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Maria Puri Nurani
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INDONESIA
Botani: Publikasi Ilmu Tanaman dan Agribisnis
ISSN : 30465508     EISSN : 30465494     DOI : 10.62951
Core Subject : Agriculture,
AGRICULTURAL AND ESTATE SCIENCE Cluster : 1. Soil Science 2. Horticulture 3. Science of Plant Pests and Diseases 4. Agriculture and Plantation Cultivation 5. Plantation 6. Plant Breeding 7. Other Agriculture & Plantation Sectors that have not been listed TECHNOLOGY IN PLANT SCIENCES : 1. Agricultural Industry Technology (and Agrotechnology) 2. Agricultural Product Technology 3. Agricultural Technology 4. Agricultural Mechanization 5. Food Technology and Nutrition 6. Post Harvest Technology 7. Plantation Technology 8. Agricultural and Plantation Biotechnology 9. Food Science 10. Fields of Technology in Plant Sciences that have not been listed AGRICULTURAL SOCIOLOGY SCIENCE Cluster : 1. Socio-Economic Agriculture 2. Community Nutrition and Family Resources 3. Agricultural Economics 4. Rural Sociology 5. Agribusiness 6. Agricultural Extension 7. Other Agricultural Sociology Fields That Have Not Been Listed FORESTRY SCIENCE Cluster : 1. Forestry Cultivation 2. Conservation of Forest Resources 3. Forest Management 4. Forest Product Technology 5. Other Forestry Sector Not Yet Listed
Articles 100 Documents
Pengaruh Crm (Customer Relationship Management) Terhadap Kepuasan Pembelian di Farmers Market Botani Square Glori S Napitupulu; Ilham Hasrimi; Mochamad Bintang; Rachel Sofia Audina; Agung Prayudha Hidayat; Astiani Safitri
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 2 (2024): Mei : Botani : Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i2.39

Abstract

Maintaining the best possible relationship with customers is part of Customer Relationship Management (CRM). The goal is to keep customers loyal and make the company make more money. Leading companies have incorporated CRM into their marketing strategies in an effort to increase sales. The Farmers Market company has implemented a customer relationship management (CRM) system; however, there has been no evaluation of their CRM model to identify profitable marketing strategies or customer retention opportunities. To conduct this investigation, a survey had to be conducted on a sample of 55 current Farmers Market consumers. Using the partial least squares method, the analysis will be conducted with the help of the SmartPLS 2.0 program. The findings of the analysis show that, overall, CRM variables relating to the impact of human resources on customer loyalty and customer satisfaction provide satisfactory results. Customer satisfaction is significantly influenced by each HR variable. While all other variables did contribute to the results, they were not statistically significant. This section of the study concludes with an analysis of the impact of Farmers' Market management and suggestions for improvement.
Tinjauan Terhadap Parameter Dan Kualitas Kompos Organik Perusahaan Galangan Kapal Dengan Penggunaan Aktivator PROMI Dan Ecoenzymes Marissa Ariny; Syadzadhiya Qothrunada Zakiyayasin Nisa
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 2 (2024): Mei : Botani : Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i2.40

Abstract

A shipyard company in Surabaya, which is one of the major industries, generates a large amount of organic waste, including food waste, vegetables, fruits, leaves, and wood. Although this organic waste is a potential source of humus and essential nutrients for the soil, most of it has not been optimally managed. Composting is an effective method to process organic waste into compost, which can reduce the negative impact of toxic compounds and pathogens on the environment. This research aims to evaluate the effectiveness of using two types of activators, namely PROMI and ecoenzymes, in accelerating the composting process and improving compost quality in accordance with SNI 19-7030-2004 standards. PROMI activator, which contains various microorganisms such as Trichoderma Harzianium, Pseudokoningii, and Aspergilus sp., and ecoenzymes, which is produced through fermentation of organic materials, were applied to shredded organic waste. The results showed that the use of both activators could accelerate the decomposition process of organic materials and produce high-quality compost within 21 days. With the final measurement results of both composts, both with PROMI and ecoenzymes treatment, the same pH and temperature values were obtained, namely pH 7 and temperature 30℃. Parameters such as pH, temperature, colour, smell, and texture of the compost are recorded periodically to ensure the composting process is going well. Thus, the use of PROMI and ecoenzymes activators not only increases composting efficiency but also provides a sustainable solution for organic waste management in the shipyard industry.
Analisis Tata Letak Fasilitas Lsu Farm Melalui Metode Activity Relationship Chart (ARC) Dan Total Closeness Rating (TCR) A. Ricco Galang Erlangga; Khoirul Aziz Husyairi; Enjelina Damayanti; Maunisa Widya Zalianty; Novia Miftakhul Qisthi; Tina Nur Ainun
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 2 (2024): Mei : Botani : Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i2.42

