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Contact Name
Muhammad Azizurrohman
Contact Email
m.azizur96@gmail.com
Phone
+6287753160983
Journal Mail Official
journal@azuralwpress.com
Editorial Address
Jl. Panji Tilar Negara No.99, Kekalik Jaya, Kec. Sekarbela, Kota Mataram, Nusa Tenggara Bar. 83115, Indonesia
Location
Kota mataram,
Nusa tenggara barat
INDONESIA
Advances in Tourism Studies
ISSN : 29879450     EISSN : 29879450     DOI : -
Core Subject : Social,
Advances in Tourism Studies (ATS) is a peer-reviewed journal published in English by the Centre for Tourism Studies, Sekolah Tinggi Pariwisata Mataram (E-ISSN: 2987-9450). Since its launch in March 2023, ATS has consistently published high-quality research in tourism. The journal aims to advance tourism knowledge by promoting innovative ideas, models, and theories. It welcomes applied research and review articles in the form of full papers or research notes, focusing on theoretical development and empirical analysis using appropriate methodologies. All submissions undergo a double-blind peer review process, assessed for originality, relevance, methodological rigor, and clarity. Scope includes (but is not limited to): Hospitality and Tourism Management, Tourism Economics, Information Systems, Cultural Studies, Gastronomy, Tourist Behavior, Leisure and Recreation, Education, and Sustainable Innovations in Tourism.
Articles 57 Documents
How MICE Experience Quality Shapes Destination Image through Dual Pathways Malau, Grace Carolina; Pamjuji, Dian Dhany; Zarkas, Ilham Azmi; Masriyah; Kurnia, ⁠Lusi; Arif, Ahmad Bachtiar
Advances in Tourism Studies Vol. 3 No. 3 (2025): Advances in Tourism Studies (In Press)
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v3i3.76

Abstract

This study investigates how experience quality at a major MICE event shapes post-trip destination image by testing the mediating role of satisfaction within the emerging tourism setting of Lake Toba, Indonesia. Using survey data from 413 attendees of the Aqua Bike WorldChampionship and Partial Least Squares Structural Equation Modelling, the analysis demonstrates that experience quality significantly enhances satisfaction and directly improves destination image. Satisfaction also exerts a strong positive influence on destination image and partially mediates the relationship between experience quality and image. These findings validate a dual pathway model in which affective processes operate through satisfaction, while cognitive processes allow objective event attributes to shape destination image independently. The study advances theoretical understanding of MICE experience formation by demonstrating concurrent emotional and rational mechanisms. Practical implications highlight the need for planners to strengthen both experiential and functional quality elements to enhance Indonesia’s competitiveness as a growing MICE destination.
Sustainable Tourism at the Edge of Biodiversity: Community Experiences in Indonesia’s Marine Protected Areas Jani, Ahmad Rapsan; Habibi, Putrawan; Oka Widjaya, I Gusti Ngurah; Ginting, Yanti Mayasari
Advances in Tourism Studies Vol. 3 No. 3 (2025): Advances in Tourism Studies (In Press)
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v3i3.77

Abstract

Marine protected areas (MPAs) in Indonesia, such as Raja Ampat and Wakatobi, have become internationally recognized for their biodiversity and as ecotourism destinations. While tourism has been promoted as a mechanism to finance conservation and generate local income, little is known about how resident communities perceive and navigate the tensions between ecological protection and livelihood needs. This study employs a qualitative research design to examine community narratives of sustainable tourism within MPAs. Data were collected through ethnographic fieldwork, participant observation, semi-structured interviews with fishermen, homestay owners, and dive guides, as well as focus group discussions with community leaders. Thematic analysis reveals that residents often view tourism as both an opportunity for economic diversification and a source of restrictions on traditional livelihoods, particularly fishing. Narratives highlight ambivalence, as communities’ articulate pride in contributing to global conservation while simultaneously voicing concerns about exclusion, inequitable benefit distribution, and cultural change. The findings underscore that sustainable tourism in MPAs cannot be reduced to visitor management or ecological indicators alone. Instead, it must incorporate local voices and participatory governance to achieve equitable and resilient conservation outcomes.
Authenticity and the Formation of Culinary Destination Brand Commitment Rahman, Lalu Rohadi; Baharuddin, Sitti Mujahida; Fatmasari; Kurniawaty
Advances in Tourism Studies Vol. 3 No. 3 (2025): Advances in Tourism Studies (In Press)
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v3i3.78

