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Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Published by Asosiasi Seni Desain dan Komunikasi Visual Indonesia
ISSN : 30322057     EISSN : 30321654     DOI : 10.62383
Core Subject : Art,
Arts
jurnal Publikasi Ilmu Seni dan Desain Komunikasi Visual. Bidang kajian dalam jurnal ini meliputi subkelompok ilmu seni dan desain. Misterius: Publikasi Seni dan Desain Komunikasi Visual
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 111 Documents
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Tinjauan Visual pada Iklan Pocari Sweat Bintang SMA Wilda Rohim Hatta; Jupriani Jupriani
Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual. Vol. 2 No. 1 (2025): Maret : Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v2i1.552

Abstract

Advertisements are an effective promotional medium to capture audience attention, especially through engaging visual approaches. One unique advertisement is Pocari Sweat Bintang SMA 2019, which employs 2D anime-style animation as a visual communication strategy. This study aims to analyze how the invitation element in the advertisement is visualized through storyline, scenes, and characters. Using Roland Barthes' semiotics analysis, this research explores the signs within the advertisement at both denotative and connotative levels. The findings reveal that Pocari Sweat effectively invites its audience through visuals that depict enthusiasm, freedom, and togetherness. By utilizing bright colors, movement symbolism, and character interactions, this advertisement successfully delivers a strong invitation message to participate in the Bintang SMA talent competition.
Perancangan Board Game sebagai Media Pembelajaran Bahasa Minangkabau untuk Anak Sekolah Dasar Reviana Ardila; Aryoni Ananta; Izan Qomarats
Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual. Vol. 2 No. 1 (2025): Maret : Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v2i1.558

Abstract

Indonesia is a country known for its linguistic diversity, which is considered one of its national treasures. Recently, the use of the Minangkabau language has experienced a significant decline. This design is created to help foster interest in learning the Minangkabau language among elementary school students. In the field of Visual Communication Design, designing creative educational media to enhance student interest and engagement, as well as introduce local culture, can be realized through the design of a board game. The design process includes data collection through questionnaires, interviews, and analysis using the 5W+1H method. The designed board game incorporates elements that teach Minangkabau vocabulary, phrases, and sentences, as well as introduce Minangkabau culture through interactive gameplay. The design results in a mascot, board game, logo, playing pieces, and a media mix from the TITAH board game design. It is hoped that this board game can serve as an effective and engaging alternative learning medium to preserve the Minangkabau language and culture among the younger generation.
Perancangan Video Musik “Mayfly” sebagai Media Promosi Idol Group Oriana Immanuel Aria Kristono; Martin Setyawan; Peni Pratiwi
Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual Vol. 2 No. 1 (2025): Maret: Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v2i1.562

Abstract

Idol or Aidoru (アイドル) is a term or another word for Idol in Japan which can be interpreted as a famous artist who can take part in various fields. Idol Oriana is a local idol from Solo who made their debut on August 28, 2023. But until now Oriana Idol only has an original song called Mayfly and Oriana Idol wants to well known. Oriana also make a music video for the song “Mayfly” to promote Oriana Idol more widely. Therefore, this research was made to create a music video as a promotional media for Oriana Idol. The result of this research is a music video as a promotional media. The music video focuses on the choreographed performance of the song “Mayfly” and the visuals of the members, with a short storyline. This reseacrh can be a solution for Oriana to promote Idol Oriana further.
Perancangan E-Booklet Sebagai Media Informasi Sentra IKM Kreatif Semanggi Harmoni Surakarta Adrian Mahatma; Martin Setyawan
Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual Vol. 2 No. 1 (2025): Maret: Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v2i1.563