Abstract

Efficiency problems in spatial planning at LSU Farm have a significant impact on the effectiveness of the production process. The proximity of raw material storage warehouses to sorting and packaging zones results in congestion that disrupts product flow and quality, as well as triggering backtracking and line crossings that are detrimental to materials management. To overcome this, the Activity Relationship Chart (ARC) method was applied which considers interactions between critical areas such as inbound, sort & repack, outbound, warehouse, employees, cold storage and outdoor offices. ARC's analysis compares the importance of connections between facilities for easier access and consumer convenience, as well as reducing unnecessary movements and improving quality control. The analysis results show that the sort & repack area with the highest Total Closeness Rating (TCR) value (117) is a priority in layout reorganization. Based on these findings, it is recommended that production input warehouses be positioned further away from sorting and packaging areas to maintain product quality and avoid chemical contamination, in line with improving overall operational efficiency.
Analisis Faktor-Faktor Yang Memengaruhi Keputusan Pembelian Telur Ayam Ras Di Pasar Anyar, Kota Bogor Doni Sahat Tua Manalu; Vela Rostwentivaivi; Putri Pebrianti Utami; Nadira Marsandri Ratnakaniya; Azryl Gustian Azhar; Almalia Pramena; Aulia Mardatila
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 2 (2024): Mei : Botani : Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i2.43

Abstract

This research aims to analyze the factors that influence the decision to purchase purebred chicken eggs at Pasar Anyar, Bogor City, with a focus on age, distance, income, price of purebred chicken eggs, education and employment. The method used is a survey using a questionnaire as a tool for collecting primary data. The research sample consisted of 80 consumers who bought purebred chicken eggs at Pasar Anyar, Bogor City. The results of multiple linear regression analysis show that only distance, income and price significantly influence consumer behavior in purchasing purebred chicken eggs, where for every 1 unit increase in distance, the purchase of purebred chicken eggs decreases on average by 0.289%, for every increase in income. by 1 unit, the purchase of purebred chicken eggs increases by an average of 0.902%, and for every 1 unit price increase, the purchase of purebred chicken eggs decreases by an average of 13.710%. Other factors such as age, education, and employment did not have a significant impact. This emphasizes the important role of distance, income, price in shaping consumer decisions. This study provides insight for the purebred chicken egg industry to design more effective marketing strategies, by segmenting the market based on distance, income and price.
Analisis Daya Saing Crude Palm Oil Indonesia Ke Negara Tujuan Ekspor Pakistan dan Amerika Serikat Lien Febrina; A. Ricco Galang Erlangga; Mutiara Az-Zahra; Raden Fadhilla Salsabila; Eka Rindah Yani; Rahul Abi Ubaidillah; Rasidin Karo Karo Sitepu; Nur Faizatul Luthfiah
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 2 (2024): Mei : Botani : Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i2.44

Abstract

Indonesia is one of the world's largest producers and exporters of Crude Palm Oil (CPO). This study aims to analyze the competitiveness level of Indonesian CPO and the competitive position of Indonesian CPO in the target countries of the United States and Pakistan. This research uses secondary data with a time span from 2018 to 2022. The methods used in this research are the Revealed Comparative Advantage (RCA) method and Export Product Dynamic (EPD). The analysis results show that Indonesia's export competitiveness to the target countries of the United States and Pakistan is high. Then, the majority of the market share to the target countries of the United States and Pakistan is in the Rising Star position, which means there is positive growth. The government needs to synergize policies and create regulations regarding international trade agreements, the government can also simplify export licensing procedures, and Indonesian exporters need to pay more attention to the quality and composition of CPO products
Perencanaan Ulang Tata Letak Pada Ritel Lestari Kota Bogor Inayatul Maula; Rohimah Rohimah; Khairunnisa Salsabila; Talitha Azalia; Revian Alif Maulana
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 2 (2024): Mei : Botani : Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i2.46

Abstract

The Ritel business in Indonesia is growing and increasing every year because it is considered a promising investment with great potential for significant profits. This study aims to understand and evaluate the layout of Retail Lestari's business. The method used in analyzing the data is the Activity Relationship Chart (ARC) and Total Closeness Rating (TCR) method. Based on the results of the Activity Relationship Chart (ARC) analysis of Ritel Lestari, the facility prioritized for first construction is the cashier, as the cashier has the highest Total Closeness Rating (TCR) value of 76. Therefore, to facilitate the operational process, the placement of other facilities is prioritized based on their highest relationship values to the warehouse to be in close proximity.
Urgensi Penggunaan Kertas Berbahan Dasar Limbah Cangkang Kelapa Sawit Bagi Peserta Didik di SMK Pertanian Pada Proses Pembelajaran Rindu Ayu Mulia Dewi; Wulan Garnasih; Gani Firmansyah
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 2 (2024): Mei : Botani : Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i2.47