Abstract

This study examines how perceived authenticity shapes brand equity, emotional attachment, brand loyalty, and brand choice intention in South Sulawesi’s culinary tourism. Although authenticity is widely recognised as a central attribute of gastronomic experiences, the mechanisms through which it influences cognitive, affective, and behavioural outcomes remain insufficiently clarified. This research employs a simplified theoretical model integrating Consumer Based Brand Equity theory and Attachment Theory to explain how authentic culinary encounters generate long term engagement with regional food identities. Data were collected from 214 domestic tourists who had consumed traditional South Sulawesi cuisine within the past twelve months. Partial Least Squares Structural Equation Modeling was used to test the proposed relationships. The findings show that perceived authenticity significantly enhances brand equity, which in turn fosters emotional attachment. Emotional attachment emerges as the strongest predictor of brand loyalty, and loyalty directly drives brand choice intention. The results also reveal direct effects of authenticity on both attachment and loyalty, indicating that authentic experiences can produce immediate affective and behavioural responses independent of cognitive appraisals. These insights contribute to the literature by demonstrating a coherent cognitive to affective to behavioural pathway through which authenticity strengthens culinary destination brands. Practical implications highlight the importance of preserving cultural integrity to support sustainable tourism development.
From service quality to loyalty and economic behaviour in food delivery platforms Khaeri; Simamora, Siti Aisyah Putri Maharani; Rohman, Azura Zeyna; Dewijanti, Indra Irjani
Advances in Tourism Studies Vol. 3 No. 3 (2025): Advances in Tourism Studies (In Press)
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v3i3.79

Abstract

This study examines how service quality shapes user perceptions and behavioural outcomes in online food delivery platforms by analysing the interrelationships among service quality, perceived value, customer satisfaction, customer loyalty, and economic behaviour. Using a structural equation modelling partial least squares approach, data were collected from 320 active users of major delivery applications in Indonesia. The findings demonstrate that service quality significantly enhances both perceived value and satisfaction, which subsequently strengthen loyalty. Customer loyalty is further shown to influence economic behaviour reflected in repeat usage and higher spending intentions. Mediation analyses reveal that perceived value and satisfaction operate as key psychological mechanisms transmitting the influence of service quality toward loyalty. These results contribute to foodservice business research by clarifying cognitive and affective pathways within the digital delivery context and offering actionable managerial implications for platform providers seeking to cultivate sustainable user engagement
Relational Exchange Mechanisms and Domestic Travel Continuity Intentions: Evidence from Thailand’s Tourism Recovery Period Suttipun, Sumana
Advances in Tourism Studies Vol. 3 No. 4 (2025): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v3i4.81

Abstract

This study examines domestic travel continuity intention during Thailand’s tourism recovery period through a relational exchange framework grounded in social exchange theory. Drawing on survey data from 500 domestic travelers, structural equation modeling was employed to test the relationships among travel motivation, tourist trust, tourist loyalty, and continuity intention. The findings reveal that travel motivation positively influences trust, loyalty, and continuity intention. Tourist trust strengthens loyalty and directly enhances continuity intention, while loyalty emerges as the strongest predictor of sustained domestic travel behavior. Mediation analysis confirms that loyalty partially mediates the relationship between trust and continuity intention, and that trust and loyalty sequentially mediate the relationship between motivation and continuity intention. The results reconceptualize continuity intention as a relational outcome shaped by layered exchange mechanisms rather than a purely motivational response. The study contributes to tourism recovery literature by providing a mechanism based explanation of domestic tourism resilience in post crisis environments.
Mapping the Intellectual Structure and Thematic Evolution of Women’s Empowerment Research at the Agriculture Tourism Nexus in Indonesia Dewijanti, Indra Irjani; Habibi, Putrawan
Advances in Tourism Studies Vol. 3 No. 4 (2025): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v3i4.82

Abstract

Research on women’s empowerment at the intersection of agriculture and tourism in Indonesia has expanded across multiple disciplinary domains, yet its intellectual structure and thematic evolution remain unclear. This study maps the knowledge architecture of this interdisciplinary field using bibliometric and science mapping techniques. Drawing on indexed publications retrieved from Scopus and Web of Science, the analysis employs performance indicators, co citation networks, co word clustering, and thematic evolution analysis to identify dominant research streams and emerging trajectories. The findings reveal a fragmented but growing body of scholarship structured around three major clusters: livelihood and rural development, gendered labor and agency, and community based tourism governance. Over time, the field has shifted from descriptive case studies toward more policy oriented and sustainability driven discussions, although theoretical integration remains limited. The study contributes by clarifying intellectual foundations, identifying underexplored intersections, and outlining future research directions for advancing gender responsive development at the agriculture tourism nexus in Indonesia.
Marine Conservation Policies and Tourism Performance in Small Islands: Evidence from Panel Regression in Gili Matra Mas'ud, Riduan; Rifqi, Husni Muhamad; Vano, Vinson
Advances in Tourism Studies Vol. 3 No. 4 (2025): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v3i4.83

Abstract

This study examines how marine conservation policy intensity and environmental quality influence tourism performance and island-level income in the Gili Matra Marine Tourism Park, Indonesia. Using a twenty-year fixed effects panel (2005–2024), the analysis evaluates the effects of conservation measures, ecological conditions, regional tourism demand, and accessibility on tourist arrivals and tourism-generated revenue across three small islands. The results show that stronger conservation policies and higher environmental quality significantly increase both arrivals and income, demonstrating that ecological governance functions as an economic asset rather than a constraint. Robustness tests with lagged and interaction models confirm the stability of these relationships and reveal complementarity between policy interventions and environmental improvements. The study contributes to theoretical debates on sustainable island tourism and provides evidence supporting Indonesia’s Blue Economy agenda. Policy recommendations highlight the importance of enforcement, ecological monitoring, transport infrastructure, and resilience planning.