Abstract

Sentra IKM Kreatif Semanggi Harmoni is a facility of the Surakarta City Cooperative and Industrial Service dedicated to supporting the growth and development of small and medium industries (IKM) in Surakarta City. This center already provides adequate facilities for the general public, but due to a lack of information dissemination, this center is not well known by the community, especially in Surakarta City. Through mixed methods research applying a linear strategy, this study combines quantitative and qualitative approaches to design an effective e-booklet as an information medium. Qualitative data was obtained through interviews with the Center's managers, IKM members, and design experts. The research results show that the designed e-booklet is able to present comprehensive information about the Sentra IKM Kreatif Semanggi Harmoni, starting from the Center's profile, facilities, to the profiles of IKM members and their superior products. The attractive e-booklet design also successfully attracted the interest of the target audience. Thus, this e-booklet is expected to be an effective information medium to increase the visibility of the Sentra IKM Kreatif Semanggi Harmoni in the eyes of the public, especially in Surakarta City.
Perancangan Media Informasi Buku Ilustrasi Cerita Rakyat Tapa Malenggang Fahimul Fuad; Harissman Harissman; Ary Leo Bermana; Rias Wita Suryani
Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual Vol. 2 No. 1 (2025): Maret: Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v2i1.564

Abstract

This design is entitled "Design of Information Media for Illustrated Books of Tapa Malenggang Folk Tales" such as learning media, to be an alternative solution to increase the expansion of information about Batanghari culture, namely the Tapa Malenggang Folk Tales through innovative information media. The solution is presented in the form of an illustrated book about the Tapa Malenggang Folk Tales using dynamic and colorful illustrations. This design method uses 5w + 1H analysis. While the design process includes interviews, field observations, library data, direct questionnaires to schools, and documentation. The process of creating works through several structured stages, namely brainstorming, sketches, storylines, color studies, typography studies and storyboards. Illustrated books are informative media that can be well captured by children's sense of sight. Supporting media for the design include e-books, posters, x-banners, stickers, pins, t-shirts, and key chains.
Perancangan Media Informasi Tari Sekapur Sirih Jambi dalam Bentuk Buku Ilustrasi Ramli Syahrul Muharam; Harissman Harissman; Anin Ditto; Olvyanda Ariesta
Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual Vol. 2 No. 1 (2025): Maret: Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v2i1.565

Abstract

Sekapur Sirih Dance is a traditional dance used to welcome important guests in Jambi Province. However, unfortunately many Jambi people, especially teenagers, only know this dance as a form of welcoming, without understanding more deeply about the history, meaning, movements, properties, values, and philosophy contained in it. Therefore, designing an illustrated book about Sekapur Sirih Dance can be an effective means to disseminate information and introduce this dance culture to teenagers and the wider community. The illustrated book comes with a dynamic and colorful design to introduce various aspects of Sekapur Sirih Dance. The method used in this design is the 5W + 1H analysis, which includes questions about what needs to be conveyed, who the target audience is, where this information will be disseminated, when this problem arises, why it is important, and how to attract the attention of teenagers with an appropriate approach. The design process includes interviews, field observations, library data collection, direct surveys to schools, and documentation. The stages of creating the work consist of brainstorming, sketching, story writing, color studies, typography, and storyboards. The final results of this design are illustrated books, e-books, posters, x-banners, stickers, pins, and key chains.
Perancangan Video Promosi Tinctori Sebagai Media Promosi dengan Penerapan Marketing 5.0 Samuel Brian Nanda; Martin Setyawan; Michael Bezaleel Wenas
Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual. Vol. 2 No. 1 (2025): Maret : Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v2i1.590

Abstract

This study discusses the design of a promotional video for Tinctori by implementing marketing 5.0 to enhance the effectiveness of marketing sustainable products. Tinctori is a fashion company that utilizes natural dyes, supporting the concept of sustainable fashion and the Sustainable Development Goals (SDGs). However, its current promotional strategy has not been optimal in capturing the attention of its target audience, particularly the upper-middle-class consumers who are environmentally conscious. The findings indicate that applying cinematography in promotional videos can enhance visual appeal, audience engagement, and understanding of Tinctori’s sustainability values. The designed video showcases the natural dyeing process with artistic, transparent, and emotional visuals, strengthening brand identity and increasing consumer purchase interest. Evaluations from videography experts and the target audience confirm that the video effectively conveys the sustainability message and raises awareness of environmentally friendly fashion.
Buku Cerita Bergambar Perjalanan Karir Kepelatihan Sir Alex Ferguson di Manchester United Bambang Pratama Kandra; Ariusmedi Ariusmedi
Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual. Vol. 2 No. 2 (2025): Juni : Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v2i2.622