Abstract

The conventional type of paper that is still widely used by students to support the learning process in schools is printed modules. Even though digitalization such as ebooks is starting to be used by the public, printed modules are still used to simplify the teaching process in the classroom. The types of paper that are generally used do not all use environmentally friendly paper such as paper from palm oil shell waste processing, due to a lack of in-depth knowledge. This research is a qualitative research that uses interview methods with several students from three different skills programs at one of the Bandung City Agricultural Vocational Schools to measure knowledge about environmentally friendly paper. Participants were asked six questions related to the use of paper in schools, understanding of environmentally friendly paper, and knowledge about paper produced from processing palm oil shell waste. The results show that the majority of students do not know clearly about processing waste from palm oil shells into environmentally friendly paper, but the data shows that alternative types of environmentally friendly paper are needed to participate in preserving environmental welfare and improving economic aspects.
Strategi Pengembangan Usaha Agroindustri Kopra di Negeri Mamala (Kecamatan Leihitu Kabupaten Maluku Tengah) Okke Oktaviyanti Siregar; Leunard O. Kakisina; Maisie T. F. Tuhumury
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 2 (2024): Mei : Botani : Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i2.49

Abstract

It is necessary to know the strategy for developing the copra agroindustry in Mamala Village. Sampling was carried out using the purposive sampling method. The analysis tool us is the SWOT matrix. The results of the research show that the strategy used is to locate the copra industry close to the farmers' location so that there is cooperation between the industry and local farmers and it makes it easier for farmers to sell coconuts to the industry because the distance is quite close. The copra quality is good so it creates demand. there is always copra on the market, the availability of capital to buy coconut raw materials so that there is always coconut raw material to be produced into copra, the industry has a skilled workforce so that the potential for long-term copra products is quite good, even though the equipment technology for processing copra is still simple does not affect the long-term potential of copra products, having a small number of workers does not hinder the copra production process so that there is always a demand for copra in the market, the influence of uncertain market prices does not affect the good quality of copra, the existence of climate change on copra production is minimized because the availability of skilled workers in processing copra, having a small number of workers does not affect market access in selling copra products.
Pemasaran Semangka (Citrullus Lanatus) di Desa Waihatu Kecamatan Kairatu Barat Kabupaten Seram Bagian Barat Moh. Rahmad Santoso; Martha Turukay; Fioletta Papilaya
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 2 (2024): Mei : Botani : Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i2.51

Abstract

In marketing, watermelon will undergo a marketing process and experience changes in prices at the producer level and prices at the end consumer, resulting in differences in the price of watermelon between producers and consumers. This makes marketing a very important activity. The aim of this research is to determine marketing channels, margins and marketing efficiency. The population in this study was 140 watermelon farmers. The sample was determined using the Slovin method, so that the selected respondents were 34 watermelon farmers and the sample of trader respondents was 5 people, namely 2 village collectors, 1 wholesaler and 2 retailers. The analytical tools used are descriptive analysis, margin analysis and efficiency analysis. The research results show that there are 2 marketing channel patterns for watermelon in Waihatu Village, namely: marketing channel I farmer-retailer-final consumer, while marketing channel II farmer-village collector-wholesaler-retailer-final consumer. The highest total marketing margin is in marketing channel I, namely IDR 2,000/kg, while the lowest total margin is in marketing channel II, namely IDR 1,000/kg. In conclusion, both marketing channels are classified as efficient, marketing channel II with an efficiency value of 12.21 percent and marketing channel I with the smallest efficiency value, namely 3.34 percent.
Dampak Transformasi Digital pada Agribisnis: Tantangan dan Peluang bagi Petani di Indonesia Lokot Muda Harahap; Tiarasi Gloria Pakpahan; Ratri Aulia Wijaya; Ahmad Zacky Nasution
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 2 (2024): Mei : Botani : Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i2.55

Abstract

Digital transformation has brought significant impact to the agriculture sector in Indonesia by improving operational efficiency, opening new market opportunities, and introducing the concept of digital farming and agriculture 4.0. Although the government has encouraged agricultural digitalization through policies and programs, farmers still face challenges such as land limitations, climate change, and limited market access. Collaboration between the government, private sector, and non-profit organizations is needed to support farmers' adoption of digital technologies to improve their efficiency, productivity, and welfare. Challenges such as lack of internet access, low digital literacy, and high technology implementation costs also need to be addressed through cross-sector collaboration. This research highlights the importance of synergy in capitalizing on digital opportunities and overcoming barriers in the digital transformation of Indonesia's agriculture sector.

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