate entrepreneurial values among students from an early age. This study aims to describe the role of Market Day activities in developing students’ entrepreneurial spirit and to explore the character values and skills that emerge through the implementation of these activities. The research employed a literature review method by analyzing various relevant scientific sources, including national and international journals discussing the application of Market Day in elementary and secondary schools. The findings show that Market Day plays a significant role in fostering students’ economic, social, and entrepreneurial skills. Through this activity, students learn to manage capital, set prices, market products, interact with customers, and take responsibility for their business outcomes. Furthermore, values such as creativity, honesty, discipline, self-confidence, and cooperation naturally develop throughout the process. Market Day also supports the implementation of the Pancasila Student Profile Reinforcement Project (P5) by teaching independence, collaboration, and practical problem-solving. In conclusion, Market Day is not merely a simple economic activity at school but serves as an effective contextual learning medium to shape students’ character and entrepreneurial mindset. Therefore, it is recommended that Market Day be continuously developed and integrated into the school curriculum as a strategic effort to prepare creative, competitive, and entrepreneurial-minded young generations.
STRATEGI PEMASARAN PRODUK BATIK SS DALAM MENINGKATKAN DAYA SAING DI ERA GLOBALISASI Rahma Nafalina Azzahra; Siti Anisa Almaulani; Lulu ‘Aabidah; Trinindita Nayla Nabila; Abidzar Al Ghifari; Ferida Rahmawati
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 6 (2025): Desember : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/7t889c42

Abstract

The Indonesian batik industry must adapt to the demands of globalization and digitalization in order to remain competitive. This study aims to explore the marketing strategies used by Batik SS Pekalongan UMKM in facing these challenges. To study this, a qualitative method with a descriptive approach was applied. Data were collected through in-depth interviews, direct observation, and document analysis from primary and secondary sources. The analysis was carried out by reducing the data, presenting the data, and drawing conclusions. The findings reveal that Batik SS implements flexible marketing strategies, combining traditional methods with digital technology. Product differentiation through glocalization, which integrates Pekalongan motifs with Balinese cultural elements such as barong shirts and daster dresses with “Bali” written on them, is a major strength in attracting tourists. In their traditional strategy, they use direct relational marketing and location-based marketing in Bali's tourist destinations. Since 2024, digital marketing through social media such as Facebook and TikTok, as well as e-commerce platforms such as Shopee Live, has proven to increase online sales, which are higher than offline sales. Despite facing challenges such as price competition in the digital world and the need for content consistency, Batik SS continues to leverage local culture-based innovations and its ability to adapt to modern marketing channels as a basis for improving competitiveness and maintaining business sustainability in the global era.
EDUPRENEUR MUDA: TRANSFORMASI IDE MAHASISWA MENJADI PRODUK PENDIDIKAN BERNILAI DENGAN PRODUK LKPD Nurul Aditya Azizah; Najwatul Istiqomah; Selvia Azzahra Apriliandis; Widiani Kusuma Dewi; Ferida Rahmawati
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 6 (2025): Desember : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/19grp917

Abstract

This research is motivated by the phenomenon of the low implementation of entrepreneurial values among education students, despite their great potential to innovate in creating creative and contextual learning products that align with 21st-century learning needs. The study aims to examine and describe the process of transforming students’ creative ideas into valuable educational products through the development of digital- based Student Worksheets (LKPD) as an implementation of the edupreneurship concept in higher education. The research employs a descriptive qualitative approach with data collection techniques consisting of in-depth interviews and observations of student entrepreneurs who develop and market their LKPD through social media platforms. Data analysis was carried out through the stages of data reduction, presentation, and conclusion drawing, validated using the member check technique to ensure data credibility. The findings reveal that the use of digital design technology such as Canva serves as the main tool in developing Student Worksheets (LKPD) due to its ease of use, availability of ready-to-use templates, and minimal design skills required. Additionally, promotional strategies through social media platforms such as TikTok and Facebook significantly contribute to helping students produce educational products that are engaging, efficient, and have economic value. This entrepreneurial activity not only provides financial benefits but also strengthens students’ roles as young edupreneurs who contribute to the development of technology-based learning innovations. The implications of this study emphasize the importance of institutional support in fostering a spirit of creative and sustainable entrepreneurship within academic environments
PERAN GURU HONORER SEBAGAI EDUPRENEUR MELALUI KEGIATAN LES PRIVAT DI MADRASAH Anita Khusna Manzila; Riska Ariyanti; Retno Nuraini; Aisyah Rahmalia
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 6 (2025): Desember : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/jch0r641