Abstract

An Illustrated Storybook of Sir Alex Ferguson’s Coaching Career at Manchester United is designed to narrate the journey of one of the most prominent figures in the world of football from the United Kingdom. This project addresses the lack of engaging and inspiring reading materials for Indonesian adolescents, particularly those that present biographical content in an illustrated format. The book aims to serve as an alternative form of educational and motivational media, with the ultimate goal of fostering reading interest among young readers in Indonesia. The visual elements of the book are rendered in a semi-realistic, full-color illustration style to enhance appeal and accessibility for the target audience—teenagers. The design process utilizes the glass box method, which involves the collection of data and information from external sources. These sources include academic journals, articles, websites, films, YouTube content, autobiographical e-books, and other relevant digital platforms. Data collection is conducted to ensure a comprehensive understanding of the subject matter. Additionally, the problem-solving approach employed is based on the 5W+1H analytical framework (What, Why, Who, When, Where, and How). The final outcome of this undergraduate thesis project is a primary medium in the form of an illustrated storybook. It is further supported by a variety of promotional media such as an e-book, T-shirt, drawstring bag, X-banner, stickers, keychains, and posters.
Analisis Semiotika Makna Pesan “Orang Pintar Minum Tolak Angin” dalam Iklan Produk Herbal Tolak Angin Sabrina Puspita Sari; Arfian Suryasuciramdhan; Gandhes Lintang Pangestu; Chitra Cahya Anggraeni; Noviatul Fitri
Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual Vol. 2 No. 2 (2025): Juni: Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v2i2.632

Abstract

. Advertisement is a communication tool containing symbolic messages to shape consumer perception and persuade behavior. One of the notable advertisements is the herbal product Tolak Angin, with the slogan “Orang Pintar Minum Tolak Angin”. The purpose of this study is to analyze the meaning of the messages contained in the slogan and how this advertisement forms a consumer image through the symbols and narratives conveyed. This research uses a descriptive qualitative approach with a literature review method and Roland Barthes' semiotic theory as an analysis knife. This theory is used to see meaning through three layers, namely denotation, connotation, and myth. Tolak Angin advertisements are analyzed based on visual elements, character expressions, colors, verbal text, and other symbols that appear in the broadcast. The result shows that the advertisement constructs an image of a smart, modern, and health-conscious consumer through symbolic representation. It also creates a myth that consuming herbal medicine is a sign of intelligence and awareness of healthy living.
Efektivitas Penggunaan Jargon Dalam Iklan Produk Indomie Aliyah Sofiyani; Arfian Suryasuciramdhan; Fatimah Nisafitri Nurjanah; Hasna Zhafira; Yuanita Ferlinda Putri
Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual. Vol. 2 No. 2 (2025): Juni : Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v2i2.633

Abstract

This study examines how the power of a slogan and visual elements are able to form a strong brand image and is inherent in the memory of consumers, focusing on the study of the Indomie brand. Through the approach of literature review, this study synthesizes various research results and previous reference sources to explore the role of the slogan “Indomie Seleraku” in creating collective memory in the community. Qualitative descriptive approach was used to examine secondary data derived from interview documentation and analysis of Indomie advertising content from various time periods. From the results of the literature review, it can be concluded that the strength of the Indomie brand does not only come from the quality of its products, but also from a consistent marketing communication strategy that is able to generate emotional resonance among consumers. Indomie effectively combines elements of local culture, attractive visual displays, and slogans that are easy to recognize and remember. This combination plays a role in creating an emotional connection between the brand and its consumers, while strengthening public perception of Indomie as part of the daily consumption culture. In addition, thematic advertisements launched at special moments such as the month of Ramadan, as well as the launch of certain regional flavors, also strengthen Indomie's position as a brand that is relevant to local values and national identity. This study confirms that the success of a marketing communication strategy depends not only on the message conveyed, but also on the way it is presented visually and verbally that is able to build emotional experiences and deep meaning for consumers.

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