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Amar Sani
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G1 No 07 Perumahan Citra Bontomarannu Kec. Bontomarannu, Kabupaten Gowa, Sulawesi Selatan 92161
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Vifada Management and Social Sciences
Published by Yayasan Vifada Cendikia Indonesia
ISSN : -     EISSN : 29871999     DOI : https://doi.org/10.70184/9s5x8326
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Physics Social Sciences
Vifada Management and Social Sciences We are dedicated to empowering researchers, educators, and practitioners from all corners of the world to explore the frontiers of science Management - General Management Marketing, Information Technology, Finance, Business, Human Resources, Operations, International Business, Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 10 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2025): July - December" : 10 Documents clear
Marketing Management and Consumer Behavior Perspective on Customer Satisfaction: The Role of Service Quality and Brand Image in Modern Retail Purba, Mery Lani; Hutagalung, Yuni Lestina; Tambunan, Elisabet; Purba, Roberto Roy
Vifada Management and Social Sciences Vol. 3 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/t7fv0w69

Abstract

This study examines the determinants of customer satisfaction in modern retail by analyzing the roles of service quality and brand image within a competitive Indonesian context. The research aims to evaluate the partial and simultaneous effects of these variables on customer satisfaction while highlighting their complementary contributions. A quantitative explanatory approach was employed using a cross-sectional survey of 100 customers at a modern retail outlet in Medan. Data were collected through structured questionnaires and analyzed using multiple linear regression with visit frequency as a control variable. The findings reveal that service quality and brand image both have positive and statistically significant effects on customer satisfaction, with brand image demonstrating a relatively stronger influence. Simultaneously, both variables explain a substantial proportion of variance, indicating that customer satisfaction is shaped by the integration of functional service performance and symbolic brand perceptions. This study implies that retail firms must adopt integrated strategies that enhance service delivery while strengthening brand credibility and emotional engagement. The novelty lies in combining service quality and brand image within a single empirical model at the retail outlet level while incorporating behavioral control variables, offering a more holistic and context-specific understanding of customer satisfaction in modern retail environments today.
When Markets Are Social Institutions: Moral Economy and Symbolic Capital in the Buffalo Trade at Bolu Market, Toraja ? Pasulu, Isak; Pali , Elisabet
Vifada Management and Social Sciences Vol. 3 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/ee545j85

Abstract

Traditional animal markets function not only as arenas for economic exchange but also as social spaces shaped by cultural values, social networks, and local power structures. This study aims to analyze the processes of purchasing decision-making and buffalo price determination at the Bolu Animal Market in North Toraja, Indonesia, from the perspective of economic sociology. A qualitative approach with a case study design was employed. Data were collected through participant observation, in-depth interviews with traders, buyers, and customary leaders, as well as supporting documentation. The data were analyzed thematically using the theoretical framework of social embeddedness (Granovetter), moral economy (Polanyi), and social and symbolic capital (Bourdieu). The findings reveal that purchasing decisions and price formation in the buffalo market are not solely determined by price considerations or economic rationality. Instead, these processes are strongly influenced by the symbolic value of buffalo, family honor, and social legitimacy embedded within the Torajan cultural system. Decision-making emerges through the interaction between the physical characteristics of buffalo such as body condition, gender, and culturally recognized markings—and the social structures of the market actors, including social status and relational networks. This study demonstrates that traditional market practices in Toraja are deeply embedded in socio-cultural structures, highlighting the relevance of economic sociology in understanding the dynamics of traditional livestock markets.
Exploring Styrofoam Box Consumer Preferences, Experiential Marketing Perspectives, and Their Impact on Purchase Decisions Hasrat, Tasrik; Budiandriani, Budiandriani; Rosyadah, Khairina
Vifada Management and Social Sciences Vol. 3 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/geepxf28

Abstract

This study aims to identify consumer preferences regarding the use of styrofoam box packaging as an alternative to wooden box packaging using a quantitative approach with Structural Equation Modeling (SEM) analysis. SEM was employed to examine how experiential marketing dimensions—including sensory, emotional, and cognitive elements—affect consumer perceptions of product quality and purchasing decisions. Data were collected through a survey of 100 consumers using styrofoam box packaging. The results reveal that consumer knowledge, reference groups, perceived quality, perceived price, and experiential marketing significantly influence purchasing decisions. Additionally, styrofoam box packaging has a positive impact on purchase decisions due to its convenience, affordability, and practical product protection compared to wooden boxes. This study contributes to the packaging industry by offering insights into the use of experiential marketing within SEM analysis to enhance product competitiveness.
The Relationship Between Macroeconomic Variables and Employment Opportunities in Urban Areas Anshar, Muhammad Ashary; Sulkipli, Sulkipli; Hamdat, Aminuddin; Fauziah, Fauziah
Vifada Management and Social Sciences Vol. 3 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/555mpm37