Abstract

This study aims to describe the daily activities and time management strategies employed by teachers between their main tasks and additional work. The subject was an educator at the Muhammadiyah Kauman Wiradesa Elementary School who also teaches at the Al-Qur'an Education Center and provides private tutoring. Through a qualitative descriptive approach using interviews, the findings revealed that the teacher is able to allocate time effectively through structured scheduling, so that additional activities do not interfere with their main duties. The primary motivation for undertaking additional work is not solely to increase income, but rather as a form of devotion and contribution to the welfare of others.
PERAN GURU PKWU DI SMK MA’ARIF NU KAJEN PEKALONGAN DALAM MEMBANGUN KREATIVITAS DAN PRODUKSI PRODUK INOVATIF Taufiqoh Khasanah; Finta Nur Febriana; Nadzifah A’isyah Fauzi; Hikma Fitriani; Ferida Rahmawati
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 6 (2025): Desember : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/wpj3et98

Abstract

Teachers of Entrepreneurship Education (PKWU) at SMK Maarif NU Kajen play a vital role in nurturing student creativity and driving the development of innovative products. This qualitative descriptive study explores how PKWU teachers support students in cultivating creativity and producing innovative work. The research identifies three principal roles of teachers: facilitators who use project-based learning and business simulations; mentors who provide academic guidance and emotional encouragement to boost confidence and resilience; and evaluators who assess students’ theoretical knowledge, attitudes, and innovative product outcomes. Key challenges include low student motivation, imbalance between theoretical instruction and practical activities, and insufficient development of soft skills. To overcome these issues, teachers implement strategies such as Project-Based Learning (PBL), integrate digital technologies, and offer continuous mentoring. The findings conclude that successful entrepreneurship education depends largely on teachers’ ability to effectively blend theory with practice, foster a stimulating and enjoyable learning environment, and develop students’ entrepreneurial mindset. This prepares students to become independent, creative, and competitive in the workforce.
DIGITALISASI DAN PELUANG EDUPRENEURSHIP BAGI INDUSTRI BATIK PEKALONGAN Ziyadah El Fadllilah; Rizqi Nur Amalya; Brillian Galang Irzaqi; Hikmah Ramadhani; Aulia Damayanti; Ferida Rahmawati
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 6 (2025): Desember : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/1z368x15

Abstract

Batik, as one of Indonesia’s cultural heritages, continues to evolve and is no longer regarded solely as a traditional craft, but has become an important part of today’s creative industry. This study aims to describe how batik is produced, the philosophical meanings embedded in its motifs, and the business opportunities that emerge as digital technology becomes increasingly integrated into production and marketing practices. Using a descriptive qualitative approach, this research illustrates how traditional batik-making processes are now combined with various forms of digital innovation, such as social-media-based promotion and the use of online marketplace platforms to reach a wider audience. The findings show that digitalization does not only help artisans expand their market reach but also improves promotional effectiveness and strengthens brand identity. In addition, this study supports previous research indicating that digital technology plays a crucial role in maintaining the sustainability of batik businesses amid growing global competition.
SEBUAH INOVASI EDUPRENEURSHIP: IMPLEMENTASI MEDIA PEMBELAJARAN BERBASIS BALOK HIJAIYAH di TPQ SABDA DUA PEKALONGAN Afroh Rozana; Kistanti Kistanti; Muhammad Tsaqolain Jaros; Muhammad Fajrul Falah; Wisnu Adji Yusuf Syahputra; Ferida Rahmawati
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 6 (2025): Desember : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/hx97n409