Abstract

Purpose: This study aims to analyze the impact of wage levels, inflation, economic growth, and investment on employment opportunities in Makassar, thereby providing an empirical understanding of the key factors influencing labor market dynamics in the region. Research Design and Methodology: This study employs a quantitative approach using multiple linear regression. Secondary data were obtained from the Central Statistics Agency (BPS) of Makassar City, covering ten years. The analysis involved a series of classical assumption tests and regression coefficient estimations to examine the effect of each independent variable on employment opportunities. Findings and Discussion: The results of the study indicate that wage levels have a significant negative effect on employment opportunities, meaning that wage increases tend to reduce labor absorption. Inflation does not have a significant effect on employment opportunities. Economic growth has been shown to have a significant positive effect, meaning that increased economic activity drives job creation. Meanwhile, the level of investment does not have a significant effect, indicating that current investment is not yet fully oriented toward labor-intensive sectors. Implications: These findings guide local governments in formulating balanced wage strategies, maintaining price stability, promoting inclusive economic growth, and directing investment toward productive sectors that expand employment opportunities.
Tax Planning, Income Tax Expenses, and Banking Equity Ardiansyah, Riyans; Padliansyah, Roni; Ansar, Rudy Bin; Fook, Lim Ming
Vifada Management and Social Sciences Vol. 3 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/2b580p81

Abstract

Purpose: This study aims to analyze the effect of Tax Planning and Income Tax Expenses on the equity of banking companies listed on the Indonesia Stock Exchange for the period 2019–2023. The focus of this study is to examine the extent to which taxation strategies can influence a company's capital structure, particularly its equity component. Research Design and Methodology: This study employs a quantitative, causal-comparative design. The population in this study comprises all companies in the banking sub-sector, and the sample was selected using purposive sampling, yielding 8 companies that met specific criteria. The data used are secondary, obtained from annual financial reports. Data analysis techniques include descriptive statistics, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²), all conducted in SPSS version 27. Findings and Discussion: The analysis results show that Tax Planning and Income Tax Expenses have a positive and significant effect on Equity, both partially and simultaneously. This proves that optimal management of taxation aspects can increase the equity value of banking companies. Implications: The practical implications of this study indicate that companies need to integrate tax-planning strategies and income-tax expense management into their long-term financial policies to strengthen their capital position and increase their attractiveness to investors.
From Tradition to Transformation: The Mediating Role of Entrepreneurial Learning and Digital Readiness in Leveraging Socio-Cultural Capital for Innovation Hamid, Muliyadi; Safar , Ilham; Wahyu , Wahyu; Ramlawati , Ramlawati; Nurdin , Nasyirah
Vifada Management and Social Sciences Vol. 3 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/nsgrn942

Abstract

Purpose: This study aims to examine how socio-cultural capital influences innovation among micro, small, and medium enterprises (MSMEs) in South Sulawesi through the mediating roles of entrepreneurial learning and digital readiness. The research seeks to clarify how cultural values and learning dynamics interact to shape digital and innovative capabilities within emerging market contexts. Research Design and Methodology: A quantitative approach was employed using Structural Equation Modeling Partial Least Squares (SEM–PLS) to test a double-mediation model. Data were collected from 300 MSME owners across five regencies in South Sulawesi Makassar, Gowa, Maros, Bone, and Wajo representing diverse socio-cultural and economic landscapes. The constructs were measured using validated indicators adapted from prior studies, and data were analyzed using SmartPLS 4 to assess both measurement and structural models. Findings and Discussion: The results reveal that socio-cultural capital indirectly enhances innovation through entrepreneurial learning and digital readiness. Entrepreneurial learning serves as a bridge between traditional values and digital transformation, while digital readiness translates learning outcomes into innovative practices. This indicates that innovation in culturally embedded settings arises not merely from technology adoption but from the dynamic interplay of culture, learning, and digital adaptation. Implications: The study emphasizes the need for policy and managerial interventions that integrate cultural values into innovation strategies. Strengthening culturally rooted learning ecosystems and promoting digital literacy can enhance MSME competitiveness and sustainability in emerging regions.
Marketing Mix (Product, Price, Promotion, and Location) on Sales Volume of Micro, Small, and Medium Enterprises (MSMEs) in South Sulawesi Sucipto, Nyamin; Payangan, Otto R.; Misi, Hasrullah Liong
Vifada Management and Social Sciences Vol. 3 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/6mp7pj87

Abstract

This study aims to examine the effect of marketing mix elements—product, price, and place on sales volume among Micro, Small, and Medium Enterprises (MSMEs) in South Sulawesi. It also seeks to provide empirical insights into the role of these factors in supporting firms’ sales performance. This research adopts a quantitative descriptive approach using secondary data obtained from literature review and company documentation. The data were analyzed using multiple linear regression, preceded by classical assumption tests to ensure the robustness and validity of the model. The findings reveal that product has a negative and significant effect on sales volume, indicating that improvements in product attributes do not necessarily lead to increased sales. Price demonstrates a positive and significant effect, suggesting that appropriate pricing strategies play a crucial role in driving sales performance. Meanwhile, place shows a negative and insignificant effect, implying that location has not yet become a primary determinant in consumers’ purchasing decisions. This study provides practical implications for business managers to prioritize competitive pricing strategies, reevaluate product management, and improve distribution and promotional systems in a more structured manner to enhance sales volume. Additionally, the findings contribute to the existing literature on marketing mix and MSMEs, particularly in the context of emerging markets
Collaborative Sustainable Development Strategy: Linking Dynamic Capabilities To Sustainable Business Performance In The Indonesian Cocoa Value Chain Rani, Asni Mustika; Rahayu, Agus; Wibowo, Lili Adi; Sofia, Alfira; Anwar, Umari Abdurrahim Abi
Vifada Management and Social Sciences Vol. 3 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/txfzd771