Abstract

This qualitative case study investigates the innovation of the Hijaiyah Letter Blocks as an edupreneurial product at TPQ Sabda Dua Pekalongan, aiming to address fundamental challenges in Arabic language learning—namely students’ low motivation and limited mastery of the Hijaiyah alphabet. The study implements this game-based, hands-on learning medium and analyzes its effectiveness through data triangulation involving participant observation, in-depth interviews with instructors, and document analysis. Findings show that the kinesthetic and visual approaches enabled by the blocks significantly create an enjoyable learning experience while reducing student anxiety, with the medium’s uniqueness lying in its ability to transform passive learning into active, participatory engagement. Consequently, there is a clear improvement in classroom enthusiasm, speed in recognizing letter forms, and accuracy in assembling letters into syllables. From an edupreneurship perspective, the medium is not only pedagogically effective but also demonstrates commercial potential that can support institutional sustainability, with its economic value strengthening its position as a breakthrough in pioneering a sustainable educational business model. The study recommends further development in design aesthetics, game variations, and digital integration to expand its impact and appeal.
KREATIVITAS GURU MUDA EDUPRENUR DALAM MENGEMBANGKAN BIMBINGAN BELAJAR BERBASIS TEKNOLOGI DI LINGKUNGAN PEDESAAN Tia Meisaroh; Rahma Aulia Irmiati; Amelia Gita Maharani; Muhammad Zufar Sabiq; Harits Mafaza Ahsan; Ferida Rahmawati
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 6 (2025): Desember : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/g9qwea20

Abstract

Advances in digital technology have led to innovations in learning and business opportunities in education (edupreneurship). In rural areas, limited facilities, access to technology, and economic conditions pose challenges to the development of tutoring. This study aims to describe the creativity of young teachers in developing technology-based tutoring as a form of edupreneurship in rural areas. The research used a descriptive qualitative method with data collection techniques through in-depth interviews, observation, and documentation of a young teacher who manages tutoring. The results showed that teachers utilized simple technologies such as Canva, Pinterest, Kahoot, Spinwheel, and Google-based educational games to increase students’ interest and understanding of learning. A warm interpersonal approach also created a comfortable and motivating learning atmosphere. The main challenges include the limited number of tutors, students’ dependence on a single teacher, and the economic conditions of the community. The study concludes that creativity, the use of technology, and the interpersonal skills of teachers are key factors in the success of edupreneurship-based tutoring in rural areas.
OPTIMALISASI PENGENDALIAN PERSEDIAAN BAHAN BAKU MELALUI METODE ECONOMIC ORDER QUANTITY DAN JUST IN TIME Indra Maula Sari; Amalia Ma’rifatul M
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 6 (2025): Desember : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/qz7rt171

Abstract

Effective inventory control is essential for the success of a company's operations. PT XYZ, a leading manufacturer of spices and flavorings in Indonesia, faces ongoing challenges in maintaining high product quality and consistent market availability. Inefficient inventory management can result in both shortages and excess stock, disrupting customer order fulfillment and increasing storage costs. This study analyzes and compares the effectiveness of the Economic Order Quantity (EOQ) and Just In Time (JIT) methods in optimizing supply chain efficiency at PT XYZ. The analysis uses data on frozen chicken meat requirements for the 2024 production period, totaling 17.325.593 kg across 214 orders. The research includes determining ordering strategies, calculating optimal quantities using the EOQ method, and developing JIT-based order patterns. Key parameters evaluated include order quantity, frequency, delivery pattern, and total inventory cost. The results indicate that the JIT method is the most cost-efficient, with total expenses of Rp 4.086.573,74, followed by the EOQ method at Rp 9.583.864,95, while the company’s current policy incurs Rp 42.546.728,97. Compared to the existing system, the JIT method reduces total inventory costs by approximately 90,39%, and the EOQ method by 77,47%. The study concludes that JIT offers the most effective cost reduction, although its successful implementation requires a highly reliable supply chain to ensure timely delivery and continuous production.

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