Abstract

Sustainability pressures in agricultural value chains are no longer distant policy discussions. They now influence how firms organize sourcing, production, and distribution on a daily basis. In Indonesia’s cocoa sector, these pressures go beyond compliance. Firms are increasingly required to embed environmental and social considerations into their operational decisions if they wish to maintain market access and competitiveness. This study examines how Dynamic Sustainable Supply Chain Capabilities (DSSCC) relate to Sustainable Business Performance (SBP) and whether a Collaborative Sustainable Development Strategy (CSDS) serves as the mechanism linking the two. Survey data were collected from 40 downstream bean-to-bar cocoa firms and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal a clear pattern. DSSCC strongly supports the formation of CSDS, indicating that leadership commitment, sustainable sourcing, responsible processes, sustainable delivery systems, technology management, and social capability create the internal conditions necessary for collaboration. However, DSSCC does not directly improve SBP. Performance gains emerge when these capabilities are enacted through structured collaboration. CSDS fully mediates the relationship between DSSCC and SBP, suggesting that sustainability outcomes improve when firms work closely with farmers, buyers, communities, and regulators rather than relying solely on internal initiatives. The study draws on the Resource-Based View, Dynamic Capabilities Theory, Stakeholder Theory, and Institutional Theory to frame sustainability transitions as relational processes that unfold across value chains. The findings underline a practical implication: strengthening internal capability is important, but sustainable performance depends on how effectively firms translate that capability into collective action.
The Role of Social Media Marketing Management in Building Brand Awareness : An Empirical Study in the Digital Economy B, Abdullah; Ekasasmita, Wahyuni; Irwan , Irwan
Vifada Management and Social Sciences Vol. 3 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/addkfa55

Abstract

This study aims to examine the role of social media marketing management in building brand awareness in the digital economy and to test the hypothesis that effective social media marketing management positively influences brand awareness. This study employed a quantitative approach using a cross-sectional survey design. Data were collected from 200 active social media users who follow brand accounts across major platforms such as Instagram, TikTok, Facebook, and YouTube. The sampling technique used purposive sampling, and data were collected through structured questionnaires. The variables measured included social media marketing management (content quality, interaction, consistency, and responsiveness) and brand awareness (recognition, recall, top-of-mind, and familiarity). Data were analyzed using descriptive statistics, validity and reliability tests, and regression analysis. The results indicate that social media marketing management has a positive relationship with brand awareness, suggesting that effective management of social media activities enhances brand recognition and recall among consumers. Structured content and interaction were identified as key factors influencing brand awareness. These findings provide practical insights for organizations to optimize social media strategies and contribute to marketing management literature in the digital economy. Future research is recommended to include additional variables and broader samples.
Leadership Effectiveness, Competency Development, and Educational Staff Performance:: Mediating Role of Job Satisfaction and Moderating Role of Digital Literacy Farid Riadi; Dini Riani
Vifada Management and Social Sciences Vol. 3 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/613jjv15

Abstract

Purpose: Digital transformation in higher education demands improved performance from educational staff who are adaptable and professional. However, there remains a gap between the demands of digitalisation and the readiness of human resources, particularly in terms of competencies, leadership, and digital literacy. This study aims to analyse the influence of effective leadership, competency development, and digital literacy on the performance of educational staff, both directly and indirectly through job satisfaction, as well as to test the moderating role of digital literacy. Research Design and Methodology: This study employs a quantitative approach using explanatory research methodology. The study population consists of educational staff at private higher education institutions in West Java Province, with a sample size of 100 respondents selected via purposive sampling. Data collection was conducted using a questionnaire with a Likert scale, and data analysis utilised Structural Equation Modelling based on Partial Least Squares (SEM-PLS). The research was conducted between January and March 2025. Findings and Discussion: The results indicate that competency development, effective leadership, and digital literacy play a role in enhancing job satisfaction and the performance of educational staff. Job satisfaction was found to be a key mediating factor in the relationship between organisational variables and performance, whilst digital literacy acts as a moderating factor in this relationship. These findings indicate that improved performance is determined not only by technical factors but also by psychological aspects and the ability to adapt to technology. Implications: The implications of this research emphasise the importance of digital-based competency development strategies, adaptive leadership, and the strengthening of digital literacy to enhance the performance of educational staff in a sustainable manner.

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